Transcript: Stakeholder Analysis OLevels --> ACCA General Public Social Organizations Advertising agents Employees Government regulators BSTI NBR Media Directors Consumers Suppliers Trading partners Shareholders June 2014 EU detains consignment after rodent excreta found in food products; raises worldwide alert “The rat may have entered the container during loading at the port, where we do not have control. But, it has not entered from our factory.” He said the company is trying to get detailed information on the matter, adding that only the contaminated batches would be recalled from the domestic market. “But it does not mean that we will recall all the products that are being sent abroad. Mendelow's Matrix PRAN'S STAKEHOLDERS KEEP SATISFIED October 2015 Algae found in Pran-RFL Group’s packaged water bottles in Sirajganj Born in Bangladesh The country director Golam Kibria of Bureau Veritis said, any organization feels proud when they have achieved international standard certificate. PRAN has achieved first time in Bangladesh IMS certificate of first food processing company for environment management system 14001:2004 and BS standard OHSAS 18001:2007 certificate. He also added no more company could achieve before in Bangladesh this kind of certificate. CONNECTED Pran works with SAVE THE CHILDREN, Red Crescent Heavy advertising PRAN AGRO LTD Trainings are provided, rewarded with slaries,commissions incentives as per standard Healthy working atmosphere Up to date Brought up in Dubai KEY PLAYERS EXTERNAL MINIMUM EFFORT Political unrest causes fluctuations in sales Internationals standards need to be met at all times Brand image Employees Directors Eventually the goal of our consumer care program is to build long-term relationship. To meet this goal, we will go to great lengths to build a strong reputation for lavishing our consumers with special services, discounts, gifts and other benefits. Government Local community Media Environmentalist LOW INTEREST We view our consumers as our king and we are their laypeople. FINAL THOUGHTS! INTERNAL Pran has incorportated the idea of social responsibility in it’s business and has benefitted the Bangladeshi public fight poverty through employment generation. KEEP INFORMED HIGH POWER About me Trade Partners,supermarkets, retail outlets Consumers Shareholders Creditors, IFC Suppliers NBR Advertising agents ‘PRAN’ has started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Maj Gen (Retd.) Amjad Khan Chowdhury “PRAN” is currently one of the most admired food & beverages brands among the millions of people of Bangladesh and other 106 countries of the world where PRAN Products are regularly being exported. The business is engaged of beverages, culinary products, confectionery, dairy, snacks and premium rice LOW POWER By providing farmers good seeds, fertilizers, insecticides etc and financial support. Tabs on finances must be kept. Good relations must be maintained In October 2013, Turmeric powder packaged by PRAN group has been recalled from US stores after it was found with unacceptable levels of lead in it. Winny Sadia Haq HIGH INTEREST Whenever a business tries to meet the needs of many different stakeholders, there is the potential for stakeholder conflict. This is where different stakeholder groups might have different priorities. Shamsul Alam has been working as the Chief of human resource management at PRAN Group for the last five years. “We turn our unskilled workers into semi-skilled ones. Semi-skilled workers come from various NGOs such as UCEP, NAWTS, German Bangla and many more. They go through the process of being introduced to the new work environment through the training program. This technical skill education is mandatory for all semi-skilled and unskilled employees” he added. Shamsul Alam believes that the NGOs that provide workers are equipped only with the basic technical skills but the in-house program then has to educate them further on the importance of hygiene, safety, health In November 2012 Pran refutes claims of adulteration It announces a Tk 10 lakh reward if proven fruit drinks contain no pulp High court - drinks did not contain any traces of pure fruit The standard body cancelled the licences of Pran's mango, orange, lemon, strawberry, litchi, apple, pineapple and fruit cocktail drinks for not using the minimum 10 percent fruit pulp, Md Nurul Islam, BSTI's deputy director for certification, told The Daily Star earlier.. "But we are shocked with the reports in the mass media about Pran's juices, that they are substandard, adulterated and do not even contain a drop of fruit juice,” said Kamal. “These reports have affected our image more than our financial loss," Kamal added. He further said the juices are made following BSTI standards
