Transcript: Emails Workflow Web -LP/TYP IO 2019 Webinar Car-T cells Webinar Innate immunity White Paper Labiotech Our team STING infographie Cell signaling guide STING poster STING poster AN Explicyte
Transcript: Minimize churn HubSpot's Marketing Platform Which do you think would benefit more from inbound marketing? Customer service is key in building loyal customers in both small and large companies Owner Ollies vs. Marketer Marys Enterprise Small Business Both inbound & outbound? Customized Pricing HubSpot Blogging Tool to optimize their blog content quickly and easily: Track their blog page views, inbound links, and comments in almost real time HubSpot’s Email Marketing Tools to target their email recipients: Differently based on form fills, lead scores, geographical area HubSpot’s Keyword Grader To monitor their organic rankings, identify new keywords to target for SEO and determine which strategies were working. B2B vs. B2C Keeping up with competitors Polish customer service and consumer relations Have you experienced inbound marketing? outbound marketing? Have did you feel about either? What are the biggest advantages & disadvantages of each technique? It is extremely important to take advantage of social media offerings for marketing tactics Brilliant website design Create separate customer service divisions for B2B and B2C CEO: Brian Halligan Churn Rates ! WHERE DO WE WANT TO BE? TAKEAWAYS Inbound marketing? All data integrated -- Avoid grabbing data sets from different systems What is the "funnel"? SaaS pricing model Outbound in the future? No outbound marketing Leaders in inbound marketing blog content freeware Quality over Quantity: It is typically more successful to qualify leads and focus on prospects with higher potential SaaS monthly pricing vs. One-time purchase Owner Ollie August 2014 Pricing Strategy Subscription service pricing model - different contracts for different software versions Case: Where is HubSpot now? Carly Caitlin Andrew Berke Mary Luke Kirsten Megan Morgan Over 1000 customers Marketer Mary INBOUND SUCCESSES GE uses Pinterest to inspire Companies offering a service should stay true to their own brand superior customer service: A successful CTA (call to action) Marketing Mary and Owner Ollies INBOUND BUSINESS PROFILES Don't add outbound - it will undermined their brand Brilliant blogging SALES FUNNEL How does the funnel work with outbound marketing? RECOMMENDATIONS Think of a B2B or B2C company and brainstorm some inbound techniques for that company. June 1st: HubSpot Academy created to help plan, execute and grow an inbound business Ashley Thomas Devin Caroline Aylin Scott Jennifer Ben Sam Gave them real-time alerts telling them when, where and how prospects were engaging with them - by opening emails, visiting the website, and more Customer segments Increase growth rate and profitability Market leader in lead generation and analysis software WHERE ARE THEY NOW?
Transcript: "Bad Presentation". Morrow, Elliot. Photograph. Cup.li. n.d. Web. 15 February 2014. Hall, Sharon."19 Free Presentation Tools to Wow Your Audience". The Daily Egg. 28 May 2013. Web. 15 February 2014. "PowerPoint Logo". Illustration. Trinity College Dublin.n.d. Web. 15 February 2014. "Screenshot of Microsoft PowerPoint for Mac 2010." Screenshot. Wikipedia. 15 November 2010. Web. 15 February 2014. "SlideShare". Loof, John. Screenshot. LinkedIn. 5 December 2013. Web. 15 February 2014. "SlideShare Logo". Illustration. Hubspot. 7 August 2012. Web. 15 February 2014. "Zoho". Illustration. Biznes Pakiet. 13 September 2011. Web. 15 February 2014. Types of Presentations Slide Share PowerPoint is a tool to create a complete presentation. It gives you everything you need to produce a professional-looking presentation. Besides typing text, it offers drawing, graphing, and tools such as slide animations. These things are all designed to be easy to use and learn. PowerPoint is especially useful when you want a professional or business presentation. Zoho Show Example I hope this picture doesn't apply to anyone It really depends on what you are using it for! All of these programs are great for different purposes. PowerPoint Example There are so many options! Which should I choose? So, Which is Best? Power Point Zoho Show is easy to use for anyone familiar with PowerPoint. It includes master slides, templates, customization, the ability to insert video and images, transitions and animations. You can also edit images and build flowcharts. Zoho Show is useful for presentations that aren't quite as formal and need to be more interesting, such as a school assignment. Zoho Show Works Cited In SlideShare, you can import a source file from PowerPoint, Word, PDF or other formats (and you can also import video with the paid pro version). Then you can edit your presentation in ways such as adding video in order to make your presentation more interesting. Then you can share the presentation online. This is useful when you want an easy way to share a presentation with a lot of people. Well, although there is a plethora of different options to choose from when making or adding to a presentation, they all have pros and cons. Today we're going to talk about PowerPoint, Slide Share, and Zoho Show. SlideShare Examples
Transcript: Nicholas Goodwin The Average Joes Sarai Rounds Paul Gardner Inside HubSpot Key Leadership Dharmesh Shah Co-founder, Chief Technology Officer Brian Halligan Co-founder, Chief Executive Officer Katie Burke Chief People Officer Basic Assumptions Observable Artifacts Values and Attitudes A Hero: Tim O'Reilly - O'Reilly Media Transperancy: Everyone is an "Insider" BE Different: Don't Get Pulled Toward The Average No Asses: People > Perks Workspace: No Offices - Desk Free Fitness Room Awards/Rituals: J.E.D.I. Award-Just Effing Does It Team events-Costume Days, Serve Homeless Dress Code: Business Casual Desire For People to Promote Their Culture, Not Just Live It Shared Responsibility Published Culture Blog Culture Is Not Set in Stone HubSpot Offices H.E.A.R.T. Humble Empathetic Adaptable Remarkable Transparent Core Values A Star! HubSpot In 2036? Thank You!
