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Transcript: Non-traditional: - Advertize by using social media like Twitter - To get my shampoo out to other people I would post pictures of it and my celebrity using the shampoo. Walmart This product is used to wash your hair. It is used on a daily basis. Target Market Head & Shoulders She will sponsor a charity event. My shampoo brand is better than my competitiors because the bottle itself stands out from the rest. Also the name of the brand will make the customer think positive when they think of having nothing to worry about. What is the retail price of my competitors? Benefit: - To promote the event, she will be in a commercial using the shampoo. - Also some of the profits will go towards the charity. Two retail stores where my shampoo can also be sold at is Kohl's and J.C. Penny's Co. I chose Kohl's because it is known for having lower prices but still have good quality products. My shampoo would fit in with the goods sold her because its not expensive, but will still give you the satisfaction as if it was a luxury shampoo. J.C. Penny Co. is a store that is similar to Kohl's. They sell good products for less money. "Care-Free" shampoo will once again fit in because its low price and it's quality. - Also it is an in-expensive price so customers would be happy. Promotion Decisions (continued) - My shampoo is less expensive than Garnier Fructis, but more expensive than Head & Shoulders. - It is not very competitively priced compared to my competitors. - The retail price of my shampoo is $6 Product Decisions (continued) Demographic: Where do customers buy their shampoo? How does your price compare to the competitors? Price Decisions What are 2 ways that you will communicate with the target market? Price Decisions (continued) My brand name is Care-Free. I chose this name because I want customers thinking that they are going to have healthy hair that will leave them Care-Free. This creates AIDA to my target market from: - The bright pink bottle draws attention - From the brand name people would be interested in seeing if it actually leaves them "Care-Free". - People would want a shampoo that would give them good results with their hair. - Based on the name of my brand and the celebrity people would want hair like her, so they would take action and buy the shampoo. Behavioristic: Target people that care about the health of their hair The most important thing you have to focus on while making the place decision is the price of your product. If it is a high priced, luxury good it should be sold in high end stores. For example Nordstrom or Ulta. If it is an in-expensive good then it should be sold in stores that don't have high priced luxury goods. For example Walmat or Costco. Reasons to buy my shampoo: - not expensive - a good amount of shampoo - will last for a long time What is the retail price? Traditional: - Advertizing through a magazine - I would have my shampoo advertized in People magazine. Place Decisions My shampoo should be sold at Target. It should be sold there because my shampoo won't be expensive like a luxury shampoo. So, Target is the right place for it. How is the competition? Geographic: Target Market is middle to lower class. Age range is 20-35 years old This targets females also fans of the show "Nashville" and my celebrity that plays on that show. - The flat even price would be easier for customers so they don't have to use change. Promotion Decisions this shampoo aims towards people that care about their style and their clothes. Garnier Fructis By: Ashley Dyer Period 5 - Garnier Fructis: $7.39 Care-Free Graphic Logo: Costco Product Decisions Target Market (continued) - Head & Shoulders: $4.99 Place Decisions (continued) What is the most important reason for this place decision? Why did I choose this price? Psychographic: My celebrity that will endorse my shampoo is Hayden Panattiere. Doesn't matter where you live Both urban and rural areas throughout the United States. Hayden Panattiere