Transcript: Question? ￼￼ To improve the chances of organizational success Making a change in a company Starting or ending a project Starting a new position ￼ Description Process to identify individuals, groups or organizations Two types of stakeholders, primary - directly affected and secondary - indirectly affected. Determine best overall course of action Information is constantly changging, although normally done at outset should occur on a continuous basis Subjective Competing interests Decisions made relative to your status ￼ How to Use It ￼ Identify and prioritize stakeholders anyone affected by work or have influence over/in it Map out your stakeholders based on power/interest Understand Key Stakeholders What motivates your stakeholdes. What are their needs Identify Conflicts Critics vs supporters Stakeholders vs organization, stakeholder v stakeholder Utilize Use information to allign key stakeholders needs with organization's goals. Stakeholder Analysis, Project Management, templates and advice. Accessed November 11, 2015 from www.stakeholdermap.com/stakeholder-matrix.html Weakness Freeman's book Strategic Management: A Stakeholder Approach attempts to answer the key question, "The Principle of Who or What Really Counts. That is, who (or what) are the stakeholders of the firm? And to whom (or what) do managers pay attention?" Concept of stakeholders and competing interests can be traced to the early 1930's. R. Edward Freeman, professor of Business Administration at the University of Virginia publishing the first comprehensive analysis of stakeholder theory in 1984. Customer Relationship Management (CRM) example Improve understaning of who are your stakeholders and what are their motives. Importance and relative power of each stakeholders identified Relationship management Mitigated risks Better decisions Influence stakeholders q Stakeholder Analysis Matthew Glick Fall 2015 ￼ Stakeholder Management Plan Template Accessed November 11, 2015 from www.free-management-ebooks.com/dldtem/dltmpm-stakeplan.htm Abughoush, A. (2011) Applying Business Analysis Techniques to Dashboard Implementations. Retrived November 11, 2015 from www.dashboardinsight.com/Article.aspx?id=4162 Strength History Stakeholders Power Grid Karkhanis, S. (2015) Advantage and Disadvantages of Stakeholder Analysis. Accessed November 11, 2015 from http://www.karkhanisgroup.com/consulting/management/project-management/stakeholder-management/163-advantages-and-disadvantages-of-stakeholder-analysis.html Best Used For Strengths and Weaknesses Mitchell, R (1997) Towards a Therory of Stakeholder Identification: The Principle of Who and What Really Matter. Retrieved 11 November 2015 from http://courses.washington.edu/ilis580/readings/Mitchell_et_al_1997.pdf
Transcript: Need: to promote product/ event to target demographic- to increase sales to attract investors/ partners to a business/ project Expect: strong, relevant content that will attract loyal readership wide circulation to target market Commodities- import/ export Mining Infrastructure development Profile: educated business people influential decision makers bi/trilingual arabic, english, french- 30% arab, 30% african, 20% asian, others age- 25-65years What are their interests and needs and how will we fulfil them? What will attract them to the first issue? How many readers will we be able to achieve in each quarter- what will our circulation targets be? Events- external and internal Organisations promoting events A review of stakeholders in Arab Afro Trade magazine, analysis of their needs and expectations and outline of the actions required in order to secure the desired relationship with the stakeholders. Trade events in GCC regions and other related events including Global African Summit, Expo2020 and Arab African Summit. GCC institutions promoting trade relations between GCC and Africa eg, Dubai Chamber may wish to promote activities. Direct post to subscribers may be paid or unpaid Companies in UAE looking to expand into the African Continent Which sectors? Identification methods- stock exchanges, pre-existing networks, events? Approach method- via in country representatives, via online communications? Expects: reliable stock quantities and delivery. professional image matching distributor image Mobile networks, eg Etisalat Content Providers Readers Chambers of commerce GCC Advertisers Cars, watches, etc - these lifestyle products aimed at the wealthy, influential business man/ woman are a significant feature of similar publications West African Advertisers Retail Outlets Oil and Gas companies eg, Shell Event organisers Hydro-electric, solar and other alt energy companies/ investors eg Taqa, Aquapower Telecommunications Other sectors Hotels Advertisers Expect: promotion of their nterests and values through the publication a professional product that will enhance their reputations a sustainable publication and profitable return on investment Staff editorial team- paid content? Freelance translators/ journalists- paid content Business monitors- paid content Unpaid/ sponsored content- World Bank, Ministries, Company PR, Chambers of Commerce, GIPC, NIPC Stakeholder Analysis Emaar Group Abraaj Group? Arqaam How will they be identified? Eg, Business directories, prior networks and contacts. Who are they? How will they be approached? Phone, face-to-face meetings, events, PR office Who will be assigned these clients- how will they be divided? Hotels Airlines/ Airports Travel Agencies Banks & Businesses Travel and Tourism Distributors Energy (Oil&Gas, Alternative) Property Development Companies in GCC wanting to promote prestige products to AAT readership Online via website, e-magazine & social media Airlines Investors
