Transcript: Concept Will Sansoucie, Emilee McCurdy, and Abby White A non-profit company that provides preventative care for elderly diseases Connect volunteer teachers and health professionals with people at risk Food for thought Key Partners Local schools and universities Health professionals Elderly homes Retirement communities Churches Bingo halls Key Activities Providing programming to educate and improve overall health Connecting with volunteers Spreading awareness of program Key Partners continued... Local news stations and radio shows Alzheimer's Association, Lewy Body Dementia Association, and others Value Proposition Maintain mental and physical well-being Provide opportunities for social interaction Provide alternatives to drugs and unsafe treatments Questions?
Transcript: Value Experience Our Benefits The Individual PROOF! Our benefits outweigh your cost Testimonials from happy clients Our Market Our Offerings How are we better than our competitors? Alternatives Our offerings deliver clear customer value
Transcript: Business Model What Is Value Proposition? Value Propositions A primary marketing tool Won't satisfy customers Defines your ideal target audience Why Is It Important? Serve as a guide for you and your business Understand your customer goals and needs Vital part of a company's business strategy Why Is It Important? Customer Segments Customer Segments Their needs justify a distinct value proposition Tailored to specific requirements The problem your product/service is solving Customer Relationships Customer Relationships Give feedback on your product Tell you what they are looking for An affordable price Channels Channels How customers want to be reached Your own channels Partner channels Mix of own and partner Key Resources Key Resources Resources allow to create a value proposition Cannot produce due to unavailable resources "Costs" things that use up a resource Key Activities Key Activities Key activities a value proposition requires Promise better to focus on things you haven't Cost Structure Cost Structure Cost-driven and value-driven Most important costs Key Partners Key Partners Does not relate to value proposition Optimize their business model Revenue Streams Revenue Streams Does not relate to value proposition Different pricing mechanisms
Transcript: Marketing professional with more than 7 years of experience in the public service and private sector My Appointments CPF Board Outreach to Secondary Schools and Polytechnics Branding for Are You Rready? & Drive the Board's first marketing campaign on Instagram Institute for Infocomm Research Conceptualise and oversee renovation for Infuse – a networking platform & funding initiative for Infocomm Organise Roadshows, Talks & Seminars Singapore Turf Club Organise events and collaterals for various customers events, e.g. soccer screening, open house, loyalty programme, etc. Aromatic House Write press release Prepare press kits Manage photos & prepare collaterals & banners Events & Exhibitions Orchard Therapeutic Spa Grand Opening (19-20th Feb, Orchard Hotel Shopping Arcade) Chan Brothers Travel Fair 2005 (06th Mar, Suntec City Convention Hall) LianHe WanBao Exhibition 2005 (18-20th Mar, Suntec City Convention Hall) Ezyhealth & Beauty Expo 2005 (03-05th Jun, Suntec City Convention Hall) Aromatic House 8th Anniversary Bash cum New Product Launch (16th Jul Amara Hotel) Develop webcast Speaker for HDB Resale Seminar, Foundation Programme, Employer's Talk Budgeting Part of the CPF website revamp committee Value Propositions for MDA by Wendy Poh Jun 2003 to Jul 2005 Manage Various Social Media Platforms IM$avvy Microsite IM$avvy FB page IM$avvy Twitter Implement Google Analytics for IM$avvy website Times Publishing Prize of the Manchester School of Management Thank you. Wowing our customers through service innovations The e Way Internet and New Media Manager Member and Employer Education Department Assistant Manager Directors' Office - Infuse Branding for Infuse Media Relations Marcoms Executive Off-course Betting Sales and Business Development Division Capabilities Branding Aug 2008 to Oct 2009 Implementing Hootsuite to manage various social media platforms concurrently Other Duties Oct 2005 to Dec 2007 Marketing Executive Aromatic House Pte. Ltd CPF Board Customer Service Division, Best Division Idea (Aug 11) Minister for Manpower Award (Sep 10) Digital marketing & Social Media Awards Other Duties Develop the Board's first mobile financial literacy game Logo Animation to introduce Infuse Animation for the walkthrough of Infuse Conceptualise and implement the first 3G off-course betting centre Jan 2010 to Mar 2013 Public Speaking Events Management UMIST (Feb 04) Supervisor for 7 perm staff and over 40 casual staffs Conduct tote training for all new staff for STC and Singapore Pools Budgeting Manage raceday operations
Transcript: Customer Segments Gender female Age range 16-mid30s Value Proposition • Pain Relievers o Peace of mind • Gain Creators Increased safety for women when going out fashionable jewelry aide in distress situations Key Partners Key Resources • Unpaid o Social media • Technology Support Customer feedback survey • Larger Jewelry/Department store company Pandora/Brighton Department stores Nordstrom/Macy's Strategic alliance • Communication • Intellectual Property • Engineers • Business personnel • Partnerships • Office space Jewelry Designer Key Activities • Research & Development • Technology programming • Personal assistance aide in setting up product Revenue Stream Customer Relationships • Sales of Product o Fixed Price • Leasing of Technology o Patent Lease of technology to jewelry stores o Social Media o Tech Support o Jewelry stores/department store • Distribution o Jewelry stores/department store 's distribution chain • Sales o Websites department stores o Amazon o Brick & mortar stores - Jewelry/department stores • Post-Sales Support o Technology Support Channels Business Model For Protection Jewelry • Value- driven Business • Fixed costs o Office space & salaries • Variable costs o R&D, server costs & technology support Cost Structure
Transcript: Financial Model: Cost of seeds- Sponsored by The Tree Council of Ireland Application- Minimize costs through use of University network Value Proposition While they see growth in their education and extra circulars, they too see growth in physical tree on campus. Product- Digital tree and Physical Tree Process- Creating and utilizing our network to implement the concept Core technology- Co-creation of app and assistance of tree planting Infrastructure technology- Provide encouragement and involvement to student Online and offline engagement with peers, support, information. Physical Tree: Planting the tree 7 weeks programme Online tree: Co-creation between different students in different programmes to create content for the online tree. Access: Activities: Open unlimited access to online and physical tree. Free of charge Artifacts: Technology: Market offering: Product/Service Offering
Transcript: The Average salary in the U.S., according to Payscale.com (2016) Clinical Nurse Specialists $81,952 Adult Geriatric Nurse $87,089 Woman's Health $ 80,969 Psychiatric Mental Health $91, 298 Family Nurse $85, 435 Pediatric Nurse $80, 692 Reputation for Academic Excellence Nursing Expertise Supportive Environment Dedication to Social Justice Among the Princeton Review's "Best Regional Colleges" Named an Apple Distinguished School Designated as a Center of Excellence in Nursing Education by the National League for Nursing Accredited by the Accreditation Commission for Education in Nursing (ACEN) Accredited by the New England Association of Schools and College "..Among Top 100 in career-focused education ranking" "Regis College among Top 100 in career-focused education rankings". Patch. 2014-10-29. Earn your degree 100% online for those with a BS in Nursing, complete a little more than 2 years complete in as little as 3 years for associate-level students no GRE requirement study in a personalized learning environment led by industry experts prepared for advanced specialized roles within acute critical care without leaving your current role qualify to sit for AACN and ACNS certifications "In recent years, Regis has become a powerhouse in professional and graduate education in nursing and health sciences. As a result, our university has become increasingly visible locally, nationally, and internationally." President, Dr. Antoinette Hays, RN, Ph. D.
Transcript: To Businesses Develop a loyal consumer base Develop benevolent & "green" public image Reduce annual costs of production and shipment of plastic bags Include charitable giving into retailer's budget To Customers Motivation to bring and use reusable bags Charitable giving included in personal budget Bags are 2x larger and more durable than plastic Introducing T[OAT]ES How many plastic bags do you acquire after a trip to the store? Do you constantly forget to bring your reusable bags? Do you care about the environment or charitable giving? We have a solution for you! Charge stores $100 per month to participate in program Initially target 30 stores in the Chicago area Revenue for year 1 = ($100)(30)(12)=$36,000 Stylish. Swipeable- each bag comes with a QR code linked to your account and social media networks go to the grocery store, swipe it in a dedicated check-out line, 1% of your total purchase will be donated to a charity of your choice AND your donation and donation location will be posted to Facebook Reusable Results Competitors: Whole Foods: offers 10 cent donation to pre-selected charity per reusable bag used Plastic versus Paper Plastic bags produce 28.8 cubic pounds of solid, aqueous, and gaseous waste per 10,000 bags, Paper bags produce 141.2 cubic pounds of solid, aqueous, and gaseous waster per 10,000 bags Over a billion plastic bags are used annually in the US. Reusable bags if a reusable bag is used at least once per week 5 bags can replace 520 plastic bags per year ; iPads are $300 apiece install 3 in 30 stores, the total cost is $27,000 Bags made from polypropylene cost about $0.10-0.25 to produce;, add in screen printing of logo and swipeable tag and shipping and handling Make 500 bags for each of the 30 stores, the total cost is ~$5,000 Employee Wages,- CEO, CFO, COO, Designer, Programmer, Market Researcher Average market salary ~$50,000, the total cost is $250,000 Research and Development_ ~5% of revenue ~$2,000 for one year TOTAL COST = ~$285,000 T[OAT]ES Costs Value Proposition Hypothesis Businesses with a national footprint and no current loyalty program in place Urban and suburban individuals 20-40 years old The TAM Calculation -top-down approach the number of stores selling food in the US is 1,454, 978 of these stores, 236,475 are grocery stores or supermarkets the number of grocery stores that are national chains doing at least $2 million in sales annually is 37,053 (37,053)($100 per month)(12months) = $44,463,600 TAM = $44,463,600 INVESTOR ASKING PRICE: $500,000??? to cover costs? plus extra The Swipeable Reusable Tote Target Market Revenues Introducing T[OAT]ES
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