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Social Media Template

Transcript: Pros and Cons of Social Media Will, Harjot, Samantha, Savarna, Darius Who We Are Social Media Users Just Like You! By Samantha, Savarna, Will, Darius, and Harjot Pros of Social Media: Marketing You can promote your business on social media by creating a business platform page This engages customers, "Engaged customers are likely to be your best customers" (Rowe) Other entrepreneurs can find what your selling and possibly collaborate with you (it's not what you know it's who you know) Being committed to social media to create brand awareness and sales "Create your own deals on your terms" (Rowe) "Manage your reputation" (Rowe) Bad reviews online are bad for business Good reviews online encourage more people to go with your brand Business Opportunities: Communication / News Updates Instant Real Time Allows Connection With Entire World Mobile Mass Interaction No one wants to watch the news Everyone has a cellular device Notified when Tragedies / Emergencies strike Social media has tons of entertainment Everyone has a different sense of humor and there is tones of accounts with various different content such as cooking fitness weird memes Entertainment Once you know someone who is successful and have professional relationship with and have them on social media, you will always that window of opportunity in your back pocket. Linkedin is basically a facebook for networking and finding other people with the same interest and mind set as you Networking Cons of Social Media: Mental Illness The Scientific American Mind states that "Teenagers who used social media on a daily basis were 13 percent more likely to say they felt depressed than were peers who did not use it every day." The depression spike increased when over 50% of the American population owned a smartphone. Con: Cyber Bullying It's not the social media that is doing the bullying, it is the people behind the screens. People can get away with bullying very easy while online. “Cyberbullying is potentially a factor in the increase of youth suicides” - New Zealand Managment magazine. Con: People can be deceiving Not everyone is who they seem to be You can never truly be sure that someone is who they say they are. Social Media can play a huge roll in task delay Seconds are minutes and minutes are hours When you get done procrastinating on your phone, do you ever think what else you could have accomplished? Time looking at social media constantly will cause you to go from peak performance to average performance Unsurprisingly popular apps are designed in a way to be addictive to the user so the company can have a competitive edge Con: Distraction/Procrastination Nothing can ever be truly deleted How personal information of yourself is on your social media? Is your password easy to figure out? Geotagging Faceprint database- tags people by face recognition without you have to tag them yourself Comments are searchable Posts that you liked are tracked Ever searched something on youtube/amazon/pintrist and all of a sudden its popped up on your feed? Con: Privacy issues Recognize the problem Admit your social media diet Model good behavior Create a better online experience How to make social media a better experience: Power of suggestion Awareness Purge Negativity Purge the models and famous people Monitor yourself Are you checking for likes/comments? Tool for good Positive groups Social revolution Survey Results Citations: CHEN, A. (2018). Social Notworking: Is Generation Smartphone Really More Prone to Unhappiness? (cover story). Scientific American Mind, 29(2), 18. Rowe, M. (2012, July). 8 Ways to Leverage Social Media. Restaurant Hospitality. Retrieved from , 32-36. Powell, F. (2015). Be kind online. NZ Business + Management, 29(11), M27. Retrieved from Fay, Laura. “New Teen Survey Reveals Cyberbullying Moving Beyond Social Media to Email, Messaging Apps, YouTube.” The 74 New Teen Survey Reveals Cyberbullying Moving Beyond Social Media to Email Messaging Apps YouTube Comments,


Transcript: Creating Ads: Only create ads on your strongest networks first. How to Organize Your Calendar By year / month / date Color code important and original content Collaborate Communicate SEO > Search ENGAGEMENT Optimization Social media is the new word of mouth Keyword searching Original content / blog posts / video Referral traffic / Pinterest Less enlisting existing employees, and see even more companies hiring social media strategists or full-time social media managers. We’ll Witness the Rise of Micro-Video Fourquare will decline sharply. New ways to reach people via video with Vine and Instagram Investment in Social Media Will Become a Necessity, Not a Luxury Video launches Sales promotions Important announcements Funny content Questions (20-30 great tips to rotate through monthly) Tips (20-30 great tips to rotate through monthly) How much time does it take to have a successful social media presence? The "don'ts" before the "dos" Purchasing conversions How do you do this? It takes time if you want to do it right. Otherwise you are just added internet noise. #Ain'tNobodyGotTimeForThat How many hours? Time allocation Posting into the weekend Optimal times for engagement (varies for each network) and image 70% of brands have a presence on Google+. That’s the same percentage of Americans hate their jobs. Although we all hate it, Google is the king of search, so Google + can’t and shouldn’t be ignored. SEO, SEO, SEO! We love questions. Tweet using the hashtag #NashSocial How to Create the Perfect Post Facebook Ads Sidebar ads Promoted posts Targeting Promoting Your Events Facebook Be positive. Provide a link. Brand Sentiment Mining for it Harnessing it Manage and elevate perception and reputation Responding to negative comments Adjust the content accordingly, more on that later.. “How we cultivate our relationships if often the greatest determinant of the type of life we get to live. Business is no different.” - Gary Vanderchuck Thank you for joining us! Facebook Events 92% of consumers trust recommendations from family and friends. 70% of consumers trust opinions of online strangers who they may never meet. - Nielsen People like to do business with people they know, like, and trust. Integrate with Google Analytics Welcome! Have a strategy! How do I measure the effectiveness of my social media efforts? Best Post Types Video Photo Link Each social network operates a little differently, and each brand's fans have their own tastes and preferences. Keeping a pulse on the competition Using social media as a customer service tool Thought leadership: The most effective 2 - word strategy: Be Useful. Facebooks new reporting system - Page likes breakdown / where “likes” came from Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years. - Forbes Jane Doe This is an informal, intensive session, ask questions, interrupt us, challenge us, feed us cupcakes. Test everything and hold on to the good. The DONT'S DON'T just "hope" people show up and talk to you DON'T obsess over numbers Case Study #2 Social media is not a magic wand RESEARCH STRATEGY EXECUTE TEST REPEAT Establish yourself as an expert Original Content Post Performance Check to see how your posts are performing. See when your fans are online. The DOs Make a list of all your goals Map out all content on your editorial calendar for the next 1-3 months Create homes for your content (Google Drive folders) by type Commit to creating great original content and genuine engagement Reporting Eventbrite Mobile Make sure your marketing is mobile friendly You MUST have a mobile optimized website, if you don’t you’re losing money, simple as that. Older user adoption Track your links. E-Commerce Pinterest Avoid human faces. Look for red. Campaigns Ads, Promotions, Contests, Events, Sweepstakes Other Helpful Tools Hootsuite Bitly TweetReach Tweepi SocialMention Google Alerts Feedly Flipboard SproutSocial Promote on Social Media Core Content for Your Calendar Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the first time 751 million mobile users access Facebook every month Mobile only active users total 189 million Mobile now generates 30% of its ad revenue up from 23% at the end of 2012 3 million companies have Facebook pages Let's break it down... Cross pollinate your shopping platform between all social channels Create a store tab on your Facebook page Integrate social sharing icons on each product Run contests Showcase your company's charitable contributions What do you want the numbers to tell you? Analyze the data, track the progress. Individual Post Promo Facebook Growth An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. via: Google+ Tag people. Include large images. Know your goals. Make a list every

