Transcript: Promote your company and find top talent to work for you Have a marketing plan Don't be afraid to use your personal profile Listen to connections and followers Utilize other social media platforms to share LinkedIn content Who can you reach ? According to LinkedIn, there membership consists of over 347M Professionals According to TechCrunch (a news website dedicated to IT), LinkedIn has roughly 187 million unique visitors per month and those numbers are likely to grow. LinkedIn offers the following tools to help leverage connections In-mails (e-mails that can only be sent though LinkedIn) Groups LinkedIn Pulse References Why market on LinkedIn? Tips LinkedIn Marketing Build your Company Brand Leverage Connections Offer expert advise about your products or services Link to your company website, blog and other social media sites Publish relevant content Incorporate important keywords on company profile "How to Market your Business on Linkedin" from LinkedIn for Dummies: http://www.dummies.com/how-to/content/how-to-market-your-business-through-linkedin.html "8 Ways to Better Market Yourself on Linkedin in 2015: http://www.brianhonigman.com/expert-linkedin-marketing-tips/ "Why Market on Linkedin": http://www.100thmm.com/index.php?option=com_content&view=article&id=35&catid=11&Itemid=147 Encourage your employees to connect to each other an follow your business Connect with other professionals in your field Research perspective clients Build Connections
Transcript: LinkedIn is currently available in eighteen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish. With more than 161 million subscribers. LinkedIn is significantly ahead of its competitors: Viadeo (35 million) and XING (10 million). LinkedIn saw a 10 to 15 million member per quarter growth rate throughout 2012. For instance, LinkedIn has influenced the structure of modern social networking websites. And so, Facebook is trying to compete with LinkedIn by focusing on helping the growth of small businesses through their advertisements and the ability to create a company “page.” Risks Related to Class A Common Stock Possible limited market for investors in industry. Requirements of being a public company may strain company resources, divert management’s attention and affect our ability to attract and retain qualified board members. Intention to not pay dividends for the foreseeable future. Market Risks Interest Rate Fluctuation Foreign Currency Exchange Risk and Foreign Currency Forward Contracts Inflation Risk Allen Blue 108.86 Competitors (PNS & SNS) Stock Information 59.07 Founders 2029 Stierlin Court Mountain View, CA 94043 United States LinkedIn has a Worldwide Presence. Moving Forward, LinkedIn follows Core Values: • Our Members Come First. We encourage employees to know and understand our members and to ensure that we foster the long-term vitality of the LinkedIn ecosystem. • Relationships Matter. By fostering trust with colleagues and partners, we all succeed. We fundamentally believe that doing what is right is more important than being right. • Be Open, Honest and Constructive. We expect our employees to communicate with clarity and provide feedback with consistency in a constructive way. • Demand Excellence. Our employees are encouraged to lead by example, seek to solve big challenges. Set measurable and actionable goals, and continuously learn, iterate and improve. • Take Intelligent Risks. Taking intelligent risks has been paramount in building the Company to date. No matter how large we become we strive to never lose our start up mentality. • Act Like an Owner. Talent is our most important asset. We expect our employees to act as an owner in each decision they make, no matter how big or small. Members can create, manage, and share their professional identity online. Access professional information and find opportunities. Solutions designed to enable professionals to achieve higher levels of performance and professional success and enable enterprises and professional organizations to find and connect with the world’s best talent. Overall, achieving top productivity and success! Where does Business Operate? LinkedIn.com allows developers to integrate its content and services into applications* Offers hiring solutions (LinkedIn Corporate Solutions) Enables enterprises and professional organizations to find, contact, and hire qualified candidates by selling individuals’ information to recruiters and to job seekers. LinkedIn Jobs allow enterprises and professional organizations to advertise job opportunities on the company's network Provides marketing solutions (LinkedIn Ads) enables advertisers to build and target their advertisement to its members Last premium subscriptions: designed for general professionals to manage their professional identity and connect with talent. General users have opportunity to subscribe for InMail. Mission of the Company Eric Ly Reid Hoffman Property: Principal executive offices in Mountain View, CA (approx. 