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Research IMBA

Research Interest

Kaii Hoang

on 5 November 2013

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Transcript of Research IMBA

BRM thesis
An empirical study of the impacts of internet Marketing on Perceived Quality, Value and Purchasing intention of Consumers
by: Darryl Langlois 2008
instructor: Wann Yih Wu
Online advertising, also known as online advertisement, internet marketing, online marketing or e-marketing, is the marketing and promotion of products or services over the Internet
Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, rich media ads, social network advertising, interstitial ads, online classified advertising, advertising networks, dynamic banner ads, cross-platform ads and e-mail marketing, including e-mail spam. Many of these types of ads are delivered by an ad server
Impact of Online Consumer Reviews
on Sales:The Moderating Role of
Product and Consumer
In statistics, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution. The distribution could involve popularities, random numbers of occurrences of events with various probabilities, etc.[1] A probability distribution is said to have a long tail, if a larger share of population rests within its tail than would under a normal distribution. A long-tail distribution will arise with the inclusion of many values unusually far from the mean, which increase the magnitude of the skewness of the distribution.[2][3] A long-tailed distribution is a particular type of heavy-tailed distribution.
The term long tail has gained popularity in recent times as describing the retailing strategy of selling a large number of unique items with relatively small quantities sold of each – usually in addition to selling fewer popular items in large quantities. The long tail was popularized by Chris Anderson in an October 2004 Wired magazine article, in which he mentioned Amazon.com, Apple and Yahoo! as examples of businesses applying this strategy.[4][5] Anderson elaborated the concept in his book The Long Tail: Why the Future of Business Is Selling Less of More.[6][7]
The distribution and inventory costs of businesses successfully applying this strategy allow them to realize significant profit out of selling small volumes of hard-to-find items to many customers instead of only selling large volumes of a reduced number of popular items. The total sales of this large number of "non-hit items" is called "the long tail"
Long tail
Journal of Marketing march 2010
A Study of the Helpfulness of User-Generated Product

Journal of Retailing 2011
Consumers behavior
Purchase Intention
Consumers characteristics
Identifying key factors affecting consumer purchase behavior in an online shopping context
The relationship between consumer characterisc and attitude toward online shopping
The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the Seven Ps or eight Ps to address the different nature of services.
In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps.[1] And there are two four Cs theories today. One is Lauterborn's four Cs (consumer, cost, communication, convenience), another is Shimizu's four Cs (commodity, cost, communication, channel).
Influencing the online consumers behaviors
Helpfulness of Online Consumer Reviews: Readers' Objectives and Review Cues
. 2013
Furthermore, research on the relationship between review helpfulness and product sales, depending on the products, may be also valu-able in further research
Finally, this study only investigated consumers’ online prod-uct choices; it did not investigate online purchases. Thus,
additional variables such as product price, product availabil-ity or delivery time could also affect how consumers are
influenced by online product recommendations.
The influence of online product recommendations on consumers’ online choices 2004
Receptivity may be highest at earlier stagesi n the decision-making process(e.g.,when learning about theproduct than when comparing brands at the attribute level).
Results support conclusions of past research that IIT
provides consumers instrumental value from
enriched product information and convenience
& Jin, 2003; Lee, 2002; Li et al., 2001)

Should focus on this Model and find out more "prof Lin"
Strategic Management
top companies

Hoc hỏi phương pháp quản lý của các công ty tốt nhất của Mỹ
1. Thiên hướng hành động: thực hiện một hành dodonjg nào đó - bất cứ hành đọng nào còn tốt hơn là gửi đi liên tục cùng một thắc mắc trong các bản phân tich và báo cáo.

2. Gần gũi với khách hàng, tìm hiểu sở thích và quan tâm đến họ

3. Khả năng tự quản và tinh thần doanh nghiệp, chia một tập đoàn thành các công ty có quy mô nhỏ, khuyến khích chúng tư duy độc lập và cạnh tranh với nhau

4. Năng suất phụ thuộc vào lực lượng lao động

5. Đi sâu đi sát, đề cao giá trị

6. Bám chặt lĩnh vực sở trường

7. Hình thức đơn giản, biên chế gọn nhẹ

8. Cách thức quản lý vừa cứng rắn vừa mềm mỏng


The working time by 3 types, all is welcome,
(1) Working in summer time, (working in our place, salary by day)
Salary see the difference conditions with ability from NT$1,000. - NT$2,000. - Per day,
(2) Regular job for Get a degree person, working in our city, Salary by monthly,
The Master degree NT$35,000~45,000 up, the Doctor degree, NT$50,000 ~65,000 up)
(3) Working in the normally (School opens) time, according to regulation for foreigner student, each week allow working 16 hour, working place in student his/her city (area), salary by per hour, salary from NT$120~200 or up, see the degree / ability / working conditions,
The a candidate for doctor's degree NT$200~300 up,

(a) The foreigner student they not necessary say any Chinese, and if English not good,
We are welcome also, because we know the simple Spanish German Japan so & so on…
(b) The job main work is doing trading business, (import /export)

The minimum (at lowest) educational (academic) is:
(1) Doctor degree (?????????????,????????,??????)
(2) Candidate for doctor's degree, (??????????????,???????????)
(3) Student for doctor's degree(?????????????????,???/???????)

The second considerations is: (1) Master degree, (2) Student for Master degree,
The third consideration is: (lowest choose) College student (freshman / sophomore / junior / senior)

Please kindly pass our message to possible student, we invite a exceptional / excellence student work with us, If some of them, they are interest work with us, please sending resume to us,

Your soonest reply, we appreciated,
If you have any question, please do not hesitated contact with me,
Thanks Best regards
Contact with h.t. (Mr.) Wei Skype: gravity_cnc

Con Brio World Wide Co., Ltd, ??????
XIU CHUN Co., Ltd. ??????

Fax from: Wei, HSIEN-TSANG ???(From Middle of Taiwan??)
50550??? ??? ????28?4?
Address is: FL 4. NO.28. FU-LI 2ND LU-KANG 50550, TAIWAN
P.O.BOX 1563 Chang--Hua City 50099 TAIWAN
Mobile: 00+886-988-33-5947 Mobile: 00+886-988-7788-73
Tel: 00+886-4-784-0728
Fax: 00+886-4-7755-829
Mail: euxyz289@yahoo.co.uk Mail: gravity_cnc@hotmail.com
Top tier Journals
Group 1
MIS quarterly
Information system research
Journal of MIS
Decision support system
Information management
Found of AIS
International of e-commerce
Group 2 - Social media:
cyber psychology; behavior and social networking
Group 3. Communication of the ACM
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