Transcript: For 8 months, a Civil War, a revolution, Terrorist Insurgency, and Skirmishes with a Superpower taken place in the small country of Ukraine. It all started when the Pro-Russia Prime Minister of Ukraine was overthrown, and a NATO friendly Prime Minister was elected. Then parts of Ukraine (like Crimea and Donetesk) started having independence referendums. To make things more complicated, Russia started sending troops into Crimea and seizing land. Eventually, Crimea came under their control. Soon, independence referendums started to become violent and militias formed. And started clashing with Ukrainian forces. There has been lots of collateral damage, including a commercial aircraft from the Netherlands. Part 1: effect on Ukrainian Economy Part 2: Effect on Russian Economy Now you know the basic situation in Ukraine. However, the situation looks grim. Militias in Ukraine are only getting stronger and forming local governments. In recent elections voter turnouts have been horrible. There is some good news though. The international community is trying to do all they can without resorting to violence. Their sanctions are receiving positive results, and Russia may be forced to stop making the situation worse. The Ukrainian Economy has taken a huge hit ever since the turmoil started in February. According to the Washington Post, approximately 22% of available oil wells are being used because of militia activity. Numerous railroads and bridges have been damaged, and with the infrastructure slowly degrading trade and commerce is shrinking. Production of goods has slowed and the Ukrainian GDP is supposed to shrink by 15% this year. Additionally, many of the provinces they lose affect their economy significantly. The loss of Crimea took of 3.6% of the GDP. Additionally, they lost one of the few warm water ports in the region. Bibliography Russian encroachment on Ukrainian Territory was met with extreme disapproval, and many countries placed sanctions on them with various effects. Foreign investors have pulled out much of their money from Russia, and now growth is at a standstill. In addition, global oil prices are going down. For a country like Russia where their economy is dependent on oil, this is not good news. Russia get's a lot of its food products from other countries, and when the sanctions and embargo began, food prices in Russia rose. This causes inflation, which is a whopping 8.3% . No one wants to lend Russia money anymore, and those who do charge very high interest rates. Now, they must look inside Russia for loans. Another huge part of this is oil. Russia supplies 30% of Europe's oil, and much of it comes through a pipeline that runs through Ukraine. For years Ukraine hasn't payed for the oil it purchases from Russia, and now Russia refuses to supply them with oil, unless they are payed back. A deal was going to be enacted where Ukraine would get discounts on oil, but the E.U. interfered and the deal is being stalled. The E.U. is also blocking Gazprom (The oil company that extracts most of Russia's oil) from creating wells and pipelines through other countries. Now, because of what Russia did, fewer people want to buy Russian oil, and look elsewhere on the market. These have taken a huge hit on Gazprom. Their shipments to Europe have dropped 3.9%, and their shipments to former Soviet states have dropped 11% according to Bloomberg. Conclusion Part 3: Oil Graver, R. (2014, October 23). Russia Tones Down the Rhetoric as Its Economy Struggles. Retrieved October 27, 2014, from http://www.thefiscaltimes.com/2014/10/23/Russia-Tones-Down-Rhetoric-Its-Economy-Struggles Mufson, S. (2014, October 15). Ukraine's economy choking under Russian pressure. Retrieved October 27, 2014, from http://www.washingtonpost.com/business/economy/ukraines-economy-choking-under-russian-pressure-but-western-help-is-scarce/2014/10/15/d983dbfc-4fc6-11e4-babe-e91da079cb8a_story.html Pavliva, H. (2014, October 23). Gazprom Declines as Gas Supply Deal With Ukraine Delayed. Retrieved October 27, 2014, from http://www.bloomberg.com/news/2014-10-22/gazprom-declines-as-gas-supply-deal-with-ukraine-delayed.html INTRODUCTION By Rohan Sinha and Richie Minasian Marketing Current Event: Crises in Ukraine
