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A Feasibility Study on the Establishment of Coffee Shop in t

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Ghie Marie

on 8 October 2014

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Transcript of A Feasibility Study on the Establishment of Coffee Shop in t

A Feasibility Study on the Establishment of Coffee Shop in the City of Batac, Ilocos Norte

The project is all about establishing a coffee shop in Batac City. The proponents aim to have a third place like coffee shop that is beneficial to students and professionals.

Coffee shops largely serve as centers of social interaction wherein they provide a good venue to conduct office meetings and friends hang about. In other words, coffee shops provide social members with a place to congregate, talk, write, read, entertain one another, or pass the time, whether individually or in a small group

Coffee Can Improve
Energy Levels and Make
You Smarter
Coffee Can Help You Burn Fat
The Caffeine Can Drastically Improve Physical Performance
There Are Essential
Nutrients in Coffee
Coffee May Lower Your Risk of Type II Diabetes
Coffee May Protect You From Alzheimer’s Disease and Dementia
Caffeine May Lower The
Risk of Parkinson’s
Coffee Appears to Have Protective Effects on The Liver
Coffee Can Fight Depression and Make You Happier
Coffee Drinkers Have a
Lower Risk of Some
Types of Cancer
Coffee Does Not Cause Heart Disease and May Lower The Risk of Stroke
May Help You
Live Longer
Coffee is The Biggest Source of Antioxidants in The Western Diet
Table 1a. Total Population for Demand Study

Respondents Population
Students 9, 255
Professionals 926


Table 1b. Total Number of Respondents

Respondents Population Frequency
Students 480 84%
Professionals 90 16%

Total 570 100%

Table 1c. Percentage of Willingness to Go to Coffee Shop

Respondents Total Quantity Percentage Margin Frequency
of Error

Students 480 380 79% 50% 29%
Professionals 90 84 93% 30% 63%

Total 570

Table 1d. Number of who are willing to Go to
Coffee Shop
Respondents Total Frequency
Students 9, 255 29% 2,684
Professionals 926 63% 583

Total 10,181 3,267

Table 1e. No. of Times in a Week
Customers Go to Coffee Shop

Frequency Weekly Customers

Everyday 12% 393
Every other day 22% 719
Once a week 26% 849
Twice a week 25% 817
Thrice a week 11% 359



Table 1f. Average No. of Servings in a Week

Weekly No. of Servings
Customers Days
Everyday 393 7 2,751
Every other day 719 4 2,876
Once a week 849 1 849
Twice a week 817 2 1,634
Thrice a week 359 3 1,077
Total 3.137 9,187

6% was taken from the whole population of the chosen respondents(MMSU students and employees and MMMH & MC) to represent the latter.

Data are gathered through floating of questionnaires and conducting interviews.

The project's primary source is the Umali Coffee Company.
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