Transcript: what the heck are you PAYING THEM FOR?! do you have one of these? do you know someone that does? The iPhone alone accounts for more than HALF of YouTube views. So how do we get a video of YOUR house on a BUYER's phone? For years, the value of a real estate agent came from the simple fact that THEY had information that YOU did not. brokerages first begin posting listings online NAR gets involved and allows individual brokerages to use IDX Local MLSs start going online a. call a real estate agent b. grab the classifieds section of the paper c. go online and start searching what are you getting for = x picture yourself in the market to purchase a home today, right now. 1970 1950 1980 It is time to start asking your agent, "What are you doing to get my house sold?" Property History Recent Sales Neighborhood Statistics Current Listings QR (Quick Response) Codes are being used by major retailers throughout the world to bring their products to the consumer. So if a real estate agent's VALUE came from the information that YOU now have... the average real estate commission is and hope the answer is something like this: 1. let's start with video. 5.1% 5.1% what is the first thing you would do to start searching for a home? The MLS (Multiple Listing Service) posts a real estate agent's new listing, offering a financial incentive for other agents to bring their buyers. It is only within the last 10 years that homebuyers and sellers now have the same information that real estate agents kept secret. Now it just takes a simple google search! $7,053.30 how things used to be: Marketing Residential Real Estate 1960 The fax machine helps agents and brokers share information on new listings. The consumer is still left in the dark. $138,300 the good ole days of being a Realtor ? a sign in your front yard? a lockbox on your door? a "Just Listed!" postcard? your house on the MLS? today The MLS evolves to become a quarterly publication. Meetings among Realtors are set up for the arrival of this quarter's listings! "I am going to market your home almost 100% online, because that is where the buyer is." the average sale price of an Ohio home is This is how we will use this technology: Professional photography & video is ESSENTIAL to the marketing of your home. Getting more eyes on that video is part of our job! 1990 sales history comparative properties neighborhood statistics current inventory
Transcript: REAL ESTATE MARKETING OVERVIEW Real Estate: A tangible asset Real Estate: A bundle of rights Real Estate: Industry and Profession OVERVIEW MARKETING STRATEGIES Promoting the unique value proposition to the world in order to build a brand, attract clients, and close real estate transactions. MARKETING STRATEGIES REAL ESTATE AGENTS REAL ESTATE AGENTS EXPERIMENTALMARKETING EXPERIMENTAL MARKETING VIRTUAL TOURS 50% of adult users on the internet rely on virtual tours in their research and decision-making process VIRTUAL TOURS Customers aged 18 to 34 are 130% more likely to book a place if there is a virtual tour. SOCIAL MEDIA MARKETING 3.5 billion social media users in the world SOCIAL MEDIA MARKETING 73% of consumers say positive reviews make them trust businesses more 45.8% of consumers would rather communicate with a business through a messaging app than email WHAT'S NEXT Home sales and prices in 2020 were higher than 2019 across most market segments and across most of the country. WHAT'S NEXT Signals suggest buyer demand will remain elevated and tight inventory will continue to invite multiple offers and higher prices. ACTION 1 ACTION 1 ACTION 2 ACTION 2 ACTION 3 ACTION 3 GREATER DETAIL GREATER DETAIL ACKNOWLEDGMENT ACKNOWLEDGMENT Honors Academic Research Marketing 3001 Presented to: Dr. Joyce Zhou Dr. Joshua Stockley Presented by: Mehek Lamsal Accounting and Finance, CBSS References/Citations Northeast Louisiana Association of REALTORS LouisianaRealtors https://fred.stlouisfed.org/series/REV53TAXABL144QNSA#0 https://www.cnbc.com/2021/11/10/home-prices-are-now-rising-much-faster-than-incomes-studies-show.html https://www.abilityseo.com/blog/7-social-media-statistics-every-realtor-should-know https://digitalintheround.com/virtual-tour-statistics/ WORKS CITED
Transcript: DMPRO Core Services Modern Marketing QUALITY CONVENIENCE QUICK TURNAROUND REAL ESTATE MARKETING WHY DMPRO? Real Estate Website https://bit.ly/2Wr1d8I
Transcript: Ross acknowledges "I suggest you prepare a detailed list of pros and cons and craft answers to questions that your customers will ask..." Analysis: When marketing properties, agents should cater around the clientele's needs and wants. Works Cited L'Eplattenier emphasizes "Market to Millennials". At the end of the day, marketing will always be the key element in the real estate field to help agents and brokers excel in their businesses. Marketing Websites Sweeney, Susan. 101 Ways To Promote Your Real Estate Web Site: Filled With Proven Internet Marketing Tips, Tools, And Techniques To Draw Real Estate Buyers And Sellers To Your Site. Gulf Breeze, FL: Maximum Press, 2008. eBook Collection (EBSCOhost). Web. 22 Feb. 2017. Ross, George H., and Andrew James McLean. Trump Strategies For Real Estate: Billionaire Lessons For The Small Investor. Hoboken, N.J: Wiley, 2005. eBook Collection (EBSCOhost). Web. 21 Feb. 2017. Real Estate Marketing L'Eplattenier explains "Set up your own IDX website". Conclusion Ross presents "I recommend that you make a list of all the features about your property that distinguishes it from your competition". Marketing Agents Marketing Properties Marketing Websites L'Eplattenier, Emile. "54 Real Estate Marketing Ideas That Pros Use." Fit Small Business. N.p, 9 Jan.2017. Web 25 Feb. 2017. http://fitsmallbusiness.com/real-estate-marketing-ideas/. Sweeney interprets "Viral marketing can be one of your most powerful online marketing techniques, using the power of associations to spread the word". Analysis: Marketing a real estate website is essential because clients can look at listings in the beginning process. Marketing Agents By: Daniel Sylvia Marketing Properties Thesis: Although there are a significant amount of agents in the real estate field, they all use marketing as a key element to succeed. L'Eplattenier suggests "Market Yourself on Zwillow". Introduction Analysis: The best way to market an agent is to do so online and through platforms that interest buyers.
