Transcript: Stakeholder Analysis OLevels --> ACCA General Public Social Organizations Advertising agents Employees Government regulators BSTI NBR Media Directors Consumers Suppliers Trading partners Shareholders June 2014 EU detains consignment after rodent excreta found in food products; raises worldwide alert “The rat may have entered the container during loading at the port, where we do not have control. But, it has not entered from our factory.” He said the company is trying to get detailed information on the matter, adding that only the contaminated batches would be recalled from the domestic market. “But it does not mean that we will recall all the products that are being sent abroad. Mendelow's Matrix PRAN'S STAKEHOLDERS KEEP SATISFIED October 2015 Algae found in Pran-RFL Group’s packaged water bottles in Sirajganj Born in Bangladesh The country director Golam Kibria of Bureau Veritis said, any organization feels proud when they have achieved international standard certificate. PRAN has achieved first time in Bangladesh IMS certificate of first food processing company for environment management system 14001:2004 and BS standard OHSAS 18001:2007 certificate. He also added no more company could achieve before in Bangladesh this kind of certificate. CONNECTED Pran works with SAVE THE CHILDREN, Red Crescent Heavy advertising PRAN AGRO LTD Trainings are provided, rewarded with slaries,commissions incentives as per standard Healthy working atmosphere Up to date Brought up in Dubai KEY PLAYERS EXTERNAL MINIMUM EFFORT Political unrest causes fluctuations in sales Internationals standards need to be met at all times Brand image Employees Directors Eventually the goal of our consumer care program is to build long-term relationship. To meet this goal, we will go to great lengths to build a strong reputation for lavishing our consumers with special services, discounts, gifts and other benefits. Government Local community Media Environmentalist LOW INTEREST We view our consumers as our king and we are their laypeople. FINAL THOUGHTS! INTERNAL Pran has incorportated the idea of social responsibility in it’s business and has benefitted the Bangladeshi public fight poverty through employment generation. KEEP INFORMED HIGH POWER About me Trade Partners,supermarkets, retail outlets Consumers Shareholders Creditors, IFC Suppliers NBR Advertising agents ‘PRAN’ has started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Maj Gen (Retd.) Amjad Khan Chowdhury “PRAN” is currently one of the most admired food & beverages brands among the millions of people of Bangladesh and other 106 countries of the world where PRAN Products are regularly being exported. The business is engaged of beverages, culinary products, confectionery, dairy, snacks and premium rice LOW POWER By providing farmers good seeds, fertilizers, insecticides etc and financial support. Tabs on finances must be kept. Good relations must be maintained In October 2013, Turmeric powder packaged by PRAN group has been recalled from US stores after it was found with unacceptable levels of lead in it. Winny Sadia Haq HIGH INTEREST Whenever a business tries to meet the needs of many different stakeholders, there is the potential for stakeholder conflict. This is where different stakeholder groups might have different priorities. Shamsul Alam has been working as the Chief of human resource management at PRAN Group for the last five years. “We turn our unskilled workers into semi-skilled ones. Semi-skilled workers come from various NGOs such as UCEP, NAWTS, German Bangla and many more. They go through the process of being introduced to the new work environment through the training program. This technical skill education is mandatory for all semi-skilled and unskilled employees” he added. Shamsul Alam believes that the NGOs that provide workers are equipped only with the basic technical skills but the in-house program then has to educate them further on the importance of hygiene, safety, health In November 2012 Pran refutes claims of adulteration It announces a Tk 10 lakh reward if proven fruit drinks contain no pulp High court - drinks did not contain any traces of pure fruit The standard body cancelled the licences of Pran's mango, orange, lemon, strawberry, litchi, apple, pineapple and fruit cocktail drinks for not using the minimum 10 percent fruit pulp, Md Nurul Islam, BSTI's deputy director for certification, told The Daily Star earlier.. "But we are shocked with the reports in the mass media about Pran's juices, that they are substandard, adulterated and do not even contain a drop of fruit juice,” said Kamal. “These reports have affected our image more than our financial loss," Kamal added. He further said the juices are made following BSTI standards
