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Adidas History Timeline

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by

James Winkler

on 6 May 2011

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Transcript of Adidas History Timeline

Adidas Timeline 1920's 1920- Adidas started in a mother's basement in Germany by her two sons Adolf and Rudolf Dassler. Since they didn't have any electricity or machines, they made all of their shoes with their hands. 1930's 1940's 1950's 1960's 1970's 1980's 1990's 2000's By: James Winkler 1924- Once the brothers got their business rolling, they registered their company as "Dassler Brother Shoe Factory". With a professional name, they needed a professional place to work so they rented their first factory and began producing 100 pairs of shoes per day. 1928- Dassler's shoes make their professional start at the Amsterdam Olympic Games. They worked very closely with the athletes to try and perfect their shoes to the athletes' preferences. With the quick development of the company, the brothers buy out the factory they were once renting. 1932- The brothers' success is shown when a German athlete wins a 100 meter medal in the Olympic Games in Los Angeles wearing shoes made by the Dassler brothers' shoes. This also begins to "fuel" the already growing company with more business from other athletes. 1935- Most of German track athletes are wearing Dassler shoes 1948- Rudolf decided to part from his brother and start his own company. Rudolf started the company which is now known as Puma. Adolf decided to change the name of the company using his nickname "Adi" and part of his last name which is known today as Adidas. Adi also created the three stripes trademark which was originally supposed to support the shoe but eventually became the registered trademark. 1952- In the Olympic Games in Helsinki, track shoes with removable spikes were used for the first time. One athlete won three gold medals in one week wearing Adidas shoes which also made the new Adidas a lot more popular. 1960- 75 percent of track athletes in the Olympic Games in Rome wear Adidas shoes 1971- "Muhammad Ali and Joe Frazier (professional boxers) faced each other in the 'Fight of the Century' both wearing Adidas boxing boots." 1980- "At the Moscow Olympic Games, more than 80 percent of athletes wear Adidas and win 170 medals between all of the countries." 1990- Germany wins the world cup in Italy covered from "head to toe" in Adidas 2000- "Adidas dominates the two outstanding events of the year; the European Soccer Championship in Holland and Belgium, and the Olympic Summer Games in Sydney." Adidas is also named "Advertiser of the year". This year marks the 100th birthday of Adi Dassler. By: James Winkler 1937- The brothers were asked to develop sports shoes for the Olympic committee. They strived to "fulfill the specific requirements of different sports". By the end of the year, the brothers have 30 different shoes for 11 different sports. 1938- With all of the business the brothers are beginning to get, they bought a second factory and begin producing 1000 shoes per day. 1949- With the new beginning, Adi focused on producing new and improved soccer cleats that had adjustable, rubber studs. 1954- In the soccer World Cup in Switzerland, the German team won the title all wearing Adidas shoes. 1962- Adidas "dominates" the World cup in Chili. Adidas cleats were worn in all 32 games throughout the tournament. 1964- 80 percent of athletes are now wearing Adidas at the Tokyo Olympic Games. 1968- 85 percent of track athletes are wearing Adidas shoes at the Olympic Games in Mexico. "Athletes wearing Adidas win a 37 gold medals, 35 silver and 35 bronze." 1972- The Olympic Games in Munich are sponsored by Adidas for the first time. 1974- The German soccer team wins the World cup again. This time, 80 percent of all players in the world cup wore Adidas cleats. 1975- "Adi Dassler is the first non-American to be inducted into the Hall of Fame of the National Sporting Goods Association." 1978- Adi passed away at the age of 78 because of heart failure. His wife Kathe and son Horst take over the company. 1984- "At the Summer Olympic games in Los Angeles, 124 out of 140 nations wear Adidas. 259 total medals are won by 124 countries." Kathe Dassler passes away and leaves the whole company to her son Horst. 1985- With costs on the rise and Adidas becoming less profitable, Horst realizes that Adidas needs to come up with a "new structure" in the company to keep up with competition. Horst changes Adidas from a mostly manufacturing company to a mainly marketing one. 1986- Horst Dassler dies without reason at age 51. He doesn't get to finish the restructuring of the company and now it seems like Adidas is going to die out. Everything turns around when a very popular hip-hop group called Run-DMC releases a song called "My Adidas". They rap about their Adidas shoes and how cool they are which gets a lot of other people interested in the product of Adidas. 1989- Adidas finally becomes a corporation with the help of Run-DMC's song. 1994- Adidas finally turns everything back around and skyrockets in sales and profit. 1996- Adidas has their most successful year in history. Adidas becomes "the best sports brand in the world". A new logo is launched which stands for the performance and future of the brand. 1999- Adidas celebrates their 50th Anniversary as a company. 2003- "Impossible is nothing" is the central message of a global brand campain launched by Adidas. Adidas and the soccer star David Beckham get together and create Beckham's personal logo. The logo represents two of the most powerful images in sports coming together.


2004- Adidas is successful once again in the Olympic Games in Athens. This time over 4000 athletes in 45 different contries wear Adidas. Adidas also provides their products for 26 out of the 28 sports in the Olympics.


2005- Adidas opens the largest sports performance store in the world.


2006- Adidas buys out another well known sports company called Reebok. 1920-2006
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