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Transcript: Marriage is More Than Just a Bond Patterns and Dissonance in Style and Generic Conventions (cont.) Function & Relations Background Aegeus’ entrance also related to the element of “luck” within the play. Jason’s rescue by Medea is based on luck. Aegeus’ appearance is as well, and Jason also describes his meeting of Creon’s daughter as an unexpected piece of “good luck.” (553-54) Also accomplished is the confirmation in Medea the belief that childlessness causes great suffering for a Greek nobleman and to direct the audience’s attention to this fact. Introduction of Aegeus Conversation shifts from an angry emotionally driven quarrel to logical / manipulative plea Medea asks for safety Makes Aegeus swear an oath Change emphasizes Medea is emotionally unstable Medea's manipulative character Emotion / Logic Close Reading Excerpt #2 Marriage is a very important aspect in Greek play as well as generally speaking. It holds special characteristics in different situations and circumstances. It is more than just a relationship between two people who love each other. In Medea two different perspectives about marriage are portrayed. Jason explains why he plans to remarry again; he calls it a “plan” that is igneous, disciplined and farsighted. As in ancient times marriages were also performed for the good of the kingdom and to make new alliances with other kingdoms to assure help in case of war. Where as for Medea, this marriage of Jason's opens the door to severe destruction and a gateway to seeking revenge. She kills four people, including their two sons. Marriage in her case was the end of her happiness and well being as well as of the people around her. Intelligent, but Cunning Shows the conflict of self-interest and how greed can ultimately cause destruction and hate. Jason used Medea to get the Golden Fleece and Creon’s Daughter for political benefits Medea used Jason to escape her homeland Shows Euripides’s personal perception of women Women are over emotional and can’t think clearly Women are too clingy Women are very selfish and dishonorable Too Much Pride is Never Good Close Reading Excerpt #3 Jason is only with Medea because it could help him get the Golden Fleece Medea was only with Jason to escape from her homeland. She later is only helping Aegeus to again escape from her own situation. Aegeus only agrees to help Medea, because he thinks she can help cure his curse and can have children. Jason want to marry Creon's daughter to benefit himself and his kingdom. There is no love or companionship in these relationships. These characters are only together to benefit each other and once those benefits are fulfilled, they soon abandon each other; just as Jason abandoned Medea. Medea's relationship with her children does not have love and compassion either. She sacrifices both of her children to seek revenge with Jason. Human nature always tend to prioritizes itself whenever it comes to sacrifices and making decisions. It always pick itself against anyone even if the choice is between oneself and one's own child. Lastly, self-interest corrupts. It's within human nature to be self-interested. Relationships as such are expected to be innocent and yet they are tarnished by ones own personal motivations. Function & Relations Switch in Emotion/Logic Love to the Force of Self-interest Jason Talks calmly / Logically Claims that everything is for the good of their children Appeals to the Gods Sucks up to Medea to calm her down Offers to help Medea escape Corinth Glorifies her and calls her clever and famous Medea Talks angrily / emotionally Claims that Jason only uses marries for personal benefits. Doesn’t even mention the Gods once Character A Two-Way Mirror Theme Dialogue Syntactical shifts in dialogue serve as indicators of both the atmosphere of the situation and also the attitudes of the characters. Often times, Medea shifts into short, clipped sentences, conveying what seems to be an uncharacteristic calm and collected persona. In these instances, readers can assume that she has found another angle to work by alternating between appeals. These short sentences serve to further her credibility as one whose arguments are unfettered by simplistic emotions and impulses. In terms of the plot, she uses this tactic to draw suspicion away from herself and to seem harmless and resigned. Again, dissonances in generic conventions are used to further the emphasis on her cunning and wit. The "concealment" of her rage is a tool used by Euripedes that works in a backwards manner: it conveys to readers that this rage and passion for revenge is so powerful that she derives a twisted sense of control from it. Themes Medea’s relation with Aegeus mirrors her experience with Jason in many ways. Medea recognizes and understands Aegeus’ concern for his self-interest and though she denies it, her distrust for him is why she makes him take an oath. But Medea’s motivation goes deeper than her distrust, as she characteristically binds herself

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