Transcript: Question? ￼￼ To improve the chances of organizational success Making a change in a company Starting or ending a project Starting a new position ￼ Description Process to identify individuals, groups or organizations Two types of stakeholders, primary - directly affected and secondary - indirectly affected. Determine best overall course of action Information is constantly changging, although normally done at outset should occur on a continuous basis Subjective Competing interests Decisions made relative to your status ￼ How to Use It ￼ Identify and prioritize stakeholders anyone affected by work or have influence over/in it Map out your stakeholders based on power/interest Understand Key Stakeholders What motivates your stakeholdes. What are their needs Identify Conflicts Critics vs supporters Stakeholders vs organization, stakeholder v stakeholder Utilize Use information to allign key stakeholders needs with organization's goals. Stakeholder Analysis, Project Management, templates and advice. Accessed November 11, 2015 from www.stakeholdermap.com/stakeholder-matrix.html Weakness Freeman's book Strategic Management: A Stakeholder Approach attempts to answer the key question, "The Principle of Who or What Really Counts. That is, who (or what) are the stakeholders of the firm? And to whom (or what) do managers pay attention?" Concept of stakeholders and competing interests can be traced to the early 1930's. R. Edward Freeman, professor of Business Administration at the University of Virginia publishing the first comprehensive analysis of stakeholder theory in 1984. Customer Relationship Management (CRM) example Improve understaning of who are your stakeholders and what are their motives. Importance and relative power of each stakeholders identified Relationship management Mitigated risks Better decisions Influence stakeholders q Stakeholder Analysis Matthew Glick Fall 2015 ￼ Stakeholder Management Plan Template Accessed November 11, 2015 from www.free-management-ebooks.com/dldtem/dltmpm-stakeplan.htm Abughoush, A. (2011) Applying Business Analysis Techniques to Dashboard Implementations. Retrived November 11, 2015 from www.dashboardinsight.com/Article.aspx?id=4162 Strength History Stakeholders Power Grid Karkhanis, S. (2015) Advantage and Disadvantages of Stakeholder Analysis. Accessed November 11, 2015 from http://www.karkhanisgroup.com/consulting/management/project-management/stakeholder-management/163-advantages-and-disadvantages-of-stakeholder-analysis.html Best Used For Strengths and Weaknesses Mitchell, R (1997) Towards a Therory of Stakeholder Identification: The Principle of Who and What Really Matter. Retrieved 11 November 2015 from http://courses.washington.edu/ilis580/readings/Mitchell_et_al_1997.pdf
Transcript: References Communication High interest / High influence Authorise the project. Provide direction for the organisation (act as a governing body for the company). Meeting shareholder and stakeholder interests. Stakeholder Definitions A Stakeholder is any group or individual who can affect or is affected by the achievement of a corporation’s purpose (Freeman, R. E., Harrison, J. S. and Wicks, A. C. 2007:6). Project stakeholders are individuals, groups and organisations who are actively involved in the project, or whose interests may be positively or negatively affected as a result of the project (Gardiner, P. D. 2005:106). Informal. Regular Phone Calls. Face to Face Communication. Feedback and data kept to minimum due to fast paced project (construction). Existing Employees Medium interest / Medium influence Keeps the project within the timeframe. Fulfill companies vision. Run the construction site and is the point of contact to the builders. Formal. Occasional board meetings. Occasional Email. Presentations. Introduction Freeman, R. E., Harrison, J. S. and Wicks, A. C. (2007) Managing for Stakeholders: Survival, Reputation, and Success. United States of America: Keystone Typesetting, Inc. Gardiner, P. D. (2005) Project Management: A Strategic Planning Approach. China: Palgrave Macmillan. Boecker, J. Horst, S. Keiter, T. Lau, A. Sheffer, M. Toevs, B. (7Group) and Reed, B. G. (2009) The Integrative Design Guide to Green Building: Redefining The Practice of Sustainability. Canada: John Wiley & Sons, Inc., Hoboken, New Jersey. Our Role As the PM of this construction project our role includes: Analysing and managing the project risk. Ensuring work is completed to the right standard. Creating thorough communication methods with appropriate stakeholders. Motivating the team. Construction Manager SME (Small and Medium – size Enterprise) firm, specialising in Marketing, looking to add a 2 story extension to the original office building. In this presentation, we will analyse the potential stakeholders during the company’s extension. We will identify methods for effective communications, which will lead to project success. Communication Obtained a deeper understanding of stakeholders involved in our extension project. Identified the main stakeholders directly affected with the project. Identified suitable methods for effective communication with relevant stakeholders. High interest / High influence Set and manage the budget for the project (payment plan). Authorise additional costs. Ensure payments are on time. Finance Director Mapping Potential Stakeholders Medium interest / Low influence During construction period, employees could get distracted. Motivation could decrease as employees might be worried about their future role in the company. Communication Communication Intranet. Office Email/Letters. Focus Groups. Formal. Stakeholder Analysis Board of Directors Conclusion Formal. Occasional Email. Phone calls.
