Transcript: FB Posts Focusing On Consumers -social care and RD community involvment was evident -consistent posting and relevance to current events -posts that were lighthearted and entertaining stood out the most at first glance i.e., 10 Ways to Avoid Car Sickness, Breast Cancer Awareness photos -expected to see more posts involving cars but it was not neccasarily a negative observation Content Time of Posts -generate more consumer interaction by simply asking someone who bought a new car to post a status and tag RD can help generate more activity within the fb website -Incentives could be offered to help motivate consumers to post on their personal accounts -Twitter polls that will allow RD to engage directly with the consumer -Can be informative such as asking polls about their preferences or light-hearted and entertaining material Wrapping Up First Impression of Social Media Platforms Out of the most recent 10 posts on RD FB 7/10 were not in that time zone SOCIAL MEDIA AUDIT Strategies to Add -stay up to date on trends -advertise in a way that will not deviate away from the main goal of the social media platform -manage a positive and respected online reputation -build a stronger fan base and keep a strong realtionship with them -create a geofilter at the time of a popular community event i.e., FFA, concerts, or a geofilter that is within the perameters of any of the dealerships -the more entertaining and creative the filter is the more people will post the filter onto their story Snapchat Geofilter -a "citizen of the month" feature that could highlight certain people in the community that have been recognized for a certain achievement or award or an employee as well -Strong tie to community -Branding logo identifiable -Current events posted and tied with RD -Social care is present within every social media account What I will to do on my part Facebook: Highest traffic occurs mid-week between 1 to 3 pm. Polishing
Transcript: Social Media Audit PLACE YOUR LOGO HERE Niko Milosavljevic SPB 4717 07/03/21 BACKGROUND Who we are Tomorrowland is the largest electronic music festival in the world. Located in Boom, Belgium, Tomorrowland lasts for two weekends and occurs during the final two weeks of July. Tomorrowlands attendance ranges from 50,000 to over 400,000 during both weekends. With tickets selling out as soon as the preorder is announced on their website and official social media accounts. The festival has multiple sponsorships and partners that contribute to the customer centric approach that Tomorrowland provides. Founded by Manu and Micahel Beers in 2005, Tomorrowland has won many international awards for being the best music/dance festival in the world. So successful that they had to add locations in Brazil and America. It has set the groundwork that many festivals attempt to recreate, however very few have succeeded. Tomorrowland mantra Mission Statement "Live Today, Love Tomorrow, Unite Forever." Boom, Belgium Our Locations Organization Organization Tomorrowland has over 600 staff members around the world that ensure the festivals success.However this does not include the over 15,000 employees that keep the festival running when the event takes place. Here are some of the main staff. Twitter Product February 26 February 27 February 28 March 1 March 3 March 2 March 4 March 5 Analysis Our Projects Looking at their posts, it can be divided into advertisements, music promotion, and nostalgia. Tomorrowland's twitter has 2.3 million followers. The account posts an average of once a day, however there are some days where they do not post at all, and some days where it is more than once. They posted 9 tweets within the week. While looking through the replies and quote tweets, there seemed to be no engagement with their followers. They did not reply to anyone or like any of the responses. It seems that whoever runs the account just posts the content for the day then logs off the account. They rarely retweet anything unless it relates or tangentially relates to Tomorrowland. Engagement Product 1 Detail When looking at both tweets from February 26th, we can see that they had less than 100 retweets, a few hundred likes, and had 10 or less replies to them. The first tweet was promoting a music mix made by Aly and Fila. This tweet showed little engagement as the 1 reply to it was someone self promoting their page. This tweet was unsuccessful in its purpose. The second tweet however performed a little better as it was an advertisement for a vinyl of past anthems performed before. The replies on this tweet showed people desiring for the product, or for Tomorrowland to