Transcript: Marketing Campaign Presented by Louise Cresswell The Campaign Business Goals Brand awareness Direct sales 2,000 Early Years practitioners across Scotland 20,000 Scottish families Planning Campaign Goals Budget Target Audiences Campaign Media Website Videos Email Social media Paid advertising PR & partnership promotions Solving a problem Outlining the benefits Call to action Offer & Action Branding Graphics Images Written content Videos Determine Assets Required Campaign Calendar Delivery Website Promo Videos E-marketing Social Media Collateral Social Media Analytics Facebook Advertising Partnership Promotion Campaign Outcomes Analysis Campaign delivered within budget and on time 2,200 Early Years practitioners across Scotland benefited from Virtual Nature School More than 15,000 Scottish families involved To date: 42k website sessions 7.5k YouTube views 2k Facebook followers 1k Twitter followers 5k new database contacts
Transcript: The Marketing Campaign: To produce exciting and engaging short films for the College's relaunched website. Marketing Campaign Presentation Jenni Andrews Market Research: Researching competitors and similar providers Focus Groups: target audience expectations Exploring current and new technology Objectives: Strengthening the College's rebrand Create exciting and engaging films Delicate balance of enjoyment v's traditional value of teaching excellence Communicate additional information 'Bring to life' the student experience Within budget The Marketing Campaign: To produce exciting and engaging short films for the College's relaunched website.
Transcript: S.W.O.T. When presenting your producing you need to know about yourself. How do you communicate with others? How do you get your point across? Insert business logo Target Market Adding a logo gives a more professional image Marketing Template What's your personality type? Strengths: what are you strong at? Weakness: What are some things you are weak at? Opportunity: What are you trying to achieve? Threat: What are the threats of your new business? (e.g. new competitor) Who are you selling to? Why would they buy your products/ services over others?
Transcript: Process: Educate mass about upcoming rally campaigns Incentivize on arriving at the rally Draw crowd towards all upcoming rallies SMS Recall Process: 1. Facebook Campaign 2. Contest run across the state 3. Questions to develop the knowledge about the minister 4. Every 70% above winner to receive a gift 5. Lucky draw winner gets to spend a day with Minister Benefits: Collect numerous amount of data regarding public, current affairs, issues, voting preference Evaluate the issues to address in the upcoming rally in the cityIncentivize the audience to join the rally and educate about their leader Get involved in the everyday lives of the public Survey Collections Process: Newspaper Activities Benefits: Incentivize the mass to play, participate and read the social media pages Incentivize with movies, resorts, dinners, lunches , merchandises etc Cover huge number of voters through this medium Spread to all areas of reach as possible Process 1: Inserts in newspapers Providing voters with upcoming rally information and a small token for visit Incentivize them with movie tickets, lunches etc Process 2: Surveys inserts in newspapers Every voter incentivized upon filling out a survey and mailing it Every survey received would be sent an experience gift Social Media Activities for Campaigning 1. Flash and redeem on arrival at the rally 2. Bulk SMS about upcoming rally Benefits: Collect numerous amount of data regarding public, current affairs, issues, voting preference etc Reach out to a mass audience Understand the common man Get involved in the everyday lives of the public Creating crowd pulling activities through ATL and BTL activities Understand the public and their grievances to prep up for the rally Increase awareness to the MLAs regarding the everyday issues of common man Collect and gather data for analysis and strategically plan future campaigning ideations Process: 1. Customer goes to restaurant; receives political (MLA) related survey; on filling receives free salon voucher 2. Customer takes Salon voucher; fills another survey; receives another voucher for couple movie tickets 3. Customer goes for movies and on filling another voucher receives a one day resort free Meet the Minister Contest Benefits: Interactive with the voters Understand how much and how well they know our ministers Incentivize with movies, resorts, dinners, lunches , merchandises etc Reach out to mass audience Flyers & Handouts Objective Benefits: Incentivize the mass Increase footfall at the rally campaigns Understand voters needs through these rally campaigns Reach out a large number of people through these rallies Educate the mass about their MLA Spread the required message across to more number of people Benefits: Incentivize the mass Increase footfall at the rally campaigns Understand voters needs through these rally campaigns Reach out a large number of people through these rallies Educate the mass about their MLA Spread the required message across to more number of people Process: 1. Facebook survey/game 2. Twitter page for the MLA 3. Separate webpage with followers 4. Blogs regarding the MLA and issues concerning his region 5. Pages in smaller social networking pages such as Hi5, orkut etc to reach out to the tier 3 mass
Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets
Transcript: Marketing Campaign Presentation HISTORY History Hummer is the brand of off-road and sport-utility vehicles first manufactured by AM General Corporation and purchased by General Motors (GM) in 1998. They marketed three vehicles: the original Hummer H1, based on the Humvee; and the H2 and H3 models that were based on smaller, civilian-market GM platforms. H1 H1 The first vehicle in the Hummer range was the Hummer H1, based on the Humvee. H2 H2 The Hummer H2 was the second vehicle in the Hummer range. There were two variations: The H2 SUV and H2 SUT. The H3 and H3T truck were the smallest of the Hummer models and were based on the GMT355 platform shared with the Chevrolet Colorado and GMC Canyon compact pickup trucks. H3 H3 Marketing Campaign Idea: IDEA Targeting the Large institutes to be our biggest influencer in our Campain. Target Audience Brief Target Audience Military: Off-road and safe desert exploration. Construction companies: wild and tough evnironemt conustruction yards. Hospitality: Any organization looking for safe & Luxury image for their visitors SUV Lovers: To be unique by owning a Beast and enjoying the Wild Off-road passion General Motors creats content to attract: Military Army Vehicles Department of the Egyptian Army: Goals : They hope they can achieve the deal successfully with his terms. To continue the contract with the army for some long time Experience of confidence between the company and army on long term relationship. Frustrations: The high prices for large quantity orders. That the car can be modified to cope with carying a weapon .. they need the solution that it can be easily edited. BIO: It’s one of the most important weapons in the egyptian army , without it soliders can’t be transported to battle or other weapons to be delivered to battle. It has the largest numbers in the egyptian army behind the leading infantry department Known by its military designation as the High Mobility Multi-purpose Wheeled Vehicle, the HMMWV is a lightweight, highly mobile, diesel-powered, four-wheel-drive tactical vehicle that uses a common chassis to carry a wide variety of military hardware ranging from machine guns to tube-launched, optically tracked, wire command-guided (TOW) anti-tank missile launchers. It must perform in a wide variety of terrain, from deserts to jungles, for long periods of time, with minimal maintenance. It has to carry its cargo and occupants in safety while dodging instruments of war — bullets, bombs and mines,Bullet proof. Humvee Benefites for Army Construction companies Construction Companies Goals : achieving a great performance inside the construction site to elevate and approve the construction percentage and rate. achieving great success rates of site evolution due to the availability of the vehicle in many platforms Frustrations: Car problems or malfunctioning when in deep sand places or construction site Worries from lack of ability to perform tasks inside the construction site like moving objects or ability to transfer objects inside the construction site Worries of great fuel consumption rates. Car’s price. Worries from the car’s maintenance or service. Hummer Benefits for Construction Companies: As the Hummer is the brand of off-road and sport-utility vehicles So it can show a very good performance in tough, Rocky and unstable roads. Hospitality Hotels & Embassies: Goals: All safety and security measure are applied to the vehicle to insure and be confident of the guest's security and safety. All biometric and GPS tools to be enrolled inside the car's systems to be confident of delivering the guest in the best time. Free service and running service starts are 10,000 KMS. Comfortable chairs and sofa for the comfort of our guests The Marketing Campaign present a brand that skewed very much toward males, averaging 50 years in age and with an annual household income of more than 7Millions LE The target buyer for the less-expensive H2,still male, is from 35 to 49 years old and had a household income above 5 Million LE . Characteristics: ‘‘rugged individualists, adventurous entrepreneurs, and adrenaline junkies.’’ ‘‘successful achievers’’ and ‘‘style leaders.’’ SUV Lovers SUV Lovers Resources Resources: There are many kind of resourses can complete our Marketing Campaign Like: Project Manager Account Manager Designer PR Manager Search Engines E-Mail SMS Campaign Social Media 1-the 1st Goal of our Campaign is to sell the Humvee and H1 Hummer to a Mass Market, by 2020 GM will reach 6000 Purchases. 2- to pitch the Hummer H2 and H3 to a wider Market by 2021 General Motors will reach 50000 Purchases. Goals: Goals + Measurements We will reach our target Audience with many Channels: Channel #1 General Motor's Website. Channel #2 TV show Programs. Channel #3 show rooms Channel #4 Test Drive invitations for Celebrties. Channel #5 Sponsors. Channel #6 Influencers Marketing Campaign Channels: Channels
Transcript: Zoom out for more assets Asset library A What we sell Products/Service B C C B Slogans change. The Tagline is permanent Added Value Total Budget monthly/quarterly/annual Social Media Email Campaign and Direct Mail Website Examples: Examples: Long Warranty, Free Consultation B A D C A TV/Radio Target Market Trade shows/Events/ Public Relations E Brand Colors and Font F Advertising Plan Out of Home Bathroom Advertising Billboards Movie Theater G B C USP - Unique Selling Proposition Differential Factor UVP - Unique Value Proposition Customer needs and wants vs what we do well. A Target market for just this campaign Vision Statement A D Core Values Campaign Name Campaign Description Customer Focused Mission Statement B Advertising Platform - Broad target Mission Statement C D Marketing Channels - Single shell shot gun approach Goals, ROI, cost per lead, cost per sale Company Marketing Plan & Tactics President, General Manager, Decision makers listed here
Transcript: 02 / 03 / 18 ALESIA INTEGRATED MARKETING CAMPAIGN REBECCA Bellerbys Enrichment Campaign overview Campaign's aims/objectives + target audience needs to inform about Enrichment options to create an image of Enrichment being effective for developing a well-rounded student increasing understanding of how enrichment complements academic ability, promotes creativity and critical thinking skills present Enrichment and extra-curriculars in as appealing a light as possible create an integrated marketing campaign that complements the main print ad Marketing Campaign Objectives Objectives Age: 16-24 Students International student population Target audience Target audience Maslow's hierarchy of needs: Theories Theories Packard's hidden persuaders: creative outlets emotional security Uses and Gratifications – Blumler & Katz (1974): diversion personal relationships Geographic: international, urban Segmentation Segmentation Demographic: 14-25, students, middle class-upper class Behavioural: disinterested, selective hard to reach, uncertain about the new environment Psychographic: sold into lifestyles, academically driven, critical about extracurricular choices Pathways Pathways SCIENCE & ENGINEERING PATHWAY BBC micro:bit Workshop Booking Physics - Senior Booking Biology - Senior Booking Chemistry - Senior Booking Chess - Mixed Booking Young Mathematicians - Mixed Booking One Planet Living - Mixed Booking Junior Medics Booking BUSINESS & ECONOMICS PATHWAY Yg Young Enterprise Company Programme - Mixed Booking Dragons Den Business Enterprise Course - Junior Booking Economics Book Club - Senior Booking Additional Reading for A Level Economics - Senior Booking CREATIVE ARTS PATHWAY Art and Design - Junior Booking Film Photography - Mixed Booking Creative Coding - Mixed Booking Game Design with Unity3D - Mixed Booking Theatre Club - Mixed Booking Dance Academy - Mixed Booking Patchwork Cushions - Mixed Booking Digital Drawing Booking HUMANITIES PATHWAY Model United Nations - Seniors Booking The Art of the Short Story - Mixed Booking Debating Society - Seniors Booking Law Society - Senior - JANUARY START STUDENTS ONLY Booking English Speaking Club - Drop in EVERY TUESDAY & THURSDAY Booking SPANISH - MIXED Booking STUDENT LED CLUBS Campaign For Change - Mixed Booking Gender Equality Group - Mixed Booking Bellerbys Bushcraft for Beginners - Mixed Booking Student Magazine - MIXED Booking Learning Skills - Junior Booking Market Research Market Research Infographics: Market Research Findings Idea Formation Idea Formation Starting point: Approaches: Global-(International community) Mind-body-spirit connection-(Enrichment develops artistic, mental and physical facets of an individual) Starting point: Below the line Below the line integrated campaign - overall marketing strategy Awareness Peer-to-peer enrichment advice sessions Flyers Social media coverage: Bellerbys Enrichment Instagram, Facebook, Twitter pages Video ad Enrichment transfers anyone from the point of dull (black and white) mundane into the mode of creative freedom (bursting with lights,colour and movement). VIDEO AD Put value upon one's individuality and originality by infusing each separate image with colours Emphasise the importance of unity on the international level as the fundament of the institution (Bellerbys) for Enrichment is based on the idea of globalisation start with the image of standing figures finish with the image of dancing figures Concept incentives/overall experience incentives/overall experience King/Queen of enrichment Stickers Discounts on coffee and other non-alcohol beverages (at school) Free snacks/refreshments at undersubscribed Enrichments Free pens and pencils Further campaign development Further Campaign development Global Global International community International community Globalisation without social constraints Yes to Diversity No to Discrimination Art unites Everyone, arming with means to express themselves and release their own potential People of different ethnicity and race Various styles of dan... People of different ethnicity and race Various styles of dance series of print ads First draft Alesia Auramenka Print Ad - Alesia Print Ad - Alesia Final Product1 Final Product1 Final Product2 Final Product2 Print Ad - Rebecca Print Ad - Rebecca
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