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Porter's Five Force

Transcript: SWOT Weaknesses: -Weak Brand Recognition/Weak Marketing Strategy (Poor marketing Dept.) -Inventory Management Issues (Comes from high volume of large customers and high costs) -Not enough specialized employees. -Employees that cannot adapt to changes. -Supply Chain Management (Long delivery time from China to North America) -No intellectual property outcome on technology used in China (Ex. Patents) -Sales come seasonally (Very slow from November-January) Customer Loyalty ( High quality and good customer services build up customer loyalty. T he company provide a positive customer service and understand the specific needs of customers. The strict and responsible quality control provides top-quality products to every clients.) Innovative Products ( R&D department focuses on product design and develops two key technologies of lifestyle shoes ---- SmartCel and SoleTek. These two innovations will be a competitive advantage to Holey Soles, compared to Crocs’s products. The innovations can make H.S. products unique and different form Crocs’s by their various functions.) Good Financial Performance ( According to H.S. financial performance 2004-2007 and consolidated balance sheet in 2007, revenue has been growing a rate of 300 % in the last three years, from $52,000 in 2004 to 11.5 million in 2007. Long-term debt to equity ratio is 15% in 2007 ) International Market Expansion ( H.S. successfully has expanded international market. By 2007, the products were sold in 35 countries, including North America, Australia, New Zealand, Europe, Japan and South Africa) Pricing Advantages ( H.S. lifestyle products are high quality and moderate to high fashion but it prices at the upper-moderate level, at 10 to 15 per cent lower than Crocs) Alternatives Bargaining Power of the Suppliers - Low Threat of backward integration eg: Crocs Lack of differentiation among the suppliers product eg. Foam Lack of ability to bargain higher prices for inputs to industry Fluctuation of demand Quality issue Poor brand recognition Lack of high-quality employees Resource-Based View Holey Soles is a developer, manufacture and distributor of injected-molded footwear. Growth rate was 300% prior to July 2007 Product Features: Longevity, comfort and safety Intensity of Rivalry among Competitors - Moderately High Chart 2 Sustainable Competitive Advantages Opportunities: -Expand product lines (Especially during the seasons when the business is facing a slow time) -Achieve differentiation which can help meet customer loyalty and SCA. -Expand internationally which can help meet goals (Ex. 40 million) Not many companies to select from Quality offered by only two players - Crocs & Holey Soles Current State & History Competing for prices and quality Competitors are of relatively equal strength Within the competitors, there is low differentiation Only two main players in the industry Holey Soles' Performance Four criteria---- VRIO Analysis Valuable: Is HoleySoles’ resource valuable? Rare: Is HoleySoles’ resource rare? Imitated: Is HoleySoles’ resource easily imitated? Organization: Can Holy Soles foster the efficiency of resource usage? Porter's Five Force Recommendation Key Issues Strengths: -Canadian imaged company -Have rapid growth by 300% in each of the last two years. -Good customer service which brings part of customer loyalty apart from their products. -Good price for a high quality product (Cheaper than Crocs) -Smartcell and Soletek (Uniquie technology integration); Offered purported medical benefits and comfort. -Has family-like relationships with their manufacturers (Ex. China) -Focus on innovative lifestyle -Experienced senior management -Intellectual property on product -Organizational Culture (Vision, customer service, teamwork, etc.) SWOT Long-Term Goals: To make growth a priority and become a world leader using injected foam molding as a basis for generation, of lifestyle products which are comfortable, functional, stylish and affordable. Short-Term Goals: To reach $40 million dollars in revenue by 2009. Bargaining Power of the Buyers - Low Vision & Goals Threats: -Crocs (Holey soles can experience aggressive behaviour from them, competition) -Industry prices of shoes can fall (Because of their weak marketing and branding recognition, other similar products can be made easily for a much cheaper price which can attract consumers) -Lawsuit from Crocs -No patents in china's technology can lead to others using the same technology. Substitute High set up costs; expensive specialized equipment Lack of access to distribution channels Requirement f high production capacity

