Transcript: <-Steve In conclusion Marketing and Sales do help a company because as you saw in the presentation marketing helps advertising your restaurant and sales help the restaurant's reputation In the 1970's McDonald's opened the greatest achievement of the Happy Meal which got popular because of its choice between Chicken Nuggets or a burger and Apples or Fries, the kids meal was made for kids and it had a toy related to what was popular at that time Conclusion McDonald's stocks were down in February which caused CEO Donald Thompson to be pressured to leave the company which he did which allowed Steve Easterbrook a Corporate Executive to swoop in and take the job as CEO as of March 1st, 2015 By : Michael Salm Pressure of a Business Fast food has to be competitive to attract customers according to Taco Bell. They described their breakfast as new and fresh and they compared McDonald's Breakfast as old and boring Comparing Breakfast Kings of Fast Food Small Fast Food Companies often use market segmentation as a marketing tool Market segmentation is the process of identifying key buying groups that help a restaurant Marketing and Sales Donald-> The Happy Meal Market Segmentation Essential Question Does Marketing and Sales help a Company?
Transcript: Making Marketing strategies for Chinese Businessman SUN, Ruixi 42810311 LIU,Xiangning 42814597 GAI, Tianhong 42810049 NIU, Xiaoyao 42818 317 ZHOU, Mengting 42557782 LIU, Ying 42947543 XIAO, Qian 42727688 Background China potential Current China business market Increasing outbound trips (+20%) Quarter of the proportion (+4.5%) Brisbane potential Australian Cities Food, Wine and Lifestyle Second destination ( )
Transcript: Feedback? Nice uses and features A file A company Templates GREAT INVENTIONS Map 1934 1921 1942 1937 1926 And so on... Finance Sales Marketing Tech And so on! Meet our finance team! Sales! Step inside and meet our marketing team! Tech! Ronald Bruce Finance Manager Finance Manager TEAM Benny Karen Finance Finance Teamlead Finance HR Patricia 2 Dave 2 Rob 2 Junior Finance Junior Finance Junior Finance Jack Katherine Marketing Manager Marketing Manager TEAM Benny Geraldine Marketing Marketing HR Marketing Teamlead Patricia Rob Dave Junior Marketing Junior Marketing Junior Marketing Jack Katherine Sales Manager Sales Manager TEAM Benny Geraldine Sales Sales HR Sales Teamlead Patricia 3 Rob 3 Dave 3 Junior Sales Junior Sales Junior Sales The tales of... Character 2 Character 3 Hi, my name is Bob! Let me give you a tour of my company! I'll meet you upstairs! Other alternatives Google Sheets Powerpoint Keynote Ludus Visme Conclusion Content is key Can be amazing in certain situations Don't overuse the zoom function A Keep focus on the subject Presenting to children Very broad topics Keep clear structure When emphasising details What? Presentation tool Founded in Hungary - 2009 3D Pro's and cons Giant blank canvas Pro's Cons Alternative to PowerPoint Prezi More possibility's More possibilities Web based program Can only download as a pdf Steps away from 'the usual' Takes longer to make Needs more creativity (templates) Very intuative Why? Free Some paid features Has some paid features Can make people nauseous (zoom effect) Dynamic Captivating Better suited to the digital age 100 million+ users Zoom function about by Danté Boute Thank you for your attention! Any questions?