Transcript: NET PROFITS to make the children have fun while learning LET'S TALK ABOUT I make at least X10 on each of our investments. A summer school MOTHER-TONGUE TEACHERS Business @ GOBETTI-VOLTA PLAN NAME and address: Batnae municipium in Anthemusia conditum Macedonum manu priscorum ab Euphrate flumine brevi spatio disparatur, refertum mercatoribus opulentis, ubi annua sollemnitate prope An investor will have to check your competitive environment before investing. Do not hide it from competitors. SWOT WHO WE NAME: HAPPY KIDS Strapline: Happy Kids learn English in the summer Elevator Pitch: An innovative summer school for young children using the facilities of Gobetti-Volta, especially the new pool. Send letters,emails, texts to parents I MARKET I HAPPY Strengths: Need for an English summer school in the area Weaknesses: Recruiting expert mother-tongue teachers with innovative, dynamic, energetic teaching skills Opportunities: Possibility of using existing facilities Threats: Some outdoor activities could not be safe for young children ELIZABETH PAULS COMPETITION FINANCIAL Fees I SUMMARY I to set up a summer school of English for young children to use the facilities of Gobetti-Volta A summer school of English for young children ANALYSIS U.S.P summary ARE " I IRENE SIMPS PRODUCT MANAGER to adopt the "splash and speak" approach Batnae municipium in Anthemusia conditum Macedonum manu priscorum ab Euphrate flumine brevi spatio disparatur, refertum mercatoribus opulentis, ubi annua sollemnitate prope I for young children Arrange free open week at Gobetti-Volta, with prizes aims MARKETING HAPPY EVERY WEEK DAY I radio advertisements, local TV commercials 15% outdoor activities in English ELEVATOR Sponsors of children's items DEVELOPER STRATEGY Business I Competitor analysis: Humpty Dumpty school (Fiesole) Jack and Jill Summer school (Settignano) The Witch and the Wizard (Sorgane) happy kids I Enter here the history of your fundraising, what you plan to lift today, and under what conditions. I I KIDS 15% I EXPLAIN YOUR STRATEGY KIDS Batnae municipium in Anthemusia conditum Macedonum manu priscorum ab Euphrate flumine brevi spatio disparatur, refertum mercatoribus opulentis, ubi annua sollemnitate prope WELCOME OUR BUSINESS 70% Happy Kids @ Gobetti-Volta, Bagno a Ripoli during the summer Business RESEARCH MARKETING MANAGER NEEDS PITCH Leo SMITH Personal Savings H APPY KIDS LEARN ENGLISH YOUR FINANCIAL have fun and learn English I Great demand for English Residential area with lots of young children Few opportunities for parents to find interesting activities for children in summer Possibility of using Gobetti-Volta grounds and pool A minimum of 25 children paying fees for the various clubs, including : traditional tuition, fun&games, speak&splash, lunch & laughter. Other special treats in the pool: snakes &ladders , hide 'n seek, treasure hunt " TEMPLATE BY CONTENT BY JEREMIE BERREBI

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Transcript: what is mobile apps ? By using a browser, the completed website can be displayed according to its design. Definition Some of the most widely used cell phone apps are text messaging, Internet browsing and connecting to social networks. Website is an interesting multimedia form of communication. Designing a website is called web authoring. Where do you use multimedia ? Graphics Welcome high-quality interactive presentations, product demonstrations, and web page design An app store is typically a Web site that provide access to specific cell phone apps that can be downloaded either for a nominal fee or free stores are Apple’s App Store and Android Market. Although most of the best known app store specialize in applications for a particular line of cell phones, other less-well-known store provide apps for a wide variety of cell phones. Advanced users often use WYSIWYG editor to create complex commercial websites or Microsoft Word for a basic website or etc. website design Web authoring programs Multimedia Programs specialized with web design have more function and capabilities of web authoring than most basic application software. used for entertainment business App's Store Software Suites A software suite is a collection of separate application program handled together and made available as a group. Four types of software suites : Adobe Group : Specialized Application Web editor enable user to design the website using various multimedia elements home Hyper Text Markup Languange (HTML) IOS & ANDROID Android App's Store Web editor creates the HTML code for the designed website Text Commonly the overall design is represented in a graphical site map. Website contains several multimedia elements such as : Animations Flash Movies Graphics Application / apps reorganise add effect create a flow give video particular angle Alted style,pace,mood of video Many apps are written for a particular type of cell phone and will not run on other types. For example, a cell phone app designed for Apple’s iPhone may not work on Google’s Android. interactive multimedia is used for in-class presentations and demonstrations, distance education and online testing Apple App's Store add-on features to a cell phone that allow user to perform a variety of tasks not typically associated with cell phone use education they use : desktop publishing Programs image editor illustration programs image galleries graphics are widely used by profesionals in the graphic arts profession Office Suites Cloud Suites specialized suites utility suites Video music voice graphics Office Suites Cloud Suites specialized suites utility suites Audio & Video create & edit remix format editing (mp3,wav, etc) audio Editing Software Making it work for you video editing software edit and produce create and upload to youtube enhance more experience Popular Programs : Garageband , sony acid Popular programs : apple Imovie , window movie maker Making it work for you

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