Transcript: 98% of respondents said they use university websites [when choosing where to study] Public relations is...the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics Word POWER! Are you sitting comfortably? Great content + best location + perfectly timed = maximum impact Research shows that higher levels of employee engagement of University staff equals higher levels of student satisfaction May 2016 FMHNews Research excellence Sharing our news across the University Educational excellence What's your story? = Making a difference Staff ebulletin - sharing news in the Faculty Why is effective stakeholder relations important? Because it offers a win-win goal for all All Faculty Staff Briefing Communications across the Faculty - what's your story? Aunty Gillian tells the best stories...!
Transcript: Business Purpose Channels Government Public Communications Strategy Evaluation Internal Key messages Narrative Stakeholders Academia
Transcript: Communications Strategy Full-time Director of Communications, Wife, Mom. Part-time student in the M.Div. program. Former Creative Director for a multi-million dollar catalog/internet company. Immediate Opportunities Create a more Enrollment Centric Strategy Long-term Strategy Round out our Advertising Plan Introduction Reinstating Strategic Marketing Group Our chief aim is to: Glorify God. Capture the vision and communicate the Asbury experience Mobile Communications Two platforms: Tablets - Smartphones Preparing the message around the strategic plan 1. Develop a Strategic Enrollment Plan 2. Improve our Website for Student Recruitment radio and billboards Updated staff and faculty photos Flyer-over photos of KY campus Professional campus photographer 5 Key Areas: Enrollment Beeson Center Development Alumni Seedbeed New Web Developer and Graphic Designer
Transcript: Main Idea The Goals The objective The objective of this communication strategy is to bring together the right communication messages and audience and devise effective ways to communicate those messages so as to have maximum impact. Communications Strategy Impact Recall Investment Goodwill
Transcript: Implementation Summary Thank-you! Objectives Timeline The designated communications staff will co-ordinate with management to get relevant details and craft unique and interesting messages to disseminate online. Management and Communications will regularly merge interests in order to craft messages Regularity and creativeness is the key to organic growth, Ideally we would like to see a 50% increase in followers on all platforms. The initial plan is to launch this framework and carry it through the holiday season into the new year. Once this period is concluded Communications and Management decide what to keep/change and what budgetary concerns should be addressed (if any) pending the results of the effectiveness of the implementation. Ideally, this foray into new media should re-invigorate an "old school" small business' brand on the local level. Business spends almost no money on any kind of communications expenditures: Advertising (radio/TV/print), or social-driven advertising (facebook/twitter promotion). Windsor Meats Co. Edgemont does have a website (shared with other locations) and it's own Facebook page, Twitter account, and Instagram account www.facebook.com/WindsorMeatsEdgemont Twitter.com/wmedgemont Instagram @wmegemont Communications Strategy The business needs to experiment with various social media strategies to see how customers interact best and maintain and improve service post-implementation. With the holiday season approaching, these social media venues ought to remain active with at least one post daily (Ideally 2-3). These message should strive to be interactive, interesting, and relevant to our customers. Key messages: Solidify our presence in the local community by engaging them online Keep customers up to date on relevant specials, sales, promotions, unique or unusual items etc. - Any & all relevant operational details Our Quality Comes Naturally A traditional small business in North Van that, although successful, needs to solidify it's social media presence. Our mission: Our Quality Comes Naturally Currently..
Transcript: COMMUNICATIONS PLAN 2020 and beyond 2018 Update Click to edit text 2019 Update What went well Click to edit text What went well What didn’t go well Click to edit text What didn’t go well Strengths, Weaknesses Opportunity, Threat Opportunities strengths Opportunity 1 Click to edit text weaknesses Opportunity 2 Click to edit text Title Title Goals Click to edit text Goals GOAL 1 Goal 1 Click to edit text GOAL 2 GOAL 2 Click to edit text Strategy Click to edit text Strategy Action Item 1 Click to edit text Action Item 1 Action Item 2 Click to edit text Action Item 2 Action Item 3 Click to edit text Action Item 3
Transcript: What we want them to see One of the most important jobs in the communications department is taking client information and getting it to the appropriate individuals in regards to feedback from the general public, and enhancing the experience of clients to make them more engaged with the department and plugged into everything we do.... ownership makes a deeper connection. Self Efficacy "my voice matters" Making the third grade language work Engagement with outside ideas can help form our research questions Research is the backbone of everything we do here in the department. It drives our education and extension efforts, and it and it alone gives us the concrete value for our clients. Outliers Putting together all of the elements into a single cohesive media package with branding in place for maximum effect. Other units operations and agendas Processing Research Communications Processing Feedback Technical Composition To find the best way to balance the necessary conciseness of science into an end product the public can understand... and more importantly.. use in their operations or decision making. Normally a few of our clients see the single item of interest for them, and adds value to their information flow... They see the crystallized end product of a long term operation. This is typical of the asymmetrical information of the so called information age. Communications Output Communications Research Production of Media Molding the tip of the iceberg OLG, CRMER, ACCC, METTS/USAID/FtF, Extension, Land Use and MAB. These units have their own operations and branding/comm initiatives. How deep do we go to include them in our umbrella? Are we a support? This is actually the tip of the iceberg of what your comms staff sees.
Transcript: We are the city of casper WHEn HOW WHY communications strategy 2017 WHAT we provide Clear, understandable, & accurate information. IQ Guiding beliefs An informed public is critical to the functionting of democracy. Citizens of casper need to know what the city of casper does and why it is done. the "why" must be part of a sustained story. #1 #1 #2 The City of Casper must provide the facts. As a conduit to the public’s information, the City of Casper has a responsibility to provide clear, understandable, and accurate information; the more precise the information, the better. #2 #3 Misinformation is an honest mistake. Disinformation is an intentional falsification. To manage the struggle between misinformation versus disinformation, the City of Casper must hold itself accountable to provide clear, understandable, and accurate information. #3 #4 The City of Casper is not a one-way street. Citizen engagement, including public service and civil discourse, is a vital part of government. The City of Casper must work to foster civil discourse and show pride in public service. #4 IDEAS Comprehensive plan to address: Communication marketing citizen engagement special focus on: 1) Being a good media & citizen Resource 2) Coordinating & strengthening internal communication 3) reaching out to all citizens by using all forms of media plan development involves a series of steps with council's approval, the communications strategy will be implemented & results will be reported back.
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