Transcript: FB Posts Focusing On Consumers -social care and RD community involvment was evident -consistent posting and relevance to current events -posts that were lighthearted and entertaining stood out the most at first glance i.e., 10 Ways to Avoid Car Sickness, Breast Cancer Awareness photos -expected to see more posts involving cars but it was not neccasarily a negative observation Content Time of Posts -generate more consumer interaction by simply asking someone who bought a new car to post a status and tag RD can help generate more activity within the fb website -Incentives could be offered to help motivate consumers to post on their personal accounts -Twitter polls that will allow RD to engage directly with the consumer -Can be informative such as asking polls about their preferences or light-hearted and entertaining material Wrapping Up First Impression of Social Media Platforms Out of the most recent 10 posts on RD FB 7/10 were not in that time zone SOCIAL MEDIA AUDIT Strategies to Add -stay up to date on trends -advertise in a way that will not deviate away from the main goal of the social media platform -manage a positive and respected online reputation -build a stronger fan base and keep a strong realtionship with them -create a geofilter at the time of a popular community event i.e., FFA, concerts, or a geofilter that is within the perameters of any of the dealerships -the more entertaining and creative the filter is the more people will post the filter onto their story Snapchat Geofilter -a "citizen of the month" feature that could highlight certain people in the community that have been recognized for a certain achievement or award or an employee as well -Strong tie to community -Branding logo identifiable -Current events posted and tied with RD -Social care is present within every social media account What I will to do on my part Facebook: Highest traffic occurs mid-week between 1 to 3 pm. Polishing
Transcript: Social Media Audit FOR During this audit, we will examine Couplesspark's online presence Starting from the most important and most influential of the Social Networking tools. More engaging Pictures and albums from fans to encourage brand loyalty Picture Testimonials More Interactive and engaging comments and response Last updated April 30 Twitter Updates Increase Following Increase Followers Almost no online VIDEO representation Facebook Twitter Last date of response was 5 months ago Increase Likes
Transcript: Work Cited Vine- account does not exist, create account to allow fans to post videos of their experiences Instagram - post more fan photos, not just their own. Allow for further fan engagement Results - Founded in 2000 as an expansion team of the National Hockey League - The name “Blue Jackets” was selected to celebrate “patriotism, pride and the rich Civil War history in the state of Ohio and the city of Columbus. - Current logo is made up of the state of Ohio flag wrapped around a star. - Twitter - over 41,000 tweets and have over 105,000 followers. - Facebook - focused on sharing photos, videos, and upcoming events. - YouTube - frequently updated, primarily post game interviews, with players and coaches - Instagram - Over 25,000 followers and 1600 posts "#DefendNWA." YouTube. YouTube, 3 Sept. 2013. Web. 24 Nov. 2013. < Blue Jackets NHL." Twitter. N.p., n.d. Web. 24 Nov. 2013. <https://twitter.com/BlueJacketsNHL>. Blue Jackets NHL." Instagram. N.p., n.d. Web. 24 Nov. 2013. <http://instagram.com/bluejacketsnhl>. BlueJackets." "Join The Battle!". N.p., n.d. Web. 24 Nov. 2013. <http://www.reddit.com/r/BlueJackets>. "Columbus Blue Jackets." YouTube. YouTube, n.d. Web. 24 Nov. 2013. < "Columbus Blue Jackets."CBSSports.com. N.p., n.d. Web. 24 Nov. 2013. <http://www.cbssports.com/nhl/teams/page/CLB/columbus-blue-jackets>. "Columbus Blue Jackets." Pinterest. N.p., n.d. Web. 24 Nov. 2013. <https://www.pinterest.com/BlueJacketsNHL/>. "Columbus Blue Jackets - Columbus, Ohio - Professional Sports Team | Facebook." Facebook. N.p., n.d. Web. 24 Nov. 2013. <https://www.facebook.com/columbusbluejackets>. "SCHEDULE." John P. McConnell. N.p., n.d. Web. 24 Nov. 2013. <http://bluejackets.nhl.com/club/page.htm?bcid=tea_off_bio.php~id=9>. - All Accounts - Always updated, never left inactive. Appears that they are trying to really grow their following and fan base through social media - Twitter - Great job retweeting fan tweets, and constant in-game updates - also use their own