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Transcript: #GrittyintheCity The Avengers-EMBA 19 Campaign Challenge Improve overall fan attendance and awareness for Flyers "Soften" the Gritty brand to improve children interaction Enhance family experience for game attendance Improve posting on game day and post game to promote single game attendance Develop the next generation of Flyers fans What is the campaign goal? Target Audience Parents of children aged 8 to 14 years old Disposable income Located within 50 mile radius of Philadelphia including Lehigh Valley, Delaware, and South Jersey Target Audience Where Gritty is from He was born and raised in Philadelphia with dreams of playing hockey....and growing a beard Who Gritty is: He loves everyone, wants everyone to be included, and have fun He LOVES the Flyers and wants everyone to LOVE the Flyers too! He eats a lot of carrots...that's why he's orange Gritty's Story Storyline Social Media posts of Gritty learning about the city that is kid friendly and educational This will teach kids about the Delaware Valley (Flyers Market) and learning about the history ala Dora The Explorer This will provide family friendly content that will also promote the Flyers and Gritty It's a Gritty City and we just live in it Gritty's World Instagram and Twitter #GrittyintheCity: share photos of him in the community #Grittygang: people sharing photos of themselves as Gritty or Gritty apparel/merchandise Will also have a fan club page with special ticket offers, merchandise, meet and greet with Gritty and Flyers Instagram Specific A "Gritty Filter" that your kids/family take selfies to have posted on the Jumbotron Social Media Campaign Social Media Platforms

Being Gritty

Transcript: Window Currently college students have a 33% chance of graduating in America. The AP program hired a researcher to track how AP students do in college. AP students, regardless of AP exam score (and after only taking 1 class), increase that chance to 85%. There is a significant gain just from the experience of taking a rigorous class, regardless of performance on the exam. Identity Maps Why Take AP? The multiple-choice section counts for 45% of the total score, and the essay section counts for 55%. The raw score of the multiple-choice section and the raw scoring of the essay section are converted into the AP grade of 5, 4, 3, 2, or 1. Check with individual colleges to see what scores, if any, are accepted. What is AP? Objective 5 spokes with activity/topic about you. 2 branches minimum off each spoke. (Adjectives/mindset/ descriptors) Agenda SWBAT define and understand grit and persistence. SWBAT practice and analyze an argumentative prompt. Why is Grit Important? The exam has two parts and is scheduled to last 3 ¼ hours. The first section is a set of multiple-choice questions based on a series of prose passages (usually 4). A student will have 1 hour to complete this part of the test. All selections are non-fiction. There are usually approximately 55 questions. The second section of the exam is a 2-hour essay writing segment consisting of three different essays. Students are given 15 minutes to read the essay materials prior to writing. Agenda: Generally, students are presented with a prose passage that can be drawn from various genres and time periods. Although the specific tasks asked of the students vary from year to year, they almost always involve analysis of language, primarily rhetorical strategies and devices . AP Language and Composition Research suggests that when it comes to high achievement, grit may be as essential as intelligence. That’s a significant finding because for a long time, intelligence was considered the key to success. . Grit is a personality trait which is encompassed by a passion and resilience to achieve one's goals. Overcoming obstacles and hardiness are also components of this personality trait. A gritty personality could also be described as ambitious, tenacious, and having perseverance. Ezeqiuel How is it scored... Format 3 Essay Types: Do Now (10) College Search (25) Identity Maps (15) Share Out (5) & Shout outs College Scavenger Hunt SWBAT explore and plan for life after high school. SWBAT explore the identity and the identity of others. Research 2 schools. Use OR Silent and Independent Objective In a synthesis essay the student synthesizes at least four sources. Some come from magazines and others from newspapers. Some are cartoons or graphs or visuals. ON ANY PIECE OF PAPER YOU HAVE: Explain who you are in 7 different words (adjectives preferred i.e. inquisitive, curious, creative) . What do we know? Grit is “sticking with things over the very long term until you master them.” this means “the gritty individual approaches achievement as a marathon; his or her advantage is stamina.” Do Now Marion Being Gritty Door What is Grit? The Advanced Placement program was begun by the College Board in 1955 to construct standard achievement exams that would allow highly motivated students the opportunity to be awarded advanced placement as freshmen in colleges and universities in the United States. The course allows students to write in a variety of forms and on a variety of subjects. Also when students read, they should become aware of how stylistic effects are achieved by writers’ linguistic choices. What context is included... What details are excluded... What ideas are associated with images present... 1. Rhetorical 2. Synthesis 3. Argument Ivan Maciel Notes (10) AP introduction (25) Argumentative Essay (40) Shout Outs (5)

Nitty Gritty

Transcript: Vocabulary Piracy- the practice of attacking and robbing ships at sea Computer virus- an infective agent that typically consists of a nucleic acid molecule in a protein coat, is too small to be seen by light microscopy, and is able to multiply only within the living cells of a host Privacy- the state or condition of being free from being observed or disturbed by other people Identity Theft- the fraudulent acquisition and use of a person's private identifying information, usually for financial gain Digital Footprint- the information about a particular person that exists on the Internet as a result of their online activity Cloud Computing- the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer BY: MASON BICKNELL & WILL PARSONS IMPORTANT BUSINESS CONCEPT Vocabulary Public Domain- the state of belonging or being available to the public as a whole, and therefore not subject to copyright. Malware- software that is intended to damage or disable computers and computer systems. Phishing- the fraudulent practice of sending emails purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords and credit card numbers. Spam- irrelevant or inappropriate messages sent on the Internet to a large number of recipients. Cyberbully- the use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature. MLA- MLA, which stands for Modern Language Association, is defined as a style of writing used for college-level writing. Vocabulary Online search- is the process of interactively searching for and retrieving requested information via a computer from databases that are online Plagiarism- the practice of taking someone else's work or ideas and passing them off as one's own Fair Use- the doctrine that brief excerpts of copyright material may, under certain circumstances, be quoted verbatim for purposes such as criticism, news reporting, teaching, and research, without the need for permission from or payment to the copyright holder Copyright- the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same Operating System- the software that supports a computer's basic functions, such as scheduling tasks, executing applications, and controlling peripherals Creative Commons- a set of various licenses that allow people to share their copyrighted work to be copied, edited, built upon, etc., while retaining the copyright to the original work Professional Tips 1.) Be respectful 2.) Outwork your competition 3.) Try to surround yourself with positive people 4.) Help the people around you 5.) Do not chew gum at an interview 6.) Avoid being on your phone around instructor 7.) Stay organized 8.) Mind your body language Good Examples Dress professionally for all meetings and interviews When Meeting someone new in your work always welcome him or her with a firm handshake Don't sleep on work hours, get your sleeping done at your house. Bad Examples

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