Transcript: $10 PlayStation Store Voucher HDMI Cable Power Cable Wired Mono Headset USB Charging Cable Be Moved Audio 2014 Destiny Bundle Operation Plan PlayStation 4 PlayStation 4 System Dualshock 4 controller (Glacier White) Destiny Game 30-Day PlayStation Plus Trial 30-Day Music Unlimited Trial Update display areas to enhance the user experience with each product. Demos VMD POP Xperia Z1 Store to-date Kaizen TV 2014 Store to-date Operations Plan New offers Added Value Open Discussion BDV-E3100 Xperia M
Transcript: Sony is a technology industry. Stock Market Company Headquarters Minato, Tokyo, Japan Recent News Products or services provided By Fernando Barraza Website address: http://www.sony.com/ Current stock price is $32.16 September 08, 2016 Sony Interactive Entertainment to Launch Slimmer and Lighter PlayStation®4 in September, Available at $299. September 08, 2016 Sony Interactive Entertainment Unveils PlayStation®4 Pro, Delivering Enhanced PS4® Experience. Slogan: Sony's former slogans have been "The One and Only", "It's a Sony", "like.no.other" and "make.believe". Its current slogan is "BE MOVED". Summary Slogan and Logo Its passion for technology, content and services motivates the company to deliver groundbreaking excitement in the field of technology and entertainment. Mission Statement Sony Group as of March 31, 2016 was 125,300 employees Ticker symbol: NYSE:SNE Self Marketing Sony is engaged in a broad range of businesses, including the electronics business, which include digital imaging, game, mobile communications devices and televisions; the entertainment businesses, which cover pictures and music; and the financial services business. SPORTS AND ENTERTAINMENT MARKETING Financial Information Net Income: 1.4 billion USD Founders Masaru Ibuka Akio Morita
Transcript: Recommendations 2006 Android powered phone Risk rate: Low Barriers to entry: Economies of scale High capital requirement Technology knowledge Executive Summary Risk rate: Low Mobile devices have become an important part No real substitutes February 16: Sony acquired Ericsson’s share of Sony Ericsson for 1.5 billion dollars Renamed subsidiary to Sony Mobile Communications AB March: Xperia S released Decrease in sales and operating revenue Japan earthquakes Thailand floods Restructuring costs 2008 1946 Technological know-how Culture Operational capabilities Time to market Supply chain management The Bargaining Power of Suppliers Risk rate: High Samsung, Apple, Sony Must stay ahead of the competition Porter’s Five Forces Recommendation 1: Get Out Product awareness Average consumer is not fully aware of the capabilities of the Xperia Z3, as the marketing campaign for the device is not successful. Lack of availability Products only available on T-Mobile. Missing out on millions of potential customers. Missed opportunities Sony refused to harness its power in other product lines to develop a top-of-the-line phone when the market was up for grabs in the mid 2000’s. Sony has been playing catch up with competitors ever since. 2012 Risk rate: Medium Consumers have huge impacts on the products High switching costs Internal Rivalry 2008 First Walkman Phone 2013 Distinctive Competencies Primary Activities: Inbound Logistics: Operated internally or by a third party Operations: Occurs across multiple contents Outbound Logistics: Well connected to international delivery networks Marketing and Sales: Publicly committed to social responsibility Services: Warranties, guarantees, repair centers, online help desks, and call centers Questions? May: Tokyo Tsushin Kogyo (Totsuko) established in Tokyo World’s first PlayStation Certified Android smartphone 2001 Current Challenges 2010 Sony Mobile lost 1.8 billion dollars last year and has caused the company to post operating losses in 5 of the last 6 years. Sold 40 million units the last fiscal year, an increase of about 2 million units from the previous year. Mobile division has already cut more than 10,000 jobs to date. Market share only sits at about 4% compared to Samsung (30%) and Apple (15%). World’s first PlayStation Certified Android smartphone World’s first PlayStation Certified Android smartphonem Seek the crown of Android Advertise, advertise, advertise Stay premium and pricey Time to market change Fix relationships with carriers Collaborate with existing product lines Distinctive Competencies & Resources and Capabilities 2010 The Threats of Substitution Team 1: Emily Bardell, Carson Cushing, Brianna Gatto, Katie Guthrie, Lynne Kubik, David Sama, Justin Wills, and Hannah Zhang Sony and Swedish telecommunications equipment company, Ericsson, created a 50-50 joint venture named Sony Ericsson •Milestones •Organization Industry Analysis ◦Porter’s Five Forces ◦Distinctive Competencies ◦Resources and