Thesis Defense Presentation
Transcript: Thesis Presentation THE TELEVISION PRIMETIME SHOWS OF ABS-CBN, GMA AND TV5: A STUDY OF THE DIFFERENCE ON PROGRAMMING By: Rhoel Carreno Donitha Rose Encabo Jienah Guibao Felvie Oracion Rationale Theoretical Background Agenda Setting Theory by Maxwell McCombs and Donald Shaw Theoretical Conceptual Framework Problem Statement This study aims to find out the programming of television primetime show of the three national television networks such as ABS-CBN, GMA and TV5. More specifically, this seeks to answer the ff: 1. The profile of the shows of the three national television networks in terms of time Slots and program title ,program genre, program audience and program ratings. 2. The Programming strategies of television primetime shows of the three national TV network based on the study of head-to-head, counter, strip, checkerboard and block. 3. The Television Programming Policies; general audience (GA), parental guidance (PG). 4. To reveal the program strategies and policies being used by ABS-CBN, GMA, and TV 5, including the Title, Time Slots, Genre, Target Audience, and Ratings of each primetime show. Therefore, the researchers conclude that the theory of Maxwell McCombs and Donald Shaw “The Agenda-Setting Theory” which stated that through their day-by-day selection and display of the news, editors and news directors focus our attention and influence our perceptions of what are the most important issues of the day. This implies that the viewers have the choice and option to choose what network they would like to watch in their daily viewing of TV. Conclusion Methodology 1. The output of the study came up with a website entitled” The difference on Programming of the three Networks” this will serve as a primary source in looking into the differences of the programming of the three television networks. 2. Viewers. Be a responsible viewers and audience on watching the evening primetime shows. Don’t get easily affected and be influenced with the shows that are being shown in the TV. Be wise enough to choose on to when and what to be watched. 3. Media. As the society watchdogs, they should be responsible of using media wisely on spreading information through the medium. Create a more modern idea and strategies to make difference. Producers, film-makers, directors and members of the production of primetime shows should plan carefully the themes, the concepts, and the messages to make life informative, modern but the value is there and at the same time fun. 4. Advertisers. Companies and Advertising firms should choose an appropriate and accurate primetime shows to where they would want to sponsor or placed their advertisements to a certain show. 5. Mass Communication students. As future media personalities, they should have the right and exact knowledge about the study to serve as their guide to be more creative but a wise media icon in the future. 6. Schools offering Mass Communication. As the venue for knowledge and excellence, they should need to be more updated in the new idea and techniques for a better education that will be given to their students. Do more research; publish new books that can be a new help; a new way to excel in the field of Media Communication. Omit the unused and produce a modern and unique idea to apply. 7. Researchers should continue the research and do impoundment studies to discover more difference of the programming of the evening primetime shows of Television of the three networks. Discover new theory that can be useful and a helped as new revenue of knowledge in the next generation. 8. Furthermore. The following topics are strongly recommended to the future researchers as their future references in their studies: 8.1. Why ABS-CBN, GMA and TV5 can attract the viewers with their evening Television primetime shows? 8.2. Ways on attracting sponsorships and advertisements in the evening primetime television shows of the three networks. 8.3. Television Evening primetime shows’ commercial invasions. 8.4. Religious Drama is the Best Genre on television primetime shows. 8.5. Story line techniques to attract viewers of the television Primetime shows. Difference in programming of the evening prime time shows. This study used the Qualitative Content Analysis. The researchers used ABS-CBN, GMA7, and TV5 as their sources of data. They analyzed the items through the given guidelines. Findings Probably the highest stakes “game” in the world is television programming. It is programming that brings viewers to the station. If the number of viewers is large, and if they possess the characteristics sought by advertisers, the station will attract advertising dollars. Ergo, the researchers come up an idea to study about the programming of the three big national networks here on Philippines which are ABS-CBN, GMA7, and TV5. Furthermore, this study tackles the profile of the three networks, the difference on programming strategies and the television classification of evening primetime shows based on