return. This tweet showed minimal success in engagement, as it got some people to reminisce on past festivals and talk about Tomorrowland during covid, when the festival isn't operating. The tweet from the 27th also accomplishes the same principle, however more effectively. By posting pictures of past festivals, more replies were written that showed peoples excitement for the festival to return. The tweet from the 28th was music promotion for Dimitri Vegas' new single which performed very minimal as only a handful of people seemed excited about the upcoming song. The tweet from the 1st is just them advertising their clothing brand, which had no replies that talked about the clothes, it was just people self promoting their own pages. Showing that not a lot of people care about their clothing brand. Engagement Product 2 Detail The tweet from the 2nd was again another promotion for a music mix, this time by Adam Beyer. The replies were again people who were just self promoting their own pages. The tweet from the 4th was a throwback to 2017, by posting Paul Kalkbrenner's set, linking it to their Youtube page. This time the replies were nostalgic as people remember when the set was first performed, and were grateful that they can view and hear the performance again. Then finally the 5th are two more music promotions, one for Dimitri Vegas new single, and the other another promoting a mix on their radio station, linking to the website. The replies for both were ecstatic about the content, however very few people were talking about it. Suggestions While the pandemic has greatly decreased peoples interest in Tomorrowland, there are ways to get people talking about it still. I would recommend to stop promoting their merch and engage with their audience more. If they engaged more, it would add to the customer centric approach that they are known for, on an online platform. They can comment on updates in the festivals reopening, or about news in the electronic music industry. With less of a focus on merch promotion and more on their audience, it would allow their audience not to feel like piggy banks to them. Instagram Mar 2 Marketing Feb 26 Feb 27 Mar 3 Feb 28 Mar 1 Mar 4 Mar 5 Engagement Campaigns Tomorrowland's posts were nearly identical to the ones they posted on twitter, with the
Transcript: Social Media Audit FOR During this audit, we will examine Couplesspark's online presence Starting from the most important and most influential of the Social Networking tools. More engaging Pictures and albums from fans to encourage brand loyalty Picture Testimonials More Interactive and engaging comments and response Last updated April 30 Twitter Updates Increase Following Increase Followers Almost no online VIDEO representation Facebook Twitter Last date of response was 5 months ago Increase Likes
Transcript: Work Cited Vine- account does not exist, create account to allow fans to post videos of their experiences Instagram - post more fan photos, not just their own. Allow for further fan engagement Results - Founded in 2000 as an expansion team of the National Hockey League - The name “Blue Jackets” was selected to celebrate “patriotism, pride and the rich Civil War history in the state of Ohio and the city of Columbus. - Current logo is made up of the state of Ohio flag wrapped around a star. - Twitter - over 41,000 tweets and have over 105,000 followers. - Facebook - focused on sharing photos, videos, and upcoming events. - YouTube - frequently updated, primarily post game interviews, with players and coaches - Instagram - Over 25,000 followers and 1600 posts "#DefendNWA." YouTube. YouTube, 3 Sept. 2013. Web. 24 Nov. 2013. < Blue Jackets NHL." Twitter. N.p., n.d. Web. 24 Nov. 2013. <https://twitter.com/BlueJacketsNHL>. Blue Jackets NHL." Instagram. N.p., n.d. Web. 24 Nov. 2013. <http://instagram.com/bluejacketsnhl>. BlueJackets." "Join The Battle!". N.p., n.d. Web. 24 Nov. 2013. <http://www.reddit.com/r/BlueJackets>. "Columbus Blue Jackets." YouTube. YouTube, n.d. Web. 24 Nov. 2013. < "Columbus Blue Jackets."CBSSports.com. N.p., n.d. Web. 24 Nov. 2013. <http://www.cbssports.com/nhl/teams/page/CLB/columbus-blue-jackets>. "Columbus Blue Jackets." Pinterest. N.p., n.d. Web. 24 Nov. 2013. <https://www.pinterest.com/BlueJacketsNHL/>. "Columbus Blue Jackets - Columbus, Ohio - Professional Sports Team | Facebook." Facebook. N.p., n.d. Web. 24 Nov. 2013. <https://www.facebook.com/columbusbluejackets>. "SCHEDULE." John P. McConnell. N.p., n.d. Web. 24 Nov. 2013. <http://bluejackets.nhl.com/club/page.htm?bcid=tea_off_bio.php~id=9>. - All Accounts - Always updated, never left inactive. Appears that