Transcript: Remarks by Premjit & SITALI Part 2: Stakeholder Analysis Who are stakeholders?... What is stakeholder analysis? Why Stakeholder Analysis? How to do Stakeholder analysis? Step 2: Analyse interests, resources and positions of your stakeholders Men at work! Ok then, go it alone! Thank you! At last its done! Objectives 1. Provide a free and fair platform for stakeholders to debate the pros and cons of the DRP. 2. Hold solution oriented discussions on sectoral issues & projects impact on well being of residents. 3. Collect input views of major stakeholders to feed into future plans for Dharavi. DCID, Sanford School, Duke University Dharavi redevelopment project Step 1: Identify and Categorise your stakeholders Stakeholder analysis Working together Stakeholder Analysis Part 1: Workshop Prem - Sitali The argument! Theme: ‘The Impact of Resettlement and Constructions on People’s Access to Basic Services and Livelihoods’. Step 3: Stakeholders interests versus their importance Step 4: Suggest Strategies Part 1 Workshop Welcome! Agenda Mirovistkaya... NO Mirovitskaya?
Transcript: Stakeholders Stakeholder Analysis Planning Phase 1 - Preparation Phase 2 - Negotiation Phase 3 - Elaboration Vision Traffic Stakeholder Analysis Land Department Preperation for building and disposal Looks after the relation between costs of municipality and benefits of the disposal Total income = cover the costs Good understanding between the actors is crucial Objectives market/user for program Master plan Overview Consensus at the end of negotiation phase Relation specifications urban plan and feasibility Focus on progress of a process, actors and relations Exploring obecties Entering into relationships Creating support for a process of change Actors think and design in a shared objective Market players and Housing Advisors Design Urban Planner Traffic Economic Affairs Land Department Economic Affairs Provide an urban framework All actors can realize their (sub)product Summarize both own view and the preconditions set by other parties in a plan Urban Planning 8 minutes each Content Overview Financial economic process control Financial administrator Aquisition of land Site preperation Market players & Housing Association Market players and Housing Municipality Economic Affairs Land Department Urban mobility & Design Infrastructure networks Transport modalities Traffic flows Public space Land department Economic Affairs Urban Planning Traffic and Infrastructure Urban Designer Environment Law Process Manager Housing Association Real Estate Developer A Real Estate Develeoper B Environmental-law Urban Designer Process Manager Economic Affairs RE developer A RE developer B Housing Urban planner Feasible Program RE Developer A RE Developer B Housing Actor Dienst Stedenbouw en Volkshuisvesting Overview Analyses urban problems, needs and desires Area deals with urban development process in relation to national and provencial policies Prepares stratgeuc choices Formulate and evaluate the development process and implementation measures Meet societal objectives Archieve and maintain one vision of the whole area (with all stakeholders) Advisors Land department Urban Planner Economic affairs Traffic Process Manager - Joelle Lokhorst - 10 February 2011 All scales Transport systems Traffic infrastructure Optimalisation of use of transportation Optimalisation of transport means All stakeholders Actor: Rotterdam City Development Corporation Overview Stimulate, improve and promote the economic development of the city Strengthening the local economy Strenghtening economic competive position of the city Overview Developer, investor and manager in the social housing sector Non-profit Building and managing dwellings for low-income groups Actor: Woonstad (Rotterdam) Delivers concrete contributes to the liveability of neighborhoods in Rotterdam Ambition to grow towards a leading innovative organization In co-operation with commune, care- and educational institutes Actor: Investing developer Overview Money - profit Products have to be absorbed in the market Focus on the user Focus on low vacancy rate Land department Economic Affairs Traffic Urban Designer Municipality Pre-conditons -> first design/scheme Municipality Urban Planner Urban Designer Traffic 2.User! 1.Speeddaten Market players and Housing BrainStorm Session Urban Design 1. Stakeholders 2. Stakeholder Analysis 3. Planning Translate vision in Financial objectives Actor(s) Consultancy form Mileufederatie Zuid Holland (Volunteer) Overview Analyze the area Advise on