Transcript: Event Title Marketing Event Template Budget Flyers/Graphics Copy budget template and paste here: https://docs.google.com/spreadsheets/d/17-D3u5a6sx0MmgC-cps3jqbURWyayVPlgX91mBpIDGY/edit#gid=0 Include any ideas you have for your flyer here. You can contact Elizabeth if you need any help. Each event should have it's own social media post/pic, as well. Canva: https://www.canva.com/ Print 3 days before your event. - # of attendees - # of expected new users - Amount of food/drink needed & cost - Amount of flyers needed - Code for flyer
Transcript: (Current Event) (Insert Media) (On this slide, describe when the event occured and if it is still ongoing.) What: Opinion: Who: (Location) How it Can be Addressed: Why it Matters: When: Why it Happened: (on this slide, explain the "what" for your current event) (On this slide, explain what people or groups are affected by the event) (Insert Media) Where: (Give specific location and/or insert map)
Transcript: S.W.O.T. When presenting your producing you need to know about yourself. How do you communicate with others? How do you get your point across? Insert business logo Target Market Adding a logo gives a more professional image Marketing Template What's your personality type? Strengths: what are you strong at? Weakness: What are some things you are weak at? Opportunity: What are you trying to achieve? Threat: What are the threats of your new business? (e.g. new competitor) Who are you selling to? Why would they buy your products/ services over others?
Transcript: The Roadmap Marketing Seminars Seminars Define the target group and IT solution Define the program and write invitation email Start Telemarketing and track the leads in CRM After seminar - questionnaire Follow up with Sales Team Seminar Send a newsletter to all telemarketing leads every quartal/invitations to other seminars Find the verticals that matches with the product in database Albertina (construction/utility/automotive,.../midsize or large companies) Telemarketing - try to find out, what is the IT situation in the company and invite the management or IT specialist on the event set the new contact to CRM Target Group Target Group Follow up in numbers Follow up in numbers Call 500 - 1000 new contacts from database QUESTIONS - any actuall IT needs? - interest on our seminar? - contact details 10 - 15% relevant contacts tracked to CRM 2-5 % present on the seminar more than 50% - DEAL Telemarketing 30 - 50 VIP customers to put emphasis on the program and place to organize program and presenters Program - fresh and relevant content IT presentations of partners, customer referral stories, company news Free program - horse riding, night skiing, night sleighing, biking and hiking tours, boat trips... VIP Event VIP Event - to know better our customers - to educate them in IT area - to strengthen relationships - to upsell and cross-sell other IT solutions - to have some fun together :) - to visit places with genius loci The Goal The Goal print and online campaign banners, billboards, roll-ups, remarketing, advertisment in IT magazines,... duration - 6 months I (really) love IT I LOVE IT Unusual combination of typical and beloved Czech drink and IT solutions - that created the main massage WE LOVE IT and you will too with us. We invented our new trade mark PITIVO and beer was from a smaller local brewery. The beer was called pitivo (pitivo = drink) it combines pivo (beer) and IT = pITivo. It was a nice pun. The Story The story - to increase brand awareness - to be different - to get more webpage visits cca. 20% - satisfied customers and employees (nice present) The Goal The goal The Mission The Mission Cloud microsite with focus on cloud packages and quality content Marketing - print and online campaign banners, PPC, remarketing, PR articles, SEO, seminars, webinars How does the cloud taste? How does the cloud taste? The Message The Message We are the main Microsoft Cloud Partner - Your first cloud choice - we deliver cloud microsite on Office 365, CRM and our cloud services - just taste one of the three cloud packages The Goal The Goal - to increase awareness about cloud solutions (in 2011) - to generate new leads - increase website traffic - to rank on the first Google page (Cloud Solutions) - to sell first Office 365 packages as a Microsoft Cloud Partner - to write first case studies - Implementation of Office 365 in Czech republic in Town Milevsko (https://moderniobec.cz/na-mestskem-urade-v-milevsku-maji-postovni-system-v-cloudu/) - to introduce cloud topics through seminars and webinars Thank You! Closing Do I used also social media in campaigns? Define the target group and IT solution Define the program and write invitation email Start Telemarketing and track the leads in CRM After seminar - questionnaire Follow up with Sales Team Seminar
