Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

INDOFOOD COMPANY

No description
by

Nova Elaine

on 8 June 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of INDOFOOD COMPANY

Introduction
Positioning of the company
Indofood Company has moved to the late maturity but not ready to move on to the next cycle to decline.
And they keep promoting and innovating to remind customers of their products.
Why this positioning strategy?
To keep a stable impression in customers’ mind by many kinds. It could be slogan, advertisements, and so on.


1. Partnering or maybe cooperating with other big company to innovate new products.

2. Do a customer’s satisfaction survey.

3. Give out more sponsors to show that it’s not only profit that the only thing the company cares about.

4. The company might also have to hold some “New Idea” competitions
Indofood's Profile
Vision
:
A Total Food Solutions Company
Mission:
-
To provide sustainable solutions for food needs.
- To continuously improve our people, processes and technologies.
- To contribute to the welfare of the society.
- To continuously improve stakeholders’ values.
Values:

With discipline as the basis of our way of life; we conduct our business with integrity; we treat our stakeholders with respect; and together we unite to strive for excellence and continuous innovation.


5. Produce high quality and rich nutrition food but can be well preserve.

6. Hold an electing activity on internet to choose the most beautiful girl in the college.

7. Hold a tasting activity on internet.

8. Build an amusement park

INDOFOOD COMPANY
Founded by Sudono Salim under the Salim Group in 1968 as Panganjaya Intikusuma and changed its name to Indofood in 1994.
Indofood capitalizes on its resilient business model with four complementary Strategic Business Groups namely, Consumer Branded Products/CBP, consisting:
1.
Noodles
2. Dairy
3. Food Seasonings
4. Snack Foods and Nutrition
5. Special Foods

As for the purpose of this selling strategy is to advocate the reputation of both products and the company.
Target Customers:


Products Segmentation: Several groups of customers with different needs and conditions, like:
1. Students
2. Vegetarians
3. Travelers

Positioning of the company
Indofood Company has moved to the late maturity but not ready to move on to the next cycle to decline.
And they keep promoting and innovating to remind customers of their products.
Why this positioning strategy?
To keep a stable impression in customers’ mind by many kinds. It could be slogan, advertisements, and so on.


Life Cycle
The company has reached the
mature stage
.

Since this company succeeded in managing their brands, since they are not only producing instant noodles, but so many products under different brand name.
Marketing Strategies
As for the purpose of this selling strategy is to advocate the reputation of both products and the company.
Marketing Strategies
Company's Performance
According to Indofood’s statements, there is a considerable decline in net income, though revenues rise in 2013.

There are some significant changes in selling general & administration expenses, cost of goods sold, and currency exchange expense.
Risk and Opportunities
Companies Comparison
We set up our own company,
UniFood
.
Conclusion
Indofood’s market share growth is currently high because they invent and do brilliant marketing strategies; they look through what’s popular in the market, what people usually ask for, how to attract them, and many more.

Although the company has grown so big, but they still keep innovating their marketing strategies, rejuvenating their products and watching their competitors and even keep hiring people with fresh ideas.

Evaluation
Company should be worried about rising wages, higher raw material costs, and weak currency.
We think:
SWOT Analysis
Strengths
1. The biggest and the most known.
2. The low cost of production.
3. Practical and easy to find anywhere.
4. Wide distribution range.
5. Cost cheaper than their competitors.
6. Taste is liked and accepted by the Indonesian, even the foreigners.
7. Strong Financial.

Weaknesses
1. Too many alternative products.
2. Too many flavors.
3. Market demand hasn't fulfilled yet.
4. Too many variations of food.

Opportunities
1. Export more of their products.
2. Partnering with foreign food company.
3. Control the whole food market in Indonesia.
4. Set the highest price in the stock market.

Threats
1. Too many competitors nowadays.
2. Not focusing on one product.
3. Competitors Innovation and promotion somehow are better.
4. Warning from other country about the health issues.

Group 2
Full transcript