Transcript: CONSULTANCY Destinations Community Groups "As champions of their locality, trained Ambassadors are integral in strengthening the bond between the tourist and their community, in addition to contributing directly to the local economy" Businesses Not just another Training Company.... Developed a network of over 400 Ambassadors across Wales Sense of Place AChievements Approved Visit Wales training provider for NATO Summit Wales 2014 Ambassador Training Customer Service events WorldHost Public Sector We are... a social enterprise dedicated to creating a truly unique, local experience for visitors. Welcome to Tourism Destination Development EDWINA HART AM, MINISTER FOR ECONOMY, SCIENCE & TRANSPORT Some of the organisations we've worked with... Highly Commended Award at World Responsible Tourism Awards Regeneration partnerships Lead provider of Ambassador Training in Wales we help DESTINATIONS DISCOVER THEIR DESTINY Familiarisation Visits Voluntary Organisations SERVICES 'Tourism Tuneup' Networking Tourism Organisations Community development Delivered tourism management consultancy training to Welsh Water - Dwr Cymru Community Events Business Development TARGET MARKET Networking Events Official customer service training provider for Cardiff Airport - the Gateway to Wales TRAINING Training CLIENTS VISITOR EXPERIENCE What we can do for you... Community Development
Transcript: Enter Title 2005 (cc) image by jantik on Flickr Contact info: Enter body text or caption. Project Timeline Enter Title 2000 Enter body text here. Enter Title Here 2010 2002 March
Transcript: Corporate Identity Corporate identity is the visual means by which organizations, businesses, and manufacturers are recognized and distinguished from each other for Example: but what's in corporate identity Vocabulary: Cards (cards) Letterhead () Fax Sheet Addressed envelope (also: Stock, Legal, Letter, ). Corporate folders Invitations (Meetings, Exhibitions, Conferences, etc.). Shipping label (s, packages, ,). Notes interior (internal use, secretarial, ). Order Forms Cash vouchers Fiscal Deal: Invoices Sales Letters Tax Stamps The logo According to corporate identity: Do you think that the uniform is part of corporate identity??? yes?? no ?? why?? is there any company that has uniforms? in side and out side the company? think about it... The answer is : Yes, the unifomr is part of identity corporate because with the uniform the company is reflecting an image that is recognized by the costumers. For example in construction every company has its helmet in order to recognize the worker form the others Now, let's try to identify who this logo is identifying Google chrome Windows LG hewlett packard discuss: 1)is important the identity corporate?? why? 2)Try to develop a corporate identity. JOHNNIE ALVAREZ
Transcript: Thank You :) Track Field athletics Long distance running Gymnastics etc… Present a body of own creative work for a school to create a brand personality. Create identity including: - logo - choice of fonts - colour palette - visual direction - layout application Clothing (hoodie) Envelope To summarise, good corporate identity can contribute a lot in terms of brand image for an institute such as Dynamo. Presented by Sanish Moher Brand Word Signage A4 Brochure Institute of Sports Logo Developments Vehicle Livery Typography Mood Board Environmental Graphics End of Presentation Colour Palette Final Logo Corporate Identity Intro Clothing (trainers) Name that could be internationally recognised - DYNAMO Website Interface Stationary
Transcript: WHAT CAN GRAPHIC DESIGNER DO? CORPORATE IDENTITY DSV Corporate Identity Guidelines "Graphic designe is about colors, fonts and shapes" business cards street art working for the newspapers, magazines, creating books aplications creating covers logo envelope creating posters creating fonts "Graphic design makes informations less boring" "Design instead of too many words" illustrator information system creating websites WORKING IN GRAPHIC STUDIO/ FREELANCE GRAPHIC DESIGNAER illustrator working in the newspapers, magazines creating packages creating covers creating posters advertisment visual styles typography creating fonts websites information systems street art typography letterhead GRAPHIC DESIGN visual styles