The Five Force Model

Transcript: Potential Entrants Trends Affecting Bargaining Power of the Suppliers Definition: A restaurant is a sit down place to eat that includes service in which a person would leave a tip for at the end of their meal. Categorized by restaurant’s menu style, pricing, preparation methods, and overall atmosphere. Casual restaurants Semi–formal restaurants Fine dining restaurants. Are the suppliers major suppliers? Five Force Model Substitute Products Suppliers “Are the suppliers large?” Yes, there are a great many suppliers in a variety of classes Types of suppliers: Restaurant industry Food products, condiments, crockery, silverware These suppliers have low bargaining power Locality or general business-based Premises, labor, insurance, utilities These suppliers have moderate bargaining power Conclusion Bargaining power of suppliers is low -YES Restaurant (Focal Industry) Are there many suppliers? Are the suppliers large? Are the suppliers major suppliers? Is the focal industry a significant customer of the supplier? Do the suppliers pose a credible threat to integrate forward into the buyers’ industry? Are there high switching costs for the buyers? Rivalry Among Existing Firms Industry Competitors -NO Suppliers have an overall low bargaining power in the restaurant industry Therefore, the supplier does not have the power to increase prices. This decreases buyer's costs and increases buyer's profits. Yes, because most of suppliers gain most of their profits from the restaurant industry Conclusion: The bargaining power of the supplier is low Buyers Switching cost of buyers is moderate. Conclusion: This has no effect on the bargaining power of the suppliers, which in turn does not affect the restaurant industry's power. Do suppliers pose a credible threat to integrate forward into the buyers’ industry? Yes, the majority of suppliers are large Types of suppliers: Restaurant industry and locality or general business-based Characterized by being large providers with product diversification and economies of scale Conclusion: Bargaining power of suppliers is high Summary of Trends Affecting Supplier Power Threat of new entrants Is the focal industry a significant customer for suppliers? Restaurant Industry 2010 Stats Overall Conclusion “Are there many suppliers?” No, suppliers often do not have the desire or resources to integrate forward. Conclusion: The bargaining power of the suppliers is low. Threat of substitute goods and services -MODERATE Focal Industry: Restaurant Industry -YES Operating Margin: Casual Restaurant- 3% Semi-formal Restaurant-3.5% Fine dining Restaurant-1.8% Average Operating Margin: 2.77% Overall Restaurant Sales: $184 Billion Moderate, depending on restaurant Conclusion: This has no effect on the bargaining power of suppliers, which in turn does not effect the restaurant industry’s power. Are there high switching costs for the buyers? Bargaining power of buyers Bargaining power of suppliers -YES

Porter's five force model:

Transcript: - Buyers have big power over PANDORA, there are more than one company that sells almost exactly the same product as they do, so they can choose what they want to buy and where they want to buy – so they have power on prices. - They have no switching costs when changing the company. - BUT! PANDORA is a well known brand, which is associated with the charm bracelets – so let’s say that they are established in the market. - We believe there to be a high threat of substitution: - Other brands that sell almost the same products - People can buy different kind of jewelry - Buyers have other alternatives for jewelry 3.000 DKK PANDORA PANDORA TROLLBEADS Possible scenarios Robin-May Kleinjan Nathalie Hviid Bendtsen Simona Naujokaite 5.470 DKK Possible new entrants 345 DKK - We believe that there is a low potential threat for new entrants into the market. - Also they will have to compete with Pandora, which is already an established brand name and it already has a loyal customer base. - Since it is a brand it is the name and the reputation of the products and the idea of it that the customers have and therefore it may be prestigious to have a real Pandora bracelet or jewelery, rather than a piece of jewelery from a new entrant to the market. 380 DKK We decided to do the Porter’s five forces analysis on Pandora. This is a Danish jewelery company who creates and sells ‘affordable luxury, contemporary design’ of handmade jewelery all over the world. They hope to become the world’s most well known jewelery brand. Pandora is most famous for their charm bracelet, this is known to be their primary strategic focus. Any differences? Scenario 1: In the first case the suppliers main buyer is Pandora. This could mean that Pandora has a rather high bargaining power (meaning the supplier has low bargaining power). Scenario 2: Here we considered the fact that the supplier of the material was also supplying to other firms and that Pandora is not their main customer. The supplier would have a high bargaining power. Pandora only gets their raw material supplied, these are products like gold, silver, diamond wood and paper But the question is: do the suppliers have bargaining power in this case? Porter's five force model: PANDORA Other brands Suppliers 210 DKK Buyers Substitutes 225 DKK

