Transcript: About Us Both the FX network and the AMC network wanted to merge into one network to bring the viewers the most extreme entertainment they could possibly give them. They knew merging these two networks together would be nothing but successful. We wanted to come up with a name that would portray exactly what the networks do, which is giving the viewers extreme entertainment. As an end result we all settled on the name Utmost Tv. PATTERN TOOL AD TYPOGRAPHY ADS SITEMAP WIREFRAME FINAL HOMEPAGE Fonts/Color Palette PREMIUM WEB BANNER/AD
Transcript: Actors User- Betty UI Elements New Project Button (Create new project) Search screen (observe old projects) Sort screen Search box (Search Current Projects by Name) Action(s) Create new project by clicking “new project button.” Finished Project! Rationale - Products & Applications that are currently available limit the implementation of an idea because of outdated information. Initial Vision - Provide users with a user friendly UI that allows them to realize their plans and designs. -Streamline the planning process from cluttered complicated lists to a clean process with actual products to fill their space whether that be a designed room or event space. BTM 604 Group Project Augmentative vs.. Autonomous -Designed using augmentative factors to provide suggestions instead of requirements. -Allows for creativity and collaboration amongst multiple users. Avoiding Gulf of Evaluation -Used gestalt principles to group like items considered factors such as area, symmetry, continuity and familiarity. Natural Mappings -Alignment of real world real world conventions such catalog or storefront as displayed in search results and favorites list. Conceptual Model -Important detail outlined by Norman for usability design -Implemented through consistency amongst page headers Actors User - Betty UI Elements Title Banner (Home) Input Search Box Search Button Favorites List Actions Look through blue cribs, dressers and bedding Touch search button Touch Blue shade to take to link - This scenario was chosen from another real life situation experienced by a team member. A family friend's daughter was going away to college and her mother spent countless hours looking for zebra prints. The Color Palette Designer would have cut down the time and effort needed to complete this design. - Actors: Actors were chosen based on who had influence on the project at hand such as Jessica choosing prints and Norma trying to find them with other third party stores. Actors User- Betty UI Elements Button(Return to Account Details) Button (Start New Project) Banner (Home Screen Name) Search box (Search Current Projects by Name) List (Projects that have been Favorited) Banner (Color Palettes) Up/Down List (Arrows) Sample Color Palettes (Popular) Action(s) Scroll through popular sample color palettes Touch “Start New Project” Action(s) Enter Name & Personal Email Optional- Enter Email of Friends Touch “Submit” Hurdles App Overcomes Applied Usability Principles Actors User- Betty UI Elements Title Banner (User Information/Invite Friends to Projects) Input Text Box (User Information/Invite Friend emails) Project Details Actors User- Betty UI Elements Button(Return to Project lists) Button (Start New Project) Search box (Search Current Projects and pick dimensions) Action(s) Scroll through pre-selected dimensions for desired project Touch “Start New Project Project Screen Actors User- Betty UI Elements Button(Return to project list) Button (Start New Project) Banner (project title) Search box (add themes) List (add elements that you want for project) Dimension box (Length x width) List (add what accessories you want to room) Action(s) Add themes that the project needs to be complete. Add the dimensions of the room and the accessories that you want in the room. Application User Home Screen The Color Palette Designer Visual nature of the human psychology -Employs general pattern recognition via conceptual standardization Mitigating the small, short-term memory of the average person -Ability to later recall all of their favorite ideas with ease Story Board: New User Welcome Screen Rationale Behind First Date Scenario Actors User- Betty UI Elements Graphics (Logo) Message Box (Welcome Message) Button (OK/Cancel) Action(s) -Click on “OK” - The nursery was chosen because this is was a real life experience a team member had when planning a nursery. This situation was the reason The Color Palette Designer was created. - Actors: The actors were chosen based on who it affected and who were making decisions. Results in mom, dad, baby boy and third party stores. Initial Vision & Rationale Actors User- Betty UI Elements Button(Return to Previous screen ) Banner (Upload color option ) Button (upload color) Banner(Choose from a preset selection of colors) Button (drops down list of pre-selected colors) Action(s) Touch Blue & Grey to be taken to pre-designed color palette options Rationale Behind Nursery Scenario New Project Screen Story Board Rationale Behind Wedding Scenario Actions Add items to favorites list Click on item in list to see full size image and web address Click web address to be redirected to the site for purchase - DIY weddings while all the rage can be very difficult and time consuming. These challenges do not have to mean that your dream wedding cannot be realized. The Color Palette Designer can bring each idea to life all in one convenient place. - Actors: Actors were chosen based on who the wedding affected and who were making the choices to get
