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Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

Growth Strategy

Transcript: Why do customers love WI? We are the first solution to bring all of these features under one roof. Organizes them all. Saves time for coaches. Drives revenue. Accountability for students and teachers. Available anywhere, any time. Increased web presence. Provides tangibility for services. Godfather of D-Plane Adviser to Sean Foley Only Top 100 Instructor and Clubfitter Financials and Customers We bring a complete solution to assisting coaches and academies organize their business while helping them increase their revenues For golfers, we create a user experience that organizes their approach, helping them get better, and get more enjoyment out of the game. Projections $600 Million * 1% = $6 Million In-depth scheduling and booking of lessons that places availability on their websites. Swing analysis that can be conducted on both computers, web browsers, and mobile devices. Statistics tracking for all golfers where data can be inputed in a number of different methods. Practice and workout builders with comprehensive drill and exercise libraries that can help organize players. Online stores where coaches and courses can sell merchandise to their user base. Recent Activity Feeds and social media integration to allow for optimal visibility of usage and marketing. Testing and assessments for golf and fitness that determine clients strengths and weaknesses. We provide custom reporting for each assessment. Recruiting resumes that can assist junior golfers in understanding the process for getting into college. File sharing for easy document uploading between coaches and clients. Email templates and live chat function for easy communication in the network. The best tournament tracking and organization system. Live Session for live online coaching any where in the world. Video and Image processing solutions for the most unique practice tracking. July 1, 2014 Building the Team Revenues - $25,000,000 Profit - $15,000,000 Users - 3,000,000 About Winning Identity January 25, 2015 At the 2015 PGA Merchandise we intend on showing our entire product line that will be entirely scalable and give golfers and coaches the widest variety of golf technology in the world. We're looking to raise money to hire the necessary amount of programmers to help us take the program to the level we know we're capable of being at. Once this show is completed we will attend the Japan and China PGA Merchandise Shows to take the program international. We believe that a strong marketing campaign can help us grow the company to the projections listed earlier. Built Live Session and Schedule Projections Golf is a $26 Billion Industry in USA; $11B in Canada Driving Ranges are an additional $9 Billion Industry Golf Instruction is a $600 Million Industry in America US Golf Revenues will grow at a compound annual growth rate of 3.75% by 2016 Annual Growth Rate is 1.2% Over 29 million golfers in USA; 6 million in Canada Over 30,000 Golf Teaching Professionals in USA alone There are 400,000 core golfers in China. There is a 7.5% annual growth rate with a goal of 20 million golfers by 2020. The PGA Merchandise Show in January was a major success for us helping us grow exponentially. We have grown predominantly through word of mouth and guerrilla marketing techniques such as email marketing and cold calling. We believe with a proper marketing budget we can grow rapidly. Projections Regional Focus Derek Allard Ben Shear, Advisor Revenue Streams Revenues - $6,000,000 Profit - $2,500,000 Users - 300,000 Current Selling Methods Fitness Revenues - $500,000 Profit - $100,000 Users - 12,000 Joe Shuchat, President Social We're working with the IJGT to develop the industry leading golf tournament management software. This is a space with very little competition and the program can be scaled to be relatively cost effective for our direct client with a high amount of royalty fees. This platform will really help grow our live streaming platform and incorporate the growth of multiple products. Features Winning Identity is a private North American golf management solution company using a cloud based system to create a unique communication platform between coaches and golfers. The Initial cloud based solution launched January 2013 To date we have 75 coaches and academies with over 12000 users in Canada, the USA, the UK, and China. 72% of our clients have signed up in the last 6 months resulting from a strong relaunch at the PGA Merchandise Show in January 2014. Our current major constraint is funding and the size of the team. Both of these concerns will be covered through this round of financing. The current round of growth capital will: Build a more robust scalable platform Expansion of the management and sales/support team Realize international potential CEO, Bionik Laboratories Grown several tech based business The Team uSchedule (Cost: $50/mo.+) - Strong scheduling tool for golf coaches that allows one to post availability and have students go to their website to book

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