Transcript: 01/12/2017 Funding Pitch Introduction Introduction Aims: To gain experience managing events To launch myself as a free lance Event Manager To create a strong, consistent brand and online presence for myself To create a reliable and high quality reputation for myself and my work Market Market Timeline Timeline Already agreed and planning January 2nd at the Great Northern, Mickleover Christmas Party Christmas Party Largest part of the project 5 different tables set up to show variety of events available Live music Branding throughout Used to build a database of potential clients Launch Event Launch Event Budget Budget Why? Why? Why the project will be a success: Costs have been cut as much as possible Motivated with clear goals Well researched Past event success Any Questions? Conclusion Conclusion
Transcript: STAFFING! Innovation Vouchers – AUB – up to £5,000 Arts Council National Lottery Project Grants – up to £100,000 Princes Trust – up to £1,500 SEIS status to secure a Business Angel. – up to £150,000 Friends and Family – no more than 25% Personal Savings LemonAid exists to educate a future generation to be more understanding of those with life altering conditions, through our values of inclusivity and mentorship. VALUES! 3.7 MILLION people suffer with diabetes in the UK Managing Director 500,000 people in the UK have epilepsy... AdministrativeAssistant Social Enterprise THE PROBLEM! 20% of allergic reactions happen in schools Street Child Survey 4-7% of children suffer with food allergies Loss Leader Pricing Strategy The target LemonAid customer is: - Junior and Senior Schools (Key Stages 2, 3 and 4) - Already host external workshops - Have a budget for PSHE or science-based workshops - Located in South England (Appendix 2) COMPETITION! THANK YOU FOR LISTENING! The funding options available to LemonAid: 1.1 million children in the UK suffer with asthma CUSTOMERS! LEGAL STRUCTURE! Community Interest Company NO other company is doing the same! Student Ambassadors Contacting Schools Geo-Demographic segmentation
Transcript: Solution Me University Problem Sixth Form College G-Force Dance Academy High School Evaluation Dance About Me Budget Performing Arts
Transcript: "This is interesting and such a remarkably simple tool with a great impact. A global basic income will have the wonderful effect of a dynamic and recursive engine for a healthy and thriving global economy, which is working inclusive for everyone. We will finally have new markets to conquer. Look Leila! The higher the transaction volume, the higher the basic income for everyone. The higher the basic income, the higher the turnover for companies, businesses and innovators. A wonderful economic engine!" "For companies this is actually great marketing and improves our reputation. And I just looked at co°open's website and have seen more inspiring "impact marketing" and sponsoring tools" "But co°open is not stopping there, we have dedicated ourselves to raise the basic income steadily. With every month in which our pool is growing, half of the newly generate resources will enlarge the basic income for everyone. Turning 10€ into 11€, 12€, 25€, 100€, 500€, 1000€ etc. Member 3 Customers love what they do and enjoy their innovations... Competitive Differentiators "This is a wonderful and visionary lookout Leila, but do you know, what I believe is the most charming. We can get started today, with almost nothing, we are not dependent on any large technological or systemic changes, to initiate and experience positive progress. All we have to do is to introduce the Social Responsibility Certificate in our companies and we all gain plenty small benefits, step by step. What do you think about starting with a 1% Certificate? Description about this team member. Just give a brief explanation of the member's experience and competencies. Leila and Franz went back home, while reading more about the team of co°open. Summary Source: http://www.mckinsey.com/~/media/mckinsey/industries/financial%20services/our%20insights/how%20the%20payments%20industry%20is%20being%20disrupted/global_payments_2015_a_healthy_industry_confronts_disruption.ashx "Together with other businesses, we will leave our mark as one of the first companies world wide to take part in shaping our evolution at a key turning point in history and secure the global purchasing power of everyone." Description about this team member. Just give a brief explanation of the member's experience and competencies. Ever since he could think Samuel was juggling with numbers and ideas, on how to improve millions of lifes in the most efficient way. Until the day, where he initiate co°open to go all in with his idea. co°open - global basic income Tumblingerstr. 