Transcript: 1 4 PRODUCT LAUNCH R3D3 The first smart trashcan that transform waste into resources 3 6 5 An increase productivity 2 Nowadays ...
Transcript: About Fizzle. Red catches attention Blue labeling contrasts with the red Similar looking to Coca-Cola Price $2.99 Psycological Prestige Promotion Place Convenience stores Check out lines Exclusion of vending machines Push marketing ineffective for pull marketing demand for the product better recognized well known to stores People Type Teenagers & adolescents Female 14 to 18 Single & Not Married Proffessions that focus on physical features Personality Positive outlook in natural products Class Middle-Higher Class Competitors Add a little fizzle to your life. Why? Catchy Decribes the drink Slang Fizz Coca-Cola Pepsi Sprite Mountain Dew Low calorie count 100% natural & organic Herbal treatment for acne Beauty industry Health industry Food industry Television Anytime after 4:00 Prime time for teenagers Magazines Health & Beauty Wide range of female audience Giveaways Beauty products Disposable Income Higher pricing Want vs Need Fits audience class FIZZLE
Transcript: Example of a Jeopardy Template By: Laken Feeser and Rachel Chapman When creating without a template... http://www.edtechnetwork.com/powerpoint.html https://www.thebalance.com/free-family-feud-powerpoint-templates-1358184 Example of a Deal or No Deal Template PowerPoint Game Templates There are free templates for games such as jeopardy, wheel of fortune, and cash cab that can be downloaded online. However, some templates may cost more money depending on the complexity of the game. Classroom Games that Make Test Review and Memorization Fun! (n.d.). Retrieved February 17, 2017, from http://people.uncw.edu/ertzbergerj/msgames.htm Fisher, S. (n.d.). Customize a PowerPoint Game for Your Class with These Free Templates. Retrieved February 17, 2017, from https://www.thebalance.com/free-powerpoint-games-for-teachers-1358169 1. Users will begin with a lot of slides all with the same basic graphic design. 2. The, decide and create a series of questions that are to be asked during the game. 3. By hyper linking certain answers to different slides, the game jumps from slide to slide while playing the game. 4. This kind of setup is normally seen as a simple quiz show game. Example of a Wheel of Fortune Template https://www.teacherspayteachers.com/Product/Wheel-of-Riches-PowerPoint-Template-Plays-Just-Like-Wheel-of-Fortune-383606 Games can be made in order to make a fun and easy way to learn. Popular game templates include: Family Feud Millionaire Jeopardy and other quiz shows. http://www.free-power-point-templates.com/deal-powerpoint-template/ Quick video on template "Millionaire" PowerPoint Games Some games are easier to make compared to others If users are unsure whether or not downloading certain templates is safe, you can actually make your own game by just simply using PowerPoint. add logo here References Example of a Family Feud Template PowerPoint Games are a great way to introduce new concepts and ideas You can create a fun, competitive atmosphere with the use of different templates You can change and rearrange information to correlate with the topic or idea being discussed. Great with students, workers, family, etc. For example: With games like Jeopardy and Family Feud, players can pick practically any answers. The person who is running the game will have to have all of the answers in order to determine if players are correct or not. However, with a game like Who Wants to be a Millionaire, the players only have a choice between answers, A, B, C, or D. Therefore, when the player decides their answer, the person running the game clicks it, and the game will tell them whether they are right or wrong.
