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Digital Accelerator - Business Project
Transcript of Digital Accelerator - Business Project
How can Argos bring a friendly, local face to every digital touchpoint?
Assistant Marketing Manager
Assistant CRM Campaign Development Manager
Digital Publications Executive
Assistant Paid Search Manager
Digital Special Projects Co-ordinator
CANVASSING VIEWS OF
Online Trading and Merchandising Controller
Senior Digital Development Manager
Transformation Development Manager
83% of customers require some type of live support when making an online transaction
"Head of Scribbles"
"Head of Number Crunching"
"Head of Sorting"
"Head of Shacks"
91% of consumers will turn to a rival brand if the mobile site isn’t adequate
Majority of users are 16-24 but 19% of 65-74 yr olds now also use social media
THE FINAL IDEA
"Social Media is the
New Human Voice of Digital"
10% of visits to the
included an interaction
with a store locator page
12 million 16-34 year olds use youtube every month
Argos Contact Centre
(Source: Connecting with Customers)
U2 & Argos 1986
"We work hard to be a company our customers & our employees can be proud of"
Promote Customer Log-In
Bigger Brand Awareness