Transcript: The whole article has only positive views on the ad. However both Waterlow's and Brooker's showed the discussion and popularity of the ad shown in 2011 Recognisable Campaigns? http://www.myretailmedia.com/blog/tag/john_lewis.php accessed 6/10/12 To conclude... Unlike Brooker, Waterlow does not present her own view on the advert but talks through the motions of the ad, describing it to the audience. As well as this it is not written for those seeking to mock but those who are genuinely interested in the campaign yet not within industry. We can tell this by the fact it is in a widely read newspaper, references last years campaign and gives us facts (John Lewis started trading in 1925", "£7m campaign") The register is more formal than Brooker's as it is written in the third person as opposed to the first but still accessible to a wide audience. http://www.guardian.co.uk/sustainable-business/blog/advertising-not-evil-values accessed on: 6/10/12 Not as widely read. More likely to be read by those more interested by the industry Charlie Brooker Adam & Eve The views presented are those from John Lewis, so will obviously be speaking well about the campaign Daily Mail http://www.marketingmagazine.co.uk/news/1054575/John-Lewis-expands-online-retail-Europe/ accessed 6/10/12 This article has still quite an accessible register but references the agency who made the campaigns as well as the Creative Circle awards, suggesting the readership has knowledge within the field. The article is sometimes unclear - at points we are not sure which campaign they are referencing, this and the fact the magazine is fairly un- heard of, which we can see by the lack of comments even though the article was written in May, may suggest the validity is questionable. It talks about the success of the John Lewis campaigns, through the awards as well as taking note of the research that went into the making, yet remains impartial, merely giving the facts. John Lewis A bit like The Guardian, but not as high brow and more widely read online The John Lewis Christmas Campaigns "I heard it coming before I saw it" - Shows there was great discussion at the time. The lexis here is almost a collocation (saying). Showing the casual register and the purpose of entertainment. "shoe-less orphans being kicked in face first into a propeller" - This shoes once again the purpose of entertainment as this phrase would not be used in hard hitting journalism, showing the darker humour and the more likely male audience because of the violent tone. In the last paragraph Brooker is almost defending himself, showing that people may have said he was "cold" for not crying. It also shows that there are people that block emotions from adverts, for the simple reason they are adverts. Looking at all three articles we can see that the John Lewis adverts over the last three years have received a lot of attention. And have been observed and viewed as a part of Christmas. The three articles, although coming from similar sources present different ideas through the way the have been written and their purpose. Charlie Brooker's article in the Guardian presented a comical scathing review. This contrasted with the Daily Mail's positive description of the newest advert and the Marketing Magazines objective overview of Adam & Eve's work for John Lewis Marketing Magazine We can see the importance of the ad campaign within the music industry, by the success of the artists who provide the music. In all of these a warm light has been used, possibly adding to emotions which we connect to the story presented. Charlie Brooker is a comedian and is known for being cynical The Guardian is a widely circulated paper, with its website being the 2nd most read online newspaper behind the Daily Mail (http://www.pressgazette.co.uk/node/48232 - November 2011) This article might have been more widely read by males aged 20-40, who share similar views, read for amusement It is an opinion, but talks of the general feeling at the time (zeitgeist)
Transcript: Noah People Of God God created Adam & Eve to continue Gods work but They decidd to go astray and disobeyed God. Adam & Eve Selfish and greed stared taking over the world so God wiped the world out with a flood and started over.
Transcript: "How can I live without thee, how forgoe Thy sweet Converse and Love so dearly joyn'd, To live again in these wilde Woods forlorn? Should God create another Eve, and I Another Rib afford, yet loss of thee Would never from my heart; no no, I feel The Link of Nature draw me: Flesh of Flesh, Bone of my Bone thou art, and from thy State Mine never shall be parted, bliss or woe. " Any Questions? The End... Disobeys God’s will to please Eve Says to Eve: “The sacred Fruit forbidd'n! som cursed fraud Of Enemie hath beguil'd thee, yet unknown, And mee with thee hath ruind, for with thee Certain my resolution is to Die; How can I live without thee” Adam's Irresponsability John Milton Absence of Significance & Weight Book 9 Adam was strong, intelligent, and faithful But Eve tricked him "Certain to undergoe like doom, if Death Consort with thee, Death is to mee as Life; So forcible within my heart I feel [ 955 ] The Bond of Nature draw me to my owne, My own in thee, for what thou art is mine; Our State cannot be severd, we are one, One Flesh; to loose thee were to loose my self." Fell for Eve Great Love for Eve Eve, The One and Only Companion Incapable to prevent his love from overwhelming his reason Says to Eve: "That sacred Fruit, sacred to abstinence, Much more to taste it under banne to touch. But past who can recall, or don undoe? Not God Omnipotent, nor Fate, yet so Perhaps thou shalt not Die, perhaps the Fact Is not so hainous now, foretasted Fruit, Profan'd first by the Serpent, by him first Made common and unhallowd ere our taste..." Important: God's first-born human But: Lacks self identity Says to God after his creation: "To whom mild answer Adam thus return'd. Sole Eve, Associate sole, to me beyond Compare above all living Creatures deare, Well hast thou motion'd, well thy thoughts imployd How we might best fulfill the work which here..." Love Over Reason Paradise Lost Adam: Character Analysis "Sole Eve, Associate sole, to me beyond Compare above all living Creatures deare,..." Adam has the free will, just like Eve Blames Eve for being unworthy with her actions Eve blames him for letting her work alone "Is this Love, Is this the recompense Of mine to thee, ingrateful Eve?"
