Customer Persona
Transcript: Customer Persona Intro Who is She? What Are Her Challenges Unmet Needs Sarah Introduction ITM Student Sarah Sarah 4th Year Business Technology Management Student at TMU Looking for a career in the security technologies Has a limited professional network Resides in Toronto 23 Years Old Upper Year Student Looking to Start Her Career Unmet Needs Unmet Needs No Network Lack of Professional Network Building a professional network is crucial for career success, and many young graduates need assistance in this area. Upon leaving school, they do not have the right connections to find the right opportunities Lack of Skills Lack of Relevant Skills Even with a degree, many young graduates lack the hands-on experience and specialized skills that are required for many jobs. Bad Market Tough Job Market Many recent graduates need help finding job opportunities that align with their skills, experience, and career goals Fears and Challenges Fears and Challenges INSURANCE HOLIDAYS AND VACATIONS How to Help What Helps? Networking Networking and Support The platform will provide Sarah with a forum to connect with other professionals in her field, build her network, and make valuable connections that can help her advance her career. She will also be able to ask questions in a safe space, free of judgement or hrassement E-Learning E-Learning The platform will offer online courses, workshops, and other resources to help Sarah develop her skills and knowledge. By taking advantage of these resources, Sarah can continue her education and become more competitive in the job market Career Oppurtunity Oppurtunities and Placements The platform will allow Sarah to search or match for and apply for job opportunities that are relevant to her interests and skills. By using this platform, Sarah can access job openings that may not be available through other channels and receive recommendations and references
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