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Since idea has very good social impact we expect good word of mouth; hence quick features in Newspaper and TV. Pricing would be very minimal for the subscription. Since the only cost involved is of website maintenance and marketing we expect to reach break even point in the span of 6 months. Maximize use of employee parking and associated cost. Encourage sociability between employees. Enhanced employee performances resulting from reduced driving stress. A step towards being called a "Green Organization." Conserve natural resources petrol and diesel; which are very scarce as well. Reduction in traffic congestion. Reduced vehicle emission. Reducing carbon footprints (Greener Environment) Key Message Reduce travel costs: Save money on fuel, maintenance and toll. Reduce commute time: Spend more time with family/ friends. Make new friends, can't get better than this, isn't it??? Reduce stress, be more happy and productive. Increased security specially in night time. Problem Pricing Reaching to the customers Benefits for companies Vanpool will be charged according to market rates. Dedicated consulting solutions for the companies will be charged depending on the solution which we are providing. One on one interaction Radio Social Media Marketing Print/ TV Coverage Thank You! Benefits for Community Pricing Marketing Future Lift Kara de! Sales Channels Subscription through website and mobile app. On site subscriptions in the one on one events. On site subscriptions in different start up events. An online portal which will connect commuters sharing offices and home in same locality Providing mobile application through which they can share their location in real time. Facebook Twitter Campaigns Direct E-mails Online PR In this phase we will be going out vigorously for marketing. Will be using all sorts of channels such as TV ads/ Internet/ Mobile/ Outdoor advertising/ Events etc. Radio show to be broadcast between 9 to 10 AM weekly. Discussions regarding environmental issues. 3 winners to be announced per episode. In the next episode taking them into a car pool (lift) and broadcasting their experiences. Solution Target customers would be the professionals and students living in the metropolitan cities. Its high time that we should become environmental stewards. Car pooling is a great way to reduce your carbon foot prints, stress and travel expanses. And you can always make good friends with Car Yaar! So what are you waiting for Let's pool in...! Presenting idea in various companies/ Colleges; telling employees/ students about the benefits such as: CAR YAAR! White Collars Green Collars Students Car pooling is sharing your car with others or vice versa if you share the same route. Let's pool in..! Target Customers Expending it to the other cities. Vanpool services. Consulting and White label solutions for the companies. Cab pooling solutions for local cab owners. C r Yaar! Plans
Transcript: Marketing is the plan on how an organisation is going to sell it's product or service. Sales is the end result of the execution of that plan. Marketing determines who we are going to sell too by use of segmenting, targeting and positioning. New opportunities: May create new advantages for each other. Example: Marketing will design a Facebook page or Twitter account that will lead to greater sales. Harmonise: When Sales and Marketing can work together, this will lead to lower costs, improved customer relations and shorter sales cycles. Balance Interests: Not a question of eliminating them but intergrating both. Sales focus on customers and short term goals while marketing advocates products and long term goals. If they work seperatly in each of there fields, market performance may improve. Internal: Most conflicts will arise internally between marketers and sales people. Example: Competing for resources and funds or how to accomplish a marketing plan. Different goals: May have different ideas on how to attract customers. For instance: Marketers will want an item sold at retail price however a sales person will offer promotions and discounts. Potential Biase: As sales productivity is easier to measure and has more of an effect in the short term than marketing, managers can be more drawn to the side of sales. Too similar: The perfect internal structure of either Sales and Marketing may make one of the 2 redundant. Example: A good marketing plan will see customers drawn to an organisation (A Pull Model), making salespeople searching for clients irrelevant. The amount spent on marketing a product should be reflected in the level of sales. Example: Spending 10,000 euro of marketing and selling 10,000 units of that product (at $5 each). 10,000*5=50,000 profit from sales. Therefore the ratio of profit on sales to money spent on marketing is 5:1. Ideas and Knowledge: Sellers are more people orinantated whereas while marketing leans more toward the products. Measuring the ratio Different Points Different Points Common Points Different Points Common Points Common Points
Transcript: The Team Pre September 2011 Lack of Morale Bad feeling about the visit of Heather Maitland Lack of roles and responsibilities Other departments viewed as a burden Lack of bodies within the team Strong loyalty to the previous Head of Marketing and Sales Post September 2011 New job roles and responsibilities for the team Introduction of Marketing Interns Weekly Marketing and Sales meeting Introduction of ‘account management’ style marketing to break down ‘burden’ of other departments Monthly Box Office Meetings Christmas meal for the Sales and Marketing Team – bonding! Strategic Marketing Digital Marketing Still to come Groups sales plan Social Media Plan What next Website • Started the ball rolling – • Move away from stuffy and rigid • Change to print • Education and Community brochure • Student Damage , Groups and the Kids Club Press and PR plan The Process The Marketing Master Weekly Marketing Meetings Ryan Bromley Digital Marketing Officer Marketing Strategy Branding guidelines Data and the Database Jenny Altham & Clare Harris Marketing Interns Things done Marketing and Sales Update Georgina Elsmere Press and Marketing Officer Curtis Fulcher Marketing and Sales Manager Follow up from Heather Maitland's report New website New e-shot template Increase of 3,500 people on the e-database Weekly eshots Staff twitter accounts Customer focused to build loyalty John Banks Box Office Manager Cleansing the database Work on the mailable people Profile our customers More upselling Brand and Brand identity Increasing the amount of emails Making sure publicity methods are caputured Reservations First time bookers follow up Group bookings Sales updates - building morale Upselling of Cafe bar Still to come Benchmarking Marketing and Sales Strategy Database cleanse Frank Whittaker Publicity & Distribution Officer
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