Transcript: Presenters: Rabia Khalid Subzwari (22094) Kiran Shahani (22646) QuratUl Ain (18674) Pricing Approaches Value Based Pricing: We are focusing on buyer based approach (value based pricing) as we are setting prices by keeping in mind the buyers’ perceived value rather than on our cost. pricing strategies pricing strategies Transportation: Price adjustments strategies Promotional pricing: To increase our sales in future we will we focusing on our promotional strategy in which we will be selling our product below the initial price on temporary basis. sales Promotional strategy Supply chain: Like all of the manufacturing firms our supply chain also consists of two types of partners, that is upstream and downstream partners. Fixed Cost Amount in Rupees building depreciation expense 500,000 promotion and adv 2,500,000 executive salaries 8,400,000 machinery dep expense 101,500 Transportation 144,000 Utilities 2,400,000 total fixed cost 14,045,500 Variable cost Labours 1,200,000 Raw materials 5,000,000 Components 8,000,000 total variable cost 14,200,000 Selling Price PKR 20,000 Break-even analysis 1,413 Promotional strategy Personal selling: Promotional strategy New Product Pricing Strategies Market penetration pricing: We are focusing on penetration pricing strategy by setting low price in order to attract a large number of buyers and large market share. Product mix pricing strategy Captive product pricing: The printer will be our main product including its ink cartridge. We serve our ink cartridge as a captive product as it is essential part of the printer. Product launch Fabric Printer Our Sale representative sale personally and they have a product and also having knowledge about product. We use some technique to sale of product. Person to Person Online SALES Downstream partners: We will be using multichannel distribution channel and have two types of downstream partners. B-TO-B B-TO-C Promotional objectives: To capture the market through ads, bill boards, outlets using every tool to promote the product and overcome the market through promotional activities. Create differentiations in our brand. Promotional mix: Advertising: Social media TV commercials Magazines billboards Distribution channel We are going to use Target Costing that is we have priced our product according to its positioning. We have tailored our cost low since our targeted customer’s value lies in an economical product. The price of our product will be PKR 20,000. Product at this price would be suitable for the upper-middle class of Pakistan with no trouble. Upstream: These are the supplies that will help us manufacture good quality product. Raw materials: Thermoplastics, eutectic metals, edible materials, Rubber, etc Components: selective laser melting, digital light processing etc. parts: Wire, granular etc. Media timing: We use pulsing advertising pattern: Due to lower cost and it build high awareness. Shelf Sale person Customer care Motivating retailers Distribution channel Pricing strategies The mode of transportation we will use is “Trucks”. This is used because of the advantages it gives. Opportunity to deliver cargo directly from sender to recipient. It is fast, convenient, and also it reduces costs of loading, unloading and storage of cargo.
Transcript: New customer for Nuby effective December 2015 Who has the NLF? What data is on the NLF? Has this been checked? Have the EAN Codes been checked? Have prices been checked? Has the customer been set up on all relevant systems, including Sage for invoicing purposes? Has the pallet configuration been checked? what are the contractual Terms and Conditions to supply the new customer? should Supply Planning be aware of any specific terms e.g. possible fines for late or incomplete delivery? If so, how is this to be handled? Is commitment to buy based on volume? If so, what has been agreed? Get input from team of any other relevant areas to investigate, check and action. Objective.. to launch 22 lines into a new retailer - Poundworld - distribution aimed for 300 stores effective December 7, 2015 Where does launch fit with other Nuby business? Is there an annual/annualised promotions plan in place, updated and circulated? Is a range plan for all customers and products in place, updated and circulated? What other priority promotions are taking place around the time of the launch? What can I learn about seasonality of product from this team? e.g. launch is prior to Christmas so is an uplift expected on top of expected category demand? Time frame...... Supply Chain...... Launch 7 December 2015 Firm and confirmed order to be received by 3 August 2015 to allow for 20 weeks lead time How is the lead time broken down? Does is cover additional customer requirement for new product /ranging? What is the order to delivery lead time launch? ongoing demand? What is the MOQ for launch? ongoing demand? has the pallet configuration been checked and communicated if not already on NLF? What is the freight agreement? Have EAN codes been communicated accurately? Are there any new products to Nuby UK to be supplied to this customer? if so all material master set up needs to be verified. How will the customer place orders? What is the cut off time for orders? Have prices been agreed and input? What are the current/new safety stock settings on each product? Are they optimum for the new business: allow for flexibility? "Everything's £1..... (in store...) Discount retailer pro-brand Have an online presence with Poundworld Plus which is multi-price Have a multi-price high street offer through Bargain Buys Head office in Normanton, North Yorkshire 1 DC, also in Normanton Work with the customer..... What epos data is available? Who gets this? How often? What is the rate of sale? Is this reflected accurately in the current forecast? What can we learn to take forward with other new launches? Marketing and Merchandising Understand the Customer.......... Product Launch: into Post Launch........ Assumed........ Master Data set up and checks........ Commercial agreements......... What lead time are we working to for the launch product (order to DC)? Is this lead time the same for ongoing demand? How will orders be placed? Do orders require acknowledgement? Have NLF's been submitted? What is the agreed MOQ for launch product? Is this the same for ongoing demand? Are there any supply issues from competitors in the category (Disney, Little Stars) that we should plan around? What is happening in that category in the stores that we need to factor in for demand purposes?