Transcript: ✳✱* Basic: $200/month, required onboarding $600 Pro: $800/month, required onboarding $3000 Enterprise: $2400/month, required onboarding $5000 all billed annually Marketing blogs: contain integrated forms, Call to Action, SEO, no plugins, built in analytics social media: see the history of a customer's interaction with the company, view how social media impacts leads when integrated with CRM website: easy drag-and-drop features, Smart Content (adjusts to each customer's needs) no code, works on web and mobile Calls to Action: personalized based on factors such as location, device, language, persona, etc. automation: clear goals, not simple emails What you get HubSpot Inbound Marketing : personalized emails and sales content can be accessed directly from inbox insights into companies and individuals viewing your pages email opening, click tracking and email scheduling Free basics option or $50/month pro option integrates with HubSpot CRM and Salesforce easy to learn and customize tracks customer interactions automatically, on calls, social media, website and email unlimited contacts, users and storage space integrates with Outlook integrates with HubSpot marketing and sales Basic: content creation, email marketing, social media marketing suite, analytics dashboard Pro: basic, plus marketing automation, SalesForce integration, Smart Content Enterprise: basic and pro, plus revenue reporting, CTAs, contacts reporting, company reporting Price: Free CRM Software Pricing 3 Services Free trial Sales CRM Software Marketing Software Sales Software
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Our Recommendations Cons Don’t Stay as Long Looking for Quick Fix Smaller Monthly Payment ($250) Pros Stay Longer More Money to Spend High Retention Rate (96.8%) Larger Monthly Payment ($500) “Likely to get to success faster.” “Get to know our [target] customers, understand them, and then ace the product.” “Different customers speak different languages and have different needs.” Cater software to target market, which would increase customer satisfaction. Main Problem # 2 Product If HubSpot chooses to make the target market more focused, we must make two decision regarding who to target: Marketer Marys vs. Owner Ollies B2B vs. B2C #5 Continue to target all customers. Stay with the HubSpot longer. Create buzz within their sector. Switching to B2B focus will result in smaller loss of acquired customers. Recomendations Cost to Acquire ($1,000 vs. $5,000 for Marketer Marys) Shorter Selling Cycle 73% of Current Customers Low Churn Rate (4.3%) Larger Potential Customer Base Reasons for Eliminating Solution #5 Why HubSpot Should Choose B2B Pros Cost to Acquire ($1,000) 73% of Current Customers High Retention Rate (95.7%) Derive Greater Value Larger Potential Customer Base Main Problem # 1 Start Up Price: $500 (Includes 4 hours of consulting) Monthly Rate: $250 per month Incentive to Stay: For every 11 consecutive months a company stays subscribed to HubSpot, they will get the 12th month free. Incentive to Buy: If a customer purchases 8 hours of consulting, they get a 9th free. Half the potential target market. 32% of current market. Longer decision-making cycle. Larger churn rate. (6.0%) Much more educated on Web 2.0. (May think some items are too basic.) More money to spend. Possible Solutions Whether we can solely rely on inbound marketing effort. Main Problems Marketer Marys If current pricing strategy is appropriate to entice new customers. Promotion Implentation Plan Whether to change the target market in order to be more focused or to continue operating as in the past. Why HubSpot Should Choose Owner Ollies Blogs We Suggest vs. vs. Total of Owner Ollie's (<25) is still a greater potential target market even though some of the medium companies (those 20-25) should be taken out of the total Marketing Mary's (>25). B2B Caitlin Gribbons Liz Terchunian Questions? B2C Price SaaS (Software-as-a-Service) Cater software to Owner Ollies Simplify Offer more templates (websites, blogs and social networking sites) More detailed explanations of how to analyze results Product Life Cycle Further Advantages of Owner Ollies Practice What You Preach – Inbound Marketing YouTube Customer Campaign Launch Create a Presence at Business Schools and Entrepreneur and Social Media Conferences Tweet Tip of the Day Place Maintain a strong presence all over the internet. Website (Primary Place) Can Promote Website Through: Facebook Twitter Blogs (Entrepreneur, Social Media, Technology, Innovation) Half the potential target market. 68% of current market. Shorter decision-making cycle. Smaller churn rate. (3.3%) Need education on inbound marketing. Derive greater value from inbound marketing. Use a Focus Strategy Solution #3: Owner Ollies and B2B Update Software More User Friendly Focus on Web 2.0 Basics Increase Inbound Marketing Cons Cost to Acquire ($5,000) Longer Selling Cycle 23% of Current Customers Smaller Potential Customer Base Main Problem #3 Examples of Tweet Tips Details of Problem #1 HubSpot needs to decide: Owner Ollies
