Industry Analysis
Transcript: PESTLE Trends and Growth Current Competitiors: low/med New Entrants: high Substitution: high Customer Power: high Supplier Power: high Industry Analysis Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Actors, on the Internet at http://www.bls.gov/ooh/entertainment-and-sports/actors.htm (visited October 28, 2013). Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Writers and Authors, on the Internet at http://www.bls.gov/ooh/media-and-communication/writers-and-authors.htm (visited October 28, 2013). Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Producers and Directors, on the Internet at http://www.bls.gov/ooh/entertainment-and-sports/producers-and-directors.htm (visited October 28, 2013). MacFarland, M. (2012). IBISWorld Industry Report 71151. Performers and Creative Artists in the US. Retrieved October 24, 2013 from IBISWorld database. for Paul Gerald, Creative Artist Overview Political: government funding of the arts Economic: macroeconomic conditions limit unnecessary expenditures in this mature industry, with even slower growth in the writing field Social: growing population (map) Technological: tech advances are affecting arts and media across the board Legal: general liability (LLC) Environmental: growing mindfulness about consumer goods Porter's 5 Forces Participants Technological potential Portland population growth/fame Growth possibilities w/diverse offerings These trends imply great promise for the short-term goals of expanding his audience and subject matter, and long-term goal of national brand awareness by Jackie Chan Klesti Brameta Jessica Sharp References: