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Transcript: By Anna Dai Jia Yun Ma Anna-Grace Smith as part of the mentor program at Deakin Supervisor: Professor Ruth Rentschler How effective is Multicultural Arts Vict ria in promoting events to a culturally diverse audience? Effective promotion of diversity and multiculturalism at Multicultural Arts Victoria Multicultural Arts Victoria 'To foster cultural diversity and respect through the promotion, enhancement and celebration of multicultural arts in Australia.' -Multicultural Arts Victoria (MAV) is a small, not-for profit organisation with a turnover of around $1.5 million every year. -It is Victoria's prime arts organisation, promoting cultural diversity through art.delivers high quality art and cultural product, through showcasing talented and multiculturally diverse artists to the community, -They also provide unique opportunities and support structures to culturally diverse artists and communities. Definitions In this study, being effective, or effectiveness is the level of competency that the organisation has reached in fulfilling its mission. In our case, this is the level of competency it has achieved in fostering cultural diversity through the promotion and enhancement of celebration of multicultural arts in Victoria. In this study, the audience we are looking at is the people who attended the Emerge Festival, 2010. In this study, diversity is defined as variety in customs, race, background, traditions and especially arts (that is, creative skills and their applications), amongst a racially composite group of people. A diverse arts community has diverse art styles and forms, sourced from cultures worldwide. Methodology Two Main Steps: -Differentiate poster designs -Judged effectiveness of poster by how appealing it was to the group members -Discussed features which will increase audience attendance levels -Also used the posters as a way to procure basic information; types of events, cultures MAV represented etc. -Administered questionnaires to audience -140 responses out of 5,000 attendees -Analyze survey data and tabulating results Poster Analyses Results Survey Results Linking in results with Effectiveness Matrix 5000 people attended our case study event, the EMERGE festival (Audience Attendance Number) -Survey Results 41 cultures represented at the festival (Audience Diversity) -Survey Results 9 Employees working at MAV Aided by 30 Volunteers as of 2009 (Number of Employees, Number of Volunteers) -MAV website and Poster Analyses 6 main event categories: -Exhibitions -Festivals -Concerts -Plays -Information Sessions -Other (Range of Events) -MAV Poster Analyses -Combined results from poster analyses and survey -Combine results show MAV does effectively promote both multiculturalism and events to a culturally diverse audience -For example: music was main attraction for audiences, MAV posters promote music as part of MAV. Therefore, MAV responds to audience needs and can effectively promote. Recommendations Focus groups to provide indepth understanding of reasons for attendance at MAV events Additional surveys to provide comparative data of audiences who attend MAV events MAV to keep statistical records of audience attendance based on observation, focus groups and surveys to enable easy access to information for future researchers MAV knows audience preferences and can shape events to meet audience needs MAV can target audience preferences in advertising To maximise publicity, MAV should co-ordinate their events at the same time and place as other events that share multicultural values. MAV is a dynamic, diverse organisation that is skilled and effective at managing and promoting its events to a wide range of cultures. Therefore, it has successfully fulfilled its mission statement to foster cultural diversity and respect through the promotion, enhancement and celebration of multicultural arts in Australia. Many thanks to: Our mentor, Professor Ruth Rentschler Program Co-ordinator, Mrs Knopfelmacher Without their commitment, help, guidance and unwavering support, the Deakin Mentoring Program would cease to exist. MAV's Mission Statement Research Question -Observed the effectiveness of the Festival as attendees: take photos of the event Practical implications of the study Step One: Conclusion Acknowledgements Analyze MAV posters over 3 years Step Two: Case Study at EMERGE Festival (Sunday 21st June 2010) Research implications of the study Discussion

