Transcript: Banner Ad AdWords Ad http://www.myrecipes.com/ingredients/chicken-recipes/chicken-dinners-10000001703754/ http://www.health.com/health/gallery/0,,20852035,00.html Click Through Rate-> Search Advertising See For Yourself Definition: The promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn't-typically in real time. Example Formula: CTR=Clicks/Impressions Factors: CPC Content vs. Keywords Why? "If I put my publisher hat back on from the days I was the CEO of www.Goal.com, and thought about what I would want from a Native Ad experience it would be; Seamless integration into the content Wouldn’t interfere with my readers’ consumption of my content Would positively add to my readers’ experience Would be scalable and programmatic" - Ron Elwell Beats AdWords Cost per Click (CPC) Content driven, not keyword driven Does not aim to "trick" user into clicking Switched from corporate marketing to a source of choice. Not just about company's say. Tailored to preferences. Growing 20% per year Video Ad Challenges CTR-Click Through Rate Digital Advertising Button Ad Intensified competition-$$ Exploding data volumes Digital Advertising Importance
Transcript: STRATEGY MARKETING Company Date DIGITAL STRATIGY SUMMERY "Customers have too many choices these days and they have to be constantly reminded that you exist. The best way to reach them is where they spend a good bit of time ... which is online." SUMMARY SWOT Analysis STRENGTHS Targeting WEAKNESSES OPPORTUNITIES THREATS WHY EFFECTIVENESS THE TIMELINE TIME SPENT Numbers don't lie... MOBILE SEARCH How effective are Mobile Searches? 70% of mobile searches lead to action within 1 hour. DIGITAL THE PLAN AUDIENCE EXTENSION AUDIENCE EXTENSION Starting the Search SITE RETARGETING SITE RETARGETING Once users have visited your website, they will be followed with your ads where ever they go online- reminding them to come back and take action. CONTEXTUAL TARGETING When your potential customers are researching topics relevant to your business, we will show your ads based on the terms in that content. CONTEXTUAL TARGETING These ads will follow your customers onto other sites. MOBLIE & APP MOBLIE & APP Serves ads to mobile device browsers and also serve ads while potential clients are in apps. With this product you pick a region of how far you want to reach and it will appear on anyone’s phone in the region you chose. AUDIENCE TARGETING AUDIENCE TARGETING Your ads are shown online in your target geographic area based on the behavior of internet users. Users can be targeted based on many different characteristics such as age, interest, purchase history and online behavior. HYPER LOCAL MOBILE HYPERLOCAL MOBILE Hyperlocal Mobile also known as "Geo-Fencing" allows us to show your mobile ads to customers in very pin pointed areas using specific longitudes and latitudes. Example: If you target the BYU-I campus, your ad will be seen by people there who are on their mobile devices. PRICING FOCUS AREA 3 THE PROBLEM THE PROBLEM 75 % 35 % 10 % THE PLAN THE PLAN THE TIMELINE THE TIMELINE 2017 2008 2013 2005 2010
Transcript: Digital advertising Brands have to be careful of the freedom of expression Old Spice, a viral brand A New Kind of viral clip "Brands don't make viral videos, users make videos viral." Introduction A new job for a new media: On LinkedIn, the number of people who have added "Community Management" to their skills list is up 46% year-over-year. Brands spend more and more money in digital ads What is a viral advertising ? Gangnam Style : 1 264 504 030 views A new marketing concept FREY Violette SALA Fanny VERGNOL Thibaut ZANCHI Coraline Every company has an online campaign Interactive ad permits to: - Entertain consumers - Catch their attention, make them actors - Achieve emotional objectives YouTube, Dailymotion, Viméo, social media.. Qualities of a community manager Why brands need to use community management? To deliver updates to a community To win the loyalty of customers To collect feedback To improve its product or deliver its message (thanks to the feedback) Now, interaction is essential because of the appearance of "consumerism" 406 Old Spice's ads « An ad which speaks to you. » A global target for a repeated campaign Conclusion Viral clips Community Manager Interactive advertising What is community management? 30% of observation 30% of editorial 30% of community participation 10% of reporting Creation of new jobs and businesses
Transcript: Digital Advertising Created by: Alifia Herianti Adiningsih About me: Class: 2A English Department Siliwangi University Alifia Herianti Adiningsih 162122023 Banners Ads What is Banners Ads? A web banner or banner ad is form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. Examples of Banners Ads Examples of Banners Ads Skyscraper Skyscraper A skyscraper ads are a tall and narrow banner advertisement usually placed to the right of content on a Web page, with heights often ranging from 500 to 800 pixels (and widths often ranging from 120 to 160 pixels). For a long time there was no standard sizes to which buyers and sellers adhered. This made skyscraper ads the province of large, well-branded sites that could sell custom advertising packages. The standard skyscraper is 120×600 and the wide skyscraper is 160×600. With standards