hashtags to promote their team and create conversations - Overall layout of all of their pages Methodology - Pinterest - Over 650 followers, gives insight of what goes on behind the scenes with the team - Reddit - Close to 1,100 readers to their page, very up to date keeping fans engaged - Wikipedia - Extensive information on the history of the Blue Jackets What We Like Hold contests throughout games to encourage fans to post their game-experiences on Instagram/Vine Have to scroll to find Youtube page. Need to increase listing priority to draw more fans to their page Introduction - Most of the research was conducted by monitoring their Twitter and Facebook pages. - The reason being that they have a large presence on both platforms - Also used to promote their other pages (instagram, youtube) Recommendations Social Media Audit Vine/Instagram Recommendations Columbus Blue Jackets Results
Transcript: Company: Yogata- stand up paddleboarding and SUP yoga classes Location: Frenchman's Bay and Lake Ontario Launched: 2012 Price Range: $$$$ Parking: Street and Parking Lot near Bay Research on the company was established through various social media platforms including, Facebook, Instagram, the company's website page, and YouTube. Many of these platforms were found through links posted on Yogata's main website page After viewing all social media platforms and tools used I learned all the basic information I needed to know and be informed of before participating in the classes Yogata has to offer. In addition, they made it easy to connect with and responded to my emails within minutes. References Yogata uses several social media platforms in hopes to catch the attention of more viewers and potential customers. On their main website domain page, viewers will notice icons that have direct links and will send them to other platforms such as YouTube and Instagram. Here they will come across more visuals instead of details about the company and information. Questions such as the following are examples of what many customers would want to know and can easily find the answers on Yogata's Facebook page: How do I sign up? What do I wear? What should I bring? What is the cancellation policy? Environmental Concerns Water Safety Yogata. (2012, August 30). Stand Up Paddle Boarding with yogata (Go Pro Hero 2). Retrieved from https://www.youtube.com/watch?v=nJ8R9RUdellI Yogata. (2016, July 4). Yogata. Retrieved from https://www.facebook.com/loveyogata/ Yogata. (2016, July 4). Yogata Schedule. Retrieved from http://www.yogata.ca/#!schedule/c1cmp Yogata. (2016, July 4). Yogata.. Retrieved from https://www.instagram.com/loveyogata/?hl=en Events In Canada. (2016, July 1) Canada Day Paddle. Retrieved from http://www.eventsincanada.net/event-canada-day-paddle-pickering-785549 Results Continued Yogata uses Facebook as their way to communicate with customers and to answer any inquiries customers may have. They also use the news feed as their way to post about upcoming events and programs that they offer. This allows for customers to engage and share their opinions, which also brings a sense of belonging and being a part of the company. Overview Benefits Recommendations Yogata offers stand up paddle boarding that brings participants the benefits of cross training as it works all the muscles in their body while also increasing balance, strength, and even endurance All levels are welcome, and no paddle experience is required Examples of Social Media Platforms Used Summary #3: Facebook News Feed! Yogata clearly has a strong Facebook page but they could also benefit by engaging with their loyal customers and also welcome new customers by asking for feedback/questions often through their page. This will help the company grow and improve and also is a great way to inform customers of new classes and sales and any additional information. Social Media Audit #2: YouTube! Many customers are first timers and are mostly curious as what there is to expect. Yogata has a great variety of pictures but could also benefit more by showing more videos. Videos also look appealing to customers aside from just text and photos which means more potential sales. Methodology Results #1: Yogata could greater benefit if they start to incorporate their main website domain page with their Facebook page. Currently their website is more out of date compared to their Facebook page and it is hard to find all information that is easily found on their Facebook.