Transcript: Adam & Eve In the Garden of Eden, Adam and Eve were really happy and lived close to God. The only thing God said they couldn't do was to eat from the Tree of the Knowledge of Good and Evil. One day, Eve was walking in the garden when she saw a sepent in the Tree of the Knowledge of Good and Evil. The Serpent said to Eve "Did God really say you must not eat fruit from any of the trees in the garden?" Eve replied, "Of course we may eat fruit from the trees in the garden." "It's only the fruit from the tree in the middle of the garden that we are not allowed to eat. God said, 'you must not eat it or touch it: If you do, you will die.'" "You won't die!" the serpent answered. "God knows that your eyes will be opened as soon as you eat it, and you will be like God, knowing both good and evil." Eve was convinced. She saw the tree was beautiful and the fruit looked delicious and she wanted wisdom. Eve took some of the fruit and ate it. She gave some to Adam, too. Then they realized they were naked and made clothes out of fig leaves. That night when God came to the garden, they hid from the Lord among the trees. God was angry at them for disobeying him. Then God sent them out of the Garden of Eden and sent an angel to guard the garden with the flaming sword. I chose Adam and Eve because sin first started with them. By: Erin Shen
Transcript: "Forbidden Fruit." Wikipedia. Wikimedia Foundation, 28 Aug. 2013. Web. 31 Aug. 2013. "Tree of the Knowledge of Good and Evil." Wikipedia. Wikimedia Foundation, 31 Aug. 2013. Web. 31 Aug. 2013. http://us.123rf.com/400wm/400/400/serezniy/serezniy1104/serezniy110400400/9365682-pomegranate-and-apple-isolated-on-white.jpg Adam & Eve Tree of Knowledge God announced that he was placing a new species on Earth Created Adam with a handful of soil, that contains portions from variations of the Earth. Was red, white, brown, and black; it was soft and malleable Breathed the soul into Adam, and taught him everything Created from Adam's soul, Eve God allowed them to dwell in paradise with free will The Qur'an does not have a name for this tree, so it's referred to as "the tree" When Adam and Eve were created, God told them that they could enjoy everything in the garden, except for this tree Satan appeared and told them that the reason God forbade them to eat or touch that tree was because they would become angels or immortals. When Adam & Eve ate from their tree, their nakedness became visible In order to hide themselves they sewed together pieces of leaves from the garden Because of their sin, they were removed from the heaven to live and die They begged for their forgiveness from god and were forgiven And was decided that whoever obeyed God would follow his path and are rewarded with everlasting life in Heaven, and if they don't they are punished in Hell. Adam & Eve Pomegranate: Garden of Eden was located in the Middle East They suggested that the fruit was a pomegranate because it was native in the region Apple: The larynx which is found on the human throat, which is more visible on men is referred to as the "Adam's Apple" Called that because it was caused by the forbidden fruit sticking to Adam's throat while swallowing http://www.courtauld.ac.uk/gallery/exhibitions/2007/cranach/adam-eve5.jpg http://stormwaterfinance.urbancenter.iupui.edu/images/books.gif Pomegranate vs. Apple Bibliography Tala Zeini Tree of Knowledge (cont.) http://upload.wikimedia.org/wikipedia/commons/thumb/3/33/Tree_of_Knowledge.jpg/250px-Tree_of_Knowledge.jpg
Transcript: • For Adam was formed first, then Eve. And Adam was not the one deceived; it was the woman who was deceived and became a sinner." • Aware now of their nakedness, they make coverings of fig leaves and hide from the sight of God. He asked them what they have done, and man blames the woman: "The woman you put here with me—she gave me some fruit from the tree, and I ate it." In turn, the woman blames the serpent for seducing her to disobedience: "The serpent deceived me, and I ate." The Primordial light-energy being known as Adam was the first emanation of an unknowable first cause The primordial Adam is conflation of ideas that nay appear to be distinct, but become surprisingly muddled and interrelated when many sources are considered. • Adam and Eve, according to the creation myth of Abrahamic religion were the first man and woman. • The story of Adam and Eve is central to the belief that God created human beings to live in a Paradise on earth. • It provides the basis for the belief that humanity is in essence a single family, with everyone descended from a single pair of original ancestors. Ideas Adam & Eve • God curses the serpent "above all animals," causing it to become an eternal enemy of the human race. God also explicitly curses the ground because of Adam. Genesis only uses the word "curse" in referring to the serpent and the ground. God then passes judgment for the disobedience of the man and woman, condemning the man to sustain life through hard labor and the woman to create new life through painful childbirth Notes The Fall Of Adam Ideas Ideas Conclusion • After some reflection about the tree—that "the fruit of the tree was good for food and pleasing to the eye, and also desirable for gaining wisdom", the woman took some of the fruit and ate it. She also gave some to her husband, who was with her, and he ate it." • Though traditionally woman has received the major blame for the Fall of humanity, it is seldom mentioned that Adam was with her throughout the temptation and the disobedience. • The serpent, "more crafty than any of the wild animals the Lord God had made," tempts the woman to eat "of the fruit of the tree in the midst of the garden" • She told her that you will not certainly die" and that "God knows that when you eat from it your eyes will be opened, and you will be like God, knowing good and evil" Introduction