Capabilities ◦Value Chain Activities ◦Organizational Structure •Current Challenges •Recommendations Focus on research and development 2011 Secondary (support) Activities: Human Resources: Encourage high productivity Technology: More advanced in creating innovative high quality products than competitors Strategy: "Fair Procurement " Research and Development: Created a R&D center in China 2006 Milestones Value Chain Activities 1957 Organization and Industry Analysis Recommendation 2: All In Sony restructures as “One Sony” Mobile Digital imagery Gaming Revamp Sony Mobile 1. Working on global structure 2. Changing headquarters location 3. Same development platform for all phones 4. Marketing smart phones to emerging markets Xperia Z released Organizational Structure - May 1946- Tokyo Tsushin Kogyo (Totsuko) established in Nihonbashi, Tokyo 2001 1957 Executive Summary 2013 Resources and Capabilities 1946 2011 Recommendations Phones are enhanced with Sony’s Cyber Shot technology 2005 Overspending Sony has spent over 1 billion dollars developing the Xperia product line and selling it to consumers while taking huge losses. Sony does not have the money to buy itself out of this problem like it did in previous situations. External challenges Chinese manufacturers producing smartphones that match quality of other devices while undercutting them on price by hundreds of dollars. What will the future of Sony Mobile entail with an already low market share and now having to deal with more competition? Research and development User experience Risk rate: Low Global supply chain Second edition of the Sony Supplier Code of Conduct 2005 Company name officially changed to Sony Corporation Listed on the TSE (Tokyo Stock Exchange) Established a reputation for technical innovation and revolutionary consumer electronic products over next three decades The Bargaining Power of Buyers Sony Corporation’s businesses: •Electronics •Creative software •Electric vehicles and batteries •Entertainment •Financial
Transcript: SONY Mitar Ruzic,Presentation for GDD. 20/01/2018 Founded 1994,over 20 years ago. Was a subsidiary company was created by Sony so that they could expand into the video game market. First console that they released was the Playstation 1(PS 1) in 1994 to critical aclaim. They have continued this todate with the Playstation 4(PS4). The company has since been developing video game consoles and accessories. Hires of 8000 people to help develop games and software to aid them in developing consoles and new features. SIE History History of Sony. Shadow of the colossus ICO Jak and daxter Uncharted:Drake's Fortune God of War Heavy rain Killzone:Shadow Fall Final Fantasy XIV Metal Gear Solid Crash Bandicoot Games created by them Games created by them Consoles Consoles Playstation 1-4(PS 1-4) Playstation portable (PSP) Playstation Vita Sony began in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a department store building in Tokyo. Started with a total of 8 employees. The company built Japan's first tape recorder, called the Type-G. In 1958, the company changed its name to "Sony". Sony's TR-63 radio "cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid-1950s, American teens had begun buying portable transistor radios in huge numbers, selling an estimated 100,000 units in 1955 to 5 million units by the end of 1968. Sonys History Sonys History Sales of the market. Sales of the market. Fans had to wait until 2013 for the PS4, an ultra-powerful machine with 4,000 times the memory of the original and processing capacity larger by orders of magnitude.The 13.5 million units Sony has sold in the last year allow users to play games straight from the Cloud in a universe that now includes compatible smartphones, televisions and tablets.Due to this they control over 57% of the gaming market now. What they do now. What they do now. PlayStation Network (PSN) is a digital media entertainment service provided by Sony Interactive Entertainment. Launched in November 2006, PSN was originally conceived for the PlayStation video game consoles, but soon extended to encompass smartphones, tablets, Blu-ray players and high-definition televisions. As of April 2016, over 110 million users have been documented, with 70 million of them active monthly. Playstation Network Playstation Network -The PlayStation VR, known by the codename Project Morpheus during development, is a virtual reality headset developed by Sony Interactive Entertainment, which was released in October 2016. -It was designed to be fully functional with the PlayStation 4 home video game console.the player wearing the headset acts separately from other players without the headset. -The PlayStation VR system can output a picture to both the PlayStation VR headset and a television simultaneously, with