Transcript: Discover - Who Am I? Create - Online and Offline Communicate - Gain Visibility Maintain - Updates Regularly We're all salespeople We're all judge based on impressions 4 Steps Personal Branding Why?
Transcript: Personal Branding Product Luxury products Symbol = Logo Vs Communication "You have to be unique, and different, and shine in your own way". Tangible brand Sensation Reputation Unique Message Memorable Personal image Term Music Alexandra Butiri Bold “If you don`t have any shadows you’re not in the light” Then you know that you are a brand! Color Domestic products Ways to stand out Lady Gaga, THE brand Brand`s environment Odour Identity "Don’t you ever let a soul in the world tell you that you can’t be exactly who you are”. Different Behaviour Branding: personal branding
Transcript: Personal Branding Anton Johansson Strategi, affärsutveckling, kommunikation www.superanton.se www.fyranyanser.se www.twingly.com Hur min diss av Twingly ledde till att jag porrsurfade en hel sommar på arbetstid till att jag står här och föreläser idag 16-åringen som fick 2-5 jobberbjudanden i månaden, via MSN How to get followers, fans & friends 1. Be awesome (or at least someone) 2. Nätverka FTW 3. Engagemang är enda skillnaden När entreprenörskap är gratis Clay Shirky “I’m old enough to know a lot of things from life experience. I know that newspapers is where you get your political news and how you look for a job. I know that music comes from stores. I know that complicated things like software and encyclopedia have to be created by professionals. And in the last 15 years, I’ve had to unlearn every one of those things and a million other because they stopped being true.” Morris Packer Hur skulle du beskriva utvecklingen just nu? "En era som gjort att jag lärt känna mer människor under 2009 än vad jag lärt känna på 10 år” "Om det förra decenniet ofta handlade om Moore’s lag (om den expotentiella utvecklingen i processorkraft), handlar utvecklingen just nu om den mångdubbla (rent otroliga!) hastighet med vilken sociala strukturer utvecklas" "Man får inte kontakter, man skaffar dem" "Man får inte jobb, man skapar dem" "Man får inte erfarenhet, man skaffar sig den" - Kunskap kan jag köpa för $5/h i Indien, kreativitet & engagemang kan jag betala hur mycket som helst för. "Work like you don't need the money. Love like you've never been hurt. Dance like nobody is watching." "What the mind can conceive, it can achieve. http://dilbert.com/blog/entry/the_opinions_of_attractive_people/ - Anton Johansson Källa: Forrester Men erfarenhet då?! "Okay, first, there is a universal human attraction to faces. It's why magazines usually feature faces on the cover. Publishers know that people are drawn to human faces, especially famous or attractive ones. It's why People Magazine thrives. It's also why movies and television shows fill much of their screen time with nothing but giant talking heads. Faces are interesting and objects are not." antonjohansson.com twitter.com/agaton - Anton Johansson 0768 - 99 88 73 - Anton Johansson http://www.flickr.com/photos/erikstarck/3852967299/ Källa: http://bisonblog.blogs.com/blog/2010/01/bison-trackback-2009-morris-packer.html Anton Johansson Fredrik Härén firstname.lastname@example.org
Transcript: ... with great results - for YOU! On Social Media: E-mail: email@example.com Phone number: +47 47 38 65 78 And do it all "Stensrud has an extraordinary ability to quickly adapt to concepts that were originally unknown to him and turn it into engaging stories. […] He is a man to be trusted!" Do My name is I'm YOUR future communications specialist. I will do... Well, now you do! Write great stories? you Take amazing photos? - Great storytelling - Amazing photos - Brilliant webpages - Social Media with results - ...And apply it all with experience Formal education and experience know anyone who can... Twitter: @haakonstensrud Facebook: facebook.com/haakon.stensrud LinkedIn: http://www.linkedin.com/in/haakonstensrud Haakon Stensrud But don't take my word for it! Manage Social Media with documented success? equally well? No? "A creative and hard-working colleague, Haakon has kick-started our Social Media-strategy and is a person I will easily recommend." – Capt. Stine W. Skjæret, Communications officer, Royal Norwegian Army Code brilliant webpages? I want to hear from you! – Birgitte Elise Bøen, Head of Communications, University College of Volda Draw from real-life experiences? Political Science, Norwegian University of Science and Technology PR, Communication and Media, University College of Volda - Royal Norwegian Army, Communications Department University College of Volda Communications Department
Transcript: Personal Branding INDEX 1. What? 2. Who? 3. How? 4. When? 5. Conclusion 1. WHAT IS IT? To be the CHOSEN one The market 2. WHO NEEDS IT? As soon as possible... It's been a week of bad news... Strategy to promote and sell your skills Process whereby people and their careers are marked as brands Because of the competitive marketplace You will have to think... Conclusion THIS IS WHAT PERSONAL BRANDING IS ABOUT It's not sold in pharmacies and no prescription is needed...So what are you waiting for to use it? Because you now have something different from others: your OWN brand Be visible! Trends Needs References Do you know who they are? SWOT Your positioning against theirs Know yourself better so as to be yourself Inspire confidence in others Be visible Grow personally & professionally But I am here to give you some good news 4. WHEN DO wE USE IT? Because the world needs entrepreneurs Target audience YOU You want to be remembered... 3. HOW TO USE? YOU What color do you want to be? Success comes from self-packaging Who are they? Where are they? Because you have to take the lead Competition
Transcript: WHY? Image WHERE ARE YOU? Reality Uniqueness What makes you unique, makes you successful! what I am 열정 밖에 없습니다! One RED Paperclip 가장 좋은 스펙? BENEFIT what they perceive E2People 김진호 대표 What I Am Energy To People Identity VALUE Personal Branding Relevance Let's Start! 황성우 Why! what I want to be seen
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