environmental aspects and legal requirements Inform about pre-conditions In 2e Phase: environmental and sustainable interests If necessary develop alternative strategies Master plan Environmental Law Design testing on feasibility and program Municipality Advisors = Advisors Overview Transport policies Traffic design Parking Preperation Realization Markt analysis Housing Association Land Department Economic Affairs RE Developer A & B Housing Association Master plan Overview Added value interms of spatial- and market value Not only looking in short term money making Spatial quality has to match market quality Developing bottom up Phase 2 - Negotiation Phase 1 - Preparation Round 2 Land Department Urban Planner -> RE Developer B Process manager Pre-conditions Municipality Real Estate developer A Round 4 Land Department Urban Planner -> user! Real Estate developer B Enironmental Law Round 1 Land Department Urban Planner -> RE Developer A Social media, direct communication Environmental User (digital) Phase 3 - Elaboration Needs Group 5 Environmental Law Urban Design Urban Planning Traffic Round 3 Land Department Urban Planner -> Housing Associations
Transcript: Need: to promote product/ event to target demographic- to increase sales to attract investors/ partners to a business/ project Expect: strong, relevant content that will attract loyal readership wide circulation to target market Commodities- import/ export Mining Infrastructure development Profile: educated business people influential decision makers bi/trilingual arabic, english, french- 30% arab, 30% african, 20% asian, others age- 25-65years What are their interests and needs and how will we fulfil them? What will attract them to the first issue? How many readers will we be able to achieve in each quarter- what will our circulation targets be? Events- external and internal Organisations promoting events A review of stakeholders in Arab Afro Trade magazine, analysis of their needs and expectations and outline of the actions required in order to secure the desired relationship with the stakeholders. Trade events in GCC regions and other related events including Global African Summit, Expo2020 and Arab African Summit. GCC institutions promoting trade relations between GCC and Africa eg, Dubai Chamber may wish to promote activities. Direct post to subscribers may be paid or unpaid Companies in UAE looking to expand into the African Continent Which sectors? Identification methods- stock exchanges, pre-existing networks, events? Approach method- via in country representatives, via online communications? Expects: reliable stock quantities and delivery. professional image matching distributor image Mobile networks, eg Etisalat Content Providers Readers Chambers of commerce GCC Advertisers Cars, watches, etc - these lifestyle products aimed at the wealthy, influential business man/ woman are a significant feature of similar publications West African Advertisers Retail Outlets Oil and Gas companies eg, Shell Event organisers Hydro-electric, solar and other alt energy companies/ investors eg Taqa, Aquapower Telecommunications Other sectors Hotels Advertisers Expect: promotion of their nterests and values through the publication a professional product that will enhance their reputations a sustainable publication and profitable return on investment Staff editorial team- paid content? Freelance translators/ journalists- paid content Business monitors- paid content Unpaid/ sponsored content- World Bank, Ministries, Company PR, Chambers of Commerce, GIPC, NIPC Stakeholder Analysis Emaar Group Abraaj Group? Arqaam How will they be identified? Eg, Business directories, prior networks and contacts. Who are they? How will they be approached? Phone, face-to-face meetings, events, PR office Who will be assigned these clients- how will they be divided? Hotels Airlines/ Airports Travel Agencies Banks & Businesses Travel and Tourism Distributors Energy (Oil&Gas, Alternative) Property Development Companies in GCC wanting to promote prestige products to AAT readership Online via website, e-magazine & social media Airlines Investors
Transcript: Detail 2 - Clarify the research or policy change - Identify all the stakeholders or interest groups associated with objective, project, problem or issue Who is a stakeholder? A stakeholder is a person who has something to gain or loose through the outcome of planning process or project. Process of stakeholder analysis Stakeholder Analysis ` Detail 4 Detail 3
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