Transcript: Beessential is a small cosmetic and skincare company located in Cleveland, Ohio. The majority of their customers shop solely online, although they also sell products in local markets throughout Ohio. The company is owned by David Rzepka, and all of the products they sell are created by himself and his family on their farm. He began studying agriculture and bee science at Ohio State University, and realized his dream of replacing chemicals and toxins with natural ingredients like honey and beeswax. They also donate a portion of proceeds to Sweet Year which is a charity dedicated to educating about and protecting bees. References Recommendations Social Media Audit Twitter: Facebook. (n.d.). Retrieved October 30, 2016, from https://www.facebook.com/Beessential.Cosmetics Results Beessential's Facebook is definitely the company's strongest social media platform. They hold a 4.9 star rating, and regularly post and interact with consumers and fans. Second most stong of Beessential's social media platforms is their Pinterest. They have a wide variety of boards that may interest their target demographic, from bee facts to recipes, as well as promotional product information. Although their Twitter presence is not ideal, they do have a decent following and are able to communicate with product users through DMs and tweets. Surprisingly, Beessential's blog was lacking the most. Although they have a lot of possible blogging opportunities, their official blog is hard to find, and not often updated. Beessential's target demographic is similar to the target demographic of beauty and recipe blogs, and I think that the company is missing out on a great deal of opportunities to branch out and expand to the blogging community. I had to search through many pages of the Beessential website in order to locate the company blog, and I found that it has been inactive for some time now. My recommendation to the company would be to focus more energy into the blog, and to make it more available to consumers and to fans of the products. Beessential Blog. (n.d.). Retrieved October 30, 2016, from http://blog.beessential.com/ Blog: Beessential. (n.d.). Retrieved October 30, 2016, from https://www.pinterest.com/BeessentialBDCR/beessential-products/ Beessential (@BeessentialBDCR) | Twitter. (n.d.). Retrieved October 30, 2016, from https://twitter.com/BeessentialBDCR Twitter: @BeessentialBDCR Following: 6,805 Followers: 6,274 by Danielle Boer Introduction Facebook: https://www.facebook.com/Beessential.Cosmetics/ Pinterest: https://www.pinterest.com/BeessentialBDCR/ Blog: http://blog.beessential.com/ The company does not have an Instagram account at this time, and I would definitely recommend that they create one. It may be one of the most popular and effective social media platforms, particularly for beauty brands, and Beessential's packaging would suit the visual-based platform extremely well, and encourage fans as well and new consumers to view their products. I would suggest that Beessential follows a smaller amount of people, and is more mindful of the users that they follow. It may make them look less professional, or people may wonder if their account is the official company Twitter, because they follow thousdands of accounts unrelated to their products or business. I would also suggest that they post on their Twitter account much more often, because with 6,000 followers they could increase their engagement rates substantially. Although I love the broad range of boards and topics covered on the Beessential Pinterest page, I think that it would benefit their company and social media presence to keep their content more professional and on-topic. I would suggest that Beessential moves and personal boards and pins to a different account, or to make it invisible to the public viewing the account. Instagram: Audit Beessential. (n.d.). Retrieved October 30, 2016, from https://www.beessential.com/ Methodology Pinterest: The social media sites that I visited were Beessential’s Facebook, Twitter, Blog, and Pinterest. I went to the official Beessential website to find these, but had a lot of difficulty. Firstly, the Facebook page they had linked to their website is no longer active, and I believe has been deleted. I had to search “Beessential Cosmetics” in order to find their new one. I was not able to find their Twitter from their website either, and searched for it on Google which was not effective either. I ended up searching “Beessential” and scrolling through several accounts before finding theirs (@BeessentialBCDR). I was able to locate their Pinterest and Blog by simply scrolling down on beessential.com I did not exclude any areas of the business that I chose to exclude, and in fact was hoping to find even more social media websites for Beessential.