Transcript: REAL ESTATE MARKETING DIVINE OJEH-ODIBOH DEFINITION OF MARKETING. HOW DOES REAL ESTATE NEED MARKETING AS A MAJOR? CAREER MODE BUYING AND FLIPPING HOUSES This process involves getting a loan from the bank or using money you already have saved to buy a property and renovating and selling it. SELLING OF PROPERTIES TO CLIENTS. This involves the following: Creating a realtor website Posing properties Promoting the properties on social media platforms. Selling them. Marketing and why it is useful to real estate What leaning marketing helps you with. Social media promotion Employing others to work for you Planning your listings Starting your own firm. MARKETING Social media promotion Explanation Starting your firm Next Planning is key Plan! Next During planning there is a lot to consider. Next> Research! Topic License is required An exam is required to be passed for a realtor to get their license. Topic Finance Finance is another major to have to be better in real estate. Topic Money is key You need to have a capital Topic Ways to raise a capital Loan Saving Topic Banks Great place to get a loan! Topic Credit! You can't do ish in this industry without a good capital Topic 720! According to google this is a standard credit score Topic Track your credit Topic Credit karma The absolute best. Topic Money Earning A lot of $$$ is earned in this feild Topic Salaries California: $73,000 Topic Salaries Texas: 110k Topic In conclusion.... Real Estate is a Topic
Transcript: advertising is the most powerful method of marketing ads for practical people - minimalism and efficiency mixture of emotional and practical marketing Types of marketing Careers in marketing Consumer psychology Bachelor's and Master's degree http://www.red-river-nm.com/sales.htm How do Real Estate Marketers Grab Consumer Attention? http://www.marketing-schools.org/consumer-psychology/marketing-real-estate.html Pictures: Thank you for attention! Diversity - the to success http://www.free-financial-advice.net/ Marketing-schools.org Emotions http://divorceandfamilymediationcenter.com/separation-or-divorce-the-financial-emotional-conundrum-part-i/ Conclusions as the design by Dóri Sirály for Prezi How successful real estate companies market their properties ... References Marketing tactics and psychology the emotional aspect is just as important In 2012 65% of consumers in the real estate market were married couples Finance One of the biggest decisions concepts that include happiness, humor, commitment, and nostalgia Article: Student: Āris Klešs Group: RICNO Marketing real estate Marketing real estate is a complicated procedure
Transcript: zoom anywhere you like and add your own text Template use all these separated elements to decorate your home http://prezibase.com Living Room Thank you for watching Trip to Garage zoom into slides and add your own content This and may more template is available at Just insert your own text Real Estate add some pictures, you can use your own shower time Keep some tools or watch some movies take a selfie! it's bedtime Or add some flower or pics
Transcript: Christopher Fleming Social Media For Realtors Summary Summary I want to thank you all for being here right now. I know you took time out of your busy schedule just to be here, and I will do everything in my power to make it well worth your time Thank you ALL! LIKES L - LIKES Key Campaigns E - ENGAGEMENT "Wow! Check This Out! Angela Leader is following us!" User name: Angelala Followers: 22,9k Average like: 958 / day Volume of Posts G - GROWTH S- SHARES Here are some logos and other icons that you can use for other social media networks. Toolbox L - LIKES Facebook Total Likes: 10,508 Total Shares: 4,670 Total Impressions: 80,568 Top post E - ENGAGEMENT Insights Insights Next Steps Next Steps Instagram Total Likes: 99,067 Total Shares: 12,345 Total Impressions: 450,457 Top Post G - GROWTH Insights Insights Next Steps Next Steps Linkedin Total Likes: 67,043 Total Shares: 9,325 Total Impressions: 99,378 Top Post S - SHARING Insights Insights Next Steps Next Steps
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