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Transcript: WHAT DOES IT MEAN? ECONOMY STANDARD PREMIUM BRONZE SILVER GOLD CONSUMER PROFESSIONAL EXPERT Buyers appreciate choice. Given a choice of three price points, approximately two-thirds of those who make a purchase will choose the middle one. CHOICE OVERLOAD Visual Discrimination. Magazine and newspaper editors use this approach of good, better, best to feature three products in different price ranges. They don't do this to "upsell" someone. They do it because it's a credible and fast way to explain the differences between several products at different price points. THE Build confidence with your customers. Turn ordinary signage projects into extraordinary to drive profit in your business! Turn ordinary to extraordinary and learn how you can add pizzazz to your signage projects quickly and easily to exponentially increase profits. YOU'VE SEEN THIS BEFORE CREATIVE. We’re not talking about price; we’re talking about creative design and providing your customers choices. Why offer good, better and best options? A benefit of good-better-best is customers are more comfortable with this pricing strategy. Few of us take well to ultimatums, which is exactly what offering a single price is. "Here's the price, take it or leave it." In contrast, good-better-best is accommodating: "If the price is too high, consider our good version" or "You may appreciate the features of our best option." The customer already has choices. How can you create differentiation with today’s designs and materials? How can Rowmark materials help you differentiate? ADA Alternative Rowmark Sign Supplies HOW TO MARKET GOOD BETTER BEST? DIFFERENTIATE TO INCREASE PROF TS HOW TO MAXIMIZE YOUR PROFITS? SAMPLE PRICING GUIDE AGAIN! THANK YOU! $125 1 The strategy is RIGHT, but the execution is WRONG! CHOICE Our brains are hardwired to only notice what is different. COMPARISON • Frame solutions • Decorative stand-offs • Unique mounting options White: Ash 1/32": Dark Brown 1/32": Backer 1/32": Kona/Ash 1/16": Smooth Silver 1/16": Hidden Streamline Frame: model works well to help people quickly understand and categorize their options. It's what we all do when researching products or services to buy. Display side-by-side for easy comparison ON THE OTHER HAND $3.81 $9.93 $0.87 $3.49 $11.89 Appliqué & Substrate CHOICE CHOICE $11.81 $0.94 $0.94 $3.77 $0.29 $2.02 $22.38 • Customers cannot articulate their needs • They do not want unlimited options, but they do want to take an active part in the design process • They rely on you to provide expert advice and guidance CHOICE $25 $75 CHOICE DIFFERENTIATE CHOICE $25 CHOICE BUYERS DO NOT RESPOND WELL TO Designed to comply with the Americans with Disabilities Act (ADA) Federal regulations. Braille-engravable, routable sheets come in a wide variety of color combinations. 38.28% STRATEGY ColorHues™ 30.37% CHOICE CHOICE GIVES BUYERS A BASIS FOR... CHOICE $29.99 $20.00 $49.99 $85.00 $35.01 41.19% CHOICE ColorHues™ - a single-ply decorative sheet material with brilliant shades of translucent and opaque colors. CHOICE Red/White Satins: Portico Frame: CHOICE 2 CHOICE CHOICE CHOICE 2 41.19% Material cost: Overhead/labor: Total: Suggested Retail: Gross Margin $: Gross Margin Percentage: Material cost: Overhead/labor: Total: Suggested Retail: Gross Margin $: Gross Margin Percentage: Your job is to differentiate yourself so that the prospect chooses to do business with you. Increased profits are the benefit you receive. good-better-best DOES YOUR SHOP LOOK LIKE THIS? HOW CAN YOU DIFFERENTIATE? WHAT WILL YOU LEARN? $14.37 $10.00 $24.37 $35.00 $10.63 30.37% CHOICE 1 CHOICE YOU? Material cost: Overhead/labor: Total: Suggested Retail: Gross Margin $: Gross Margin Percentage: The cost data and prices listed are estimates and should be used for reference only. Rowmark makes no claims that these are typical/average costs or market prices. Your specific business model, purchasing practices, overhead rates, cost structure and desired profit margins must be taken into consideration. Given a choice of three price points, approximately two-thirds of those who make a purchase will choose the middle one. Because of this tendency, there is a school of thought that calls for all sellers to offer three solutions - a low-price version, a "right" priced version and a premium-priced version. 1. Establish three versions of your product, geared to three types of customers or three common sets of customer needs. CHOICE CHOICE $42.15 $35.00 $77.15 $125.00 $47.85 38.28% How can I move my CUSTOMERS from... IS THIS HOW YOUR CUSTOMERS 3 $3.43 $10.94 CHOICE Given a choice of three price points, approximately two-thirds of those who make a purchase will choose the middle one. MARKETING STATISTIC: CHOICE 3 Toffee/Ash: Clear 1/4": Ash: Clear 1/32": Rapid Stand-offs: GROSS MARGIN PERCENTAGE COMPARISON: ? CHOICE 2. Find a way (often a table) to show at a glance which product or services fall into each tier. This enables customer to compare, as well as to understand

Good, Better, Best

Transcript: The Road Ahead Practical Living Alaska How do we get God's Best? Good, Better, Best Good Better Best 38 And I am convinced that nothing can ever separate us from God’s love. Neither death nor life, neither angels nor demons,[p] neither our fears for today nor our worries about tomorrow—not even the powers of hell can separate us from God’s love. 39 No power in the sky above or in the earth below—indeed, nothing in all creation will ever be able to separate us from the love of God that is revealed in Christ Jesus our Lord. Romans 8:38-39 Understand How He Sees Us We were made to be different than the world around us. God sees us as Holy and Pure Live Different Build on a Firm Foundation 24 “Anyone who listens to my teaching and follows it is wise, like a person who builds a house on solid rock. 25 Though the rain comes in torrents and the floodwaters rise and the winds beat against that house, it won’t collapse because it is built on bedrock. 26 But anyone who hears my teaching and doesn’t obey it is foolish, like a person who builds a house on sand. 27 When the rains and floods come and the winds beat against that house, it will collapse with a mighty crash.” Hard to trust when things go wrong or different than you thought What is the Secret Choosing The Best Focus on 3 Things PRAY Peace 6 Don’t worry about anything; instead, pray about everything. Tell God what you need, and thank him for all he has done. 7 Then you will experience God’s peace, which exceeds anything we can understand. His peace will guard your hearts and minds as you live in Christ Jesus. Philippians 4:6-7 Such love has no fear, because perfect love expels all fear 1 John 4 WISDOM Decisions Plans go wrong for lack of advice; many advisers bring success. Proverbs 15:22 Renew Your Mind Know God's Will Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is—his good, pleasing and perfect will. Romans 12:2 3 Things To Remember Pray Seek Counsel Renew Your Mind Remember

Good, Better, Best

Transcript: Academics You can't be an athlete if you don't have good grades Implement the importance of good grades and encourage academic achievements Scholarship opportunities Undefeated for 3 seasons in a row Seeking to play at a higher level Coach for the last 3 seasons was hispanic Limitations Club Soccer Registration Fees Field expenses Refeeries Inconsistency Volunteers "Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do." TEAM Why does is matter? $ Tournaments Registration Additional expenses Why is it Relevant? Mini-Project Overcome language barriers Involve parents Organize fundraisers Consistency Dedication Hispanics constitute 17.4% of the United States population, or 53 million people. (2014) 21.2 % of Colorado's population are hispanics (2014) 31.5 % of Glenwood Spring's population are hispanics (2010) Build a Program Meeting with City of Rifle (Wayne) Meeting with parents & coaches Total of 5 sessions Helped them homework Missing/late assignments Good, Better, Best Tutoring Sessions Served as a "mentor" for the U14 soccer team in Rifle Consisted of 15 hispanic boys Only about 6 parents out of 15 hispanic families can understand & communicate in English What? Hispanic population is only foretasted to grow in the U.S There are not enough programs available to them/isolation Statistics Wrote & distributed a letter seeking sponsors Transition to High School I see potential Love for the sport Its been something that I've wanted to do Future Why?

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