Transcript: Post-Launch 1 – Situation analysis. Two-pronged analysis : External environment, elements outside the company. Internal analysis, capabilities and sustainability of the company. 2 – Marketing Strategy Segmentation Targeting Product Positioning within the target market Value Proposition for the target market Examples of rules managers take into account in launch timing Product launching DOs & DON’Ts Chosing launch timing Introduction 3 – Marketing Mix Decisions Product Price Place Promotion Once the marketing process done, this is time to focus one the Pre-Launching stage. 8 points necessary to the pre-launching : Create awareness Build a strong buzz Create anticipation Build email and social Opt-in lists Validate launching strategy Optimize launching strategy Sales copy optimization from feedback Marketing message optimization from feedback International Product Launching System Should a company wait until the product is finished to launch it ? Before launching a product, a marketing management process has to be done. There are 3 steps in this process. DO – Launch a child-friendly product around the holidays DO – Launch a product just before an industry trade show DON’T – Launch a product in July or August in Europe Is there a demand for your product ? Is the product convenient to use ? Do you have a competitive advantage over your competitors ? Is the product ready to be shipped ? Pre-Launch Launch International product launching system requires work and research during and after the launch. There are three phases :
Transcript: Too who? On the 15th of November 2013 we will have a promotional party in order to gather as many people as possible to educate them on the new product that we want to launch. The month leading up to the launch date, so from the 1st of November until the 30th will be when we start to put all the infomaton in the magazines and newspapers to make sure people get enough notice about the product. Launch Date In order to make our clients happy and satisfied, we will need to give a few discounts and promotional give aways. This will ensure a successful beginning for our product. By giving these promotional giveaway's to clients, we are satisfying them to make sure they stay with the company for future products and services. We are going to campaigning to launch the new 'Dream Wedding Package' for the business Vektor. This will include a package deal for the bits and bobs that a wedding will need to fulfill someones dream wedding, We will be promoting this product/service on Social Networking sites as these are the most popular and used sites on the web. We will also need to this offer on general websites in our case it would be on other wedding websites. Future clients who are looking at weddings are more likely to see this offer on a wedding website rather than on an ordinary website. We are also planning to Email/Text/Contact our current clients to tell them about this new product that we are willing to launch. This will also be put onto our own website to show new customers about out new product/service we are going to launch on the 30th of November 2013. Dream Wedding Package PRODUCT LAUNCH! Topic 5 Time Scales we are planning to launch this product/service on the 30th of November 2013, this is ideal as it is in the time of Christmas weddings as they seem to be very popular. Also for Spring and Summer weddings we have a longer time to promote this product. Promotional Giveaways.
Transcript: A Brand Ambassador is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The orchestrated introduction of a new product to the market; the events surrounding making the product available for purchase for the first time. Steps in product launch 1. The Idea 2. Research 3. Development 4. Testing 5.Analysis 6. Introduction SWOT ANALYSIS FUZZY FRONT END PRODUCT – Cuppa Java - Cuppa Java is basically a coffee maker that uses hand print recognition to make the right cup of coffee for the right person. Sett it to your preference of weak, medium or strong coffee or even an espresso to a ristretto. Each time be assured of your favorite blend as Cuppa Java will remember your preference accurately. A simple hand scan is all it needs. PRICE – Pricing strategy is penetration and psychological pricing and the cost of the product would be AED 150. High initial cost, low cost per cuppa java. Long lasting product. Each Cuppa Java becomes cheaper over time relative to initial cost or cost per cup at Starbucks or any other café’ outlets. ABOUT THE COMPANY Launched in 1994, Digital World has expanded its business in Consumer Electronics and Home Appliances across GCC, Middle East, Africa, CIS and South Asian countries. We offer thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. VISION We at Digital World believe in providing better quality of life to the customers by delivering range of products those are Reliable, Convenient to use, Practical and Affordable. The innovation process may be divided into three areas: the fuzzy front end (FFE), the new product development (NPD) process, and commercialization. The first part—the FFE—is generally regarded as one of the greatest opportunities for improvement of the overall innovation process. Cuppa Java is a yet another new innovation made by Digital World. Cuppa Java is basically a coffee maker that uses hand print recognition to make the right cup of coffee for the right person. Set it to your preference of weak, medium or strong coffee or even an espresso to a ristretto. Each time be assured of your favorite blend as Cuppa Java will remember your preference accurately. A simple hand scan is all it needs. The brand ambassador for Cuppa Java is Arjun Kapoor and Alia Bhatt. PRODUCT LAUNCH TARGET MARKET FOR CUPPA JAVA The target market for Cuppa Java includes mainly Caffeine addicts. Our homogeneous product market is for convenient on the go, individual cups of coffee. Multiple target market approach, which include college students or working women staying in hostels and residence halls. And daily working employees, it helps them save money on starbucks, costa coffee and various other cafes. And thus it helps in spending more time in the office and promotes productivity instead of break time. In short our target market includes everyone who is on a constant move. PROMOTION – Promotional strategies such as mass media advertising, online marketing, celebrity branding is used. PLACE – It will be found in all Digital World shops located in almost all shopping malls. Cuppa Java has a clear vision, which is to have a direct and personal relationship with its consumers and thus have direct supply chain from the producers to the consumers. CUPPA JAVA MARKETING MIX BRAND AMBASSADOR
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