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Social Media +

For the DCI Small Business Expo
by

Fevi Yu

on 4 June 2013

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Transcript of Social Media +

www.yourdomain.com Twitter Stats

Active Users 500,250,000
New Users per day 150,000
No. of unique Tweets /day 55 Million
No. of Twitter SE queries / day 1.6 Billion
Users who use their phone 41%
No. of Active Users / month 100 Million
% of twitter users who watch 40%
No. of Tweets /second 8,900

Diagnostics
1. Short and Sweet description
2. Use a nice picture
3. Make sure you put twitter share buttons on your website
4. Interact with your Industry Twitter Statistics

1. Reached 1 Billion Active Users as of Sept '12
2. Over a million websites have integrated
3. 23% of users check FB more than 5 times daily
4. 600 Million people connect using Mobile

Diagnostics for FB Page
1. Use a physical address not a PO Box
2. Use small caps for Vanity URL
3. Use logo as your thumbnail
4. Use image + copy on updates
5. Pls put your proper category
6. Ensure your staff/employees are putting the correct company account
7. Ensure you use the FB share button on your website Facebook Statistics

1. More than 1B Unique Users /month
2. Over 4B hours of videos watch /month
3. 72 hours of vdieo uploaded /minute
4. 70% of traffic comes from outside US
5. Millions of subscriptions happy each day

Diagnostics
1. Get A Channel
2. Ensure your channel is tied into everything else you do online
3. Integrate your G+ ID
4. Same algorithm as Google, point links but in this case internal likes matter Youtube Statistics
1. Over 200 Million members in 200 countries
2. 77% research companies
3. 2 new members / second
4. More than 2.6M companies have company page
5. Largest industries IT, Finance, Education, Software, Telcos

Diagnostics
1. Create a company linkedin page if you haven't already http://marketing.linkedin.com/company-pages/
2. Invite you staff to participate
3. Recruitment agencies should invest time and effort in linkedin Linkedin Statistics
1. 80% of Pinterest users are female
2. 80% of Pins are RePins
3. Pins with prices get 36% more pins than those without
4. 57% interact with Food related content
5. 48.7 Million Users and only 3 years old

Diagnostics
1. Verify your Pinterest Account
2. Add Pin It button to your website
3. Create visual content
4. Get your company involved by creating group pinboards for events Pinterest Statistics
1. 925,000 New Users per day
2. 40% of Marketers use Google+ per day
3. The Google+ button is used 5 billion times per day
4. Google+ is a favorite among tech industry and engineers

Diagnostics
1. Create a Google+ personal account and Google+ Company Page
2. Your company account and personal page are your online identities and you will need to verify using your website
3. Your G+ profile is your authorship attribution, make sure its stunning Google+ Subset of the Social Media Ecosystem this is your website, your "home" online Foursquare Instagram TripAdvisor Blog Flickr Orkut Vine Yelp Quora Reddit Stumbleupon Tumblr www.twitter.com/feviyu www.facebook.com/easywebsites.cayman caymanseo.blogspot.com www.linkedin.com/in/caymanseo www.fevisyu.com www.easywebsites.ky @feviyu Social Media + SEO Veteran IFTTT If you enjoyed today's talk, please add me on twitter @feviyu and recommend me on Linkedin. Big thanks to Donovan and Charmaine of the Cayman Islands DCI Social Media Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.[1] Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Discussion Guide 1. Introduction
2. Definition
3. Types of Social Media
Platforms: basic Stats &
diagnostics
4. Working Efficiently
5. Social Media Insights 8 Basic Types of Social Media 1. Social Networks
2. Social Bookmarking Sites
3. Social News
4. Media Sharing
5. Micro-blogging
6. Blogs
7. Q&A
8. Review Sites Types of Social Media Professionals 1. Social Media Pro with Communications background

2. Social Media Pro with a Digital Background

3. Social Media Pro with an SEO Background

4. Social Media Pro with an Advertising Background

5. Social Media Pro with a Direct Marketing Bg

6. The Native Social Media Pro

7. The Integrated Social Media Pro 3. Types of Social Media Platforms and Basic Diagnostics @feviyu Add me, Ask me, Say hi 4. Work Efficiently Statistics
1. Over 30 Million Members
2. 3Billion checkins
3. Over a million bussinesses use the Merchant platform

Diagnostics
1. Create an account and attract tourists and locals Statistics
1. 90Million Active Users
2. 40Million pics per day
3. 8500 Likes per second

Diagnostic
1. Great for companies with visual requirements
2. Seamlesslely share photos across social platforms Statistics
1. 200 Million uniques /month
2. 100 Million reviews
3. Operates in 30 countries

Diagnostics
1. Claim your business http://www.tripadvisor.com/Owners
2. Ensure your reviews are from real users by closely working with Tripadvisor Support
3. Integrate it with all your online channels Fact
1. Your blog is the foundation of your social media
activities
2. Blogger, Wordpress and tumblr are external blogs that have advantages
3. An internal website blog also has advantages First of all identify which Social Medias you want to work with and why... you can't do them all but the 1 you choose should be awesome! 5. Social Media Insights Social Media Insights 1. You don't need to be everywhere
2. Focus on Facebook...or Twitter...or LinkedIn or... Focus!
3. Social Media and SEO work best in combination
4. Do not automate ALL your updates
5. Do not "hard sell" on Social Media
6. Join groups and interact in Social Media
7. Stop giving excuses, your audience is in Social Media whether you think so or not
8. Automate some of your updates NOT ALL
9. Don't outsource your social media
10. Do not hire an Intern to manage your Social Media
11. Let your employees embrace Social Media instead of blocking it
12. Follow through on your Social Media
13. Never delete negative comments on Social Media
14. You don't need a social media policy
15. Decide on what is Social Media's most important metric for your organization?
16. Don't let Social Media become a chore by defining limitations
17. Ensure you have an online strategy before going online
Full transcript