Transcript: Impressions: number of times users saw the Tweet on Twitter. Engagements: total number of times a user has interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username and Tweet expansion), retweets, replies, follows, and favorites. Engagement rate: The number of engagements (clicks, retweets, replies, follows and favorites) divided by the total number of impressions. Twitter ALGEMEEN Kwaliteit ipv kwantiteit Visueel communiceren Balans tussen onderwerpen Engage ipv broadcast Social Media Review Bereik FACEBOOK Deelbare inhoud Engelstalige posts Foto of video Jonger publiek Followers Lessons learned & Aanpak 2015 Houd ons op de hoogte van nieuws, events en bezoeken Loop langs voor een praatje of vraag ons even langs te komen Wij denken graag mee en geven graag tips Planning Social Media Bereik Leuk! Ik wil meedoen, maar hoe? TWITTER Originele inhoud (emotie?) Foto Links en hashtags Engagement: gerichter op volgers (thema?) December 2014 followers Facebook Facebook Twitter Terugblik 2014
Transcript: In order for us to know how effectively Tutto Market Cafe is using social media, we must search the social media platforms. Considering I have never seen an advertisement or anything related to Tutto Market Cafe before this assignment, I was curious to find out how active the restaurant really was. To conduct our research we went and searched Tutto Market Cafe on all of the most popular social media sites including the likes of Twitter, Facebook, and Instagram. Originally everyone in our group looked at one or more of these sites to get an understanding of the restaurant and their interest in social media. After a short time looking, we were all able to tell that Tutto was not very active when it comes to online advertising. This didn’t stop us conducting our research. The first site I visited to find out whether or not Tutto Market Cafe has a presence on social media sites was Twitter. I chose to look at Twitter because over the last few years Twitter has become one of the most popular sites on the internet. Millions of people know and actively use Twitter on a daily basis which makes for a great platform for advertising. I wanted to know if Tutto was taking advantage of this platform. I first searched just the word ‘Tuttos’ and although I got many hits none of them were the correct account which led me to believe they do not have a Twitter hold. I then searched ‘Tutto Market Cafe’ and that is when I saw that they in fact had an account. I immediately checked it out and saw that @TuttoMarketCafe had a total of 8 tweets. The first tweet was on October 3rd, 2013 and the last tweet was on October 23rd, 2013. This shows us that although Tutto Market Café has a Twitter account they are not actively using it. Twitter is a free way to get awareness out about your restaurant and I feel that it is a waste to not use it. The second platform I used to conduct my research was Instagram. Again, Instagram is a social media site that has, and is increasing in popularity. I found this site because pretty much any picture that gets taken these days gets put up on Instagram. This is a great place to post pictures to try and attract customers to your restaurant. This time to start I searched ‘Tutto Market Café’ and right away I saw that they do have an Instagram account. The first time I searched them they had a 23 posts. I didn’t think that was very many and didn’t really believe they were very active. That was until last week. Within the last week @TuttoMarketCafe has posted 5 pictures. This is a step in the right direction. The last social media platform I used for our research was Facebook. I used Facebook for our research because not only is it the most popular site on the internet but it is very easy to use. If anyone is going to have any type of social media platform, it would more than likely be Facebook. Facebook was the first of its kind and it is no shock that if you are researching anyone or anything you will go on Facebook. It was no shock when I saw Tutto Market Place on Facebook. Surprisingly, because of Facebooks popularity, I wasn’t that shocked to see that they actually use it. As mentioned, if anyone is going to use social media sites the first one they will use is Facebook. I was happy to see that Tuttos’ took advantage of a great advertising platform in Facebook. They post pictures, post meals of the day and they even answer questions. Finally a site they are using very effectively. SOCIAL MEDIA AUDIT by group three : I found this information by looking on google for Tutto. It showed me all the pages they have created as well as a few that have been made by other organizations such as yellow pages. I chose the pages that were created by Tutto, and searched them for reviews and what they offer on each specific page. Tutu Market Café does indeed have a presence within the social media platforms. Although not all outlets are used to their full potential, it is still good to see them being used. Twitter is a great tool to use and after the research conducted it is obvious that Tutto Market Café uses Twitter the least. It’s not really a surprise to see this because it would be the hardest platform to use for advertising compared to the other two. Instagram is more of a fun social media outlet that allows you to post pictures of anything. Tutto Market Café went some time without using it but has turned it around and have become very active. For a restaurant, Instagram is a great tool to use as you can post all the best looking dishes you can. To no surprise Facebook was the most used social media tool. Facebook allows you to do anything from posting pictures and comments to live chats through the message board. I am very glad that Tutto Market Café is taking full advantage of this tool and I hope they continue to do so. With the growing popularity of these sites all restaurants and businesses need to use these tools to promote their products. Hundreds of millions of people use these sites every day and to be
Transcript: Today's Agenda: Caleb - Company Introduction / Website Evaluation Reesha - Twitter / Social Media Goals Clay - Facebook Amanda - YouTube, Instagram, & Action Plan What is Impact A Hero? http://impactplayer.org What is the target demographic? Likes posts comments pictures videos Little to no media or publicity 1-4 years old Low quality Text filled Long (3+ minutes long) No results posted Success stories YouTube account Contribution List Hashtag Frequency Boost Tie Together 134 Followers Text Filled Images No Common # theme Low interaction 3-4 posts per month avg. -Updates every 2-3 days -Member since March 2012 -455 tweets -Focuses tweets on announcements -Pictures of events How can I contribute? Social Media Audit Results follow @ImpactAHero
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