the television either mirroring the picture displayed on the headset, or displaying a separate image for competitive or cooperative gameplay. Playstation VR Playstation VR Sony Interactive Entertainment Worldwide Studios, abbreviated SIE Worldwide Studios, is a group of video game developers owned by Sony Interactive Entertainment, which was established in 2005. It is a single internal entity overseeing all wholly owned development studios within SIE. It is responsible for the creative and strategic direction of development and production of all computer entertainment software by all SIE-owned studios. All of which is produced exclusively for the PlayStation family of consoles. Sony Interactive Entertainment Worldwide Studios SIE Worldwise studios. Studioes owned by SIE Studioes owned by SIE Sony has sold over 102 million console variants of the PS1 and it ceased production on it in 2004. The PlayStation launched for 37,000 yen and only 100,000 units were distributed to 4000 stores throughout Japan, selling out instantly. In the 80s and early 90s, most consoles came with flat joypads. However, Teiyu Goto, the creator of the iconic two-handled PlayStation controller, felt that the three dimensional design matched the 3D visuals of the games. Facts about SONY. Facts about SONY. -https://en.wikipedia.org/wiki/Sony_Interactive_Entertainment This is the wiki for SIE -https://en.wikipedia.org/wiki/List_of_Sony_Interactive_Entertainment_video_games This is a list of all the games developed by SIE -https://www.sie.com/en/index.html The SIE website -https://www.youtube.com/watch?v=7_fPtazfALA Video about Sony characters. Links. Links. Sony Characters Sony Characters
Transcript: Headquarters Sony! (cc) photo by Jakob Montrasio Sources of profit By: Brendan Butler Sales per year Number or employees Founded Location of operation Market Shares in Japan
Transcript: Sony Splash Winners must be present to receive any item (this will more than likely make them stay to hear the raffle winners). PLAN There are 1,200 incoming freshman, we are expecting 500-700 students to come to the event. Event A pizza pool party for incoming freshmen. Wrap Up Raffles Backup food plan: Order Domino's and get a bulk discount At the end of the event, winners for the raffle items will be announced. Setup We contacted student government about being the Saturday event of Welcome Week. STREET TEAM (3 ambassador) Pass out flyers in freshman dorms Chalk on the sidewalks throughout campus P E M A Backup giveaways: Two $50 gift certificates Promotion There will be a raffle incentive for the first 100 freshmen that attend Student ambassadors will clean up the area after the event Handwritten thank you letters will be personalized and hand delivered to the local pizzeria and Student Government. Where: LMU's Recreational Center at the campus pool When: Saturday of Welcome Week Time: 12-3pm Make a great impression on all incoming freshmen about Sony. To welcome freshman to college and excite them about Sony products. To leave the freshmen with good vibes so they will be enticed to come to our future events. The video will be created previously using Vegas video incorporating popular music videos. A banner will be on the bottom of the screen scrolling through. Store URL blog Info Local Pizzaria Ad An ambassador will be standing at a table with a photo booth using the tx-30 to take pictures. #SonySplash Facebook Event GOALS Sponsorship/Donation The LMU Sony Education Store URL to drive traffic to the URL will be included. We contacted Kelli 3 weeks prior about giving us 1-2 products to raffle off. A local pizzeria that just opened up wants to get the word out about the restaurant so after meeting with the owner and talking about our awesome event, he kindly donated assorted soda drinks and pizza for the event in exchange of exclusive advertisement for the restaurant. •The first 100 freshmen attendees will get a Sony wristband and a raffle ticket. •If any attendee wants a raffle ticket, they can: Visit the Sony Education Store on their phones and show a Student Ambassador Take a picture during the event while there and post it on social media with #SonySplash Post about the event and use #SonySplash **Show a Student Ambassador to get raffle ticket** Freshman Orientation advertisements A Vaio Duo 13 will be set up to a projector that projects a video onto the wall facing the pool area. A bluetooth wireless speaker will be synced to the Vaio Duo so everyone can hear the music playing. Preparation
