Commercial Presentation
Transcript: Nike Commercial Natalia and Patino Commercial Video this is our ad that we chose Summary Summary In the commercial we see teenagers playing a regular soccer game. We see that during the game, they change into famous soccer players when calling out there name. Nike is trying to interperate that when you wear a nike product, you can play like them. its also trying to say that when you wear something thats nike, you can risk everything, as that was shown in the ending of the ad. it might also be trying to say that when you have a nike product on, you can become anything you want like how they yelled out the soccer players name, they became that soccer player. Techniques Techniques celebrities Celebrities/Beautiful people In this commercial there is famous soccer players wearing nike products. They use celebrities to persuade us and to grab our attention to the commercial. They are trying to convince us that without nike, we cant play as good as they do. Nike is trying to associate nike products with winning and feeling invinsible. In the commercial we see that everyone is scoring goals, doing a lot of tricks and playing like there invinsible or unstoppable. This makes you feel that with Nike you will always win and make you feel like they make you play better even if this isnt true. Association Association In the commercial we see everyone supporting and cheering on there team. We also see all the famous soccer celebrities wearing nike. This makes you feel like jumping on the "bandwagon" and buying nike product. Bandwagon Bandwagon In the beginning we see normal people (plain folks) playing soccer, but as the game starts and continues on we see that those plain folks become the famous soccer players. This interprates how just anyone can be as good as they are with Nike. Also all the plain folk endorsing and supporting there team, that are watching in the stadium. Plain folks Plain folks strategies Strategies Cameras Cameras In this commercial there are over 40 camera shots used to focus on a character/player and to empathize on something important going on during the commercial. The lighting is important because it can help to persuade the audience. For example if the commercial was about a bed, it would make sense for the lighting to be dark so the audience would be into the ad because beds are meant for sleeping. For our ad, it would make sense for it to be day time because you normally wear nike products outdoors. At the beginning of our commercial, it looks like its either early in the morning, or evening time because the sun doesn't seem too strong so it cant be afternoon. When the players are in the stadium, it looks like its night time because the only thing lighting up the stadium is the stadium lights. Theres no sign of it being day time. Lighting Lighting In this ad, the song is "Miss Alissa" by Eagles of Death Metal, it's pretty intense and really fast. I feel like they chose this type of music because they want to give energy to their product and make the audience feel attracted to it. At the beginning of this ad there are voices of the kids talking to each other saying "Winner stays on". thats what this ad is called but we dont really know what that means. When they were playing int he stadium, there's a sound of a big crowd cheering them on. There is also sound of someone kicking the soccer ball which is basically what you hear most in this commercial. Music and Sound Music/Sounds The commercial takes place in not only one setting, but two. The first part of the ad takes place in a field that is probably in a park, as it shows a building which means its probably just a feild where kids normally play soccer on. After that, when the teenagers turn into soccer players, the setting is in an actual stadium. Settings Settings The actors expression is a very crucial thing during the commercial and acting itself. In which the actors make us believe their story and whats going on is true. The actors expression is making us believe that there playing soccer, surprised or happpy that they scored or are winning even if they i they supposed to do that or even if i it happened on purpose. Actors Expressions Actors Expressions you can tell that in this ad theres alot of editing and computer effects done to make this ad look the way it is. when the teenagers turn into a famous soccer player, thats something that cant happen for real, therefor this ad used an affect to make it look like they actually did. Another effect this ad had was when the goaly turned into hulk. Everyone knows this cant happen in real life. Post production/ editing Post Production Audience The audience for this commerical would be for boys/men of the age 12-25. We think this because these days, kids our age love to wear brand products like nike. this ad convinces guys our age to get these to look cool. This ad could also be for people in there 20's because if they play soccer, they would wanna get good kleets, or shoes to walk around in.
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