in place, skyscraper ads became more common at advertising networks. What is Skyscraper? What is Skyscraper? Like another popular type of Internet ad, the leaderboard, t... Like another popular type of Internet ad, the leaderboard, the skyscraper offers an advertiser a large space for a message. Unlike the leaderboard, which is usually placed between the masthead (title area of a Web page) and the page's content, a skyscraper remains at least partly visible as the viewer scrolls down the page. Skyscraper ads are often called skyscraper banners, although some examples have mimicked the look of a banner by using a combination of ad buttons and text. The Full Banner (also called a Fullsize Banner) is a classic among the forms of advertising. However, it is increasingly being superseded by the Leaderboard (max. 728x90 pixels). The Full Banner is generally placed at the top of a page. Full Banner Full Banner Full Banner Example Example Squares is a rectangular or square advertisement placed on a website, which includes graphic images and text, and links to the advertiser’s website or to another page in the same website. Squares Squares There are four kinds size of squares banner; a)125x125 | b) 250x250 Example Example c) 300x250 | d) 336x280 c) 300x250 | d) 336x280 Button ads come in a variety of sizes. There are standards such as 120×90, 120×60, 125×125 and 88×31 (micro-button), although nonstandard button ads are not uncommon. Whereas banners are often placed at the top or bottom of a page, buttons are often placed towards the middle of a page on the left or right sides. Buttons Buttons There are four size types of buttons; Example Example Because of the layout of most web pages, banner adverts are usually proportioned so that they can either fit along the top of the page, or down the side of the page content, so that they don't interfere with the layout of the page. There are a range of standard sizes for banner ads - Leaderboards (long and thin), skyscrapers (tall and thin), MPUs (almost square) and buttons/tiles (small and rectangular). Because of the layout of most web pages, banner adverts are usual... Standard Banner Sizes Standard Banner Sizes AdSense What is AdSense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site. The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about. They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an article about car tires. The good news is that Adsense is about the easiest way for blogge... AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads. The advertisements are controlled and managed by Google and Web publishers simply need to create a free AdSense account and copy and paste provided code to display the ads. Revenue using AdSense is generated on a per-click or per-impression basis. It is free to become a verified website publisher in the Google AdSense program. In the other words... In the other words... Google currently offers a number of different AdSen... Google currently offers a number of different AdSense programs, depending on the type of content you will place the ads on (e.g. webpage or RSS feed). Some of the more common programs include: - AdSense for content: display ads on a website. -
Transcript: Open: adoption of original digital date by other CAD software and CAM devices Working principle Light source The necessity of powder coat spraying Operative process Output file format Company: Sirona Working principle: Active triangulation and optical microscopy Light source: visible blue light Imaging type: multiple images Necessity of coating In office milling Output format: proprietary closed Intraoral Digital Systems E4D CEREC Trios planscan Lava C.O.S iTero E4D True definition scanner cs3500 Impression Optical technology Single image camera CEREC Omnicam Preparation Hard to get to the undercuts with this technology DIGITAL IMPRESSION Planmeca Plan Scan Intra-oral Scanner Trios Widen the offering for your customers Produce in the material the dentist wants Open your options – internal or external manufacturing Open data* Dentists face problem in daily life Messy materials Tedious and time taking Tongue and saliva Discomfort to patient Make more units per day Get fast digital workflows Reduce labor-intense processes Integrates directly with their software with cone beam and digital x-rays Total integration with planmeca software Scanner is manufactured by E4D Laptop or PC compatible Blue laser Elastomers Agar-Agar (Reversible Hydrocolloid) Tooth Coating with Triangulation/Sampling 3M ESPE Active wavefront sampling Pulsating visible blue light Video Necessity of coating No in-office proprietary IOS Fast Scan Lava C.O.S Alginate (Irreversible Hydrocolloid) iTero System Compete with low-cost labs and chairside milling Increase profit per unit Expand your offerings and services Finishing Create high quality prosthetics Polyvinyl Siloxane (Addition Silicone) Polysulfide (Rubber Base, Thiokol) Triangulation/Sampling scanners require the teeth to be coated with titanium oxide to avoid light scattering These optical impression are superior in technology and know for its accuracy, saves the patients and dentists time with a few laboratory procedures and patients comfort. But it has limitations like high cast , and specialised equipment requirement. Lava