Transcript: Color Terms Mode – amount of color data that can be stored in a given file format Pixel – (dot) represents a color or shade RGB Mode RGB – Red, Green, Blue Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor CMYK Mode CMYK – Cyan, Magenta, Yellow and Black Based on colors being partially absorbed as the ink hits the paper and being partially reflected back to your eyes Subtractive color CMYK – used in four color process printing Grayscale Mode Color Picker – lets you choose a color from a color spectrum or lets you numerically define a custom color Swatches palette – visual display of colors you can choose from Filters – PS commands that can significantly alter an image’s appearance Terms Foreground color – black by default Used to paint, fill, and apply a border to a selection Background color – white by default Used to make gradient fills (gradual blends of multiple colors Fill in areas of an image that have been erase Color Picker – lets you choose a color from a color spectrum or lets you numerically define a custom color Swatches palette – visual display of colors you can choose from Filters – PS commands that can significantly alter an image’s appearance What does your favorite color mean? RED Stimulates heartbeat and breathing Love and Warmth Symbolizes anger and aggression Outgoing/Passionate Personalities YELLOW Cheerful First Color to Grab Attention Optimistic Causes some to lose tempers BLUE Peaceful Tranquil/Calming Depressing Symbolizes Loyalty Increases Productivity PURPLE Royalty Sophistication Wealth Shyness Femininity GREEN Symbolizes Nature Calming Refreshing Masculinity Wealth ORANGE Full of Energy Enthusiastic Demands Attention BLACK Power Elegance Mystery Mourning Unhappiness WHITE Innocence Purity Simplicity Cleanliness Youth Painters in the late 19th century began to focus on colors in their artwork. They were known as the Impressionists. Later, in the early 20th century, the Expressionists evolved. They used color mostly to express emotions in their work. Claude Monet was one of the most popular Impressionist painters. Notice how the painting does not look real, but the layering of bright colors gives the impression of the church, water, and sky. This was painted by Post-Impressionist, Vincent van Gogh. He was in an asylum when he painted Starry Night. Notice how much blue he used in the painting. Do you think the color symbolizes anything? Edvard Munch’s “Scream”Expressionism Understanding Color Color is a wavelength of light Hue (chroma) – Name of color Intensity – Quality of brightness or Purity of color Saturated Color – Very intense Primary Colors – Red, Yellow Blue 3 colors in the spectrum of light that cannot be produced by a mixture of pigments Secondary – Combination of any two Primary colors (Orange, Green, Purple) Intermediate (Tertiary) – Combination of Primary and Secondary (Primary named first) Color Schemes Neutral – Don’t reflect any single wavelength of light, but create lightness and darkness Neutralized colors are “greyed” down or reduced in intensity Some are “semi-neutral”, showing more of a hue Analogous – Closely related colors on color wheel Complementary – Two colors directly opposite each other on the color wheel Split-Complementary – Color plus the two colors to the right and left of complement Triadic – Three equidistant colors on color wheel Warm Colors – Colors that include mostly reds or yellows Cool Colors – Colors that include mostly blues and greens Monochromatic – One color with its differing values Tints – A color plus white Shade – A color plus black RGB – Red, Green, Blue RGB – Red, Green, Blue Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor Represented by mixing various proportions and intensities of RGB colored light Additive colors – used for computer monitors Colors may vary from monitor to monitor
Transcript: Rhetoric of Color/Palette Noel Cross Color influences perceptions Background of Color Psychology Used in marketing and branding Placebo effect Color Psychology Mood Color Prefences Emotions VS. Blue 35% Green 16% Purple 10% Red 9% Blue/Green-Environment Red-More Sexually Appealing Yellow-Jealousy Purple-Royalty Infographic Brainstorm WIP Questions Questions
Transcript: Color Wonders Our cupcakes are amazing!!!! Our cupcakes are bright and colorful and just $ 2.50 a piece!!!!! On Tuesdays stop by our shop for a deal of a buy one get one free cupcake!!!! stop buy our local shop in downtown Leesburg our phone number is 703-112-8763 Our cupcake line is based off the colors of the rainbow. Our cupcakes our here so that even when your sad you have something to cheer you up! So whether your feeling down or not stop by The Color Palette for a brightly colored or rainbow cupcake. Even though all our cupcakes are delicious are featured cupcake is the rainbow cupcake. It is light and fluffy and is like sliding down a rainbow in the clouds. Let our rainbow cupcake take you on a trip through the clouds that you wouldn't want to come back from!!! The Color Palette
Transcript: Crowe New logo 06/2018 Brand name refresh Why? How? Brand name refresh Problem https://youtu.be/Of3O2VGY-fg Solution Solution New Brand name We are Crowe Name Crowe Horwath International => Crowe Global Crowe Horwath Vietnam Audit Co., Ltd => Crowe Vietnam Co., Ltd Công ty TNHH Kiểm Toán Crowe Horwath Việt Nam => Công ty TNHH Crowe Việt Nam Shortname Crowe Horwath Vietnam=> Crowe Vietnam CHV => CVN Logo Quality Service Integrity How to use it correctly? How to use it correctly? Follow template Avoid these common mistakes Team Common mistakes Common mistakes Distort logo Distance Space Logo format jpeg png Logo format Team Secondary logo Secondary logo Secondary logo Color palette Color palette Primary palette Secondary palette Neutral palette Color Use to Avoid Neutral palette Visual Brand Line & dot motif Brand fonts Brand fonts Arial Helvetica Avoid the following Templates Letterhead Email Signature PowerPoint template Templates Letterhead Letterhead Letterhead- Second sheet Email Signature Email Signature PowerPoint Template PowerPoint template Training Proposal Credential
Transcript: The colors of the rainbow... aren't the only colors we see so many colors to choose from let's learn some more ivory canary peach coral scarlet hot pink burgundy violet lavender periwinkle indigo teal navy turquoise light blue baby blue cobalt charcoal Khaki olive hunter green LIME tan TERRACOTA siena chocolate chocolate? isn't chocolate a flavor? the best of all!!!
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
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