Transcript: Questions Occurred As a result, because of the well-known high price billboard, the whole city's market have been opened quickly! BEST POSITION Waiting for boss One million and eighty-five per year Advertise yourself to realize your true value! Small Company Not Famous Not Worldwide Not Powerful How to propaganda the brand? How can people know the brand? How to let people remember it deeply? How can a small company to be well-known? How... How... How to solve the questions above... SALES STRATEGY PRESENTATION By Hou & Cui Finally he found a position that he was very satisfied with the advertising space Can you image how big the company is that can spend such a huge money per year on a billboard? Don't Worry Be Happy And it was the circumstance that the man wanna see! A Billboard It became a hot topic in the city Second day There was an ad on the billboard TV station, magazines, newspapers had been concentrated more on the billboard as well He spent full three days to search the city BOSS: A man who has retired PRODUCE: Sauce SELL: Sauce At the time, almost all citizens talk about the incredible price billboard, even the kids do know it is a exorbitant price which can buy tons of candies! How high price it is ! A month later He published his own sauce ad on the billboard In the city's high-way intersection entrance where a variety of vehicles and pedestrians are always steady stream
Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con
Transcript: Sales Monthly Sync Up Defining Success Defining Success Component 1 Component 2 Component 3 Continue Continue Item 1 Item 1 Item 2 Item 2 Item 3 Item 3 Stop Stop Start Start Where We Stand Where We Stand Current Standings Current Standings 43.4% 10.2% Q3 vs Q4 YoY Quarterly Sales Summary Quarterly Sales Summary 15% 37% 9% 2% Wins Wins Initiatives Initiatives Top Performers Top Performers Karl Jonvestein Q4 Best Performing Sales Rep New Business New Business Losses Losses Failed Initiatives Failed Initiatives Lost Businesses Lost Businesses Missed Opportunities Missed Opportunities Takeaways Takeaways Closing The Gap Closing The Gap Proposal Proposal Initiative 1 Initiative 1 Initiative 2 Initiative 2 Initiative 3 Initiative 3 Risks Risks Risk 1 Risk 1 Risk 2 Risk 2 Risk 3 Risk 3 Risk Management Risk Management Benefits Benefits Benefit 1 Benefit 1 Benefit 2 Benefit 2 Benefit 3 Benefit 3 The Forecast The Forecast The Sales Funnel The Sales Funnel Projections Projections The Action Plan The Action Plan Scope Scope Initiative 1 Initiative 1 Initiative 2 Initiative 2 Initiative 3 Initiative 3 Resources Resources Budget Budget Stakeholders Stakeholders Stakeholder 1 Stakeholder 1 Stakeholder 2 Stakeholder 2 Stakeholder 3 Stakeholder 3 Time Time Next Steps Next Steps Step 1 Step 1 Step 2 Step 2 Step 3 Step 3
Transcript: What the Award Winning Holiday Inn Battle Creek Can Do for (Company Name)! Conveniently located moments away from I-94 for easy access to all Battle Creek has to offer. Complimentary WiFi throughout the entire hotel. Business Center on the main floor. Guest Self-Laundry on 3rd floor Off-Site Dry Cleaning available Mon.-Fri. On-Site Fitness Center Passes available to Feeling Fit Fitness In-door Heated Pool set to 84 degrees Teri Pearce Corporate Sales Manager Holiday Inn Battle Creek 12812 Harper Village Dr. Battle Creek, MI 49014 D: 269-589-9530 P: 269-979-0500 F: 269-979-0501 E: email@example.com Company Logo Here Walmart Meijer Kohl's Menards Executive Boardroom Free WiFi Iron with Ironing Board Coffee Maker Complimentary Parking Around Entire Building Perfect blend of Old-World traditional hospitality and contemporary design with modern amenities. With more than 5,000 sq. ft. of meeting space. Full-Service restaurant, Cereal City Grill, located off lobby. Open for breakfast and dinner daily. Restaurant, Lounge, and Patio Types of Events: *Trainings *Receptions/Dinners *Seasonal/Annual Parties *General Meetings *Conferences *Ceremonies *Auctions *Tournaments *Fundraiser Events Etcetera Best Buy Rue 21 Macy's JC Penney's Harvest Ballroom IHG Rewards Club *Absolutely Free *Points Never Expire *Earn on Room Rate and Restaurant Charges *Redeem for Free Night Stays or Merchandise IHG Meeting Rewards Program *Attach IHG Rewards Number to Participate *3 Points/Dollar on Room Rental *2 Points/Dollar on Catering Charges Located minutes away from more than 50 retail outlets. 120 beautifully appointed guest rooms, including; family suites and executive suites