80337 München firstname.lastname@example.org T: +49 1525 3586734 Leila and Franz are sad, because the potential of reaching many customers with their companies can not be fully embraced, due to the lack of purchasing power. Meet Leila and Franz, two entrepreneurs "co°open is an open organization introducing a global basic income from bottom up for everyone, one person after another, regardless their heritage, race or social state." Social Responsibility 1000€ Member 4 Write down all of the reasons that you are better than the competition here. Leila begun to read out aloud: Once in their beds, they watched a summary, which the found about basic income on youtube, before they fell asleep, very pleased with the new discovery and a smile on their faces. CONTACT US: "Franz, every time we are eating here, 1% of each meal will be payed into a so called global basic income pool, listen to the explanation" Competitors 1% Samuel Andert Martin Luther King Jr. "... each time the pool is reaching a limit of 10€, somewhere in the world a human will be randomly elected to receive from now on every month a mini basic income forever." Easy Market Entry "Customers will enjoy the moment each time they buy something with a smile in their face, because they can see and feel the direct impact, they are generating with their purchase" Jascha "If every company and every person has a Social Responsibility Certificate of just 5%, already today according to the report, every adult could receive a monthly basic income of ~500€. And not the stop there, the financial transaction market is expanding yearly by 5-7%, doubling the transaction volume by 2030" Are there any other people trying to make money from the same market with a similar solution? Description about this team member. Just give a brief explanation of the member's experience and competencies. Certificate Franz begun to smile, it took him a moment to let that sink and sort out his thoughts, then he said to Leila: Leila nodded silently and added: Leila continues to read, with ever growing eyes: 2050 basic income Franz interrupted Leila in her dreams and said: Leila, even more excited, remembers the global payments report from McKinsey & Company and continued to calculate: They have a great expertise in creating new ideas, products and services, which improve our daily lives for the good, but they have a big dilemma: "I am now convinced that the simplest approach will prove to be the most effective -
Transcript: What is Mental Health • Create a community where people feel they can talk openly about their mental health problem without a fear of rejection or discrimination. • We also aim to promote good mental health and well-being, which is important to us all. • Create an opportunity for people to take part in multi-sports to help/improve with their mental health. Statistics Aims & Objectives Mental Health Multi-sports Intervention
Transcript: Break-Even Kolbi Our business idea is to produce and sell customized solid perfume that is unique and more affordable to customers with all-natural ingredients. We are going to produce the solid perfume by ourselves. We plan to come up an unique theme and design the package and branding picture based on it. Seattle residents are not familiar with solid perfume for now. Therefore, we consider it as an opportunity to introduce the advantages of solid perfume to the Seattle market. We will try to have retailed stores to corporate with us and sell the solid perfumes for us. We will also try to have an online store to take orders. Susan Emily Kolbi Monasmith, Cancan Li, Katrina Odfina, Sihui Sun, Hyoeun Lee Katrina Cancan Online+Physical Sale Squarespace eCommerce shop Pikeplace, Fermont, Bookstore Boutique, Spa ( capital hill) We will first try to give samples and also seek input on scents from target market Great idea for stocking stuffer (Xmas presale) Culture and Branding Picture Artemise: Be refered as "Artemis of the wildland" "Mistress of Animals" The Love to Life and the Earth Creates 3 Scents 1. Fruity - Orange, Ylang Ylang, Grapefruit, Cedarwood 2. Floral - Lavender, Ylang Ylang, Sage 3. Woody - Thyme, Sage, Patchouli, Cedarwood Susan Kolbi Cancan [RECIPE] 130 respondents Floral and fruity scents 80.8% said scent is biggest influence Elegant and neutral packaging Strong scents were said to give headaches and cause asthma 71.9% preferred retractable tube Our "Artemise": CONTAINERS: $60 BEESWAX (1 lb): $12 JOJOBA OIL (16 oz): $38 ESSENTIAL OILS: $200 LABELS: $45 PACKAGING: $32 MEASURING CUP: $30 10PK EYEDROPPERS: $1.90 WEBSITE.: $26/month BUSINESS CARDS (500): $10 Misc: $50 ----------------------------- total: ~$500 Cancan