Transcript: Fall beginning quota This Quota We Improved INTERNET MARKETING -Managing website and catalog content - Exhibition and event planning Social media content and advertising Photography -Ensuring company follows brand guidelines -Communication with third parties and businesses -Researching customers, industry, and competitors - ADVERTISING AND PUBLICITY: Hotel Website Search Engines On-Line Reservations Generating Internet Traffic Links and e-mail As the Sales and Marketing Department of Bell Orchid Hotel, our responsibilities are to react to customer and marketing demands. We aim to create an image for the company that will display the elegance of our facilities. Using photography, our brand image, social media, and advertising will build a foundation for a client base and continue to help it grow as the company evolves. We will organize company events and coordinate representatives to attend industry trade shows. Using our beautiful photography and sophisticated brand image we will create an alluring catalog and website to show off our location. Mission Statement Hotel Philosophy and Goals First Six Months of Operation January – June Marketing Achievements, January – June Memo: Price Promotions Added-Value Promotions “San Diego Getaway” Program Contests Travel Agent Specials Final Presentation web ex meeting Strengths and Weaknesses Price Structure Occupancy and ADR Trends Rooms and Facilities Room Mix and Location Market Share GUESTS BREAKDOWN Charity Events Donation of Staff Hours Community Events San Diego Chamber of Commerce Sales and marketing kelsey fagan raelyn ungco SUMMARY: Increased Internet Reservations Improved Occupancy and ADR Rates Greater Visibility Revenue Increase of 5 Percent Mission Statement: GOALS AND ACTION PLAN, JULY – DECEMBER COMPETITIVE ANALYSIS and MARKET TRENDS PROMOTIONS: Exterior Signage Signage and Materials In Hotel and In Room Brochures, Fliers, and Posters Direct Mailings Travel Agents Internet Billboards Personal Contact Videos and CDS Our Marketing Tactics Improved our social networking Established better customer relations. Managed Events at Bell Orchid ballroom Achieved higher numbers in visits at Bell Orchid Thank you for viewing, and have a great day! MARKETING PLAN, JULY – DECEMBER Bell Orchid Hotel 1000 Harbor Drive San Diego, California 92101 (619) 291-4500 Fax (619) 291-4508 website: www.bellorchidhotel.com PUBLIC RELATIONS Personal Business Corporate/Group Socio-Economic
Transcript: <-Steve In conclusion Marketing and Sales do help a company because as you saw in the presentation marketing helps advertising your restaurant and sales help the restaurant's reputation In the 1970's McDonald's opened the greatest achievement of the Happy Meal which got popular because of its choice between Chicken Nuggets or a burger and Apples or Fries, the kids meal was made for kids and it had a toy related to what was popular at that time Conclusion McDonald's stocks were down in February which caused CEO Donald Thompson to be pressured to leave the company which he did which allowed Steve Easterbrook a Corporate Executive to swoop in and take the job as CEO as of March 1st, 2015 By : Michael Salm Pressure of a Business Fast food has to be competitive to attract customers according to Taco Bell. They described their breakfast as new and fresh and they compared McDonald's Breakfast as old and boring Comparing Breakfast Kings of Fast Food Small Fast Food Companies often use market segmentation as a marketing tool Market segmentation is the process of identifying key buying groups that help a restaurant Marketing and Sales Donald-> The Happy Meal Market Segmentation Essential Question Does Marketing and Sales help a Company?
