Transcript: LinkedIn is currently available in eighteen languages: English, Czech, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish and Turkish. With more than 161 million subscribers. LinkedIn is significantly ahead of its competitors: Viadeo (35 million) and XING (10 million). LinkedIn saw a 10 to 15 million member per quarter growth rate throughout 2012. For instance, LinkedIn has influenced the structure of modern social networking websites. And so, Facebook is trying to compete with LinkedIn by focusing on helping the growth of small businesses through their advertisements and the ability to create a company “page.” Risks Related to Class A Common Stock Possible limited market for investors in industry. Requirements of being a public company may strain company resources, divert management’s attention and affect our ability to attract and retain qualified board members. Intention to not pay dividends for the foreseeable future. Market Risks Interest Rate Fluctuation Foreign Currency Exchange Risk and Foreign Currency Forward Contracts Inflation Risk Allen Blue 108.86 Competitors (PNS & SNS) Stock Information 59.07 Founders 2029 Stierlin Court Mountain View, CA 94043 United States LinkedIn has a Worldwide Presence. Moving Forward, LinkedIn follows Core Values: • Our Members Come First. We encourage employees to know and understand our members and to ensure that we foster the long-term vitality of the LinkedIn ecosystem. • Relationships Matter. By fostering trust with colleagues and partners, we all succeed. We fundamentally believe that doing what is right is more important than being right. • Be Open, Honest and Constructive. We expect our employees to communicate with clarity and provide feedback with consistency in a constructive way. • Demand Excellence. Our employees are encouraged to lead by example, seek to solve big challenges. Set measurable and actionable goals, and continuously learn, iterate and improve. • Take Intelligent Risks. Taking intelligent risks has been paramount in building the Company to date. No matter how large we become we strive to never lose our start up mentality. • Act Like an Owner. Talent is our most important asset. We expect our employees to act as an owner in each decision they make, no matter how big or small. Members can create, manage, and share their professional identity online. Access professional information and find opportunities. Solutions designed to enable professionals to achieve higher levels of performance and professional success and enable enterprises and professional organizations to find and connect with the world’s best talent. Overall, achieving top productivity and success! Where does Business Operate? LinkedIn.com allows developers to integrate its content and services into applications* Offers hiring solutions (LinkedIn Corporate Solutions) Enables enterprises and professional organizations to find, contact, and hire qualified candidates by selling individuals’ information to recruiters and to job seekers. LinkedIn Jobs allow enterprises and professional organizations to advertise job opportunities on the company's network Provides marketing solutions (LinkedIn Ads) enables advertisers to build and target their advertisement to its members Last premium subscriptions: designed for general professionals to manage their professional identity and connect with talent. General users have opportunity to subscribe for InMail. Mission of the Company Eric Ly Reid Hoffman Property: Principal executive offices in Mountain View, CA (approx. 198,000 square feet of space) Sales and marketing and customer support offices in Chicago, New York, Omaha, San Francisco, San Mateo and Santa Monica. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto. Data centers in the U.S. In the first quarter of 2012, Co. leased additional facilities in various locations. Reading List by Amazon Box File Collaboration My Travel by Tripit Google Presentations WordPress Slideshare Blog Link by Six Apart Huddle Workspaces Company Buzz by LinkedIn Subsidaries 122.71 Exploring Trends Can see that Total Revenue is increasing, and how much each product has grown from year to year. Also, charts below show how international market is expanding as well. Operate an Online Professional Network 86.84 creating websites that focus on providing unique services for users. Social Networking services provide a means for people to create communities, build relationships, and ultimately network with others. LinkedIn does this in a unique way, by focusing on relationships among employees and employers. -The birth of social networking began with MySpace (2003), revolutionizing the use of the internet as a whole. Soon enough Facebook (2004), Twitter(2006), and Google+
Transcript: A profile with a photo is 14x more likely to be viewed than a profile without a photo Linkedin users that include an education on their profile are 10x more likely to receive profile views You are more likely to show up in a future employer's search if your summary consists of 40 words or more This section allows you to incorporate your resume within your Linkedin profile. *Tip: keep your experience section updated to attract more views on your page Be sure to tailor your skills to your career plans but make sure they apply to you Building a Professional Linked Profile
Transcript: Reid's LinkedIn Groups Stats on InfoGraphics Assignments Top 8 Points to Brand Your Difference What are recruiters looking for? Your Brand 80% of recruiters looking at social media are searching for the right "fit" Likability Motivation/Fit Competence LinkedIn Building an All-Star Profile
Transcript: Success! AS YOU CAN SEE... THE ISSUES what is Personal Branding? Your Portfolio Reference Check Success! Your 24/7 Billboard How LinkedIn helps you solve those issues www.linkedin.com Issues preventing you from being successful Main Points Personal Branding "LinkedIn is the only personal branding resource you need." Job Availability Sales Person ? Personal Agent -Forbes.com linkedin & Personal branding Personal Branding What is Right Community & Conversation Personal branding is the practice of people marketing themselves and their careers as brands. CAREER ADVANCEMENT
Transcript: Background Founder and CEO MIT Hears about Dropbox from a friend, blog and tries it What is Dropbox? THANK YOU!!! Lean Strategies Lessons Learned Arash Ferdowsi Syncs files across multiple platforms regardless of file type. Server and desktop client written in Python. Supports revision history Dropbox supports multi-user version control, enabling several users to edit and re-post files without overwriting versions. Going Forward Metrics - Revenue Jeff Bartelma Source: http://bit.ly/JF9c6w Technology Make a product that sells itself! Dropbox Founder and CTO MIT Competition Aditya Agarwal Founder and CEO Dropbox is VERY secretive about its revenue. According to Forbes, it made up to $240m in 2011. Arash Ferdowsi Encourage word of mouth and viral Used a referral program with two sided incentives that increased signups by 60 %! Used surveys, landing pages, signup flow optimizations, encouraged users to share. Big investment in analytics Dropbox was founded in 2007. Guiding their decisions was a relentless focus on crafting a simple and reliable experience across every computer and phone. Secured seed funding from Y Combinator and Series A funding from Sequoia Capital Drop now has a 100 million users. Head of Operations CMU What strategy or strategies should Dropbox adopt to survive? "It actually works" September 2008: 100,000 registered users January 2010: 4,000,000 Mostly by word of mouth and viral: >35% of daily signups from referral program >20% from shared folders, other viral features Sustained 15-20%+ month-over-month growth since launch Uses Amazon's S3 storage system to store the files. Uses SSL transfer for synchronization and stores the data via AES-256 encryption. Provides a technology called LANSync. LAN synching allows Dropbox to find new files on the LAN, bypassing downloading from Droppbox servers. Dropbox Chooser: Adds a beautiful Dropbox dialing to web sites with few lines of HTML Should Dropbox have accepted Apple's offer? Who is Dropbox 's greatest rival: Google Drive? iCloud? SkyDrive? What's the best strategy for a statup's survival? Compete? Sell out? Director of Product MIT VP Engineering CMU Hired experienced marketing guy. Picked out keywords, made landing pages. Hid the free account option for people coming from paid search, replaced it with free limited trial. Went live in 2009 But it dint work! The popular keywords bidded way up, probably used by other venture backed startups. Hiding the free account option was buggy and confusing. What Customers Think Security and privacy Business Model Uses the same secure methods as banks and the military to send and store data Files are backed-up, stored securely, and password-protected Nobody can see private files in Dropbox unless they are invited, or they’re in the Public folder. (Everything in your Public folder is, by definition accessible to everyone.) Outline Background Dropbox Team Technology Cloud Storage Lean Strategies Business Model Metrics User Adoption Revenue Competition What Customers Think Lessons Learned Going Forward Source: http://8020world.com/2012/08/s-curve-model-for-facebook-and-dropbox-user-adoption/ https://www.dropbox.com/100m/ Typical Dropbox user Unexpectedly happy, tells friends "I didn't realize I needed this" Have an amazing product Build your community even before you have a product Question best practices Encourage word of mouth Understand what is working Learn early, learn often Metrics - User Adoption Experiment : Paid Search Results Learn early, learn often. You can get as much feedback without shipping working code. Be strategic about who your innovators and early adopters are. Know where they are and communicate clearly. Avoid clutter, a good product speaks for itself. Focus on having a sign up driven homepage. Make the sign up process as easy as possible, and help users with their initial first steps. Ruchi Sanghvi A true startup success! Drew Houston Do something to help users keep coming back. Leverage referrals over advertisements. Capitalize on weakness and pain of points of competitors. Be everywhere- multiple device & platform. Best practices aren't always best. Solve a real problem. Lessons Learned Founder and CTO Drew Houston The Team Technology Pritish Karanjkar, Pooja Gangote Tola Anjorin, Nikita Roy
Transcript: "66 percent of small business plan on increasing their use of Linked "Every second 2 new members join LinkedIn, that's about 176,000 new members a day." "75% of LinkedIn users have a Bachelors Degree or Higher." -more than any other social network For Information Contact Maynhard P. Crizaldo at email@example.com "LinkedIn is now responsible for a staggering 64 percent of all visits from social media channels to corporate websites. In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent." * 15 mind blowing stats about LinkedIn "When you connect with other professionals in your field, you’re gaining more knowledge and insight." Linkedin Project "Why LinkedIn is Important?" "The average LinkedIn user's household income is $88,000. You can also use LinkedIn as a way to promote yourself professionally. Whether you’re employed, looking for a job, or a business owner, think of your LinkedIn page as a personal website that can be used to share your accomplishments with your connections. After all, you now know what potential connections are out there; a high-profile partner or client could be impressed by your work. Global Connections BPO Services, Inc. empowers businesses in maximizing their performance, and partners with them in attaining their vision and reaching corporate goals. We develop and implement innovative processes which allow our clients to have a leading edge in their respective business fields. "LinkedIn is the worlds largest Professional Network." Other Services that Global Connections Provide: - Data Entry - Transcription - LinkedIn Leads Generation - Content Writing - Email Marketing Take a second and Google your name. What was one of the first results? If you have a LinkedIn profile, we’re willing to bet that it was one of the top results. For some reason, Google just loves LinkedIn, which is beneficial for managing search results. In other words, if you applied for a job or met someone at a networking event and they searched for you online, your LinkedIn profile would appear. That’s a major bonus if you’re attempting to expand your network. * It establishes your connection. * Promoting Yourself * Google loves LinkedIn " One of the Services that Global Connections provide is Linked Profile optimization using various Social Media for those Professional who may not have the time to make their profile.
Transcript: What I Have Prepared for you Today Top Locations & Industries on LinkedIn Only LinkedIn Recruiter and Employee Referrals received a net positive response Top 5 U.S. Metro Regions 1) Greater New York City Area 2) Greater Los Angeles Area 3) San Francisco Bay Area 4) Washington D.C. Metro Area 5) Greater Chicago Area Top 10 Industries 1) Information Technology 2) Computer Software 3) Financial Services 4) Telecommunications 5) Marketing & Advertising 6) Banking 7) Accounting 8) Real Estate 9) Education Management 10) Hospital & Health Care LinkedIn Personal Accounts 8%* 1) Linkedin information and network statistics 2) Linkedin’s Recruitment Offerings 3) Demonstration Harvard Business School* Study, 2009 Net Positive Response* by Source Average network reach with 500 connections 100% LinkedIn Recruiting Solutions
Transcript: LinkedIn What is LinkedIn? B2B Content Marketing LinkedIn for Business Grow and nurture brand community and relationships Promote content, company culture, and message Build trust Ultimately lead to purchase decisions Build Awareness Research Businesses and professionals use LinkedIn to: 76% Stay informed about the industry 63% Stay Up to date on the latest news from companies 49% Learn more about the companies products and promotions 94% of B2B companies use LinkedIn for content marketing Socially engaged companies are 57% more likely to increase sales leads On average a consumer is exposed to 10+ pieces of content before making a purchase decision Who is your ideal buyer on LinkedIn? Medical office managers Physicians Physician assistants Men and Women 30-60+ El Paso, Las Cruses 8 Hour Sleep Clinic Who we are What are your business goals on LinkedIn? Increase Brand Awareness Build and nurture relationships (connections) Build and nurture brand online community (Follows) Gain Leads Gain Referrals Publish Content Southwest Finance Management Who is your ideal buyer on LinkedIn? Small/ Growing Business owners 1-200 Employees CEO, Presidents, Managers Men and Women 28-55+ El Paso Goals & Strategies Goals/strategy Increase brand awareness, grow and nurture leads by slowly moving them through the purchase funnel with targeted content to lead them towards a purchase decision by implementing: Full Funnel Marketing Full Funnel Content Coverage Thought Leadership 411 Rule Full Funnel Marketing Full Funnel Marketing HARD SALES DON'T WORK WITHOUT A RELATIONSHIP! Full Funnel Marketing involves using content to stay top of mind with prospects throughout their buyers journey. The Awareness stage is all about branding. Getting in front of your target audience even when they are not in the market for offerings. Content nurtures prospects until they're ready to make a purchase decision. *Again, the average consumer is exposed to 10+ pieces of content before making a purchase decision Full Funnel Content Coverage Full Funnel Content Coverage Blog posts, Info Graphics, Brief Videos Low Friction High Friction Webinars, Product Demos, soft sales Hard Sales, Conversions Reserve Low Friction content for those at the top of the Market Funnel and High Friction for those at the bottom. Thought Leadership Thought Leadership V.S Selling Thought Leadership: A thought leader looks to the future and sets a course that others will follow. Thought leaders look to existing best practices to come up with better best practices. They format change often causing disruption. Content: Educational Best Practices Help Customers be better/ more informed Thought Leadership: Educates Pulls Customers Towards you Best Practices Selling Sells Pushes marketing messages/ Product details towards customers 411 Rule 411 Rule 4 Educational 1 Soft Promotion 1 Hard Promotion Conclusion Conclusion SWF prospects are currently at the top and the middle of the funnel, so our content should reflect that. To effectively move potentials down the funnel. 8 Hours has generated leads and referrals directly from LinkedIn. They have prospects on all levels of the funnel so our content should target all levels and our targeted audience should be more "zeroed" in depending on the content.
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