Transcript: 1. Business Strategy - Formulation, Implementation, Management 2. Corporate Branding - Company Identity, Logos, Corporate House Style, Collateral, Trademark and Patent Registration 3. Market Research – Online Research, Data Collection and Field Work Services 4. Advertising – Online, Offshore (T.V.C’s, Newspapers, Billboards, Viral) 5. Marketing - Digital, Offshore 6. Concept Merchandising - In-house Merchandise, Corporate Gifting 7. IT Solutions - Web Development, SEO, SEM, Viral Videos 8. Maintenance and Support Services 9. Event Planning and Execution for promotion of th brand. 10. Participation in various property and lifestyle expo relevant to Isprava The Team Manager Web Designer Web Developer Copywriter Illustrator Market Analyst Digital Marketing Specialist Understanding of requirement 313s is an IT & Infrastructure corporation dedicated to provide green technology solutions to small/medium sized businesses and giant corporations. We provide you with affordable pricing solutions for your Information Technology needs. Be it Web Development, Software Development or Branding, Marketing and Campaigning your company. Our Services are delivered in a professionally backed by the best work force and experts to devise a solution to your problems. Every aspect of your problem is analyzed and necessary market research is conducted. Consultancy to your company is offered which in turn becomes a medium for both your company and us to understand one in a professional manner along with needs and possible solutions. Application Generating interest among the investors We are an IT and Infrastructure corporation dedicated to give green technology and Branding solutions to all sizes of businesses and corporations. Branding Marketing and Campaigning Online and offshore Advertising Reach out to high rollers and heavy spenders Create awareness among masses Creating Brand Strategy Creating Marketing Plans Copy writing of all content for Isprava Planning and managing yearly and promotional event Creating a media plan for using the right platforms to advertise Proposed Solution Digital Marketing On Social Media Platfoms Blogging and updating groups and pages Video AD's for internet, TV, Cinema Theaters, Malls Audio commercials for radio and trains Creating a brand hype by planning grand events with celebrity performance and appearance. About Three 13 Solutions Generating awareness and curiosity among masses with digital marketing and social media Boosting sales and inquiries for the villa and rate of conversion Our Understanding of Isprava as a brand Isparva is a notable real estate firm Builders of Luxury villas Focused on Design and construction Aim to create the most sophisticated properties Currently focused on Goa Develop an interest and awareness about Isprava and their work Showcasing the beautiful architecture and interior of Isprava Targeting high roller and heavy Spenders Achieving Sales targets
Transcript: Info Pumpkin Carving ENTRANCE Food Trucks DJ/ Music Spooktacular Bash Virtual Reality Parking Bouncy House Partner tabling SUBTITLE Photo op Signs Haunted House Parking Food Trucks Virtual Reality Haunted House Partner Tabling / Tents Potential Partners: - City of Austin Departments - Non-profits - Advocacy groups Permanent Exhibit
Transcript: Shouldn't the tools they use reflect these changes? And faculty approve? The 80/20 Approach The 4LTR Press approach. By the numbers... Textbooks are too expensive and long They look to end-of-chapter summaries & bold terms Studying is crammed into the night before or the morning of a test They learn in multiple ways Keep learning solutions simple: technology + print Time management: the biggest challenge and highest priority A consistent experience Faculty numbers Institutional adoptions "Student quote." (Insert College Name)- Today's students and learning experiences are rapidly changing... So what do students tell us? A consistent brand 4 Drivers = 4LTR Press "Student Tested, Faculty Approved" show title covers in a run through Are You IN? "Student quote." A consistent method Student numbers "Student quote." show flowchart in a run through
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