they are trying to really grow their following and fan base through social media - Twitter - Great job retweeting fan tweets, and constant in-game updates - also use their own hashtags to promote their team and create conversations - Overall layout of all of their pages Methodology - Pinterest - Over 650 followers, gives insight of what goes on behind the scenes with the team - Reddit - Close to 1,100 readers to their page, very up to date keeping fans engaged - Wikipedia - Extensive information on the history of the Blue Jackets What We Like Hold contests throughout games to encourage fans to post their game-experiences on Instagram/Vine Have to scroll to find Youtube page. Need to increase listing priority to draw more fans to their page Introduction - Most of the research was conducted by monitoring their Twitter and Facebook pages. - The reason being that they have a large presence on both platforms - Also used to promote their other pages (instagram, youtube) Recommendations Social Media Audit Vine/Instagram Recommendations Columbus Blue Jackets Results
Transcript: Company: Yogata- stand up paddleboarding and SUP yoga classes Location: Frenchman's Bay and Lake Ontario Launched: 2012 Price Range: $$$$ Parking: Street and Parking Lot near Bay Research on the company was established through various social media platforms including, Facebook, Instagram, the company's website page, and YouTube. Many of these platforms were found through links posted on Yogata's main website page After viewing all social media platforms and tools used I learned all the basic information I needed to know and be informed of before participating in the classes Yogata has to offer. In addition, they made it easy to connect with and responded to my emails within minutes. References Yogata uses several social media platforms in hopes to catch the attention of more viewers and potential customers. On their main website domain page, viewers will notice icons that have direct links and will send them to other platforms such as YouTube and Instagram. Here they will come across more visuals instead of details about the company and information. Questions such as the following are examples of what many customers would want to know and can easily find the answers on Yogata's Facebook page: How do I sign up? What do I wear? What should I bring? What is the cancellation policy? Environmental Concerns Water Safety Yogata. (2012, August 30). Stand Up Paddle Boarding with yogata (Go Pro Hero 2). Retrieved from https://www.youtube.com/watch?v=nJ8R9RUdellI Yogata. (2016, July 4). Yogata. Retrieved from https://www.facebook.com/loveyogata/ Yogata. (2016, July 4). Yogata Schedule. Retrieved from http://www.yogata.ca/#!schedule/c1cmp Yogata. (2016, July 4). Yogata.. Retrieved from https://www.instagram.com/loveyogata/?hl=en Events In Canada. (2016, July 1) Canada Day Paddle. Retrieved from http://www.eventsincanada.net/event-canada-day-paddle-pickering-785549 Results Continued Yogata uses Facebook as their way to communicate with customers and to answer any inquiries customers may have. They also use the news feed as their way to post about upcoming events and programs that they offer. This allows for customers to engage and share their opinions, which also brings a sense of belonging and being a part of the company. Overview Benefits Recommendations Yogata offers stand up paddle boarding that brings participants the benefits of cross training as it works all the muscles in their body while also increasing balance, strength, and even endurance All levels are welcome, and no paddle experience is required Examples of Social Media Platforms Used Summary #3: Facebook News Feed! Yogata clearly has a strong Facebook page but they could also benefit by engaging with their loyal customers and also welcome new customers by asking for feedback/questions often through their page. This will help the company grow and improve and also is a great way to inform customers of new classes and sales and any additional information. Social Media Audit #2: YouTube! Many customers are first timers and are mostly curious as what there is to expect. Yogata has a great variety of pictures but could also benefit more by showing more videos. Videos also look appealing to customers aside from just text and photos which means more potential sales. Methodology Results #1: Yogata could greater benefit if they start to incorporate their main website domain page with their Facebook page. Currently their website is more out of date compared to their Facebook page and it is hard to find all information that is easily found on their Facebook.
