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Tesla Presentation

Transcript: References Principles of Marketing (15th ed., pp. 22-25). Upper Saddle River: Pearson. About Tesla. (n.d.). Retrieved April 20, 2015, from http://www.teslamotors.com/about Baer, D. (2014, November 11). The Making Of Tesla: Invention, Betrayal, And The Birth Of The Roadster. Retrieved April 20, 2015, from http://www.businessinsider.com/tesla-the-origin-story-2014-10 LeBeau, P. (2013, August 19). The young and rich snapping up Tesla's Model S. Retrieved April 20, 2015, from http://www.cnbc.com/id/100970641 The Cars Drivers Love and Hate | Owner Satisfaction - Consumer Reports News. (2013, November 11). Retrieved April 20, 2015, from http://www.consumerreports.org/cro/news/2013/11/2013-car-owner-satisfaction/index.htm Lemkin, J. (2013, June 6). Why Doesn't Tesla Use Dealerships To Sell Their Vehicles? Retrieved April 20, 2015, from http://www.forbes.com/sites/quora/2013/06/04/why-doesnt-tesla-use-dealerships-to-sell-their-vehicles/ Niedermeyer, E. (2014, July 12). Tesla Will Put Millennials Behind the Wheel. Retrieved February 26, 2015, from http://www.bloombergview.com/articles/2014-06-12/tesla-will-put-millennials-behind-the-wheel McCarthy, M. (2013, June 10). Tesla Generates Small Sales, Big Buzz Without Paid Ads. Retrieved February 26, 2015, from http://adage.com/article/news/tesla-generates-small-sales-big-buzz-paid-ads/241994/ Dechert, S. (2014, August 21). Tesla Scores Again With. Retrieved April 20, 2015, from http://cleantechnica.com/2014/08/21/tesla-scores-interactive-marketing/ Standing Out from Tesla’s Competitors Form of advertising which allows businesses to communicate straight to the customer Recommendations Avoids aggressive selling No commissioned sales people Values streamlined purchasing process Relies on satisfied customers and "word of mouth" marketing Constructs a strong social media presence Elon Musk and Twitter Creates interactive online advertisements TESLA: Headquartered in Palo Alto, California Inspired by Nikola Tesla’s 1888 AC Induction Motor Released Tesla Roadster in 2008 IPO June 29, 2010, First American automaker to go public since Ford in 1956 Net Operating Income FY2014 = $294M Cash Flows FY2014 = $1.06B Ability to generate cash is key R&D Expenses FY2014 = $464.7M Marketing 3010-02 Group 4 Presentation Questions? Move towards market leadership Appeal to a larger demographic worldwide Improve efficiency and sustainability Introducing Tesla Motor, Inc. Direct Marketing IPO - June 29, 2010 Raised $226.1M, Stock surged 41% in one day Market Cap of Ford - $62.64B Market Cap of Toyota - $242.37 Tesla Finances On May 21, 2010, Tesla announced strategic partnership with Toyota Toyota agreed to purchase $50 million in Tesla common stock issued in a private placement Toyota sells $42M Factory RAV4 SUV Production August 6, 2014, Toyota stake = $732M (ROI = 1500%) Managing the Technological Revolution Eliminating Delarships Redefining Service Centers Top Nasdaq 100 Index Performer in 2013 Joshua Allen, Madeleine Bell, Oliver Meder, Eric Pangracs, and Jeffrey Spence Financial Health of Tesla Superior and Environmentally-friendly Luxury Vehicles Baby Boomers and Generation X Men, Income over $100,000. Consumers Reports Rating, 99 out of 100. Capitalizing on Demographic Shift Considering Tesla’s Macroenvironment