Transcript: Why is this important? Today we are still learning from Jesus' public life and Ministry. Jesus taught us that to treat everyone how they would want to be treated. We are all made in God's image and likeness and we must all act as Jesus himself would act. "What would Jesus do?" John 15:12 "This is my commandment, that you love one another as I have loved you…" Who is involved: Jesus and all of mankind Pentecost Quote from textbook "The covenant that God and Abraham enter is the beginning of the story of God gathering his people. In this story the Church sees God preparing the world for the coming of Jesus Christ..." Why is it important? This covenant is important in God's plan for humanity because it is a step to the Incarnation. It is an event working toward the movement of Christ becoming flesh. Also, it shows God's redeeming power and his fulfillment in His promises. People affected The whole world Why is this important? Moses was called by God to lead the Israelites to leave Cannon. The covenant was for the promise land they would soon settle in after being lead of of Egypt by Moses. Quote "God, faithful to his people, heard their cry, saw their oppression, knew their misery, and decided to act to bring about freedom and justice for the enslaved Hebrews. (exodus 2:23) Who? Moses and the Israelites David Why is this important? In the perfect world that God created, humanity lived in the presence of God. In the garden of Eden, Adam and Eve could interact with God without the division that comes through sin. They lived in peace with God, His creation, and one another. The distance we feel from God now was not a part of the human experience prior to the fall. But as we’ve seen, the fall changed everything. This covenant also said "Let us make mankind in our image and in our likeness" Which is so important for humanity to remember today that, We are all made in God's image and likeness Lumen Gentium 3: Fallen in Adam, God the Father did not leave men to themselves, but ceaselessly offered helps to salvation, in view of Christ, the Redeemer "who is the image of the invisible God, the firstborn of every creature". Who was involved: Adam and Eve People affected by the covenant? The whole world People affected by the covenant Tribe Death & Resurrection of Jesus Noah Abraham Why Is this Important? In the covenant The covenant promised was a place for worship. This is important for God's plan for humanity because we all need a place to worship and come together and share in Gods love. What God Promised: "Set forth and keep the house holy" Who was involved? The royal empire Everlasting Ascension of Jesus Why Is It Important? It was the end of Gods Son being on earth and it signified his work had been done. He had then returned to Heaven with all of His glory. God sent his loving son to the world, but his time of human nature had come to an end. He left us with taking away our sins and prepared a new place for us. Quote: "The Church is the seed and the beginning of the Kingdom of God" Jesus came to start the Church and planted the seed in us. Who? It involves everyone in the world as it had been changed forever. Why is it important? This is important in God's plan for humanity because it started the Church. It celebrates and praises the Trinity. It gives a powerful experience for God's existence. People God calls together Incarnation Quote from Lumen Gentium "We celebrate the outpouring of the Holy Christ on the disciples, the revealing of the Church and the biginning of the work of the Church on the fiftieth day of the Easter season." Why is it important? The Death & Resurrection of Jesus is Important in God's plan for humanity because fulfills his plan. It illustrates God's power and brings an everlasting salvation to the world. Moses Why Is It Important? The unconditional covenant made between God and Noah was for the many descendants Noah would have and the life that would continue on after the flood that destroyed the world. Quote: "This Church, which God the Father planned from t beginning, was slowly revealed and prefigured in the Old Testament in Noah's ark and the covenants..." (10) Who? It involves Noah and his descendants that would soon have a new world. Adam & Eve Why is this important? Jesus becoming flesh and becoming both mankind and divine is so important. He was able to help bring salvation to the world. Lumen Gentium 2: His plan was to raise men to a participation of the divine life. Fallen in Adam, God the Father did not leave men to themselves, but ceaselessly offered helps to salvation, in view of Christ, the Redeemer "who is the image of the invisible God, the firstborn of every creature". Who was involved? Jesus and all of mankind Public Life & Ministry of Jesus Quote from Lumen Gentium "When Jesus, who had suffered the death of the cross for mankind, had risen, He appeared as the one constituted as Lord, Christ and eternal Priest, and He poured out on His disciples the Spirit promised by the
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