Transcript: As for the other social media platforms they aren't as active for instance Facebook is just used to promote their famous Panty Party event and also other events. The Facebook post aren't as frequent as Instagram and doesn't really advertise much it usually just tells you to visit their online store and in store. YouTube is used more for their trips and vlogging their life basically so there YouTube is more about the people behind TSOQ than the actual brand. In conclusion after auditing their social media I realized that their client base is strictly from Instagram. I read some comments under the post and alot of their customers visit the Instagram page first before actually ordering online or walking in the store. References Recommendations Here is a photo of Vava and Angela posing Also make Facebook more active, meaning that you can connect your Instagram to Facebook so whatever you post to Instagram will go directly to your Facebook page alot of businesses are doing that. TSOQ Official Account (@thestoreonqueen) • Instagram photos and videos. (n.d.). Retrieved March 06, 2017, from https://www.instagram.com/thestoreonqueen/ Introduction The Hottest Fashion Finds. (n.d.). Retrieved March 06, 2017, from https://thestoreonqueen.com/ Methodology These two women are known to their followers and employees as Ma (Vava) and Pa (Angela). Vava Valentina is the perfect wife, she is hopeless romantic, caring and the buyer for TSOQ, she keeps the store beautifully merchandised and clean. Angela Phung is totally the hubby with an androgynous style and masculine thought process. T. (n.d.). The Store on Queen TSOQ. Retrieved March 06, 2017, from https://www.youtube.com/thestoreonqueen Results Cont'd I conducted my research on the social media of TSOQ by visiting various social media platforms such as Instagram, Facebook, Twitter and Youtube. I managed to find these sites through their website and then going on them from my accounts and keeping track on how much they post. Use their YouTube platform to reach those customers who love to watch fashion videos, instead of just vlogging trips etc. do something along the lines of try on haul with the products sold in store. There is another company name Fashion Nova that uses their customers to do try-on hauls and reviews for them. T. (2017, March 02). TheStoreOnQueen (@TheStoreOnQueen). Retrieved March 06, 2017, from https://twitter.com/thestoreonqueen Results The Store on Queen was founded on February 2012 by Fashion Buyer Vava Valentina and Fashion Designer Angela Phung. Aside from first names these ladies have never met prior to opening TSOQ. They both were new to Toronto and was in search of something to make them feel at home. The Store on Queen (TSOQ). (n.d.). Retrieved March 06, 2017, from https://www.facebook.com/TheStoreOnQueen The Store on Queen is very active on social media platforms especially Instagram. They literally upload around 10 post a day sometimes even more they currently have 49.8k followers and 10.0k post on their Instagram. They also have another instragram @sumwear.tsoq, here is where you can see all their summer wear that is available to be purchased. The company uses Twitter heavily but don't have alot of followers, although they have all social platforms connected to twitter it's still not reaching alot of people, I would just posting quotes just not vlogs, do more of a what to wear buy using their products in store. And I would say use alot of hashtags! Social Media Audit - TSOQ Collabs. (n.d.). Retrieved March 06, 2017, from https://www.fashionnova.com/pages/collabs
Transcript: Beessential is a small cosmetic and skincare company located in Cleveland, Ohio. The majority of their customers shop solely online, although they also sell products in local markets throughout Ohio. The company is owned by David Rzepka, and all of the products they sell are created by himself and his family on their farm. He began studying agriculture and bee science at Ohio State University, and realized his dream of replacing chemicals and toxins with natural ingredients like honey and beeswax. They also donate a portion of proceeds to Sweet Year which is a charity dedicated to educating about and protecting bees. References Recommendations Social Media Audit Twitter: Facebook. (n.d.). Retrieved October 30, 2016, from https://www.facebook.com/Beessential.Cosmetics Results Beessential's Facebook is definitely the company's strongest social media platform. They hold a 4.9 star rating, and regularly post and interact with consumers and fans. Second most stong of Beessential's social media platforms is their Pinterest. They have a wide variety of boards that may interest their target demographic, from bee facts to recipes, as well as promotional product information. Although their Twitter presence is not ideal, they do have a decent following and are able to communicate with product users through DMs and tweets. Surprisingly, Beessential's blog was lacking the most. Although they have a lot of possible blogging opportunities, their official blog is hard to find, and not often updated. Beessential's target demographic is similar to the target demographic of beauty and recipe blogs, and I think that the company is missing out on a great deal of opportunities to branch out and expand to the blogging community. I had to search through many pages of the Beessential website in order to locate the company blog, and I found that it has been inactive for some time now. My recommendation to the company would be to focus more energy into the blog, and to make it more available to consumers and to fans of the products. Beessential Blog. (n.d.). Retrieved October 30, 2016, from http://blog.beessential.com/ Blog: Beessential. (n.d.). Retrieved October 30, 2016, from https://www.pinterest.com/BeessentialBDCR/beessential-products/ Beessential (@BeessentialBDCR) | Twitter. (n.d.). Retrieved October 30, 2016, from https://twitter.com/BeessentialBDCR Twitter: @BeessentialBDCR Following: 6,805 Followers: 6,274 by Danielle Boer Introduction Facebook: https://www.facebook.com/Beessential.Cosmetics/ Pinterest: https://www.pinterest.com/BeessentialBDCR/ Blog: http://blog.beessential.com/ The company does not have an Instagram account at this time, and I would definitely recommend that they create one. It may be one of the most popular and effective social media platforms, particularly for beauty brands, and Beessential's packaging would suit the visual-based platform extremely well, and encourage fans as well and new consumers to view their products. I would suggest that Beessential follows a smaller amount of people, and is more mindful of the users that they follow. It may make them look less professional, or people may wonder if their account is the official company Twitter, because they follow thousdands of accounts unrelated to their products or business. I would also suggest that they post on their Twitter account much more often, because with 6,000 followers they could increase their engagement rates substantially. Although I love the broad range of boards and topics covered on the Beessential Pinterest page, I think that it would benefit their company and social media presence to keep their content more professional and on-topic. I would suggest that Beessential moves and personal boards and pins to a different account, or to make it invisible to the public viewing the account. Instagram: Audit Beessential. (n.d.). Retrieved October 30, 2016, from https://www.beessential.com/ Methodology Pinterest: The social media sites that I visited were Beessential’s Facebook, Twitter, Blog, and Pinterest. I went to the official Beessential website to find these, but had a lot of difficulty. Firstly, the Facebook page they had linked to their website is no longer active, and I believe has been deleted. I had to search “Beessential Cosmetics” in order to find their new one. I was not able to find their Twitter from their website either, and searched for it on Google which was not effective either. I ended up searching “Beessential” and scrolling through several accounts before finding theirs (@BeessentialBCDR). I was able to locate their Pinterest and Blog by simply scrolling down on beessential.com I did not exclude any areas of the business that I chose to exclude, and in fact was hoping to find even more social media websites for Beessential.
Transcript: Impressions: number of times users saw the Tweet on Twitter. Engagements: total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username and Tweet expansion), retweets, replies, follows, and favorites. Engagement rate: The number of engagements (clicks, retweets, replies, follows and favorites) divided by the total number of impressions. Twitter ALGEMEEN Kwaliteit ipv kwantiteit Visueel communiceren Balans tussen onderwerpen Engage ipv broadcast Social Media Review Bereik FACEBOOK Deelbare inhoud Engelstalige posts Foto of video Jonger publiek Followers Lessons learned & Aanpak 2015 Houd ons op de hoogte van nieuws, events en bezoeken Loop langs voor een praatje of vraag ons even langs te komen Wij denken graag mee en geven graag tips Planning Social Media Bereik Leuk! Ik wil meedoen, maar hoe? TWITTER Originele inhoud (emotie?) Foto Links en hashtags Engagement: gerichter op volgers (thema?) December 2014 followers Facebook Facebook Twitter Terugblik 2014
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