Transcript: Making Marketing strategies for Chinese Businessman SUN, Ruixi 42810311 LIU,Xiangning 42814597 GAI, Tianhong 42810049 NIU, Xiaoyao 42818 317 ZHOU, Mengting 42557782 LIU, Ying 42947543 XIAO, Qian 42727688 Background China potential Current China business market Increasing outbound trips (+20%) Quarter of the proportion (+4.5%) Brisbane potential Australian Cities Food, Wine and Lifestyle Second destination ( )
Transcript: Karl Kauffmann: Director of Sales and Catering at the Hilton of Ocala With today's move toward a more internet based society, do you feel that more traditionally focused marketing strategies such as phone, print, and direct mail will ever become outdated or irrelevant? M/S in Cemistry from UF Radio; morning announcer and program director WGVL, WYKS-FM General Manger: WYKS-FM Gainesville Director of Sales: Holiday Inn Gainesville Director of Development / Director of Sales: Hilton University of Florida General Manger: Hilton University of Florida General Manager Holiday Inn Gainesville General Manager Holiday Inn & Suites Ocala Director Sales / Catering / Marketing: Hilton Ocala Marketing Questions! Do you advertise your specific hotel in addition to the national advertising of the Hilton franchise? If so, how? More Interview Fun... A day in the life How do most guests hear about your hotel? "The Catering side of this business demands flexibility, imagination, and much more thinking out of the box than dealing with corporate meetings and the transient guest. My strength is my past history of owning several restaurants, taking the time to know the culinary side, studying trends, and taking the time to listen to the customer…they all ready think they know what they want. If we can make that desire even more special and exceed their wildest expectations, then we have done our job well." The Hilton Ocala is truly a resort feel oasis located on six beautiful tree lined acres, complete with its own grass paddock. “Buddy”, the Hilton's resident Clydesdale, is always eager to say hello as you take a stroll or jog around our expansive back yard. The Hilton Ocala hotel offers a delicious dining experience in Arthur's Bistro. From our all you can eat Hilton Breakfast Buffet to our casual lunch menu, to our creative dinner selections featuring Southern Fusion concepts by our own Chef Randal, experience is what makes us unique. Relax in outdoor heated pool, and whirlpool, open year round. Karl Kauffmann Group Members Hilton of Ocala What strategies do you use to advertise your hotel in the off season? Pros and Cons of Sales and Marketing The 196 elegantly appointed guest rooms and suites There is an executive level and a presidential level Every friday they have a " Party on the Patio" for guests and even locals like to attend All the amenities of an upscale hotel in a small town Owns a marketing media production company http://www.kcommedia.com/ produces several national cartoons/animations Audio production for the UF Gators PA announcer for the Gator games Chairman of the Marketing Committee of Marion County Kinsey Hamer Krystal Pepeta Katherine Benson A Final Quote A little bit about the Catering side.... In Terms of demographics, what is your target market? FONTS Sales and Marketing Hilton of Ocala PROS: you meet lots of great people, you can build a nice career in one market and become very stable as long as you produce, and the pay off is exactly that…fairly good income as you deliver what you were hired to do. If you work at a full-service property the food is great. Discounted hotel stays worldwide – if you actually take the time off to use them. CONS: long hours, instability in the upper management roles which can cause a trickle-down effect for mid-level managers. "...it’s the people that greet you, provide the service, and attention to every detail that makes the difference. I found my non-pretentious, honest, and sincere approach to everyday life translated to a good hospitality career. People like doing business with people they like, and employees work hard and strive for success with a boss who truly cares."
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Since idea has very good social impact we expect good word of mouth; hence quick features in Newspaper and TV. Pricing would be very minimal for the subscription. Since the only cost involved is of website maintenance and marketing we expect to reach break even point in the span of 6 months. Maximize use of employee parking and associated cost. Encourage sociability between employees. Enhanced employee performances resulting from reduced driving stress. A step towards being called a "Green Organization." Conserve natural resources petrol and diesel; which are very scarce as well. Reduction in traffic congestion. Reduced vehicle emission. Reducing carbon footprints (Greener Environment) Key Message Reduce travel costs: Save money on fuel, maintenance and toll. Reduce commute time: Spend more time with family/ friends. Make new friends, can't get better than this, isn't it??? Reduce stress, be more happy and productive. Increased security specially in night time. Problem Pricing Reaching to the customers Benefits for companies Vanpool will be charged according to market rates. Dedicated consulting solutions for the companies will be charged depending on the solution which we are providing. One on one interaction Radio Social Media Marketing Print/ TV Coverage Thank You! Benefits for Community Pricing Marketing Future Lift Kara de! Sales Channels Subscription through website and mobile app. On site subscriptions in the one on one events. On site subscriptions in different start up events. An online portal which will connect commuters sharing offices and home in same locality Providing mobile application through which they can share their location in real time. Facebook Twitter Campaigns Direct E-mails Online PR In this phase we will be going out vigorously for marketing. Will be using all sorts of channels such as TV ads/ Internet/ Mobile/ Outdoor advertising/ Events etc. Radio show to be broadcast between 9 to 10 AM weekly. Discussions regarding environmental issues. 