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Pearltrees

cultivate your interests.
by

ghislain 2f

on 15 May 2013

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Transcript of Pearltrees

cultivate your interests. pearltrees.com
twitter.com/pearltrees
facebook.com/pearltrees a visual and collaborative curation tool
to collect, organize and share URLs online
upload notes and pictures

website
browsers add-ons
iOS app What is the point? plug-in available on most browsers
manual integration
auto-collection via social networks (bi-directionnal) collect? 2007: development began
2009: first public appearance
2010: embeding + PearlTeam features
2011: available on iPad
2012: available on iPhone + offline mode
end of 2012: Premium membership (monetization) & new web interface History 2009: about 10,000 registered users
March 2012:
more than 400,000 registered users
1,000,000 visitors/month
30,000,000 pageviews/month

Total amount of money raised:
$ 12,2 million USD Growth pearls | pearltrees | sub-pearltrees | hierarchical structure | interactions curation: aggregation (gathering) and curation (sorting, categorizing, presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. organize? drag&drop
customize new pearltrees share? on social networks
(supported: Twitter / Facebook)
via collaborative curation features
("PearlTeams") Competition Delicious
Flipboard
Diigo
Paper.li
Pinterest
Scoop.it
Curatus
others... Pearltrees competitive advantages visual design
awesome hierarchical features
collaborative features
very intuitive for "non-geek" users Pearltrees disadvantages privacy issues (Premium only)
low interactions level
(inbox & comments only)
no editorial feature Why choose it? Because it's beautiful and it's trendy.
Because you won't search the web for hours anymore to find something you have already seen once.
Because curation allows you to reorganize the web
And because above all,
it is made by French people.
www.pearltrees.com Thank you!
Full transcript