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Ecommerce Test Strategy Presentation Template

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Strategy Template

Transcript: STRENGTHS Combination of catalog protective products and custom molding capabilities is a differentiator Qualified vendor at most medical device manufacturers Brand recognition in the Design Engineering community Quality system that understands needs of medical customers Library of standard materials with supporting certifications increases customer’s confidence and expedites approval WEAKNESSES Lack of clear direction on types of opportunities to pursue Sales team’ technical sales capabilities Industrial manufacturing company trying to add Medical Capabilities (e.g. automation, cleanliness) organically, competing against specialized, existing Medical Molders Significant gaps in non-protective/functional catalog product offering Lack of Strategic sourcing to support Long quote turnaround on custom opportunities THREATS Updated costing on cannulas shows this is not profitable and we will likely lose all of this revenue ~$500K in addition to $550K already lost Long sales cycle and frequency of product development stalls/cancellations Decline in number of new product introductions due to FDA (recalls and slower 510k/PMA) Low cost off shore sources for functional products Directives to move away from vinyl OPPORTUNITIES Promote Extrusion capabilities to support orthopedic and other packaging Traditional and Specialized materials Focus on Custom, Manufactured Silicone Poor market perception of Qosina due to pricing Show how things would improve Pro Conclusion Con SWOT EXAMPLE Describe the next steps Describe the desired state Get your audience excited Idea 2 Pro Pro Con Con Refer back to the pros and cons Idea 1 How problems can be resolved Pro Describe the idea you think is best Strategy Recommendation What if we do nothing? Medical Segment Dashboard Based on Jim Harvey's speech structures Explain how it will help Con

eCommerce Strategy

Transcript: Customer : - User generated content - Instagram & Youtube focus - Fidelity card (registering & using online) Commercial : - Product virtual pack (ie: x6) - Personnalized bundled (ie: park avenue palette) - Nyx products - Parapharmacy products - Monthly Beauty Box Organisation : - Live chat - Web 2 Store - Opening to FR, NL & LU - Integrated promotion system Visez haut Being "top of mind" beauty retailler Being the first online beauty community Being a "gift" destination Generating trafic More product per cart Focus on price "Test & Learn" team Culture Becoming 1st shop GDPR KPI Customer : 11500 Conversion : 0.75% Cart : 33€ 2020-2021 Stocks Trends 2018 Local supplier 2018 : 0.5 M€ - 50 daily orders 2019 : 2 M€ - 200 daily orders 2020 : 4 M€ - 400 daily orders KPI 2020 Customer : 50000 Conversion : 2% Cart : 38€ 6 months 2018 for Real eCommerce Strategy Facebook usage is declining - but still the most-used 2018-2021 Customer : - Back In Stock - Ratings & Reviews - Bancontact/Paypal - Retargeting/Remarketing Commercial : - DiBox - Virtual Bundle - Products only available online Organisation : - Omni1 - Promotion system (getting pre-filled info from GCC) - Ambassador program - eCommerce stocks Goals Instagram & Youtube are most used by 25-35 3 AXES 2019 Customer : - Recruiting - Services - Experience Commercial : - Assortiment - Virtualization Organisation : - Omni1 - Web to Store - Teams - Innovate to regain trust - Serve niche, individual needs First Beauty Community Omnichannel User experience 8500 products online Supporting the strategy "I have a dream" KPI Customer : 25000 Conversion : 1.5% Cart : 36€ Customer : - Acquisition with internationalization - Service "concierge" - Personalized experience Commercial : - Automatic Refill - Test all products Organisation : - Shipping 7/7 - Product process optimisation 2018 projects delayed +50% Conversion/month

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Transcript: Grade 04 Social Studies Unit 04 Exemplar Lesson 01: To Explore or Not to Explore Key Understandings People explore new lands for a variety of reasons, with a variety of effects. — Why did Europeans explore Texas? — What were the causes and effects of European exploration and colonization of Texas? Vocabulary of Instruction exploration motivation opportunity competition expansion Performance Indicators Grade 4 Social Studies Unit04 PI01 As a conquistador, write a letter to the Spanish monarch to explain your motivation to explore Texas. Include discussion of effects of your exploration on the American Indians and on the Spanish. Resources Possible, optional books for this unit On the Trail of Cabeza de Vaca by Peter Lourie Alvar Nunez Cabeza de Vaca by Valerie Menard We Asked for Nothing: The Remarkable Journey of Cabeza de Vaca by Stuart Waldman Cabeza de Vaca: Conquistador Who Cared by Mary D. Wade Coronado’s Golden Quest by Steck Vaughn Francisco Coronado by Don Nardo Francisco Vasquez de Coronado by Jim Whiting Francisco Vasquez de Coronado by Kristin Petrie LaSalle by Ann Heinrichs LaSalle by Kristin Petrie Robert de La Salle by Samuel Willard Crompton Tales from La Salle by Jessie Crockett Hopkins Journey to La Salle’s Settlement by Melodie A. Cuate Sieur de La Salle by Don Nardo Teaching Texas: The Texas Handbook Online-TSHA: Texas Almanac: Spanish Exploration: Cabeza de Vaca Texas Beyond History Francisco Coronado PBS-The New Perspectives on the West New World Encyclopedia Lone Star Junction Rene Robert Cavelier, Sieur de la Salle Texas State Library and Archives Commission Texas Beyond History Britannica Encyclopedia Lone Star Junction Handouts Links

eCommerce Strategy

Transcript: If you don't like change, you're going to like irrelevance even less Robust growth remains for online sales in August – up +22% year-on-year In the year to August 2012, Australians spent a total of $11.9 billion in online retail sales. This figure is equivalent to 5.4% of traditional bricks & mortar retail spending (Traditional sales grew 1.6% in the same period) SOURCE: NAB online retail sales index monthly update October 2012 It's not a business issue. It's a stay in business issue The Top Six 1) mobile first 2) data is the new rock and roll 3) stay home on christmas day 4) step away from the server 5) customers search for what you sell 6) customer service rules What does the role need to look like for us to be successful? set the strategic direction work the sneakernet subject matter expert What needs to happen? Product bundle SEO, payment gateway, messagenet ongoing strategic client reviews - upgrades status meetings with hybris every 4 weeks Sales methodology systematic targeted approach to market accelerator program to support new BDM's ongoing support and account management become the default hybris partner Delivery scale testing repeatable predictable production line Three horizons Reference horizon Fantastic Furniture launch Lorna Jane mobile Farmers win Repeat horizon systematic targeting of retail prospects land and expand in other verticals (government, telco, finance, B2B) the thud book Scale horizon the digital commerce factory grow with margin and quality offshore mobile first Required competencies data is the new rock and roll

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