Tesla Presentation

Transcript: Company History 1 - 2003, Tesla Motors Inc. founded - 2004, Elon Musk become Chairman Founding of Tesla Motors - 2007, Eberhard resigns - 2008, Tesla Roadster released - 2008, Tarpenning resigns - 2008, Elon Musk is now CEO First Product - 2010, Tesla Motors goes public - 2012, Model S becomes priority - 2012, Tesla Stations Changes in the Company - 2014, auto-pilot implementation - 2015, Model X -2015, Product diversification Building Excitement - 2016, controversial acquisition - 2017, name change - 2017, Model 3 - 2018, SEC lawsuit - 2018, Profitable year Peaks and Valleys at Tesla - 2016, SolarCity - 2017, Perbix and Grohmann Engineering Mergers and Acquisitions Elon Musk - CEO $ February 2004 - Becomes Chairman of the Board October 2008 - Becomes CEO of Tesla November 2013 - Named Fortune's Businessperson of the Year June 2017 - Featured on Fortune 500 list of the nation's largest companies March 2018 - Net worth is estimated at $19.9 billion by Forbes $56,160 CFO Deepak Ahuja - CFO Materials engineering degree Bachelor's: Banaras Hindu University Master's: Northwestern University MBA: Carnegie Mellon University Previous titles CFO for Auto Alliance International CFO for Ford of Southern Africa Has experience in many aspects of business: Manufacturing, Marketing and Sales, Treasury, Acquisition and Divestitures 2008-2015: Served as Tesla’s CFO February 2017: Returned to Tesla as CFO $500,000 CTO Jeffrey B. Straubel - CTO Degrees Bachelor's in energy systems engineering Master's degree in engineering Received both from Stanford University Co-founder of Tesla Managed the engineering and technical design of the automobiles Holds 326,301 shares of Tesla Second-largest individual shareholder $249,600 Stock Analysis Q1 Q2 Q3 PROFIT 2010-2013 2010-2013 2010 IPO 2012 Model S 2015-2017 2015-2017 2015 Model X 2016 Election 2016 Model 3 2018 2018 Tweets SEC investigation Settlement Hold Tesla-High risk General Motors-Medium risk As of October 6th General Motors vs Tesla General Motors vs Tesla The 2018 Tesla Model 3 Range: 220 miles Charging: Tesla’s Vast Supercharging Network Safety: IIHS Superior Rating/ 5-star NHTSA safety rating. Performance: 0-60 mph in 5.6 seconds / Max Speed: 125 mph Display: 15 inch touch screen Collision Warning: Front-end collision warning Regenerative braking: Yes Passengers: 5 adults Auto-pilot: Update coming soon Price: Currently $45k, price varies - The Tesla Model 3 combines efficiency with luxury at an affordable price. - 5-star NHTSA safety rating. - The Model 3 represents the upcoming future of the automotive industry. Strengths S https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwiDioCd6dbeAhXp5IMKHc97DVYQjRx6BAgBEAU&url=https%3A%2F%2Fwww.yourcentralvalley.com%2Fnews%2Ftesla-opens-newest-supercharger-station-in-kettleman-city%2F858378468&psig=AOvVaw1Wz3gODgtYlpHFh8eVdEcs&ust=1542385765352383 - Tesla CEO, Elon Musk, originally promised that the Model 3 would sell for $35k per car. As of mid October, the Model 3 runs at about $45k per car. - Due to conflict between Musk, the company board, and the SEC, Tesla has been on the hot seat recently. Weaknesses W - The Model 3 presents Tesla with the opportunity to dominate in popularity in comparison to other electric vehicles. - The release of the 2018 Model 3 helped Tesla recently secure a profit. - Investing in a Model 3 is an wise long term decision. Renewable energy decreases costs. Opportunities O - Within the past year, Tesla investors have been unhappy with the actions brought on by Musk and other company board members. - Some investors are skeptical of what Tesla can actually produce. Threats T Customer Employee Investor Hibbard, J. (2006). Hey, Detroit, Wanna Drag? BusinessWeek, (3983), 70–72. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=20638951&site=ehost-live&scope=site Moresco, J. (2009). Tesla Roadster Gets Faster, More Pricey. Red Herring, 3. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=36602885&site=ehost-live&scope=site DEAGON, B. (2018, October 5). Can Tesla, Musk Turn Model 3 Into A Company Profit Driver? Investors Business Daily, p. N.PAG. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=132178158&site=ehost-live&scope=site Nelson, G.S., (2018, October 6). Stock Report. 1-9. Retrieved from https://www.capitaliq.com/CIQDotNet/my/dashboard.aspx Heinzman Jr., J., Torres, R., & Quenneville, T. (2018). Tesla’s Supply Chain and Operations: A Case Study. IABS Journal, 1(3), 10–37. Retrieved from http://libproxy.lib.ilstu.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=131274390&site=ehost-live&scope=site Snider, M. (2018, October 11). A victory for Elon Musk: Tesla outsells Mercedes-Benz in US for first time ever. USA Today. Retrieved

