Transcript: SUCCESS Campaigning workshop By Amber Powell CLIMB T0 The Beginning Ice - Braker 00 How many campaigns and adverts can you name? Insurance companies Why do you remember them ? Campaign -Coca Cola 00 Small change - Putting people's names on Coca Cola bottles Medium change- social media campaign with hashtag and images with your Coca Cola bottle. Large Change- multi-national advertising campaign with Coca Cola van traveling across the UK giving free drinks and billbored posters. International womens week Make it happen! 01 What are your small , medium and large changes? And WHY? Teamwork who do we need to help achieve ? 02 What do we need to help us to achieve this? when are we going to ask for this ? Smart Targets Whatever it takes 03 How will we know our campaign is working? Specific Measurable Achieveable Realistic Time Success You made it! A Campaign 04 Now how do we let people know what you have done? how do we celebrate the success?
Transcript: S.W.O.T. When presenting your producing you need to know about yourself. How do you communicate with others? How do you get your point across? Insert business logo Target Market Adding a logo gives a more professional image Marketing Template What's your personality type? Strengths: what are you strong at? Weakness: What are some things you are weak at? Opportunity: What are you trying to achieve? Threat: What are the threats of your new business? (e.g. new competitor) Who are you selling to? Why would they buy your products/ services over others?
Transcript: Polls show the race is virtually tied economy and health care influencing voters voters are increasingly tired of democrats possibility Udall will lose, but Colorado is leaning toward the left Campaign Theme Budget top contributors DISH Network Comcast Corp Google INC Move and Refocus Advertising set aside money for TV and radio advertising send out mailers calling constituents in all districts increasing positive social media presence Campaign Messages On Your Mark, Get Set, Go!: The Colorado Senatorial Race Gardner's extreme views flip-flopper Respect for women and minorities leadership abilities, bipartisan nature, and experience The Candidate: Mark Udall Districts: Considering the polls, Gardner can win districts carried by Obama ('12) making nearly all districts contentious. Gardner- (4th) can carry rural areas, making Udall's focus directed towards urban areas. Voting history in the House supports Colorado's rural and agricultural community, which is a strong voting community in CO Gardner ranks in the top 50% (9th highest House-Sophomores) in bipartisan bill introduction can win districts that would have traditionally go to Udall Targeting Media Campaign Outcome Issues Move and refocus distance himself from Obama administration need to focus on spinning Obamacare in a positive light refocus for more positive campaign messages rather than focusing on how bad for Colorado Gardner is, focus on the 3 E's (Experience, Expertise, and Excellence) Send Udall out into communities, especially ones with high minority populations First there was Ken Buck... Then there was Cory Gardner Current Front runner Colorado First Advertise Mark Udall as a protector of Colorado and fighting for the people of Colorado before national politics Fundraising By: Morgan Delhey, Samm Dyar, Nganda Gatei and Gabriel Gonzalez-Acevedo Targeting 3 million being spent on TV adverts 1.3 million favors GOP 1.1 million favors Democrats 649,150 focused on issues Social Media Facebook Twitter Instagram Udall = 8.4 million Gardner= 2.1 Million Targeting The Opposition: Ken Buck to Cory Gardner Democratic Incumbent His Roots 3 E's: Experience, Expertise, and Excellence Legislative Achievements Important Issues Firearm Safety 52% oppose stricter laws 86% support background checks Fair Minimum Wage 67% support raising national minimum wage Immigration 59% want illegal immigrants to be able to apply for citizenship Environment 66% support Keystone Pipeline Affordable Care Act 60% oppose
Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate
Transcript: Free sample of the LOLlipop Sweatpants Water bottle Baseball cap Tote bag Rank's Theory aspects used: One lick of the stick and you'll be laughing real quick!-8 Cortni's Print Ad Enjoy!(: Survey results give a lick to this candy on a stick-3 Glittering generalities Bandwagon Appeal to Authority what did one LOLlipop say to the other? You're a sucker!-6 Ad Campaign Sasha's Print Ad Incentives Andie's Print Ad rainbow-13 orange & yellow-1 pink & blue-3 By Andie Sodergren, Sasha Frost and Cortni Heston LOLlipop Commercial Persuasive fallacies used: Omission Repetition Composition Sasha's LOLlipop-7 Cortni's cursive-5 Andie's rainbow-5
Transcript: Zoom out for more assets Asset library A What we sell Products/Service B C C B Slogans change. The Tagline is permanent Added Value Total Budget monthly/quarterly/annual Social Media Email Campaign and Direct Mail Website Examples: Examples: Long Warranty, Free Consultation B A D C A TV/Radio Target Market Trade shows/Events/ Public Relations E Brand Colors and Font F Advertising Plan Out of Home Bathroom Advertising Billboards Movie Theater G B C USP - Unique Selling Proposition Differential Factor UVP - Unique Value Proposition Customer needs and wants vs what we do well. A Target market for just this campaign Vision Statement A D Core Values Campaign Name Campaign Description Customer Focused Mission Statement B Advertising Platform - Broad target Mission Statement C D Marketing Channels - Single shell shot gun approach Goals, ROI, cost per lead, cost per sale Company Marketing Plan & Tactics President, General Manager, Decision makers listed here
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
Transcript: E.g. Create eqity in women's health services access and outcomes in disadvantaged groups Actions E.g. We engaged with more than 50 intersectorial stakeholders such as a,b,c... which aligns to our core goal of: Engagement - Create strong engagement with our key stakeholders, including members, partners, the community and government What's the Campaign? What's the problem? In order to solve this problem, we... e.g. NWHS...A one day event with top 100 influencers that opens the conversation about this issues Outcomes vs. Objectives Building partnerships allows us to be seen as a figure of authority, which brings us closer to our vision: To be the leading authority in women’s health in Australia and New Zealand. If we are the leading authority in women's health, we can now solve the initial problem. E.g. If we want to increase awareness, we need more people to hear our message, so we'll track that with reach, followers, media presence.... Campaign Objectives Social media campaign Social media cross-promotion with partners Press room Press release Journo co-chairs What's the solution? Outcomes How does this relate to the College's goals? Insert tickbox table: Reach 1000 Followers +200 Media presence 5000 reach = Tick Raise Awareness goals. We reached 1000 people with our NWHS thanks to partnering re-tweets that augmented our reach. This is 500 more than our average, which means we doubled the reach of our message E.g. To increase awareness on women's health pressing challenges in different specialist streams How does this relate to our Mission and Vision? E.g. Inequity in women's health services access and outcomes in disadvantaged groups Marketing Metrics
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