Transcript: The Youtuber SWOT Religion, Race, Nationality - Any education HTC has recently proven to also be a competitor with its HTC one series. These phones provide amazing audio and specially crafted metal to line the phone and give it a sleeker more polished look. The HTC One operates on the Android system along with the Galaxy so a lot of the aspects are similar Competitive Assessment January - February Out Of Home Purchase Occasion – Special SONY is purely an electronics brand with that has reached it's peak but produces dependable products. That continues to release new technology but nothing I would buy or need Majority middle class, Adults in their “Prime”, beginning of their careers or still deciding SONY is known as classic in it's industry, giving the brand a level of credibility. 45% digital 25% tv 15% out of home 10% print 5% radio ahead of the curve strengths - Consumers use their phone for social media purpose more than anything else - Consumers are not well aware that Sony makes phones and is current in the industry - Celebrity endorsements act as the number one influence in buying decision *Positives: the target believes we are an electronic and entertainment heavy brand *Negatives: SONY is viewed as an outdated and boring brand Our Response: 1. Re-position and stray away from the “old-fashioned or obsolete” branding a. Re-positioning allows target to value us as a “long-established” brand 2. We should hone in on the fact that people consider us “classic” a. The “originals” and frontrunner of the entertainment and electronic industry celebrity obsessed in the know creative What Is SONY Doing Now? metropolitan; grew up with internet and pursues a digital presence ultimately living a selfish lifestyle based on gratification. Embraces discovery and controversy The Four P's Account Executive: Larissa Brady - Price | Media Planner: Mia Ross Copywriter: Taylor Reeves | Account Planner: Priscilla Perez | Account Planner: Yessenia Aparicio|Artistic Director: Keyianah Jackson Demographic we would like the brand to be at the center of pop culture by reemerging as the new classic in entertainment technology. SONY repositioning will drive S H I F T to the forefront of culture. Making it the item to hav Media Strategy S H I F T Insights Here at PHA we understand that knowing the landscape it key before navigating any opportunities T A K I N G. M E D I A. H I G H E R. l MKT Our objective is to bring SONY out of the shadows of the electronics market and in the light of taste-makers in popular culture. Repositioning this brand as such is absolutely necessary to become a viable player in the mobile phone market. lifestyle May - June Students, creatives working professionals Finish the year with mass media coverage. Tie everything back to television spots with flight dates according to the holiday season Ex. Network TV advertisements March - April • Sony challenges some of the most influential Youtubers to post a full episode only using our Sony phone. Fans vote for their Youtuber, winner reiceves lifetime Sony production equipment for their show trend-setter considers himself to be informed and cultured, has a anti-establishment frame of mind (but nevertheless falls victim to materialistic functions) most likely an iPhone user, but always looking for the next best thing is familiar with SONY as a brand - likely through electronics or gaming Budget weaknesses the hip tech guy ...and how are we going to improve it die hard entertainment enthusiast always finds the next big fad Television the brief Samsung has also established itself as a competitor with its release of the Galaxy S5. With many features similar to the iPhone 6 including finger print technology, high def speakers and good displays the Galaxy S5 has proven itself to stand as one of the top phones on the market. Radio We are the desired tool to enable young people to be both sides of culture the creator and the user, we want S H I F T is satisfy the spectrum of artistic need and expression being the leader in photo, video and audio technology digital / mobile streaming services only Phychographic Our media strategy lays on the foundation of organic content. We want to advertise in a way that feels effortless and is completely in unison with the brand. Take advantage of brand placement in SONY produced content Use mass-media to create an overall awareness Use native content and partnerships to reach our audience genuinely Establish personal relationship before mass interaction Digital will be at the forefront with television and out of home will follow with a strong presence. Our hope is that the consumer interacts with a piece of native content before they interact with any traditional paid media like a 30 sec spot or print ad Start live event promotion and sponsorships Ex. Sponsored Tours Hosted Events Our target audience encompasses young people and successful adults who are engulfed in culture, who often take an active in creating content and trends via
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