198,000 square feet of space) Sales and marketing and customer support offices in Chicago, New York, Omaha, San Francisco, San Mateo and Santa Monica. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto. Data centers in the U.S. In the first quarter of 2012, Co. leased additional facilities in various locations. Reading List by Amazon Box File Collaboration My Travel by Tripit Google Presentations WordPress Slideshare Blog Link by Six Apart Huddle Workspaces Company Buzz by LinkedIn Subsidaries 122.71 Exploring Trends Can see that Total Revenue is increasing, and how much each product has grown from year to year. Also, charts below show how international market is expanding as well. Operate an Online Professional Network 86.84 creating websites that focus on providing unique services for users. Social Networking services provide a means for people to create communities, build relationships, and ultimately network with others. LinkedIn does this in a unique way, by focusing on relationships among employees and employers. -The birth of social networking began with MySpace (2003), revolutionizing the use of the internet as a whole. Soon enough Facebook (2004), Twitter(2006), and Google+
Transcript: SHS-India-DI-Linkedin Campaign Introduction INTRODUCTION - Project Phoenix - Unanimous decision - Pilot project Goals Goals Brand Visibility 1 2 Lead Generation total active users number game Background 110 mil Instagram 78 mil Linkedin 290 mil Facebook insights Process Followed Self Help Call with Global Team Global campaigns Local Huddle Focus Media Brief Master Campaign Budget where do we stand today? current status - Theme Set - Budget Approved action points Pointers awaited from Global Team Action # Numbers/Stats # Spread in detail # Artwork The end Questions/Inputs?
Transcript: Reid's LinkedIn Groups Stats on InfoGraphics Assignments Top 8 Points to Brand Your Difference What are recruiters looking for? Your Brand 80% of recruiters looking at social media are searching for the right "fit" Likability Motivation/Fit Competence LinkedIn Building an All-Star Profile
Transcript: S.W.O.T. When presenting your producing you need to know about yourself. How do you communicate with others? How do you get your point across? Insert business logo Target Market Adding a logo gives a more professional image Marketing Template What's your personality type? Strengths: what are you strong at? Weakness: What are some things you are weak at? Opportunity: What are you trying to achieve? Threat: What are the threats of your new business? (e.g. new competitor) Who are you selling to? Why would they buy your products/ services over others?
Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets
Transcript: Background Founder and CEO MIT Hears about Dropbox from a friend, blog and tries it What is Dropbox? THANK YOU!!! Lean Strategies Lessons Learned Arash Ferdowsi Syncs files across multiple platforms regardless of file type. Server and desktop client written in Python. Supports revision history Dropbox supports multi-user version control, enabling several users to edit and re-post files without overwriting versions. Going Forward Metrics - Revenue Jeff Bartelma Source: http://bit.ly/JF9c6w Technology Make a product that sells itself! Dropbox Founder and CTO MIT Competition Aditya Agarwal Founder and CEO Dropbox is VERY secretive about its revenue. According to Forbes, it made up to $240m in 2011. Arash Ferdowsi Encourage word of mouth and viral Used a referral program with two sided incentives that increased signups by 60 %! Used surveys, landing pages, signup flow optimizations, encouraged users to share. Big investment in analytics Dropbox was founded in 2007. Guiding their decisions was a relentless focus on crafting a simple and reliable experience across every computer and phone. Secured seed funding from Y Combinator and Series A funding from Sequoia Capital Drop now has a 100 million users. Head of Operations CMU What strategy or strategies should Dropbox adopt to survive? "It actually works" September 2008: 100,000 registered users January 2010: 4,000,000 Mostly by word of mouth and viral: >35% of daily signups from referral program >20% from shared folders, other viral features Sustained 15-20%+ month-over-month growth since launch Uses Amazon's S3 storage system to store the files. Uses SSL transfer for synchronization and stores the data via AES-256 encryption. Provides a technology called LANSync. LAN synching allows Dropbox to find new