3 winners to be announced per episode. In the next episode taking them into a car pool (lift) and broadcasting their experiences. Solution Target customers would be the professionals and students living in the metropolitan cities. Its high time that we should become environmental stewards. Car pooling is a great way to reduce your carbon foot prints, stress and travel expanses. And you can always make good friends with Car Yaar! So what are you waiting for Let's pool in...! Presenting idea in various companies/ Colleges; telling employees/ students about the benefits such as: CAR YAAR! White Collars Green Collars Students Car pooling is sharing your car with others or vice versa if you share the same route. Let's pool in..! Target Customers Expending it to the other cities. Vanpool services. Consulting and White label solutions for the companies. Cab pooling solutions for local cab owners. C r Yaar! Plans
Transcript: Marketing is the plan on how an organisation is going to sell it's product or service. Sales is the end result of the execution of that plan. Marketing determines who we are going to sell too by use of segmenting, targeting and positioning. New opportunities: May create new advantages for each other. Example: Marketing will design a Facebook page or Twitter account that will lead to greater sales. Harmonise: When Sales and Marketing can work together, this will lead to lower costs, improved customer relations and shorter sales cycles. Balance Interests: Not a question of eliminating them but intergrating both. Sales focus on customers and short term goals while marketing advocates products and long term goals. If they work seperatly in each of there fields, market performance may improve. Internal: Most conflicts will arise internally between marketers and sales people. Example: Competing for resources and funds or how to accomplish a marketing plan. Different goals: May have different ideas on how to attract customers. For instance: Marketers will want an item sold at retail price however a sales person will offer promotions and discounts. Potential Biase: As sales productivity is easier to measure and has more of an effect in the short term than marketing, managers can be more drawn to the side of sales. Too similar: The perfect internal structure of either Sales and Marketing may make one of the 2 redundant. Example: A good marketing plan will see customers drawn to an organisation (A Pull Model), making salespeople searching for clients irrelevant. The amount spent on marketing a product should be reflected in the level of sales. Example: Spending 10,000 euro of marketing and selling 10,000 units of that product (at $5 each). 10,000*5=50,000 profit from sales. Therefore the ratio of profit on sales to money spent on marketing is 5:1. Ideas and Knowledge: Sellers are more people orinantated whereas while marketing leans more toward the products. Measuring the ratio Different Points Different Points Common Points Different Points Common Points Common Points
Transcript: The Team Pre September 2011 Lack of Morale Bad feeling about the visit of Heather Maitland Lack of roles and responsibilities Other departments viewed as a burden Lack of bodies within the team Strong loyalty to the previous Head of Marketing and Sales Post September 2011 New job roles and responsibilities for the team Introduction of Marketing Interns Weekly Marketing and Sales meeting Introduction of ‘account management’ style marketing to break down ‘burden’ of other departments Monthly Box Office Meetings Christmas meal for the Sales and Marketing Team – bonding! Strategic Marketing Digital Marketing Still to come Groups sales plan Social Media Plan What next Website • Started the ball rolling – • Move away from stuffy and rigid • Change to print • Education and Community brochure • Student Damage , Groups and the Kids Club Press and PR plan The Process The Marketing Master Weekly Marketing Meetings Ryan Bromley Digital Marketing Officer Marketing Strategy Branding guidelines Data and the Database Jenny Altham & Clare Harris Marketing Interns Things done Marketing and Sales Update Georgina Elsmere Press and Marketing Officer Curtis Fulcher Marketing and Sales Manager Follow up from Heather Maitland's report New website New e-shot template Increase of 3,500 people on the e-database Weekly eshots Staff twitter accounts Customer focused to build loyalty John Banks Box Office Manager Cleansing the database Work on the mailable people Profile our customers More upselling Brand and Brand identity Increasing the amount of emails Making sure publicity methods are caputured Reservations First time bookers follow up Group bookings Sales updates - building morale Upselling of Cafe bar Still to come Benchmarking Marketing and Sales Strategy Database cleanse Frank Whittaker Publicity & Distribution Officer
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