Transcript: Kinetic Typography More contemporary examples? Thank you ! Would we consider bpNichol's work, "First Screening" an example of KT? What is kinetic typography? Conclusion? Why do we like KT? So What? Kinetic typography is exactly what it sounds like. The two words translate to moving type. IT is a subclassification of temporal typography, which means, presentation of type over time. Many people use Adobe Illustrator or After Effects to illustrate the text. The basic process invovles cutting each word out of a block of text, giving it it's own layer, and animating each layer in order, to create an impressive animation. Has anyone made their own KT? What are some of the first examples of KT? "The medium is the message." -Fuller What made the last two examples effective? Alfred Hitchcock's title sequence from "North by Northwest" (1959) is considered one of the first examples of KT. How do you make KT? Is KT the future of writing? Will we see more?
Transcript: Kinetic Typography or in simpler terms... Similar to how music expresses emotion Temporal Typography ZOOMING! Adobe After Effects with effects like . . . whereas Angry Apple Motion How is this done? Example: Purpose / Uses Evolved since the 20 century Adobe Flash Music Videos Example: Joyous th Prezi's Transitions are a Great Example! Animated words! "Type in Motion 2" by Matt Woolman. Published by Thames and Hudson. Public Service Anouncements (engage audience) Enhanced Words Sources Advertising Sad: "What is the effect of affordable video marketing on small businesses" by Vas of Kinetic Typography Services. "Virtual Typography by Mattias Hillner. Published by Ava Publishing Inc. These words appear to have motion "Using Typography to convey Emotion in Text-Based Interpersonal Communication by joonhwan Lee et al. Published by Carnegie Mellon University Changes over time by Jason Bray Express Emotion Example: Barbara Brownie's personal website. She is a professor of Graphic Design, Illustration, and Fashion. or notice how the text itself does not appear to be moving
Transcript: 1. Hire them WHAT IS IT? Motion Kinetic Typography Animated examples of animated letter-forms appeared as early as 1899 in the advertising work of George Melies. Early feature films contained temporal typography, It was largely static text presented sequentially and subjected to cinematic transitions. It was not until the 1960s when opening titles began to feature typography that was truly kinetic. Scholars recognize the first feature film to extensively use kinetic typography as Alfred Hitchcock's North by Northwest (1959). This film's opening title sequence—created by Saul Bass contained animated text, featuring credits that "flew" in from off-screen, and finally faded out into the film itself. A similar technique was also employed by Bass in Psycho (1960) They will always have more qualification other then just M.K.T like Motion Kinetic Typography freelancers need your support!!!!!!! 3. Donate is an animation technique mixing motion and text to express ideas using video animation. This text is presented over time in a manner intended to convey or evoke a particular idea or emotion. Satyam Naik Its used in the movie titles,Logo openings, speeches, Songs, and even the exploration of type. Duminda Cooray Nikola Nikolic They are the ones helping create better visuals for Lyric videos or selling products -Motion Kinetic Typography Freelancer -Support them or Partner up 3 Ways to support them John Seth Jenti Fule Benefit you 2. Spread the word He even shows you simple steps as to reach him and find him More appeal to the messgae you want to get across The majority of there websites will tell you how to get there and help they may even make a video out of it. Speeches Tell people Logos
Transcript: killa nation life ass you know it intell kaos hit in ever thing gose wrong whats the perpose of life in this the quition of all man in women her a idea of a school student dosent necessary mean it true in some people live buy these rules when nature hits ress of life
Transcript: Motion Typography motion can be choreographed to: -impart knowledge, -communicate information -convey emotions -express pure beauty History of Kinetic Typography Making kinetic type can seem hard at first, if you don’t know how to use the right software needed to create it. Adobe After effects - allows the designer to make visual effects and motion graphics; Also, it's usually applied in online work / films, and can be also used with other Creative Suite programs, like 'Flash', 'Photoshop' and 'Illustrator' to help smoothly general works Adobe Flash Professional - lets the designer to not only animate, but also allows you make web & mobile apps Apple Motion Ways kinetic type can grab attention Today, moving texts are used worldwide. It can communicate people’s motions. But, it has the inability to express the communicating feedback. Kinetic type can solve the problem by improving text expression applying its significant and moving properties. The main function of it, is to point out whatever message the designer is trying to deliver by animating the type and mixing it with sounds. Since the motion is a constant in everyday life, motion is integral to design. motion literacy, the act of trying to understand how motion can be used to communicate more effectively, is essential. Kinetic type is a new animation method for using text in various and new way. There is much more to come for it’s future, even though, there’s not much to its history. the technical name for "moving text" a creative and exciting video technique that combines the sound and sight to distribute an impressive message based on the power of words it's presented over time in a manner intended to convey an idea or emotion. it also mixes motion & text to express ideas using video animation kinetic typography is made with: What is kinetic typography? In dynamic layout, text elements move in relation to one another. Letters and words may move away from one another on a 2D plane, or in three-dimensional space. Likewise, scrolling typography can scroll across the flat screen, or can appear to recede or advance. It's very attention grabbing and captivating to watch the message interact with the viewer as words swipe across the screen, build and break down to catch our attention much more effectively than stationary text. One of the most effective and common uses of kinetic type is to convey thoughts and emotions first uses of differences of kinetic typography appeared in George Melies ad work in 1899. It wasn’t the kinetic type we use today, but it was simliar that it included moving text to communicate a message. Saul Bass, an Academy Award winning filmmaker and a graphic designer used it in many Alfred Hitchcock films, during the 1950s. One of his films, North by Northwest, applied this method in its opening scene&credits to set up a feeling of suspense for the plot In the 1950s film industry, the advancement of animated titles of film, created a new type of graphic design, called motion graphics. more info kinetic type Use of kinetic type to physically interpret the literal meaning of the info to provide with the word personality to provide the words in a feels/rhythm storytelling technique TV commercials music videos websites movies Storytelling Device Kinetic Typography It’s important to develop with a strong idea and many of thumbnails it’s a good idea to illustrate a storyboard Kinetic Type accesses the knowledge because the actively introduced spoken & written words act as evocative devices supporting each other.
Transcript: What was my un and my t stature what am i? whence did i come? Who was I? Who am I? These questions continually recurred Whence did I come? h to lament my annihilation. what did this mean? GIGANTIC What am I? a My person was What was my destination? Whence did I come? destination? What did this mean? but I was able to solve them. What did this mean? dependent What was I? I was and there was none free who am i? on none hideous The p of my departure was and related to none. what was my destination?
Transcript: ¿Cómo se hace? Ejemplos En este vídeo se ve perfectamente lo importante que es la relación letra-imagen BACKGROUND Otro consejo: Pudes crear formas con el conjunto de letras. Y así hacerlo más vistoso. MUY BÁSICO Summary Kinetic Typography has come a long way from the early works of Méliès and Hicthcock to Katy Perry's lyric video to"Wide Awake" It's use in the media has given another new meaning to expressive art and design. Kinetic Typography continues to be one of the many methods editors use to create crafty, eye-popping and fun visuals for audiences. 1. Ancho 2. Posición 3.Escala 4. Rotación*** 5. Opacidad HOW TO - in Illustrator ¿Qué es la Kinetic Typography? Hay muchos programas con los que puedes empezar pero el más recomendado es Adobe After Effects (Ae) Es necesario tener conocimientos de edición básicos en este programa y al principio costará muchas horas aprender. Consejo: Hacer primero un boceto de tu proyecto para tener las cosas más claras y avanzar más rápido. Step Two Cómo hacerlo - en After Effects Paso 1: PASO 4 Kinetic Typography es un tipo de animación de texto. Dónde el texto puede rotar, deslizarse cambiar de tamaño o girar creando un efecto visual. El elemento tiempo es muy importante en la kinetic typography- Lo importante es la expresividad del texto, por eso, es muy usado en anuncios y videos musicales. Kinetic Typography Kinetic Typography No es muy estético pero es más fácil. Probablemente la primera vez saldrá algo así. Creating different layers: 1. Type > Create outlines 2. Objects > Ungroup 3. Drag and select to group the objects into words > (COMMAND + G) 4. SELECT ALL > Layers > Options > Release to layers sequence 5. SELECT ALL > Drag out to layer one > Each is now a separate layer for a different frame in AE Vídeo musical By: Candice Ferreira History of Kinetic typography Some of the earliest examples of Kinetic Typography are dated back to the late 1890’s. Georges Méliès was a french illusionist and filmmaker, he was know for his premature developments in stop motion technology aswell as many other special effects. Some of Méliès’ early feature films contain typography, he is considered to be the Godfather of kinetic typography. The first feature film to use Kinetic Typography is Alfred Hitchcock’s “North by Northwest” (1959). The films opening title Sequence was created by Saul Bass, and demonstrates animated text flying in from of the screen and eventually fading into the film itself. This was a revolutionary idea and has become a common practice in film and television ever since. Text Animation Having words moving around in a creative way. Motion and text working together The effect of time on text thoughts, emotions, film and video, music video Paso 3:
Transcript: By Alex Tessellation is a technique that uses complex mathematical vector-based to perform complex calculations in real-time. Some outperform the CPU for generic TASKS GPUs are getting stronger with the use of Nvidia PhysX to enable advanced PHYSICS in games like Anyway guys, Thanks for Watching. Test Presentation v=i/r e=mc2
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