Transcript: Whether you want to increase leads, accelerate sales, organize your contacts, or better your customers. Hubspot has a solution to help you grow. Hubspot What is ABM? What is account-based marketing? ABM is... What is ABM? B2B marketers often try to cast a very wide net with their marketing campaigns in hopes of appealing to as many companies as possible in their target market. Account-based marketing (ABM) is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market and employs personalized campaigns designed to resonate with each account. We at Hubspot can help your business create more exposure, generate more leads, and help your company grow. Statistic Facts 150 hubspot users and counting Hubspot Around 4.5 Million monthly visits More than 149,000 certified professionals 21,000 registered attendees More than 2.6M Social Followers HUBSPOT 48,000 customers in over 100 countries growing their businesses with HubSpot Marketing Importace of ABM Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness. Sales Sales Often time companies waste their time and resources chasing after dead end leads. Which could hurt your company because the time spent pursing dead end leads, could have been time invested in targeting specific accounts, so that you can focus your resources on your warmest leads. Customer Service Customer service isn’t a sunk cost. It’s an opportunity. Today, happy customers are the secret to growing your business. They buy more, stay with you longer, refer their friends, and tell the world they love you. To make this a reality, you need to take a proactive approach to helping your customers — and software that not only makes it possible, but also easy. Customer service What is Hubspot? Why Hubspot? HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together. We at Hubspot can help your business create more exposure, generate more leads, and help your company grow. Marketing Hub Marketing Hub Continued... Content Management System Build a powerful website that’s optimized for every device, personalized for every visitor using data from HubSpot CRM, and integrated with all your marketing tools – right out of the box. Personalize your website content for every visitor. Personalized content means a better user experience, and a better performing website. Dynamically tailor your content to individual visitors based on location, source, device, language, or by any detail stored in your HubSpot CRM, from demographic information to contacts’ interactions with your brand. And with HubSpot’s smart content insights, you get information about who is visiting your page right as you’re editing to make personalization even easier and more effective. Lead Management Access each contact's information and see every interaction you've already had. Use this data to create hyper-targeted campaigns that close more deals. How? How? Marketing Automation Let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead's behavior to tailor emails, content, offers, and outreach at scale. Social Media Monitor brand mentions and relevant conversations, track engagements automatically, and schedule your social posts to be published when the right people will see them. How? Sales Hub Sale More Work Less Continued... Identify engaged prospects and focus on closing the warmest leads. Know which companies are visiting your site at any given moment. Get deep insight into the number of visitors from each company and which pages they are viewing, helping you hone in on interested prospects. Prioritize follow-up on your most engaged leads instead of chasing down cold prospects. How? Email Sequences Put prospecting on autopilot to keep them from slipping through the cracks and free up more time to close warm leads. Email Tracking Know the second a lead opens an email, clicks a link, or downloads an attachment, and surface the most relevant notifications to the top of your activity feed. Then send a perfectly timed follow-up. How? Live Chat Connect directly with prospects when they’re actively engaging with your website. Route chat conversations to the right salesperson to build better relationships and close more deals. How? Turn Customers into Promoters and Service into growth Customer Hub How? Tickets Log customer issues as tickets that can be assigned to members of your team, organized and prioritized, and tracked in a central location. Knowledge Base Turn your customers’ most frequently asked support
Description: The sky’s the limit. Boost your new sales initiative into orbit with an engaging and compelling SKO presentation. This template features a effective sales kickoff theme that makes it easy to be engaging. Like all Prezi SKO templates, it’s fully customizable with your own information.
Description: Catch the eye and engage the imagination with this cool-looking Prezi proposal template. The bold, bright design and highly dynamic theme all but guarantee success for your next sales or marketing proposal. All Prezi presentation templates are easily customized.
Description: Storytelling is at the heart of great service. Use this stunning, customizable business presentation template to highlight employees who do exceptional work or position your customers as the heroes of your business.
Now you can make any subject more engaging and memorable