Trend of purchasing liquid perfume is declining since 2014. People are more concerned about the chemical ingredients in liquid perfume. Feminine scent is not as popular as before. http://store.mintel.com/fragrances-us-september-2013 Capable of making 50oz of perfume Revenue: 50*20=1000 Margin: 1000-500=500 Positioning Statement Customer Surveys Costs Katrina Total Costs: $500 Selling price: $20/unit Breakeven: 33 units Competitive Analysis and Market Trend [OUR PLAN] Emily THANK YOU! ANY QUESTIONS? Nature Wildlife Environment Protection Cancan For people who are dissatisfied with the synthetic chemical ingredients and inconvenience of the liquid form of spray perfumes. We seek to fill this void in the market with: Solid Perfume All natural ingredients Customized packaging at an affordable price. [ADDITIONAL INFO] Need: 500-300 =$200
Transcript: Identification of target market Competition Conclusion Strategy for reaching target market Personal value Business value Identify competition Introduction Technical value How will we overcome competition Product Idea Target Market
Transcript: The product doesn't need to be great; it just has to basically work. And,the market doesn't care how good the team is, as long as the team can produce that viable product. In short, customers are knocking down your door to get the product; the main goal is to actually answer the phone and respond to all the e-mails from people who want to buy. Competitive Landscape We need to dive more deeply into digital learning Who are the big players (Pearson, MCGraw Hill, Cengage, Elsevier, Wiley(?), Ascend) Which are potential partners? Who are the smaller players (Grokit, BB, Knewton, Boundless...) Who are our direct competitors (Digital textbooks versus 2D/3D delivery) Why is our product defining EdTech 2.0? (I think because of how its built, how we present content and (future????) ALS. Can we say we have begun building this or just planning? Should this be part of our spend? I think so. Like when we say launch Vida Body Plus). What is the revenue growth for online learning products WHAT ARE OUR COMPETITIVE ADVANTAGES AFTER SOMEONE COPIES EXACTLY WHAT WE ARE DOING??? Team Include key advisors eg, Jack Thornton, Jayshiro Tashiro in the case of publishing What are our past accomplishments. How we came to realize the outstanding opportunity we are presenting today-keep it succinct! HOW WILL WE MAKE MONEY?? HOW WILL INVESTORS MAKE MONEY!!!??? Introduction/Summary Basically elevator pitch-traction, product, team, social proof Create a meme for investors and friends to spread the word "Google Earth for the Body" "Bringing Anatomy to Life" Do they allude to physiology or only anatomy? Other? The Problem be concrete Who is the customer and what are their pain points What's happening to textbook revenues versus digital revenues Why competitors can't fill the need-ebooks no different, lack of tool integration with content Demo Three minutes Key features Only Key features-no details Leave people wanting more Some thoughts about traction: "Traction is a measure of your product’s engagement with it's market, a.k.a. product/market fit. In order of importance, it is demonstrated through profit, revenue, customers, pilot customers,non-paying users, and verified hypotheses about customer problems. And their rates of change. "A story without traction is a work of fiction" Traction: What have we done so far? Strategic relationships Customer testing (Webinar and demo at HAPS. Maybe we can get some of this data from Frank) Milestones and use of funds What have we raised? What will we raise? Restate the hypothesis we are testing with this round: Students/Instructors are seeking tools for A/P that are fun and engaging. We need to adjust this slide to account for a primary focus on EdTech. A high-concept pitch is the best way to describe your product and vision within an elevator pitch. Bad elevator pitches go on and on about the product. Good ones boil it down to a high-concept pitch. The rest of the elevator pitch should be devoted to your traction, product, team, and social proof. SALES: Describe the business model Current sales or pipeline What are the MICROECONOMICS Macro (put in Andreessen quote here) Technology Issues Keep it succinct but give some details How is it different? IP? Any patents? Is the difference sustainable? What is the basis for that? Market: Elaborate on the problem slide Fill in details about market size, trajectory How will we acquire customers-direct and indirect The Vision Be expansive and inspiring Maybe each of us can reflect briefly on the vision and what it means to us WE WANT TO DRAW APPLAUSE!!!
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