Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
The New American Airlines
Transcript of The New American Airlines
Birth of the Company
Became known as American Airlines in 1934
In February 2013, American Airlines announced merger with US Airways
Merger made AA the world's largest airline
Medium: Print and Commercials
Advertising message highlights quality customer service as their strength
Present Advertisement (2013)
"Planes" -Disney Movie
Target market segment:
Family Leisure Travelers
HH size 4
HH income 75K-100K
Average Parent age 40-50
4 legacy carriers
Creative Execution 1:
Creative Execution 2:
Creative Execution 3:
Partnership with Disney's Planes
Serving generations of families
Providing the best travel solution
Creative Execution 4: