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AR Sales (Internal)

Transcript: Augmented Reality Augmented reality brings together digital and print media like never before. All types of digital content can be laid on top of print and can be viewed through a mobile device. What is Augmented Reality (AR)? There are 3 main types of AR that benefit a wide array of industries. With Huaka'ipo Creative Labs, you have access to all three: Geolocation AR Image Recognition SLAM AR Penetration -attracting new users, launching new products or changing existing ones, deepening the properties of the brand Building an image - Increase brand awareness among consumers, improving brand perception among the target audience and beyond & building loyalty Instant book & buy – Customers can book, order or buy different products or services directly from the ad, sign or billboard. This opportunity can unlock online sales and boost marketing campaigns by up to 200% Hidden message – This AR feature enables brands to send a hidden message to their customers. It could especially be valuable for up and coming brands that promote their products where their direct advertising capability can be limited Why AR? Geolocation AR features location information overlaid on top of the physical environment. This feature will be very attractive for malls and other expansive areas but the technology is still in development and we will not be selling it for the time being. GeoAR and SLAM SLAM AR is a highly specialized form of augmented reality that puts 3D content in a physical space. Level Fifty will be harnessing SLAM capability but on a sponsorship basis, rather than being actively sold. See left for an example. Video 2D graphics 3D models Social media links Web links Digital Content Possibilities for Image Recognition AR Target Industries Hospitality/Hotel Industry Local consumer packaged goods (CPG) Advertising/Marketing Print publishers AR in Hawaii Augmented Reality brings static marketing to life. It blurs the line between offline and online advertising and creates new revenue streams. Agencies, brands and small businesses can ‘augment’ their products and services through the Level Fifty app platform creating immersive experiences and reaching out to customers in a meaningful and authentic way. As a marketing tool... The highest source of revenue is image recognition AR When selling and demonstrating the powerful capabilities of AR, remember to reiterate that AR is NOT an end-all answer to marketing and brand development. It is most effective as just one of the tools in a marketer's arsenal. Important To Remember The Level Fifty App Level Fifty is the mobile app through which all the AR experiences in Hawaii will be viewed.It will be marketed toward tourists but people across Hawaii will definitely find value in it. LEVEL | FIFTY Functionality will include: Image recognition scanner SLAM scanner (self-contained AR for Instagram) Map of points of interest (food, etc) around Hawaii Sales As the exclusive sales point of contact for our augmented reality service and capability, you will be tasked with building and maintaining relationships with current and prospective business clients. Business Model Revenue will be generated by selling "spots" (image target space) to your prospects. The amount of image target space is limited, which only serves to drive up the value of each "spot" on the app. Commission Scale Percent commissions are paid out monthly to each sales specialist based on current/active image targets for their clients. The 15% commission rate is calculated based on the month-to-month rate even if the client signs a 6 month contract at a lower rate. Q Image Target Pricing Per Image Target: $250/month to month or $235/month (6 month contract billed semi-annually) -Template buttons -Video, social media, 2D/3D graphics -Free 2D graphic content creation -Monthly analytics -Bi-weekly content change (content provided) Business Subscription (6 or more image targets): $1500/month or $1350/month (6 month contract billed semi-annually) -Custom branded buttons -Video, social media, 2D/3D graphics -Free 2D graphic content creation -Bi-weekly analytics -Weekly content change (content provided) Based on the retail pricing,the following is a glimpse of possible scenarios - Business packages will net a commission rate of $225/month - Individual image targets will net a commission of $37.50 per image/month If specialist A contracts two business packages and 5 active individual image targets (assuming all have been active for 6 months), then specialist A will receive $637.50 per month for each of the 6 months that they have active image targets If specialist B acquires one business package (billed semi-annually) and 10 individual image targets for 6 months, then specialist B will receive $600 for each month of the 6 active months, even if the business package was billed at the lower semi-annual rate How You Get Paid Custom projects are always an opportunity to make more money, depending on the client requirements. If they inquire

Sales Template

Transcript: What the Award Winning Holiday Inn Battle Creek Can Do for (Company Name)! Conveniently located moments away from I-94 for easy access to all Battle Creek has to offer. Complimentary WiFi throughout the entire hotel. Business Center on the main floor. Guest Self-Laundry on 3rd floor Off-Site Dry Cleaning available Mon.-Fri. On-Site Fitness Center Passes available to Feeling Fit Fitness In-door Heated Pool set to 84 degrees Teri Pearce Corporate Sales Manager Holiday Inn Battle Creek 12812 Harper Village Dr. Battle Creek, MI 49014 D: 269-589-9530 P: 269-979-0500 F: 269-979-0501 E: teri.pearce@focushotels.com Company Logo Here Walmart Meijer Kohl's Menards Executive Boardroom Free WiFi Iron with Ironing Board Coffee Maker Complimentary Parking Around Entire Building Perfect blend of Old-World traditional hospitality and contemporary design with modern amenities. With more than 5,000 sq. ft. of meeting space. Full-Service restaurant, Cereal City Grill, located off lobby. Open for breakfast and dinner daily. Restaurant, Lounge, and Patio Types of Events: *Trainings *Receptions/Dinners *Seasonal/Annual Parties *General Meetings *Conferences *Ceremonies *Auctions *Tournaments *Fundraiser Events Etcetera Best Buy Rue 21 Macy's JC Penney's Harvest Ballroom IHG Rewards Club *Absolutely Free *Points Never Expire *Earn on Room Rate and Restaurant Charges *Redeem for Free Night Stays or Merchandise IHG Meeting Rewards Program *Attach IHG Rewards Number to Participate *3 Points/Dollar on Room Rental *2 Points/Dollar on Catering Charges Located minutes away from more than 50 retail outlets. 120 beautifully appointed guest rooms, including; family suites and executive suites

WCT Sales Presentation Template

Transcript: Central Europe Vienna Salzburg April 27: Salzburg - Sound of Music Tour - Salzburg/Performance Cuenca Vienna, Austria Performance Tour to Austria Rouen April 24: Vienna Prague California Bath Derry Thank you for traveling with Salzburg Festspielhaus Figueres $2,799 P/P Dbl. Occ. (Plus Air Taxes Exceeding $450, Pending Air Confirmation) Check-in to hotel in Salzburg Temperatures range from 41*-60* F in April Home to one-fourth of the Austrian population Also home to the highest waterfall and the oldest carousel in the world Spain Argentina April 28: Arrive Boston 7:55pm Mont St. Michel St. Charles' Church Pienza Valencia Washington, D.C. France Cabo da Roca Haus der Musik Beijing Oxford Philadelphia Versailles Stratford-upon Avon Getreidegasse Connemara St. Petersburg April 23: Vienna/Performance Tallinn Hotel Europa Mondsee Riga Normandy April 22: Arrive Zurich 10:55am; depart Zurich 12:35pm Pompeii Portugal Coimbra Oporto Estoril Tandil Schönbrunn Palace/Performance April 25: Potential Performance, Recital at Melk Abbey Killarney Stockholm Savannah Capuchin Church San Gimignano Mar del Plata Dublin Dinner together at local restaurant Sorrento Sintra Florence Monserrat China Montreal Melk Abbey/Recital Charleston Klaipeda Caen Sitges Montalcino Italy Toledo Dinner together this evening United Kingdom Budapest Salzburg, Austria April 23: Potential Performance, Chapel of Schönbrunn Palace Montecatini Buenos Aires Quebec City Baltics Tarragona Belfast Shanghai April 27: Potential Performance, Salzburger Dom Mozart's Birth House Glendalough Barcelona Siena Yangtze River Hofburg Palace Tour Inclusions Vienna - 3* Free internet access Easy access to city highlights Amalfi Vilnius April 26: Salzburg/City Tour - Hallein Salt Mines - Salzburg April 21-28, 2014 Dover Roundtrip Airfare Six (6) Nights Accommodation Luxury Motor Coach Tour Manager Throughout Three (3) Performances Including One (1) Recital Breakfast Daily Welcome Dinner Two (2) Additional Dinners Farewell Dinner Sightseeing per Itinerary Standard A+ Travel Insurance Air Taxes Up To $450 Gratuities to Tour Manager, Driver & Local Guides Paris April 22: Arrive Vienna 1:55pm April 28: Depart Munich at 2:05pm April 25: Vienna - Melk/Recital - Salzburg Boston Naples Belmont High School Choir Star Inn Hotel Wien Schönbrunn Girona Lucca St. Peter's Abbey Temperatures range from 41*-59* F in April Salzburg is the birthplace of Wolfgang Amadeus Mozart, and is the fourth-largest city in Austria Madrid April 21: Depart Boston 9:45pm Rome Performance at Salzburger Dom Chongqing Sicily Have a safe and enjoyable journey! New York City Capri Canada Leopold's Castle Burren London Chicago Pisa Nanjing Chartres Farewell Dinner at local restaurant Salzburg - Superior 3* Walking distance to Mirabell Gardens Internet available Prater Park Canterbury Xi'an Helsinki Ireland Views of St. Gilgen on Lake Wolfgang Nonnberg Abbey Hallein Salt Mines Cascals Lisbon Welcome Dinner at hotel Stonehenge Galway

Sales Template

Transcript: Overall reach is longer-lasting vs. Finished Product By the end of the Discovery Phase, you will: Total cost: $100k Have a definitive budget for production DEFINE YOUR WHY It tackles the "why", so to speak, by showing what every athlete dreams of being...and they just happen to be wearing Under Armour. Advertising vs. Forced content Call to action is far less aggressive "That's me. I should do business with these guys?" Have a clear understanding of the style of the video Production DISCOVERY PHASE PRODUCTION PHASE It is a feeling. A brand is more than a name, logo, or look. We want them to relate to what they see. This is the most important part of creating a successful video. This is the part where we are extremely intentional in developing a plan that will drive results. Informs public about a product or service Under Armour "I Will" Campaign Communicates deals and special offers The Drive Media House Way! production phase We work through a two-phase process: VISION? Although this commercial shows a lot of Under Armour product, that's not what sells it. This commercial is successful because it connects with its target audience: athletes. Know what, when, and where we plan to shoot Throughout this phase, we work with you to ensure we are always on the same page. We'll get every piece approved before progressing. By the end of the video, the viewer will understand not just what you sell but what is at the heart of your company Brand development & awareness We want an inner part of them to say: Have a complete and approved script and storyboard How big is your Telling your story OUR PROPOSAL Leads customers to make a direct purchase Boot Country Work Country Marketing When planning CONTENT, we always This is where we make it all happen. Goal is to increase sales in a more direct manner Documentary START WITH WHY. Total cost: $20k -? scenarios/locations -? final videos Relating this to ?, we believe that the key to get your audience in the door is NOT by focusing all of our attention on the "what" (which is ?), but rather on the "why" (which is the lifestyle). Have a fully developed concept and plan for your production Customer engagement Evoke emotion DISCOVERY PHASE for your story as we said, the why is the lifestyle. Downy + Febreze: "The Extra Hour"

Internal Sales

Transcript: Internal Sales - 90 Day Review Presentation What Does My Role Include... Field Sales Toy Sale Setup CRM Internal Sales B2B Web Shop Future Steps - Internal Sales Field Sales - Castle Hill Territory to be included in KPI's CRM - Success of CRM to also manage the increase in new customers B2B - The future on how we do business with our customers IDP - Use of Masters of Marketing to imporve my role at LEGO Australia Thank You - Any Questions or Feedback? Field Sales Great exposure into the Field Team Experience of 'hands on' understanding of LEGO products Merchandising Techniques Understaning of the Toy market within Australian retailers Internal Sales 2% YTD of Total Sales in Australia June = +580%, $139 870 YTD = +280%, $900 306 Creation of B2B to increase the share as well sales growth CRM and B2B as tools to assist in growth as well as continued sales pitch via telephone Toy Sale Setup MYER at Castle Hill Kmart & Big W in Brisbane with QLD team Target with NSW team Learned the value of Toy Sale to LEGO Australia B2B Web Shop Target of 100 active customers by Dec 2010. Current Active Customer = 25 (dd/mm/yyyy) Feedback on B2B Web Shop - POSITIVE!! Visual Factory Updates - Weekly & Monthly Castle Hill Territory Target 29 K Mart 15 MYER 25 Toys R Us 13 David Jones 15 CRM Customer database used to improve customer relationships Identified a need for a formal solution going forward Have the ability to create tasks, rosters and all important information Track record of all communcation between customer and Internal Sales

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