files on the LAN, bypassing downloading from Droppbox servers. Dropbox Chooser: Adds a beautiful Dropbox dialing to web sites with few lines of HTML Should Dropbox have accepted Apple's offer? Who is Dropbox 's greatest rival: Google Drive? iCloud? SkyDrive? What's the best strategy for a statup's survival? Compete? Sell out? Director of Product MIT VP Engineering CMU Hired experienced marketing guy. Picked out keywords, made landing pages. Hid the free account option for people coming from paid search, replaced it with free limited trial. Went live in 2009 But it dint work! The popular keywords bidded way up, probably used by other venture backed startups. Hiding the free account option was buggy and confusing. What Customers Think Security and privacy Business Model Uses the same secure methods as banks and the military to send and store data Files are backed-up, stored securely, and password-protected Nobody can see private files in Dropbox unless they are invited, or they’re in the Public folder. (Everything in your Public folder is, by definition accessible to everyone.) Outline Background Dropbox Team Technology Cloud Storage Lean Strategies Business Model Metrics User Adoption Revenue Competition What Customers Think Lessons Learned Going Forward Source: http://8020world.com/2012/08/s-curve-model-for-facebook-and-dropbox-user-adoption/ https://www.dropbox.com/100m/ Typical Dropbox user Unexpectedly happy, tells friends "I didn't realize I needed this" Have an amazing product Build your community even before you have a product Question best practices Encourage word of mouth Understand what is working Learn early, learn often Metrics - User Adoption Experiment : Paid Search Results Learn early, learn often. You can get as much feedback without shipping working code. Be strategic about who your innovators and early adopters are. Know where they are and communicate clearly. Avoid clutter, a good product speaks for itself. Focus on having a sign up driven homepage. Make the sign up process as easy as possible, and help users with their initial first steps. Ruchi Sanghvi A true startup success! Drew Houston Do something to help users keep coming back. Leverage referrals over advertisements. Capitalize on weakness and pain of points of competitors. Be everywhere- multiple device & platform. Best practices aren't always best. Solve a real problem. Lessons Learned Founder and CTO Drew Houston The Team Technology Pritish Karanjkar, Pooja Gangote Tola Anjorin, Nikita Roy
Transcript: Benefits of Utilizing a LinkedIn Group Page Enhance brand Increase communication Connect alumni and students List management Existing user base What's our next step? Our Mission: We want to be the best and first-choice career site for students and for firms seeking to recruit from the APU family. Our services allow students to explore career avenues and corporate cultures, accelerate their search, and sharpen their job hunting skills. The Old System Moving Forward A Two-Pronged Approach Employers Our New Focus: Bimonthly engagement posted to the discussion board on the group page for Azusa Pacific University Alumni Association Types of discussions to post: Advice Opinions & Stories Feedback Monthly posts featuring an article from the month’s marketing plan Post events that relate to alumni as needed Connecting alumni to employers with care and consideration* APU ALUMNI ASSOCIATION (As of October 3, 2014) Groups vs. Profiles Individuals can have profiles to become LinkedIn members. Members can use their individual profiles to be part of a group. The Office of Career Services has a profile as if it is a person. The Employer Relations Intern and Marketing Intern, under the advisement of the Office of Career Services’ Marketing and Outreach Coordinator, would be the main facilitators. The Azusa Pacific Alumni Association is a group, which the Office of Career Services is a member of and has administrative access. Groups foster a virtual community and have the ability to host discussions for members to dialogue. Change LinkedIn Group name Invite Employers Reach out to APU academic departments Over 3,000 members 45% of members are located in the Greater Los Angeles Area The largest group of members (26%) are categorized as “Entry-Level Seniority” Invite employers and recruiters who currently utilize the APU Career Network to join our group. A simple LinkedIn search yields over 950,000 job posting results. We would like to be able to connect our students with these opportunities. We cannot expect large companies or recruiters to come to us, we have to reach out to them. Shifting The Group Dynamic Alumni and Current Student Outreach LinkedIn Marketing
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