Tesla Presentation

Transcript: Electric Cars, Solar Panels, & Clean Energy Storage Tesla About Tesla Introduction Founded in 2003 The CEO is Elon Musk Founded by a small group of engineers Focuses on clean transportation and energy sources Why We Chose Tesla What Makes Tesla Interesting Elon Musk and his managment style Teslas authoritative role in the automotive industry Spotlight in the news How We Gathered Information Research Webpages Blog posts Videos News sources Tesla Global Environment Global Environment Task Environment Task Environment Competitors Distributors Suppliers Customers AGC Automotive: windshields Brembo: brakes Fisher Dynamics: power seats Inteva Products: instrument panel Modine Manufacturing Co.: battery chiller Sika: acoustic dampers Stabilus: liftgate gas spring ZF Lenksysteme: power steering mechanism Federal Signal, industrial conglomerate Ford Motor Company, multinational automobile manufacturer founded in 1903 General Motors (GM), multinational automobile manufacturer founded in 1908 Honda Motor Company (HMC), multinational automobile manufacturer founded in 1948 Nasdaq-listed Kandi Technologies; Navistar (NAV), commercial vehicle holding company No distributors People that don’t want to pay for getting gas every time they run out. “half of US adults consider gas prices to be ‘too high’ when it reaches $3.44 per gallon... 90% believe gas is too high when the price reaches $4.00 per gallon” People that are eco-friendly and want to reduce carbon emissions. Barriers to Entry Barriers to Entry The extremely high amount of capital that is required to purchase physical manufacturing plants Innovation Access of distribution channels Economies of scale Brand loyalty General Environment General Environment Economic- Economic activity has grown, however Tesla finds it difficult to find the right market due to its expensive products Social- people today are environmentally friendly, therefore promoting Tesla. People also enjoy driving luxury vehicles. Technology- Innovation and future-like technology Environmental- From its electrical vehicles to the other energy saving products, everywhere the focus is on sustainability and saving energy. Cultural Dimensions Individualism Long Term Orientation Ethics and Social Responsibility Ethics and Responsibility Social Responsibility Social Responsibility The way a company’s managers and employees view their duty or obligation to make decisions that protect, enhance, and promote the welfare and well-being of everyone related to the company and society as a whole “Tesla, Inc. addresses stakeholders’ interests through a corporate social responsibility strategy that focuses on sustainability and environmental friendliness of automotive, energy storage, and energy generation products.” -Robert Greenspan 1)Communities 2)Customers 3)Employees 4) Investor/Shareholders 5)Government Ethics Ethics The inner-guiding moral principles, values, and beliefs that people use to analyze or interpret a situation and then decide what is the right or appropriate way to behave "Worlds Safest Factory" Ambulances called People fainting Aches and pains https://play.kahoot.it/#/k/c8e45793-447f-46c7-bf62-902257248d3a Everyone Get Out Their Phones!! Class Interaction Organizational Structure Organizational Structure Functional Organization Structure Easy to identify who you work for Grouping Evaluating employees performance Hard time communicating Employees get caught up in their own department Tesla Organizational Structure References References https://www.youtube.com/watch?v=pYS3FM7UO-I http://logok.org/wp-content/uploads/2014/12/Tesla-Motors-logo.png https://play.kahoot.it/#/k/c8e45793-447f-46c7-bf62-902257248d3a *All other references used are in the paper

Tesla Presentation

Transcript: Intro History Timeline 1900 - 1912 Electric Cars Reach Their Heyday 2006 Tesla Motors, a Silicon Valley start up, announces it will produce a luxury electric sports car with a range of 200+ miles. The first affordable automobile was invented the Ford model T 1884 The first electric car invented by Thomas Parker A decline in electric until they completely disappeared in 1935 1920 - 1935 Electric vehicles are now thought to be the future of transportation. 2020 1908 Government Detail From subsidies at the national and state level, to federal tax credits for consumers buying electric cars and solar panels, to fuel efficiency standards that help bring millions in revenue for Tesla and vital government contracts for SpaceX (won in a competitive bidding process), his major companies have gotten significant government support in different forms. Tesla says the company “has succeeded in spite of government subsidies, not because of them” and pointed to competitors receiving more support. Economy Tesla has often been blamed for taking government subsidies, which is often a misguided complaint since it received only a fraction of the subsidies that the Big Three automakers and the oil industry have received without even accounting for the constant subsidy that the fossil fuel industry benefit from due to the lack of a proper price on carbon. More Details Tesla is trying to highlight what they are actually contributing to the economy and directly to the government – more specifically in California, where it has most of its operations through its headquarters and the Fremont factory. IHS Markit found that the company also employs many suppliers in the state. It accounted for $2.0 billion in transactions with over 2,650 California suppliers in 2017 alone. Thank you!

Tesla Presentation

Transcript: Table of Contents Table of Contents Company Profile Article Summary Theories Activity 1 Company Profile Headquarters: Palo Alto, California‎, US Founder: Elon Musk Industry: Automotive & Energy storage 2 Tesla's Locations 3 Market share Article Summary Artical Title Entry Mode Theories - Hierarchical - International Sourcing - Cross- cultural Relationships Discussion Activity Tesla has expanded “…its European operations …[by] announcing a new “gigafactory” battery production plant and an automated manufacturing research centre [in Reno, Nevada]”. The expansion began with the acquisition of Germany’s Grohmann Engineering, with the aims of having the global engineering leader becoming Tesla’s new Advanced Automation Facility. The facility “…specializes in automated assembly systems serving the automotive, telecommunications, consumer electronics and biotechnology industries. It will aid in “…Tesla’s production of lithium-ion battery packs at its Gigafactory in Nevada and production of solar power products at SolarCity”. The company expects the acquisition to “…help drive ‘exponential improvements’ in its production process, in terms of both speed and quality output, while cutting the cost-per-vehicle at the same time”. The goal is to increase production to 500,000 cars per year by 2018, and to double that number to 1 million cars by 2020. Additionally, the facility would grow its engineering workforce to employing 1000 more individuals to the current 700 employees. Nevertheless, the factor has also manufactured for German-based rivals of Tesla: Daimler and BMW, as well as “… the auto parts maker Bosch [ROBG.UL], chip maker Intel, and pharmaceutical firms Abbott Laboratories and Roche. Tesla has also acquired ownership of other aspects of its business in similar strategic move, “…including with the new inverter used in its Powerwall 2 home storage battery, and with the software used in its forth coming self-driving technology”.

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