Transcript: 196,303 participants in 2014 triathlons Psychographic Alex Lynch $140,000 annual income Demographics Married for 9 years Behavioral Corporate Realtor Travels to three Triathalons/yr 39 years old Customer Persona Safety Function Wearable Device Emergency Water Buoyancy Sleek Design Fitness Tracker Resurface: TAM Cost Appearance Geographic Work 4-yr-old son & 6-yr-old daughter Values: Provide for family Be fit + healthy Stay in shape for kids Save money for children's college Fear: Letting his family down Caucasian Home Male Amateur Triathlete
Transcript: Customer Persona Demographic Info Demographic info Age --16 Gender -- female Location -- Vancouver Family status -- Unmarried/2 brothers Education level -- G11 Income level -- part-time job @ tableware shop which sells eatable plates and spoons ($380) Bio Bio A full-time student at Prince of Wales secondary Brings lunch Every morning fights with 2 brothers to for sandwiches wrappings (all want to go first) Pain points 1. Can't fight win her brothers 2. She once fell into a garbage-filled pond, so since on she wants protects the environment Gains/expectations have her own personalized sandwich wrap. Quote "protect the environment" Factors influencing buyer decisions - Quality - sustainability Communication channels - Instagram/Wechat/Youtube - Vlogger - Content topics: Vlog her green lifestyle
Transcript: Workshop Series KNOW & WOW YOUR CUSTOMER PERSONA MEETS EXPERIENCE Presented By: Allen Pinto About ABOUT CYBER NETWORKS In business over 10 years & Worked on 300+ Projects OUR BRANDS WHAT WE DO We develop & implement custom web applications and cloud solutions that improve business efficiency OUR PHILOSOPHY PARTNERS It’s Important Our Customers Grow, For Us To Grow. CUSTOMERS Customer Persona CUSTOMERS ABOUT MYSELF 18 Years Industry experience across different verticals About QUALIFICATION Master of Entrepreneurship and Innovation Post Grade Diploma in Marketing Bachelor of Commerce OTHER INTERESTS Love cooking & Music Technology enthusiast Mentor Start ups ABOUT CYBER NETWORKS In business over 10 years & Worked on 300+ Projects OUR BRANDS WHAT WE DO We develop & implement custom web applications and cloud solutions that improve business efficiency OUR PHILOSOPHY PARTNERS It’s Important Our Customers Grow, For Us To Grow. CUSTOMERS Local Google search Not traditional advertising Local SEO We now live in an online world Local Area Marketing Online reviews Not recommendations The way people discover, evaluate and trust Local Businesses has changed for good Ready to purchase Not ready to be sold to Online is driving offline sales Web Aura How can Cyber Networks help you ? Web Aura Your ‘Near me’ managed marketing solution How does WEB AURA help your business ? Create Digital Profiles Drive More to Traffic Reach More Customers Listing Management Managed Posting Manage Online Reputation All This and More Starting $ 89 Per Week Per Location Thank you Thank you 1300 551 943 www.cybernetworks.com.au Questions ?
Transcript: Customer Persona Group 4 Adam VanDeursen Callia Cavender Ketan Wrraich Kyle Sikorski Sabrina DelMedico Shayan Tahmeasebi Stefan Zec TARGET CUSTOMER SEGMENT BACKGROUND Target Beachhead CUSTOMER PERSONA Early Adopters TWO SIDED BUSINESS MODEL DEMOGRAPHIC USERS CUSTOMERS Using our service CUSTOMERS CUSTOMERS Advertisers who we are selling to USERS GOALS Annoyed Frustrated and Angry by lack of: Service Communication Ten to twenty thousand service delays per year 41 Service delays per day CUSTOMER PERSONA GOALS BACKGROUND Commute daily Avid users of technology Frequently uses transit apps DEMOGRAPHIC 25 to 55 Currently renting Earn less than $80,000 GOALS Own a home Improve daily commute INTERESTS Dining out with friends Being active Social Media Video Games FEARS Rising cost of living Helplessness CHALLENGES INTERESTS Fed up with lack of service and communication Frequently made late Running out of viable service options Feeling helpless for a solution CUSTOMERS CHALLENGES Toronto based businesses CONCLUSION Lack of service and communicaiton Giving users the most up to date and relevant information possible COMMON OBJECTIONS
Transcript: Customer Persona Intro Who is She? What Are Her Challenges Unmet Needs Sarah Introduction ITM Student Sarah Sarah 4th Year Business Technology Management Student at TMU Looking for a career in the security technologies Has a limited professional network Resides in Toronto 23 Years Old Upper Year Student Looking to Start Her Career Unmet Needs Unmet Needs No Network Lack of Professional Network Building a professional network is crucial for career success, and many young graduates need assistance in this area. Upon leaving school, they do not have the right connections to find the right opportunities Lack of Skills Lack of Relevant Skills Even with a degree, many young graduates lack the hands-on experience and specialized skills that are required for many jobs. Bad Market Tough Job Market Many recent graduates need help finding job opportunities that align with their skills, experience, and career goals Fears and Challenges Fears and Challenges INSURANCE HOLIDAYS AND VACATIONS How to Help What Helps? Networking Networking and Support The platform will provide Sarah with a forum to connect with other professionals in her field, build her network, and make valuable connections that can help her advance her career. She will also be able to ask questions in a safe space, free of judgement or hrassement E-Learning E-Learning The platform will offer online courses, workshops, and other resources to help Sarah develop her skills and knowledge. By taking advantage of these resources, Sarah can continue her education and become more competitive in the job market Career Oppurtunity Oppurtunities and Placements The platform will allow Sarah to search or match for and apply for job opportunities that are relevant to her interests and skills. By using this platform, Sarah can access job openings that may not be available through other channels and receive recommendations and references
Transcript: 2 Customers Customer Persona Around 29 years old Works in corporate world Morning routine: wake up, shower, get dressed, bike to the T, take the T to work Eats breakfast and has time Customer #1 Usually eats at: Breakfast Habits Adele Prevent fatigue throughout the day Boost productivity Health risk Hunger Potential Need Needs breakfast and doesn't have time Would be willing to pay an extra dollar to have this delivered to her Egg sandwiches for breakfast consistently Reason for eating: hunger and habit Location: cafes with short lines of around 2 or 3 people Customer #2 OatMe BUSY mornings Phil Ideal Breakfast Approximately 27 years old Graduate student at MIT in microbiology Morning routine: Wakes up at 7:30am, showers, goes to eat breakfast, goes to lab to work
Transcript: American Customer Persona Objectives & Introduction URBANIZATION AGE AND EXPECTATIONS Employment Types FAMILIARITY OF THE PRODUCT AMERICAN HOBBIES QUESTIONS? QUESTIONS? THANK YOU! THANK YOU!
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
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