Transcript: who has a why can endure any how ? Medium Business Small Business to understand that well we must answer why clients buy from us ? why clients will renew with us ? why customers buy from our clients ? Facebook ads google ads ( search - display ) youtube ads videos ( live - motion graphic ) Facebook management Instagram Ads LinkedIn Ads website building get rid of the pain Percieved Value for Medium business Human Resources we do that because we truly believe that the services we provide, and knowledge that we share will help a business grow. your product is a tool to help customers create value for themselves 2 responding 2000 photographer designer 2000 montage 3000 content creator 2000 accountant 500 total 16000 Small business human resources WHY ? New Ideas, various services grow facebook google the customer value Perceived Value for Medium Business Desired value for small business services Get Desired Value Pro knocking doors recommendation the value that he will be inspired about on ground Sales Revenue New Ideas Consultant keep Frederick Nietzsche said once Medium Business first customer relationship Sales Revenue professional reports exact dates for delivering the service exact information about campaign before start Perceived Value for Small Business online the customer value Describe the idea you think is best from our distribution channels Strategy for STRATEGY Distribution channels More than 10 k Monthly or 20 persons the minimum value client must be received person for ads 2500 LE 2 responding 3000 photographer designer 2500 montage 3500 content creator 2000 2 sales 4000 accountant 25000 Sales Revenue professional reports exact dates for delivering the service exact information about campaign before start Who is our customer ? 15 K Monthly or has 20 persons Based on Jim Harvey's speech structures Presenting the best value for companies with suitable prices with profit, presenting the best experience for their clients and changing the concept of marketing in Egyptian marketing and with expansion to external markets. Con Perceived Value big reports about engagment, clicks, total all of page performance
Transcript: Friday 20th February - M1 group Welcome to our masterclass about Rhys Griffiths looking at Child development, Cerebral Palsy, Epilepsy, and Learning Difficulties copy and paste as needed and take advantage of an infinite canvas! Final thoughts... Master class: Rhys When you are six Cerebral Palsy Physical Affective Cognitive Spiritual Any questions?
Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con
Transcript: What recent event is having a similar effect in America? Include details about events that have happened recently that are effected by your event. You may use these resources: http://topics.nytimes.com/top/reference/timestopics/subjects/r/race/index.html http://abcnews.go.com/topics/news/issues/racism.htm http://www.huffingtonpost.com/2015/04/27/freddie-gray-funeral_n_7150750.html?ref=topbar Income inequality - http://www.motherjones.com/politics/2011/02/income-inequality-in-america-chart-graph Research Project How can a novel like To Kill A Mockingbird lead to positive change? How was your event changed by protests and laws after 1960? 2. What were the effects of your event? details Insert a graphic or video to support More information about effects How is the event related to the novel To Kill A Mockingbird? Be specific about events in the novel that are influenced by the real-life event you are researching. You may include a you tube video from the movie of the novel Insert a video from the research Time Place What led to it? Your research presentation must answer five questions: 1. What is your historical event? 2. What were the effects of your event? 3. How is the event related to the novel To Kill A Mockingbird? 4. What recent event is having a similar effect in America? 5. How can a novel like To Kill A Mockingbird lead to positive change? 1. What is your historical event? Information from research about how the event impacted people To Kill A Mockingbird
Transcript: Strategy Map March For Our Lives Problem M4OL Problem Evidence Specific Example Specific Evidence Values M4OL Values Example Specific Example Example Mission: Mission Power Analysis Power Analysis Coalition Coalition: Allies Allies Opponents Opponents Targets Primary Target: Secondary Target: Targets Strategy Overall Strategy Tactics Tactics Example Examples of Tactics Example Creativity Creativity Example Double click to edit Example 1: Example Example 2 Demands Goals Overall, Goals Short Term Goals Long Term Goal Lessons Overall: Lessons Learned Lesson 1: For example: (pg ) What they did: Why this is effective: What we should learn: Lesson 1: Lesson 2: For example: (pg ) What they did: Why this is effective: What we should learn: Lesson 2: Lesson 3: For example: (pg ) What they did: Why this is effective: What we should learn: Lesson 3:
Transcript: pumpkin decorating contests for Halloween. Costume Halloween Clothes. Halloween Makeup. Support Customer Care Strategy and KPIs delivery through Strategy communication, Business campaigns, Sharing updates, and Compotation programs. GOALS FOR 2019 On August 2019. Fattah for all WE employees. Tanoura w 23da 3arabi. Helluim Balloons in shape of Sheep & Grass. ٍاثثحSheep Mackett corner. Here you can write more about your first step... 2019 WEngagement Strategy & Plan Engaging “WE” Employees’ To be the Best Part of our Customers’ day. Seasonality 1. STEP 4 Celebrate with Thank you Certificates and branded giveaways Organize some activities for top achievers Flip Cup Balloons Balloon Cup Listen to directions Connect four. Give them session to know job responsibilities about some selected areas. Outing " Cinema , Ski Egypt & Dream Park Tickets " Christmas 4. Booth of Ramadan drinks at each site. mesa7araty . Portable koshk. Create Character for Ramadan Campaign. Tanbollah. Day of tarabiish & Nashabat. WEngagement Strategy 2018 Overview 2019 Goals 2019 Plans & Activities Anniversary On June 2019. Bring Ka7k. 3edeya Gifts. Tanoura w 23da 3arabi. Helluim Balloons in shape of Ka7k. Mini Presents of ka7k with Eid Msgs. Goal 2 Vision Enhances employee satisfaction and loyalty that will enhance their performance towards our customers. Try to use icons to give your prezi a strong visual element You can use bullets To list the things that went well Quarterly Mission 5. Values Scope Each of the top achievers will pick up his gift. Wood Customized gifts. Team Buildingز. Yacht Day. Sand boarding at Al-Fayoum. Day use inside Cairo. Loans for a month at any selected areas. Agenda Quality Oriented, Fast Pace, Trust, Creativity, Flexibility, Knowledge, Fun, and Professionalism. 2. Things That Didn't Work Ramadan Activities Eid El-Adha Engage We mobile, We internet, and Fixed line employees to achieve our customer experience strategy. Put Signs on the elevators for using the stairs. Put Signs on the Stairs to motivate them like " # of Calories burned, # of stairs left, motivational words,..." How to wash your hands instructions at Toilets. Give them sessions from an instructor to know how to sit and some stretch exercises to do. Customer Satisfaction Double-click this text to replace it with your own. Things That Worked Here you can write more about your fourth step... 2nd Anniversary Celebration. Big Event for the extraordinary performers at a specified Garden or a Villa & Band show. Color Festival. For Competitions Success Bell Happy Jars of Sweets & Chocolates. Send out Some Monday Motivation. Giving them courses in Drawing,؛مشغهىلPlaying a musical instrument,... Passing through the floor and give each a motivational quote. Give training session for least performers in a topic that will develop them. N2oulha ezai -> Video , tips mail or a simulation for showing +Ve & -Ve points of a real calls. Kinds of agents. Watching Champions league matches. 2-ways Survey About WEngagement Activities. Success Story. Smash Games Sports Tournaments. Relaxing Day. Build a Wall of Fame, Decorate it with awards , thank you-notes from Customers,.... Bicycle day. Ice Cream , Chocolate day with Quotes. Allowing employees to decorate their workspace. WE Kids day. Encourages creativity and innovation for a better workplace and bigger profits. Telecom Egypt Healthy Recognition Activities STEP 1 2018 REVIEW Halloween WEngagement Crew :) Christmas Tree & Decorations. Santa Clause will pass by employees and give them Christmas Presents. Santa Clause Costume clothes. Double-click this text to replace it with your own. 2019 Monthly 3. Ongoing Activities Activities Eid El-Fetr