COS Waxing Extra-oral Scanners Cadent company Parallel confocal microscopy Red laser ( Photographing) Multiple images Non coating No in office milling Proprietary or selective STL open . The Main Intraoral Digital Systems Silicone (Conventional, Condensation) Classification System Based on Properties of Set Materials Planmeca PlanScan classification of CAD/CAM systems Closed: All the steps are integrated in the unique system Movable - one single cable to the laptop Open .stl files Different tip sizes - all cases can be scanned, even trauma patients with difficulties to open the jaw Powder free scanning Live video capturing - ultra fast pattern triangulation Very fast surface recognition - easy to let patient rest and continue the scanning anywhere Computerized milling device iTero Water-Based Gel Communication with patients True Definition Scanner( 3M) CAM IOS Fastscan CEREC Omnicam – Scanning Simplicity E4D (D$D Technologies) iTero(cadent) 3D progress(MHT) Planmeca planscan Conclusion rapid prototyping computer-aided manufacturing. (CAD-CAM) STL files describe only the surface geometry of a three dimensional object without any representation of color, texture or other common CAD model attributes. (Wikipedia) Increase productivity Problems faced with conventional impression making CAM Classification of Intraoral Scanners Data acquisition unit: digital impression Software for designing virtual restorations Open Blue LED Powder required No color image Imaging type: filming ( video) Image acquisition unit Increase profits and stay competitive Potential benefits for Dentists, Patients and Labs CAD Laser technology Eliminating Steps at the Office Intuitive orientation in the patient’s mouth Good differentiation between tooth structure and gingival Differentiation from amalgam, gold or composite CAD/CAM Systems Advantages of chair side oral scanner Impression data can be processed with the aid of the inLab software (via Sirona Connect) or third-party software (export inLab design data via the Open inLab interface When you scan with Itero or a dental cast scanner , you get an STL file STL means stereoiithographic file. STL are wideiy used for: Why go digital? Stone Model STL are wideiy used for: 3D Progress Type of file obtained Provide more indications and materials The challenge of PVS Impressions Thank you CAM Powder-free scanning 3D impressions in natural color Casting Traditional L.Nasiry Khanlar Scanner Up to 1000 3D pictures for true geometries Polyether CAD Rigid Impression Compound (optical impression) Video camera It captures a thousands of 3D data sets in few seconds It captures a motion picture This scanner quickly captures 3D and renders a 3D model instantaneously CAD Impression Plaster DDS,MS( Operative Dentistry) ASSISTANT PROFESSOR & RESEACHER D4D Technologies company Optical coherence tomography and confocal microscopy Laser Multiple images Occasionally
Transcript: "Your Sport, Your Style, Your Way" Campaign! Wild Canada will launch a provincial television campaign with a 30 second commercial airing on women’s and family networks to inform the target audience of Wild Canada’s customizable offerings and fitness themed apparel Opening Sounds: rushing water, a bubbling brook, and a woman’s labored breathing “I love getting out here…in nature…whenever I can.” “Out here…when I’m kayaking and giving it my all…I feel at my most alive.” “There’s no fake smiles here…no hands to shake and that allows me…to just be me… (going down rapid)…Yeaahh!” “Wild Canada offers superior-quality, customizable clothing for all your outdoor passions. Customize your apparel to suit your sport and needs. We know your thrills, so get out here!” Tagline: “Your Sport, Your Style, Your Way.” Blocking Chart OOH Ads - four categories: billboard, public transit, street bench, and sporting event advertisements. These will generate a wide reach to our target, being in high traffic areas across the city and suburbs Print Ads - featured in fitness and travel magazines within the GTA; will display active male and female adults wearing Wild Canada clothing while engaging in their chosen sport, i.e. kayaking, canoeing, and/ or rock-climbing Use slogan "Your Sport, Your Style, Your Way" CLIF BAR COUPON INSERT FOR WILD CANADA CLOTHING: 10% off customer’s first online or in-store purchase, or 20% off their initial order if their purchase is over $300 hundred dollars. Thank-you for choosing WILD CANADA FOR YOUR OUTDOOR APPAREL NEEDS! OOH & Print Ads Campaign designed to get involved in local events and become a part of those communities Event Examples: Kayak/ Canoe showcases Toronto International Boat Show Warrior Dash Spartan Races White Water Rafting events Ski-doo/ Wake-boarding showcases We've had a great time working on the campaign and wish you the best of luck with the future of your brand! Remember it's "Your Sport, Your Style, Your Way" when it comes to Wild Canada! PR Campaign Presented By: Clockwork Marketing Agency Our Agency Objectives: 1. To support the launch of Wild Canada into new areas, along with launching their new customized logo for the clothing 2. To create 70% awareness that Wild Canada is now available in suburban malls across Canada, within the next 2 year 3. To create 50% awareness that Wild Canada now offers customizable