Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Digital Accelerator - Business Project

Explaining our journey of how we start at Grade E's and learn and grow so we are prepared to be D2
by

Genevieve Dennis

on 5 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Digital Accelerator - Business Project

Get Set
for
Expertise
How can Argos bring a friendly, local face to every digital touchpoint?
Kuoni
Loaf
Assistant Marketing Manager
Genevieve
Digital Designer
Ruth
Assistant CRM Campaign Development Manager
Assistant Buyer
Faye
Digital Publications Executive
Assistant Paid Search Manager
Katie
Digital Special Projects Co-ordinator
ENERGISER
Lauren
Kathy
Melissa
COMPETITOR ANALYSIS
Schuh
Nordstrom
Barclays
Lifeskills
Marks &
Spencer
CANVASSING VIEWS OF
STAKEHOLDERS
Online Trading and Merchandising Controller
Senior Digital Development Manager
Greg Bacon
Transformation Development Manager
Ben Murr
Amy Gallagher
CHALLENGES
NEXT STEPS
Q&A
"Nordy"
83% of customers require some type of live support when making an online transaction
Lakeland
"Head of Scribbles"
"Head of Number Crunching"
"Head of Sorting"
"Head of Shacks"
BUSINESS PROJECT
Get Set
Go Argos
Milton Keynes
Get Set
to Talk
91% of consumers will turn to a rival brand if the mobile site isn’t adequate
Get Set
Go Argos
Milton Keynes
Get Set
for
Expertise
+
Majority of users are 16-24 but 19% of 65-74 yr olds now also use social media
THE FINAL IDEA
"Social Media is the
New Human Voice of Digital"
#WaterstonesTexan
THE TEAM
10% of visits to the
argos.co.uk site
included an interaction
with a store locator page
Vision 2015
Youtube
12 million 16-34 year olds use youtube every month
Argos Contact Centre
Vision 2015
Google
Idea
Day
(Source: Connecting with Customers)
+
U2 & Argos 1986
"We work hard to be a company our customers & our employees can be proud of"
BENEFITS
Local Deals
Promote Customer Log-In
Returning Customers
Bigger Brand Awareness
Google
Full transcript