Alfred Deakin

Transcript: Born Alfred Dekin was born on 3 August 1856 Collingwood, Melbourne, Victoria, Australia Family Background Alfred deakin was the second of two children of William Deakin dad and Sarah Bill mum, who imigrated from England to Adelaide in 1849. William first worked as a clerk, before moving to Melbourne in 1851 during the Victorian gold rush. Family Alfred Deakin married Pattie Deakin on the 3rd April 1882 in Melbourne, despite opposition from her family who were concerned about Alfred's seemingly delicate health. Children: Ivy born 1883, Stella born 1886, Vera born 1891. Pattie Deakin Pattie Deakin was born in 1863, the fifth of eleven children, to Hugh Junor Browne and his wife Elizabeth. The family was wealthy upper class family. Pattie enjoyed a happy, active childhood with her brothers, sisters and school friends. She was taught by governesses and then at school. She first met Alfred Deakin in 1877 at the Sunday School she attended (the Progressive Lyceum), where he was a teacher. The Progressive Lyceum was a Spiritualist Sunday School. Education Alfred Deakin began his education aged 4 at a boarding school situated first at Kyneton and later at South Yarra. Then at the age of 7 he went to the Melbourne Church of England Grammar School from 1864 to 1871. At sixteen he began studying law at the University of Melbourne also working as a school teacher and private coach. Like most law students at the time, he completed the required law subjects at the University, but did not enrol for a law degree. He was a keen member of the university’s debating club and other societies promoting radical thought, including spiritualism. When sixteen he was also the editor of a spiritualist paper. When he became a barrister in 1878, he had already written a play called Quentin Massys and published a long book, called A New Pilgrim’s Progress. Residence He lived in Melbourne for most of his life but lived in Canberra whilst in politics. Life Before Politics His law career was slow and for several years he earned money writing for a leading Melbourne newspaper, The Age. David Syme, the editor of the Age, supported and influenced Deakin's entry into politics. Early Political Life Deakin first came into governement in 1883. He was made Solicitor-General and Minister for Public Works and Water Supply. In his role as Solicitor-General he advised the government on legal matters and represented the government in court. Deakin became known as one of the best public speakers of his time. In parliament, he started health and safety regulation of factories, and supported irrigation schemes. Though he never became Premier, he was one of the leaders of the Coalition that governed Victoria from 1885 to 1890. He suffered personally and politically losing all his savings in the economic crisis of the early 1890s. He returned to the backbenches, refusing to hold office as a minister. Instead, he revived his work as a barrister and, most of all, supported the federation movement. He led the Victorian campaign for federation. Throughout his career in federal politics he wrote an anonymous column for the London Morning Post. Political Party Deakin's parties were the Protectionist and the Commonwealth Liberal Party. Federation As a strong believer in federation, he represented Victoria at various conferences and became a great friend of Edmund Barton. He used his powers of speach to ensure that Victorians voted 'Yes' to a new federal constitution (agreement to become one nation). Not surprisingly, he was appointed Victorian representative to present the Australian Colonies Government Bill to the British Parliament. His Vision Deakin's idea was to have equal rights for all Australian citizens regardless of wealth or standing. Through his vision, he saw Australia as a nation made up of British people. In Parliament He won the seat of Ballarat, Victoria at the first federal election on 29 March 1901 and held it through the next three elections. Deakin was Deputy Prime Minister to Sir Edmund Barton's ministry in the first federal government in 1901. When people tried to persuade him not to pass the bill for the creation of the High Court in 1902, he made the most famous speech of his career to gain support. The speech is still sometimes talked about in the High Court to explain its role. When Edmund Barton resigned as Prime Minister to become a judge of the new court in 1903, Deakin took his place. He was prime minister at age 47. He was voted Prime Minister on three seperate acations: from 24th of September 1903 to 27th of April 1904, from 5th of July 1905 to 13th of November 1908, and then from 2nd June 1909 to 29th April 1910. He was Prime Minister for a total 4 years, 10 months, 10 days. Deakin used his relationships throughout the British Empire to join the various parts of the British empire together. He took important steps to strengthen Australia's armed forces. For his first two terms, he had to rely heavily on the Independent Labour Party

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