Communications Strategy
Transcript: Implementation Summary Thank-you! Objectives Timeline The designated communications staff will co-ordinate with management to get relevant details and craft unique and interesting messages to disseminate online. Management and Communications will regularly merge interests in order to craft messages Regularity and creativeness is the key to organic growth, Ideally we would like to see a 50% increase in followers on all platforms. The initial plan is to launch this framework and carry it through the holiday season into the new year. Once this period is concluded Communications and Management decide what to keep/change and what budgetary concerns should be addressed (if any) pending the results of the effectiveness of the implementation. Ideally, this foray into new media should re-invigorate an "old school" small business' brand on the local level. Business spends almost no money on any kind of communications expenditures: Advertising (radio/TV/print), or social-driven advertising (facebook/twitter promotion). Windsor Meats Co. Edgemont does have a website (shared with other locations) and it's own Facebook page, Twitter account, and Instagram account www.facebook.com/WindsorMeatsEdgemont Twitter.com/wmedgemont Instagram @wmegemont Communications Strategy The business needs to experiment with various social media strategies to see how customers interact best and maintain and improve service post-implementation. With the holiday season approaching, these social media venues ought to remain active with at least one post daily (Ideally 2-3). These message should strive to be interactive, interesting, and relevant to our customers. Key messages: Solidify our presence in the local community by engaging them online Keep customers up to date on relevant specials, sales, promotions, unique or unusual items etc. - Any & all relevant operational details Our Quality Comes Naturally A traditional small business in North Van that, although successful, needs to solidify it's social media presence. Our mission: Our Quality Comes Naturally Currently..