Transcript: http://designhistoryresearch.wordpress.com/category/peter-behrens/ Peter Behrens 1868 - 1940, Germany One of the most influential designers from the 20th century. Became chief designer for electric company AEG in 1907 and began creating advertising posters as well as AEG factories This was one of the first corporate identity schemes. The new branding enables Crystal to work more effectively across multiple platforms with a focus on digital environments. Easier for people to see some of the many options and services available to Crystal customers. It sets out to clarify the options open to holiday makers in a fun and entertaining way. Crystal continues to be focused on giving customers what they need to find the very best winter holiday for them. http://www.oneupweb.com/blog/jcpenneys_tries_to_regain_markeshare/ What is a Corporate Identity A visual statement that is applied across the whole organisation. Corporate Identity Summary https://www.behance.net/gallery/Corporate-Id-Macride-Maurizio-Cristiano-Denise/7808683 A good corporate identity should: Be simple Portray the philoshophy/eithics of the company Be easy to understand Not be changed often as it can confuse customers Roxie Davidson Can be portrayed by the use of uniforms, product packaging, delivery vehicles, letter heads, brochures, adverts etc. History of Corporate Identity Crystal Ski Holidays
Transcript: - What their business is. - How their logo represents their business. - Who the target audience is for their business. - How the visual identify appeals to their target audience. - How they designed their pieces so they all work together. - How they were creative in the design of their project. Expresses your business's brands personality and sets you apart from the competition. A corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. - Putting identity pieces together: Logo, business card, letterhead, product and packaging. - A template will be provided for attachment - PRODUCT PRESENTATION Building Corporate Persona - first impression has the most impact Consumer Loyalty - in accordance with the objective set for the business Business Enhancement - you may occasionally need to update your corporate identity CORPORATE IDENTITY PRESENTATION The Importance of Corporate Identity FINALE What is Corporate Identity? SHOULD BE ABLE TO IDENTIFY:
Transcript: Disney has Hasbro, Marvel, and etc. Also, not only been around since 1930 delivering movies the public loves, but has a theme park to further advertise a movie but creating a pleasant experience. Nike is where one gets the good quality sports item creating a positive identity for it. Apple is a company whose devices are used frequently (and obsessively) some are seen as a necessity to have. Or, that the easy and good look promises a great quality. Making a Good Logo Slogans are memorable phrases that are used by businesses in order to make people remember them (Ex. Look at my title you'll remember it more than the other ones) "There's smart and there's Kmart smart," Make it quick and make it memorable. "Nationwide is on your side," remind the people about the purpose of the company. "Red Robins.... YUM!" It also gives the people the type of culture you want to make. vs Steps to an Identity! Part 2 When one says Disney these movies come in mind. When one says Blue Sky most people don't know but only remember one movie they made. Logos The importance of corporate identity is the fact that corporation is much more remembered, and most likely consumers will buy it. The company's image the way people view the company. Nike brand title you think, "Just do it." Branding can be a promise, price, feeling, or etc.... Corporate Identity Benefits of Corporate Identity It's important, because it's all about competition leading to corporations to build an identity. It's important to show that you're a loyal corporation that brings satisfaction to consumer, and to be pleasingly unique. "Dear Slogan oh Slogan BAMM SLOGAN!" Best out there! Identity of a Corporation Branding? By: Genesis Lugo Creating an identity for the company by having a visual appeal gets the attention of more people as it gives the company a well rounded and memorable image. A logo should be unique and different from others! A logo must not age throughout the years and be timeless. And adaptable! A logo must reflect the company's culture. An identity of a corporation is quite neccesary in the competetive market exsistant. People need to feel that the corporations they put their trust into are trustworthy. Not only that they need to rememebr what is trustworthy is remembered in the long run, and can be identified. With many corporations everywhere branding is to set an identity that one is not like other corporations and that what they have is unique. Which one sticks out to you? Building a corporate persona Be trustworthy to consumers Be a positive and personal impact on a person
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