Value Proposition
Transcript: Hotels: Brand recognition and sales. Retailers: Appliance stores. Distributors: FedEx, UPS. Revenue Streams Key Resources Customer Relationships Capital, lean supply chain, assembly team, service vehicles, patent, labor force. Steam Drawer one time sale. Mobile Service team. Steam enhancement packets sold separately to maintain customer relations Design/Creation, Production, Distribution, Sales, Service, Warranty, Patent. Key Activities Offer high quality products to business professionals and hotels in order to replace traditional ironing and steaming methods with an effective full outfit steamer at a market competitive cost and price. Steam Drawer prevents potential damage to clothes and can handle two articles of clothing at a time while reducing the need for frequent dry cleaning. Channels Business professionals interested in reducing time spent ironing and steaming clothes. Jobs: Ironing, Dry Cleaning, Steaming, Pressing. Gains: Comfortability, Save Space. Pains: Time Consuming, Expensive, Labor Intensive. B2B Direct Sales to Hotels B2C Direct Sales to Customers B2B2C Direct Sales to Retailers to Customers Value Proposition Manufacturing, Design, R&D, Customer Connection Service, Distribution, Technician Training Program. Customer Segments Selling Products not leasing and Charging for Service Business Model Canvas: Steam Drawer Key Partners Cost Structure