COUNTER
Transcript: 11-COMMUNICATION: *Enter Social Media *Email is still very relevant *The rewards are significant *Advertising on TV and in the press *Face-to-face communications 3- Regulatory issues Inside our game center we should implement and follow a constrain rules and regulation -all employees have available visa -the right of all partner should be written - Shouting and screaming is not allowed And in the end we should hire a lawyer to … Consumer Protection Laws - Contract Laws - Hiring and Employment Laws - Environmental Laws - IP (Intellectual Property) Laws - License and Permit Laws - Zoning Laws – 5. PRICE STRATEGY: The Price strategy will be this way: 1 Hour = 5 DHS 5 Hours = 20 DHS 10 Hours = 35 DHS 20 Hour = 80 DHS In the Opening we will do an offer : 5 Hours = 10 DHS Advantages General partnerships, like all partnerships, are popular due to the advantages they provide. The main advantage of all partnerships is that the partnership isn't separately taxed. The IRS doesn't treat a partnership as a separate tax entity, and therefore, doesn't require taxes on business profits. Weaknesses • Limited Resources – we might not be able to accommodate everyone. Initiating first come first serve policy. • Since we are relatively new in this locality we might not be able to create a stand in the market. 7 Distribution Arrangements Channel Of Distribution: As what we said before we will use the marketing strategy to promote our services, since we don’t have any products to sell we will just try to promote our services by agents they will go to schools, universities to tell people about the services that we provide & give them information about everything. Opportunities • Potential growth and future expansion. • Influence target customers to be loyal customers. • Reach more potential customers due to less competition • Shortage of employees, can be replaced with part time job 5-Location Our Gaming Centre is situated on the zabeel road, al Karama, Dubai-U.A.E and above everything else, it is located in a residential area. It is not close to any warehouses or factories which could give any of our clients any problem to reach or make them uncomfortable to access to the area. 2-Scope of operation How many employees you have? This can measured by : - How many employees you have - Since we are operating a small business so we don’t need a lot of employees - We just need specific number of employees for the cleaning and casher and for the maintenance and other few things so in the end the number of the employees will be around 9 employees 9-MARKET TARGETS Our Game Center will be well located In Abu Hail , on a road (Zabeel Road, Al Karama, Dubai, UAE) that carries well over 30,000 vehicles per day. The College's average student between the ages of 18-20 will constitute one of its prime customers. These students have a steady income and are lacking in entertainment venues in the area. Operations plan 1-Business structure Indicate that the business will be a partnership. Our business is an unlimited general partnership In an unlimited general partnership, all partners in the business are equally responsible for the debts and other liabilities incurred by the business, and they all participate in operations. 3. CUSTOMER DEMOGRAPHICS Customers demographics are the statistical component of marketing used to identify population segments by specific characteristics. Whether small or large, businesses need a targeted approach to consumers. 9 Plant & Equipment: 1. Xbox & Playstation Devices 2. Pc’s 3. Screens & Televisions 4. Seats & Tables 5. Extra Joysticks 6. Headsets 7. Games 8. Rent Of The Location The equipment can be delivered in the same day so no need to wait for them to deliver It, the whole installation part will take maximum 3 days to plug everything in & actually start it. Description Already Owned (AED) Purchase (AED) Buy Extra Joysticks & New Games Buy Extra Seats 3,000 AED 1,500 AED 3,000 AED 4,000 AED Rent Of The Shop 45,000 45,000 AED Electricity Bills 3,000 AED - Strengths • Our main strength would be our location for there is no alternative to our venture around, to which they might refer as substitute. • Wide variety of services. • Pleasant atmosphere with a unique ambience. • Management – Diverse management who can deal with customers easily. INTRODUCTION 12-TRADING HOURS sun - wed: 1pm - 10pm We are closed on Christmas day. Fri-Sat: 2pm – 2am On New Year we have optional trading. Sunday: 10am - 4pm Public Holidays: 10am - 5pm Happy hours offers: • Play 1:30 hrs computer games and get free soft drink. • Play 2 hrs of ps4 for only 30 Dhs. 13-Commencement date: The business will start at July 5 2016. GAME CENTER BUSINESS 8 Credit Terms: There won’t be a credit policy because the customers will have to pay in cash to put hours in their accounts so they can play using it. Since we have a fixed services we will buy the equipment for one time only we don’t have to do deals with anyone. 4. COMPETITION AND COMPETITIVE