Five Force Analysis

Transcript: 11/15/2019 Five Forces Analysis 1 New Entrants The new entrant to the cereal market is us, Cartoonios. Barriers - There are 4 large companies that control 86.4% of the market (Kellogg, General Mills, Post, and Quaker Oats - There is an extremely large advertising budget that the main cereal firms have (1.3 million advertisements for cereal on TV per year) - The large brand recognition the big cereals have creates a big barrier for us as a new entrant - low economies of scale Barriers to Entry 2 Substitutes There are many substitutes to cereal: - muffins - eggs - waffles - yogurt - Granola -Other Breakfast Items and Cereals Effect of Substitutes Effects of Substitutes The substitutes take away from the sales we would receive from our cereal if cereal was the only breakfast item available. Due to these substitutes our company must account for the possibility of not gaining as many sales as we possible could. 3 Buyers Results Degree of Influence They have a huge degree of influence on the cereal we produce. If sales were to be poor, then they could cause the branding of the cereal to change or the whole idea upon the cereal to shift. The influence that the buyers have is immense. Target Market - Kids: 4-12 - Teenagers: 13-19 - There is no preference on the type of kid. One simply has to be a fan of the shows on Cartoon Network.e Target Market 4 Competition Kelloggs Cereals -Fruit Loops - Pops - Apple Jacks - Frosted Flakes - Rice Krispies - Pop Tart cereal Quaker Cereals - Cap'n Crunch - Life Post Cereals - Honey Bunches of Oats - Honeycomb - Sour Patch Kids cereal - Waffle Crisp - Cocoa Pebbles - Fruity Pebbles - Chips Ahoy! General Mills Cereals - Kix - Cinnamon Toast Crunch - Cheerios - Wheaties - Trix - Lucky Charms - Fiber one Degree of Competition Degree of Competition There is a high degree of competition within the cereal market. There are 4 big companies with many brands within them. They also already run 86.4 percent of the market right now along with the other small brands of cereal around the world. Competition is very high throughout this market 5 Suppliers - Wheat and Oats supplier: COTN4 LLC in Rogersville, Tennessee - Rice Supplier: Cymora LLC in San Diego, California - Honey Supplier: Atlanta Honey Company in Atlanta, Georgia - Sugar supplier: Aspen Sales Group Bargaining Power Bargaining Power We are new to the markets we will end up paying more for goods initially than the big brand companies are. this means we have no bargaining power to start off. This is due to our non-existent relationships with any of our suppliers. However, as time goes on we will steadily gain more bargaining power andwe may be able to decrease the cost of the supplies

