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Packaging Presentation

Transcript: How did you get started designing packaging? Was it something that you always had an interest in doing, or was it something that just came out of necessity? What kind of companies or people have you designed packaging for? "Everlast,and Nelly recently. I did the branding and packaging for a HDTV antenna manufacturer that really helped to grow their business at retail. " "I became a designer by default. I really wanted to do set design but I realized that there was a small window of opportunity with that profession so I switched to graphic design." Designer by default Out of the packaging you have designed is there any one project that stands out among the rest? Maybe it was more enjoyable or more difficult than the others? Tremendous Opportunity Are there ever any recurring problems that you find yourself having to deal with and work around when designing a package? Self-taught Designer "I went to Parson's in New York but I did not get a degree. I am basically self-taught and that's good because I never stop teaching myself." Background Info. What school did you receive your degree from? I will do a design study based partly on what I have heard from them and partly on what I think the direction should be. Once out of school, did you go freelance right away or did you start out at a design firm and then eventually transition to freelance? Joan Curtis "TOO MUCH COPY." Joan Curtis "It usually depends on the project, but most of them have an idea in mind." "That's were you really learn, on the job." When you are given a packaging project, does the client usually come to you with a design in mind or do you find that you usually have to start from scratch? As a designer is there any specific process that you go through with every project, or do you have certain philosophies that you abide by? If so could you briefly describe, or list them out? - Lives in the St. Louis area right around Kingshighway. - She loves to design anything and everything. - She has several horses and loves to go riding and take care of them. - She has worked with several large clients in the past year. - She has worked with one of our Illustration teachers Bob Shay. "All of the projects were good, because I love to design. None of them really stick out more than the others. Having a really big budget to work with is always a bonus though." I start designing. - Ask as many questions as possible When did you decide/know that you wanted to become a designer? - Once we are both happy with the look and feel. - Design study Oh no, I could have never gotten this far along had I not had the tremendous opportunity to work with amazingly creative people at the jobs I have had. That's were you really learn, on the job. - Joan Curtis "I just treat package design like everything else I design. I always had an interest in designing packaging. I liked the idea of working in 3 dimensions. It also came out of necessity, in that I worked at a firm for a while and most of the projects that were assigned to me were package design." Packaging Design

Packaging Presentation

Transcript: Heroes Packaging Process Sean IP & Story Events November 2018 Design Final Design Agamemnon Ancient Roman Civ Legendary Greek warrior SR Hero Historically Accurate Research Why are they important? What did they do? Where were they? What do few people know about them? How can we make them sell? Making the Art Hero Design Facial features Clothing Weapons Celebrity look-alike Pose Nailing the details A Voice for a Hero Voice Language Style of speaking Accent Quotes Outsourcing Logistics Logistical Packaging Innovative Relationships Bonds Based on history Events Personality World outlook Making the Buffs Work Attributes Balancing the world Keeping to the art Historically accurate Balancing the pools Dividing Heroes Equally Pools Heroes per event Keeping civs equal Driving increased spending Light Light Packaging Daily, weekly, monthly events Concept art Mail and localizing Event Art Art Pick the message Design the art Add fun things ;) Directing Players to Events Banners Art used here as well Catchy slogans Directing players to more information Original, Inspiring Text Text Clear message Necessary details Connected Story Medium Medium Packaging Art Rewards UI Story Monetization goals NPC Conceptual Design Concept Ad art Items Avatars Rewards Rewards RSS and Similar Appropriate heroes Avatar items Monetizing Unique items Bolster items Complementary items Complementary events Monetization Game Intro Making a World - Actors involved - Setting and feel - Action and drama - History of the world - Captivating story The World Framework Framework Picturing the World Art and Feel Making the Final Intro Full Story Game World In-Game Lore Stories Events Heroes Items All comes together Making the Events More Events Binding heroes in writing Adding to the event items Giving reason Matching Items to Story Items Focusing on Continuity

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