Inside sales action plan
Transcript: Bottom Up - USD 5.4 million from 485 CEE prospects marketing qualified lead generation prospecting techniques: LinkedIn Immediacy (phisical HW) today (CFO) laggards - red ocean certified individuals, community building, consultative approach Refferal Connections New Ideas That Will Generate Real Value hunting prospects with modern lead generation methods Double Dial trade shows, trainings, CSR - PR opportunities - sales qualified lead value proposition innovators - blue ocean Common group Buyer Personas, suspects, strangers (CIOs, CFOs, GMs) Contact append - check existing global and regional customer base 30 days free trial, limited feature set, packaging, free sells paid Leads vs. Lists - Inbound vs. Outdbound White papers the initial connection doesn’t have to be cold anymore Co-worker introduction motivation Call to Actions Webinar or a live event prospecting source: blog.salesforce.com & blog.hubspot.com Lead generation 2.0 3x3 research Contact Attrition - outsourced cleanup Forward tracking USD 545.40 billion on paid media in 2014 Total Addressable Market (TAM) Time of the day desire Top Down - USD 73 Million new items inbound Marketing inside sales inspiration print advertisements, internet banners, email mailing lists Profile the persona e-books Multi-recipient tracking proposals - quotes company names, titles, names, e-mail addresses, direct phone nrs, yearl IT budget Initial data goods desire value proposition Get Direct Lines warm IT up LinkedIn, blog posts, forum support, newsletters Cold call as a service Developer resources Qualified contact with authority, need, urgency and money Cold Calls Legacy outbound marketing is important: print advertisements, internet banners, email mailing lists, cold-calling sales e-mail analytics - tracking and alerts Day of the week Research papers 485 targeted regional prospect H2H Attachment downloads what we see is processed 60,000 times faster than what we read. Realtime e-mail insights: who to contact, when to contact, what contanct to use (CTO) implementation example enterprise Yearly net revenue Multinational player IT Budget Internal IT professionals Eager to cut cost B2B Lead Generation: Where to Start? Emails forwarded internally Meet our CEO at the trade show Persistency services (SW) continuous lead research - web crawling, crowdsourcing Brand recognition & awareness (outbound) Market education (mixed) Evangelists Leads Inbound 61% cheaper to Outbound Sharing Ideas via Blog to reach 23% of total internet usage Relationships with CRM increases sale rate by 26% demo (inbound) Social Media Can Generate B2B Leads 277% more Social Media (inbound)