Porter five force

Transcript: Source: Mnordan There is greater concern for the environment. In the United States, the amount of forest land (33 percent of total land surface area) has remained fairly constant during the last several decades(Bill, 2000). About a third of Americans live in neighbourhoods where air pollution is higher than government limits(Suzanne, 2013). After-sales service The first auto to be mass produced in the United States was the 1901(Bellis, 2010) (Toyota Annual Report 2012) Regiocentric approach Maintain it to successful by using hybrid strategy Not so many substitutes (Halbight & Dunn, 2010) 2.Technology Differentiation Ahsan, K.(2013) Trend Analysis of Car Recalls: Evidence from The US Market. International Journal of Managing Value and Supply Chain Vol.4, p.1-15 APCO worldwide. (2010), Market Analysis Report: China’s Automotive Industry, Presented to: Israel Export & International Cooperation Institute .China’s Automotive Sector - Prepared for IEICI, P. 1-28 Bill, S.,(2000), Zero Waste and Climate Change, GRRN [Online], available from: [Accessed from: 4th Mar. 2015] Colum, M., (2014) Ford’s SUVs Propel Its China Gains, The Wall Street Joural[Online], available from: [Accessed from: 10th Mar. 2015] Davies, A. (2013). Toyota Made 3 Big Changes To The Brand New Corolla. [online] Business Insider. Available at: [Accessed 01/03/2015]. Eckermann, Erik (2001). World History of the Automobile. SAE Press. p. 1-14., (2015). Media News. [online] Available at: [Accessed 5th March 2015]. G. (2012). ChinaBizGov: Chinese-branded cars lost market share in 2011. [online] Available at: [Accessed 3th March 2015]. GM,(2014) 2013 General motors china- corporate social responsibility report, GM[Online], available from: [Accessed from: 6th Mar. 2015] GM,(2015) General motors in China- GM China Background, GM[Online], available from: [Accessed from: 9th Mar. 2015] Risk Management e.g.: Shanghai GM and the Pan Asia Technical Automotive Center (PATAC) developed the Chevrolet Sail. (International Trade Adminisration, 2007) Per capita income are rising Car industry in USA Figure 10: The sales of foreign and Chinese brand passenger cars 1.1 Upgrade--design at in accordance to with demand of customers (Toyota Motor Sales, USA, Inc. n.d.) Figure 27.“Is connectivity a key factor in evaluating a car?” Automaker have more than one supplier figure 12: The compare of Ford, Toyota and SAIC 's total research and development spending Capital and labour intensive. (Economy Watch, 2010) Toyota in USA strategy Investing the R&D Centers GM is focused on designing, building and selling the world's best vehicles. In China, GM is encouraging innovation and safety in its products. Why we choose Toyota Buyer power (High) Three key trends in future: Service Energy efficiency Functionality TEMA Source: GM (2014) Marketing Differentiation solve Many choices in market Full hybird electric mid-size hatchback Threat of substitutes (LOW) 24-hours Roadside assistance Functionality Toyota in USA Figure 13: The phenomenons of plagiarize (Toyotacare, n.d.) Source: Holems (2013). Different group of customers want different type of car Leading Energy Conservation in R&D -GM is driving the research and development of new energy technologies through innovation (GM, 2015). Improving the Efficiency of Conventional Internal Combustion Engines Actively Developing a Hybrid System Accelerating the Development of New Energy Vehicles Source:The engineer The brand of the major vehicle manufacturers with the more sales in China (USGBC, 2006) Environmental protection law of the peopele's republic of China. Social 9 manufacturing companies in USA In 2006, Toyota launched the consolidated R&D and manufacturing North American operations Key governance strategy of GM China e.g Prius in 2000 1.2 Toyotacare (After-sales service) 1.Eliminate the waste of time and cost in production; 2.Reduce internal energy Consumption 3.Reduce the defective rate After China jointed the WTO in 2002, the automotive industry began to grow faster than ever (APCO, 2010). Overall production increased by 38.8% and 36.7% in 2002 and 2003 (APCO, 2010). Set up the emission standards (Ministry of Environmental Protection The People's Republic of China,2013) "Defective auto product recall regulations and the car" three guarantees "policy to protect the interests of consumers (Baidu, 2015). Source: MINISTRY OF ENVIRONMENTAL PROTECTION THE PEOPLE’S REPUBLIC OF CHINA (2013) The Board and standing committees have overall responsibility for risk oversight. Forging joint ventures with local producers cater to the legislation of China government E(Economic) Fragmented suppliers of