Transcript: Central Europe Vienna Salzburg April 27: Salzburg - Sound of Music Tour - Salzburg/Performance Cuenca Vienna, Austria Performance Tour to Austria Rouen April 24: Vienna Prague California Bath Derry Thank you for traveling with Salzburg Festspielhaus Figueres $2,799 P/P Dbl. Occ. (Plus Air Taxes Exceeding $450, Pending Air Confirmation) Check-in to hotel in Salzburg Temperatures range from 41*-60* F in April Home to one-fourth of the Austrian population Also home to the highest waterfall and the oldest carousel in the world Spain Argentina April 28: Arrive Boston 7:55pm Mont St. Michel St. Charles' Church Pienza Valencia Washington, D.C. France Cabo da Roca Haus der Musik Beijing Oxford Philadelphia Versailles Stratford-upon Avon Getreidegasse Connemara St. Petersburg April 23: Vienna/Performance Tallinn Hotel Europa Mondsee Riga Normandy April 22: Arrive Zurich 10:55am; depart Zurich 12:35pm Pompeii Portugal Coimbra Oporto Estoril Tandil Schönbrunn Palace/Performance April 25: Potential Performance, Recital at Melk Abbey Killarney Stockholm Savannah Capuchin Church San Gimignano Mar del Plata Dublin Dinner together at local restaurant Sorrento Sintra Florence Monserrat China Montreal Melk Abbey/Recital Charleston Klaipeda Caen Sitges Montalcino Italy Toledo Dinner together this evening United Kingdom Budapest Salzburg, Austria April 23: Potential Performance, Chapel of Schönbrunn Palace Montecatini Buenos Aires Quebec City Baltics Tarragona Belfast Shanghai April 27: Potential Performance, Salzburger Dom Mozart's Birth House Glendalough Barcelona Siena Yangtze River Hofburg Palace Tour Inclusions Vienna - 3* Free internet access Easy access to city highlights Amalfi Vilnius April 26: Salzburg/City Tour - Hallein Salt Mines - Salzburg April 21-28, 2014 Dover Roundtrip Airfare Six (6) Nights Accommodation Luxury Motor Coach Tour Manager Throughout Three (3) Performances Including One (1) Recital Breakfast Daily Welcome Dinner Two (2) Additional Dinners Farewell Dinner Sightseeing per Itinerary Standard A+ Travel Insurance Air Taxes Up To $450 Gratuities to Tour Manager, Driver & Local Guides Paris April 22: Arrive Vienna 1:55pm April 28: Depart Munich at 2:05pm April 25: Vienna - Melk/Recital - Salzburg Boston Naples Belmont High School Choir Star Inn Hotel Wien Schönbrunn Girona Lucca St. Peter's Abbey Temperatures range from 41*-59* F in April Salzburg is the birthplace of Wolfgang Amadeus Mozart, and is the fourth-largest city in Austria Madrid April 21: Depart Boston 9:45pm Rome Performance at Salzburger Dom Chongqing Sicily Have a safe and enjoyable journey! New York City Capri Canada Leopold's Castle Burren London Chicago Pisa Nanjing Chartres Farewell Dinner at local restaurant Salzburg - Superior 3* Walking distance to Mirabell Gardens Internet available Prater Park Canterbury Xi'an Helsinki Ireland Views of St. Gilgen on Lake Wolfgang Nonnberg Abbey Hallein Salt Mines Cascals Lisbon Welcome Dinner at hotel Stonehenge Galway
Transcript: Overall reach is longer-lasting vs. Finished Product By the end of the Discovery Phase, you will: Total cost: $100k Have a definitive budget for production DEFINE YOUR WHY It tackles the "why", so to speak, by showing what every athlete dreams of being...and they just happen to be wearing Under Armour. Advertising vs. Forced content Call to action is far less aggressive "That's me. I should do business with these guys?" Have a clear understanding of the style of the video Production DISCOVERY PHASE PRODUCTION PHASE It is a feeling. A brand is more than a name, logo, or look. We want them to relate to what they see. This is the most important part of creating a successful video. This is the part where we are extremely intentional in developing a plan that will drive results. Informs public about a product or service Under Armour "I Will" Campaign Communicates deals and special offers The Drive Media House Way! production phase We work through a two-phase process: VISION? Although this commercial shows a lot of Under Armour product, that's not what sells it. This commercial is successful because it connects with its target audience: athletes. Know what, when, and where we plan to shoot Throughout this phase, we work with you to ensure we are always on the same page. We'll get every piece approved