clothing, to new and existing consumers, within the next 2 years Target Audience Demographics: Active women aged 30-35, living in suburban areas of Canada; educated with annual HH income $80,000 Psychographics: Style conscious while being active; timeless fashion; connects to outdoor sport communities; loves to feel unified with friends and family while participating in sport/activity Persona Michelle Davids “I’m looking for something unique, stylish and casual to wear for my weekly cycling group. A lot of active apparel tends to be bland and boring, I want something we can make our ‘own’ as a group.” Digital Campaign 1. New geographic locations 2. A successful internet site 3. Expand their clothing line to include customizable clothing Wild Canada’s target market is active consumers between the ages of 25-45. These people like to rock climb, bicycle, surf, figure skate, in-line skate, ride horses, snowboard, ski, kayak, canoe and sail boat. They might not be experts, but enjoy themselves and like to ‘Go Play Outside’. Wild Canada Clothing Inc. What is Wild Canada is Searching for? Sales Promotion Radio Ad Script Campaigns include: 1. Multi-Media Campaign A. 30 Second Spot for TV B. Radio Spot C. OOH Campaign D. Print Campaign E. Sales Promotion Plan F. PR Campaign 2. Integrated Digital Marketing Campaign A. Email Campaign B. Video Campaign C. Social Media Campaign Storyboard 30 Second TV Spot Target are internet saavy individuals of Generation Y but may not be up on the social media trends 1. Email Campaign - build database by asking for customers emails, send out newsletter with deals and promotions 2. Video Campaign - "Wild Wednesdays" where Wild Canada will put together YouTube commercials, while encouraging everyday people to post their own videos doing their sport with their Wild Canada clothing on 3. Social Media Campaign - Facebook & Twitter communities for intertaction with customers, posting about promos (eg. Clif Bars), and videos and a forum to answer customer questions, etc. Thank You! The television, radio and PR ads will run right before the summer and winter seasons. Out of home and sales promotions will run into both spring and summer months, and both fall and winter months as these are the heaviest shopping times for consumers. We want to run these each for 4 months as it gives the consumer time to see the ads and promotions together, and then time to come into the store to use the promotional sales discount. Magazine ads, emails and social media will run continuous throughout the year as they are specific and targeted directly to existing customers.
Transcript: Digital Advertising What is digital advertising? Digital advertising is a cheap and effective method of online advertising. Digital Media Digitized conten(texts-graphics-audio-video) that can be transmitted over internet or computer networks. Wins Distrubition of digital ads : %57.4 *clothing *sporting materials %27 *travel ticket *rent a car *hotel reservation %25.5 *furniture - white goods *toys What does it do? arrives large audience little cost agencies power What is digital ads's purpose? There are two main reasons why digital ads is so important ... Scope 1. Buyers are constantly on digital channels. Resources 2.Marketers have great targeting abilities. Examples about some digital ads. Some advertisement campaigns that they are memorable so far... Featured (developing) NIKE - Just Do It Initiative 1 DOVE- Real Beauty Initiative 2 APPLE- Get A Mac
Transcript: BANNER ADS GREAT FOR BRANDING Online advertising is not just the future, it's now! Clean design, easy to navigate! "A newsletter published every weekday, On Tap delivers concise previews of weeknight and weekend events, an interactive calendar, profiles of local establishments, stories on food and drink, and much more." Reinforcement, top of mind awareness among banner ad perks TILTED KILT PUB AND EATERY ON TAP ENTERTAINMENT NEWSLETTER Reach the right people at the right time with geographically targeted banner ads Reading Eagle and ReadingEagle.com E-NEWSLETTER, BREAKING NEWS ALERTS Measured in "Cost Per Thousand" or CPM: the amount it costs to show 1000 impressions of your ad Most trusted and responsible source for local news and information BANNER ADS SPLASH ADS BANNER AD SIZES AND RATES $500/ Day 600 x 600 pixels at readingeagle.com 300 x 250 pixels at readingeagle.com/mobile All digital ads are created free of charge by our talented designers, and feature the ability to click through to your website or landing page of choice. Make a big splash with your online advertising Reach a more targeted, engaged, interactive, local audience 14,000 Subscribers! Annual banner contracts deliver long-term visibility at great prices For as little as $460 per month, get consistent online presence by choosing a Gold, Silver or Bronze package *3 month minimum 10,000 Subscribers! More than 3 MILLION page views per month Almost 100,000 total site impressions per day DIGITAL ADVERTISING Have your messaged delivered EVERYDAY to the inboxes of Reading Eagle readers interested in local news- The people you want to target! Only two 300 x 250 pixel ads per week in both the daily e-newsletter and breaking news alerts BANNER AD CONTRACT RATES
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