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Transcript: Vision is to reach 40% POME share (%)(30K answer) STEP 1 2016-2018 Medical Marketing Strategy & Planning Molfix NEW Pack for HP sampling #2018 ءشقIran trend/Mar 2004-Mar 2016 Parity of Moms In biology and human medicine ,Parity is the number of times that women has given birth to a fetus with a gestational age of 24 weeks or more. (Here it means the number of child) 1.5 m/yearly source of information Note: this data collected from 15 main cities. 1-high weight of birth in Hospital. 2-Birth rate growth M Newborn HP Iran Birth 2016-2017/province 961 HP Order SMPL based on HP turnover/potential 2016 activity landscape assessment Data analysis 2017 pome 2018 plan Pediatrics offices AS... Give 1~5 and Evaluate POME Did you use the sample?yes or No Evaluate the sample quality 1~5 If the quality <3 Note the reason What Brand of diaper do you use? Why?Quality/ Price/Promotion/ Performance/ Brand/ Availability What Brand of diaper do you use? Questions-َدسصثقَAnswer POME & sales can work like a trigonal planar. Aug-Dec 2016 MedReps Team fill up the forms Pediatrics approval goal for 2017. What's the next step? Executive :Ms. Neda NadAli No of call:1,027 from blank data Project time line:1 month Fetal Number Data analysis More focus on cities with high birth and less maternity World fertility #of answers :29-35 K Time line: 3 Month (Aug-Oct 2016) Strategy Agenda Dec-Jan 2017 Med.Rep team worked on 15 cities pediatrics. 2. Syn-er-gy [sin-er-jee] STEP 3 Process: New point of sales! Goal 1 We reach 36K, contact number , from 15 big cities. POME Planning to visit moms in vaccination services ... Total mom's education analysis S D *Data analysis *Random back check Iran births to women age 15<>49 in 2015-2016 We can have a special campaign for Moms who have multiple pregnancy . Stage of pregnancy Zarrin Group Last word 1.5 m/yearly Weaknesses Method 1-Hospital 2-OBG offices 3-MOH 4-Sonography 5-Clinic & Vaccination 45% 2018 Diaper brand planning to use What is the source of information that you refer to during and after your pregnancy? Which diaper brand did you use for your Previous Child? Which diaper brand are you planning to use for your baby? Births by Age and Race of Mother landscape assessment 3. Sample score Iran Population: 79.9m Iran Population growth: 1.2 GPD $/Capital: #of babies in diaper(0-2):4.2 m #of annual deliverer: 1.5 m My baby market share: 25% Life birth:https://www.sabteahval.ir/Default.aspx?tabid=6835 Included (SMPL) 600,000 reach References Focus on province with: GOALS FOR 2017 Note : Declines are mainly coming from legal holidays during that month Demand Marketing Sales PROJECTS 1. Pampers HP pack Sales & Marketing Alignment Molfix HP pack 4. Guide moms for choosing My Baby Use of HCP(Healthcare professional ) Influence KA & Pome synergy MOH banning any branding in hospitals Constant decision changes from hospital authorities Competitors offers(For moms & HP HCP) Constant decision changes Zarrin policy Weekly ("~40,000") consequence : Threats Investment Priority *Primipara *Prenatal *Competitors users the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects. Vision Diagnosis is the first step Focus on HPs with 2400 yearly turnover Take HP managers approval Recruitment MedRep MedRep dressing On job training Follow up Order-Dispatch Report Back check MedRep KPI HAM-RAZM :) 5. Opportunities Currently usage brand Random back check Detail of mom's parity(%)/city Size 1: 1 pcs Size 2: 3 pcs Target S My baby is a Generic brand ! Meet key person in right place & right time! Good communication with HCP(Healthcare professional ) Premature product Pome score Dispatched to HPs (19K answer) diaper brand use for Previous Child My baby is a Generic ! brand ريالثريالثءعمفهحMultiple relaunch Pediatrics offices branding Lactation room Nursing cover Life birth:https://www.sabteahval.ir/Default.aspx?tabid=6835 Strengths STEP 2 Thanks for your kind attention ! of birth covered by pome Birth/Hospital Age of mothers at childbirth Note: in chart, Rasht & Zahedan compete as a parallels lines 2016 REVIEW OBG classification SWOT ANALYSIS https://tradingeconomics.com/iran/population http://www.earth-policy.org/ https://data.worldbank.org/ http://www.worldometers.info/ https://www.sabteahval.ir http://ijp.tums.pub/en/articles/2118.html Charts Develop Pome Iran Birth 2016-2017/province sample dispatch/city (in 18 Wks) % HP branding Dispatch point categories (%)contribution Yalda Manafizade Part of ZAARIN team Getting approved timeline#Q4 Molfix dundle Increasing trend of low birth weight rate in Iran and concurrent increase in the coverage of weighted neonates (1994-2009) In the case of Iran, concurrent increase in the coverage of weighted neonates could be a statistical reason; since newly covered population has generally worse access to health services, larger proportion of LBW is expected. In
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