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Wounded Warrior Project Presentation

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BADM CLASS

on 1 December 2014

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Transcript of Wounded Warrior Project Presentation

Wounded Warrior Project
Rachel Jeffries, Madison Wilkinson, Anthony Aguilar, Anna Sestak
Introduction
Overview of Wounded Warrior Project
Industry Status
Non-Profit Veteran Support
Challenges & Problem Identification
Recommendations
Conclusion
Target Audience
Caucasian men and women, 25-40 years old
College level education or higher
Urban population from Midwest and South
Community-oriented, loyal to country, and highly motivated
Overall Recommendations
Main issue is lack of awareness about WWP and lack of knowledge about use of funds
To reach target audience WWP should focus marketing and advertising efforts on Tough Mudder to initiate a line of communication with audience.
Steps to Our Solution
Focus Groups
Individual Interviews
Demographics
Feelings on WWP
Post Primary Research Conclusions
Advertisements
Questions?
Discussion Points
THANK YOU
Demographics
Background
Age
Self perception
Knowledge about WWP
Notable Interview
Employee and Executive Compensation
Where does the money actually go?
Access and Awareness
Finding and Maintaining Employment
What?
How?
Through a series of programs, WWP caters to the needs of wounded service members.
Strategically take a holistic and interactive approach focusing on four main areas
Mind
Family support
PTSD coping tools
Economic Empowerment
Computer skills
Employment
Body
Adaptive sport events
Engagement
Benefits/Aid
Policy and government
Why?
"To Honor and Empower Wounded Warriors"
Their mission:
Where?
Where does their Money Go?
80% goes to programs and services
16% goes to fundraising
4% goes to administration
Tough Mudder Commercial
Print Advertisement
Industry Trends
Over 60,000 non-profit veterans organizations
Revenues in the industry total over $100 million
82.6% of people who utilize non-profit veteran organizations services are male
Effects of the Economy
WWP has continued to annually increase its primary revenue
Compilation of Alumni Surveys led to better allocation of funds
Financial reports easily accessible on WWP website-- primary revenue doubled in 2012
Competition
Paralyzed Veterans of America
Operation Homefront
"Wounded Warrior Project® (WWP) serves veterans and service members who incurred a physical or mental injury, illness, or wound, co-incident to their military service on or after September 11, 2001 and their families."
What do you know about
Focus Target Market
Who is most influenced by WWP
Those who can take part
Those serving
Who can make a difference in donating
Age target
More established
Take part in events
What to do
Educate and raise awareness
What WWP does
The importance
How they can donate time or money
Advertising
Effective
Simple
Informational
Any experiences with WWP?
With this information, would you be likely to volunteer or donate your time to WWP?
Full transcript