Nestle- Porter's Five Force Model

Transcript: NESTLE - PORTER'S FIVE FORCE MODEL ALL ABOUT THE COMPANY INTRODUCTION TO COMPANY Nestle is a Swiss multinational food and drink processing conglomerate corporation headquartered in Switzerland. It is one the biggest players in FMCG segment, with a wide range of 2000 brands selling over 150 countries has a existence in milk & nutrition, beverages, prepared dishes & cooking aids & chocolate & confectionery segments. In India manufactures products under brand names, such as Nescafe, Maggi, Milky bar, Milo, Kit Kat, Bar-One, Milkmaid and Nestea. INTRODUCTION TO COMPANY HISTORY 1866 - US brothers Charles and George Page help establish Anglo-Swiss Condensed Milk Company with the brand name of Milkmaid. 1867 - Nestlé’s founder, German-born pharmacist Henri Nestlé, launches his ‘farine lactée’ (‘flour with milk’) in Vevey, Switzerland.Around this time he starts using the now iconic ‘Nest’ logo. 1875 - Henri Nestlé sells his company and factory in Vevey to three local businessmen. 1878 - Nestlé and Anglo-Swiss start selling rival versions of the other’s original products: condensed milk and infant cereal. Both firms expand sales and production abroad. 1882-1902 - In 1882 Anglo Swiss expands into US. In 1902, it got merged with Nestle. 1904 - Nestlé begins selling chocolate for the first time when it takes over export sales for Peter & Kohler. PRODUCT PROFILE MAIN PRODUCTS OF NESTLE Milk products and nutritions Bevarages Prepared dishes and cooking aids Choclates and confectionaries COMPETITORS COMPETITORS OF NESTLE KRAFT FOODS KRAFT FOODS Kraft Foods is a popular food processing company that was formed during the year 2012. It is headquartered in Chicago and is a part of Kraft Heinz Company. The company mainly focuses on grocery products for the markets in North America. The company manufactures multiple products which are seen in many categories like sauces, chocolates, dairy products, desserts, and many more. DANONE DANONE Danone is a French food processing company that is established in the year 1919 and headquartered in Barcelona, Spain. The company produces various categories of products that cater to baby food, coffee, dairy products, breakfast cereals, confectionery, bottled water, pet foods, ice cream, and dietary supplements. UNILEVER UNILEVER Unilever is a British-Dutch company that is formed during the year 1930 and headquartered in the United Kingdom and Netherlands. It is a consumer goods producer company and their products include food and beverage. It is also into the production of cleaning and personal care products. It is the world’s largest consumer foods company. PATANJALI PATANJALI Patanjali Ayurved Limited is an Indian consumer goods company. Patanjali is the fastest growing FMCG company in India. Patanjali Ayurved produces products in the categories of personal care and food. The company manufactures more than 2,500 products including cosmetic products food products. Patanjali has also launched beauty and baby products. Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis. OTHER COMPETITORS OTHER COMPETITORS Pepsico Kellogg's Mondelez Hershey's Heinz General Mills Lindt Amul PORTER'S FIVE FORCE MODEL Porter's Five Forces is a simple but powerful tool for understanding the competitiveness of your business environment, and for identifying your strategy's potential profitability THREAT OF NEW ENTRANTS (LOW) Diverse food industry. Large market share by existing companies. Developed customer loyalty over time. Developed distribution networks and economics of scale to produce and deliver at lower cost. BARGAINING POWER OF BUYERS (HIGH) Easy switching power of buyer from one brand to other. BARGAINING POWER OF SUPPLIERS (HIGH) Due to large purchasing power, because the suppliers of agriculture commodities offer non unique product, the bargaining power is high. Nestle has ability to bring new business to suppliers. It creates and maintain long term relationship with suppliers to ensure quality of raw materials. THREAT OF SUBSTITUTE PRODUCT (MODERATE) There are many substitute products in the market. eg. Danone and kraft foods. One of the way nestle has made its products unique is making them healthy compare to other food products. RIVALRY OF COMPETITIVE FIRMS (HIGH) Nestle faces intense competition. All the firms spent large amount on marketing and advertisement. The competition is not just about price but product variety, creativity, promotional offers etc. All the players have to strive to retin their market share. There are about 20-25 products which are going to be launched in short time among them some are already launched. The new product includes 7 variants of Maggi noodles, Greek yogurt brand 'Grekyo' and protein growth brand 'Pro-Gro' in dairy segment, besides multiple products in choclates and confectionery, and also in coffee and tea. FUTURE SCOPE Title

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