Transcript: Detail 2 - Clarify the research or policy change - Identify all the stakeholders or interest groups associated with objective, project, problem or issue Who is a stakeholder? A stakeholder is a person who has something to gain or loose through the outcome of planning process or project. Process of stakeholder analysis Stakeholder Analysis ` Detail 4 Detail 3
Transcript: The water supply on Oahu may not be able to support its future population's needs. Higher cost to get purified water Less water to be recharged back into the aquifer Less anual rainfall= less irrigation for crops dole plantation Over use of ground water Government regulations on how much water is allowed for withdrawal Board of water supply CAUSES USDA distributors farmers associations farm beuros gov organizations taro plants $ PROBLEM Local food production Higher prices in respose to lack of resources. Higher water costs = Higher produce cost. 90% High Salting of well water when the aquifer dries up limited funding for restoration of natural land local farmers medium to low Haleiwa farms Reassess distribution of water Recycle more water Haleiwa Steady supply of fresh water High Providing fresh water over long term major grocery providers Importing food from the mainland Future generations Food Security where will it be in 50 years? Invasive plants require higher amounts of water for growth and compete with endemic species for space. EFFECTS Importance of water major farms on island Buy local over imported sources Support and help fund development of more aggricultural land fresh produce fresh food Ka’ala farm Fertile land and abundance of water for irrigation Local Farmers Waters importance in hawaiian language. In hawaiian Wai means water, but WaiWai means Wealth showing its economic importance to the people Overconsuming watershed Costco Wallmart 10% Future Generations High Tourism Agriculture Bussinesses
Transcript: Division: Minerals Description: Creating an Access database to simplify the pricing procedure for spare parts Project Overview Power/Influence Map Leverage Matrix Stakeholder Diagnostic Stakeholder Analysis David Chen
Transcript: The Elephant in the Room Scope statement Work Breakdown Structure Communication Plan Overview Communication plan Scope statement Stakeholder analysis WBS Closing Conclusion WBS Stakeholder Analysis Stakeholder analysis Scope Statement Communication plan
Transcript: Identification of Key Stakeholders The key stakeholder's within IKEA Leeds are the customers and employees, both will be considered the target for the campaign. Based on and objectives (i.e to reactivate the existing members and add new members), the employees will be the intermediaries. Gregory 2000 suggested that the target group should not be confused with the intermediary; these may receive the message but pass it on to the target group. Employees determine and reflect the image of the company; therefore if they have a positive image of IKEA, they have a positive influence on our target market. The logical thinking being - if the employees get excited, the customer will get excited too. Analysis is done doing various methods of mapping Internal Employees Managers Owners Shareholders Definition: The identification of a project's key stakeholders, an assessment of their interests and the ways in which these interests affect the group project and its viability How? A stakeholder is any person or organisation that can be positively or negatively impacted by, or cause an impact on the actions of a company, government or organisation. By analyzing these stakeholders you can determine their interests, potential risks to the project, Key people who need to be informed about the project at various phases and the potential adverse affects of negative stakeholders to your project Primary: those ultimately affected, either positively or negatively by an organization's actions Secondary: 'Intermediaries', those indirectly affected by an organization's actions Key: can belong to either or both of the groups above. Have significant influence within an organization External Suppliers Customers Regulatory Bodies Stakeholder Analysis Types of Stakeholders Why? Power and Influence/Importance of Relationship/Urgency of Stakeholder's Claim Value Hierarchies/Key Performance Areas Threat Potential/Cooperation Potential
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