before progressing. By the end of the video, the viewer will understand not just what you sell but what is at the heart of your company Brand development & awareness We want an inner part of them to say: Have a complete and approved script and storyboard How big is your Telling your story OUR PROPOSAL Leads customers to make a direct purchase Boot Country Work Country Marketing When planning CONTENT, we always This is where we make it all happen. Goal is to increase sales in a more direct manner Documentary START WITH WHY. Total cost: $20k -? scenarios/locations -? final videos Relating this to ?, we believe that the key to get your audience in the door is NOT by focusing all of our attention on the "what" (which is ?), but rather on the "why" (which is the lifestyle). Have a fully developed concept and plan for your production Customer engagement Evoke emotion DISCOVERY PHASE for your story as we said, the why is the lifestyle. Downy + Febreze: "The Extra Hour"
Transcript: YOUR LOGO WORK DESK Your name goes here Date of the presentation You can add anything you want to summarize before getting started. Sales Figures 1 Sales Force Subtopic 1 Houston Houston Picture Dallas Subtopic 2 Subtopic 2 Chart Chart Timeline Timeline YEAR Topic 2 2 Subtitle 1 Subtitle 1 Topic 3 3 Subtitle 1 Subtitle 1 Topic 4 4 Subtitle 1 Subtitle 1
Transcript: How are we similar Promotes healthy lifestyle 20% increase on prospect sign ups Mainly female consumers/ members Suggested retail price: $38 Increase membership retention by 60% Products: - Healthy organic fruits and vegetables and other materials - Various sizes of fresh organic produce hampers Recipe guide About us Fernwoods' marketing objectives Nitty gritty details Wholesale price: $30 - Gym franchise market is growing to be a highly competitive one ! - Gyms are diversifying offering more than just a place to "work out" - Point of difference matters !!! Convenience - In store advertising Value - Fernwoods' key objective is to change the current attitudes held by their target audience , specifically 40% of the target audience. These attitudes include those who believe Fernwood is a regular gym . - Fernwoods' new established brand positioning within the market for gyms is focused on the new enhancing element which is offered in Fernwood gyms. This enhancing element which will cooperate with Fernwoods' current food coaching program will seek to offer the target audience of women aged between their late 20's-50's a broader experience at their gym which is focused on their collective well being. We expect to increase membership retention by 60% , 60% of Fernwood members will remain loyal to the gym. For example: current RRP $40 organic hamper Opportunities for growth and expansion include : Easily achieved by converting your existing members lounge which will: - Create excitement - Grow people traffic - Decrease wastage , increase profits Become the innovator in the industry Poster 1 COMPETITION ! Your recent brand repositioning campaign which included : - A new logo design - Foxy pink designs within gyms Supplying Fernwood with a specified monthly quantity of our organic hampers To be sold within Fernwood franchises via : - Customer service counters - Online via electronic channels such as a smart phone app , with customers receiving a Fernwood members discount. Raise 30% of brand awareness Launch the service at Ferntree Gully club Est. 150 members and 30% would make at least one purchase per month Suggested average monthly purchase: 100 units Build a unique brand image We are in an industry worth 655.3 million with an annual growth rate of 12.1% , Value added services: - Food school, recipes, yoga classes on farm H/W/D: 1590/626/738 mm - Social media Poster 2 What are we proposing Promotional mockups Wastage: will be donated to local charities - Why do you need us ? - About us - How are we similar - How can we help - The nitty gritty details - Opportunities - Promotional channels - Fernwoods' objectives - Suggestions for measuring success Floor space: fridge to be placed in the lounge Socially responsible Required equipment: Display fridge Opportunities Target market: - People aged between their 20's-40's which are middle to high income earners - Characterised by female buyers - Which seek a healthier lifestyle - Presentation outline Why do you need us?
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