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Transcript: This is paid advertising on Facebook. This may benefit you, but is by no means essential As a VERY rough guide, you can expect: $0-$5 per day to get 0-2 new likes $5-$10 per day to get 2-3 new likes $10-20 per day to get 3-6 new likes & Insights Utilise photo tagging When you make any contribution to your business page, be aware of the time at which you do this. Work out the exact purpose of the post then target it to the time where your audience will be in the best position to engage with it. Facebook and Marketing just remember, every day, no exceptions Applications So that's Posting Think about catchy discount codes like CG10 for 10% off during the Commonwealth Games :) check out 'twig the fairy' for a great example! Now to monitor them Scheduling posts Links might stink! "Click like if" When you do start to gather fans, speak to them! -a facebook business page is different from your personal page so make sure you bear this in mind when developing any relationships Remember, people are mobile now! Competitions Post every single day! Facebook has an on-board monitoring system, called 'insights' That's where insights and measuring tools come in You might decide to offer your customers a discount. This could be related to the use of Facebook or not. You can also measure incremental sales by using a coupon code. -140 is the average number of FB friends, multiply this by your fans and you have a large potential reach -ENABLE photo tagging! -Tie these two together and you have a lethal combination! Photos tagged will appear in your fans' friends' newsfeeds. Easy to remember! Memes Hootsuite works like a charm. The really cool thing about Hootsuite is that it also acts as an incredible analytics tool We’ve been using the free version for a while now, and we found out that it provides you with the specific countries and regions your clicks came from, the source of where they clicked your link, and the number of times they’ve been clicked. Promoting posts Discounts & free giveaways Expose Yourself! Fill in the _____ Page/user affinity (24 hours) Build Relationships Your posts aren't good enough! Monitoring -Links can be powerful...if you use them correctly. -Try not to force someone off facebook with a link (unless it's to your site) -There are several techniques to monetise using links (i.e. linkdrop elsewhere) Sketches Create and launch any type of promotion that fits your business objective. Promotion formats include: Sweepstakes Coupons User-Generated Photo, Essay & Video Contests Pick your Favorites Quizzes Trivia No, not like that! This or That? You have been accumulating the wrong type of fans Have you considered a free giveaway? Getting started - the basics original content if you can be funny, be funny! Welcome to Facebook Magic CTA If it seems like your fans are bored and have low engagement, it's one of two things: Makes customers more likely to purchase!

Class Diagram

Transcript: Back-end development team 09/11/2019 Class Diagram Accounts Accounts Model Django_UserManager Django_AbstractUser Django_Model Python_timezone Location MyUser + string province + bool is_doctor + bool is_patient + bool is_hospital + __str__(self) UserManager + create_superuser(self, username, email, password, **extra_fields) + MyUser user Patient + MyUser user + string social_number + __str__(self) + string gender + string phone_number + string mobile_number + string address + date date_of_birth + image picture + float wallet Hospital + MyUser user + string phone_number + __str__(self) + string address + string post_code + list<Doctor> doctors + string bio + image picture + float rate + bigInteger rate_number + Location location Doctor + MyUser user + string medical_system_number + __str__(self) + string gender + string bio + string mobile_number + string expertise + date date_of_birth + image picture + float rate + bigInteger rate_number Serializer HospitalRateSerializer HospitalCommentSerializer DoctorRateSerializer DoctorCommentSerializer Patient Hospital Doctor User User Django_HyperlinkedModelSerializer LocationSerializer PatientSerializer + InnerUserSerializer user + readOnlyField wallet + update(self, instance, validate_data) + model model + tuple fileds + int depth +validate(self, attrs) HospitalSerializer + InnerUserSerializer user + HospitalRateSerializer hospital_rates + update(self, instance, validate_data) + model model + tuple fileds + int depth +validate(self, attrs) + HospitalCommentSerializer hospital_comments + readOnlyField rate + readOnlyField rate_number + LocationSerializer location DoctorSerializer + InnerUserSerializer user + DoctorRateSerializer doctor_rates + update(self, instance, validate_data) + model model + tuple fileds + int depth +validate(self, attrs) + DoctorCommentSerializer doctor_comments + readOnlyField rate + readOnlyField rate_number InnerUserSerializer + string username + static update_user (validate_data, user) + model model + tuple fileds + static rollback_user(user, previous_info) UserSerializer + string social_number + string gender + update(self, instance, validate_data) + model model + tuple fileds +validate(self, attrs) + string phone_number + string mobile_number + string address + string medical_system_number + string expertise + string post_code + create(self, validate_data) View UserSerializer IsSameUserSuperuserOrReadOnly Django_UpdateModelMixin DoctorSerializer IsOwnerSuperuserOr ReadOnly Django_SearchFilter DjangoFilterBackend HospitalSerializer IsOwnerSuperuserOr ReadOnly Django_SearchFilter PatientSerializer IsOwnerSuperuserOr ReadOnly Patient Hospital Doctor User Django_RetrieveModelMixin Django_DestroyModelMixin Django_CreateModelMixin Django_GenericViewSet Django_ListModelMixin Python_Response Python_Response DoctorViewSet + tuple permission_class + list(self, request, *args, **kwargs) + tuple filter_backends + tuple search_fields + tuple filterset_fields + destroy(self, request, *args, **kwargs) + queryset queryset + serializer serializer_class UserViewSet + tuple permission_class + queryset queryset + serializer serializer_class HospitalViewSet + tuple permission_class + list(self, request, *args, **kwargs) + tuple filter_backends + tuple search_fields + destroy(self, request, *args, **kwargs) + queryset queryset + serializer serializer_class PatientViewSet + tuple permission_class + list(self, request, *args, **kwargs) + destroy(self, request, *args, **kwargs) + queryset queryset + serializer serializer_class Chat Chat Server Python_django Django_timezone MyUser Python_websocket Django_token Message Python_asyncio Python_json Server + dictionary<string, MyUser> users + dictionary<websocket, string> usernames + __init__(self): + dictionary<string, websocket> clients + client_handler(self, websocket, path) + login (self, websocket, token) Model Django_Model MyUser Message + int id + MyUser sender + __str__(self) + MyUser receiver + string message + DateTime date_time Serializer Django_HyperlinkedModelSerializer Message MessageSerializer + StringRelatedField sender + StringRelatedField receiver + ReadOnlyFeild message + ReadOnlyFeild date_time + Model model + tuple fileds View MessageSerializer IsNotAuthenticated DjangoFilterBackend Message Django_ModelViewSet <<decorator>> get_senders <<decorates>> {target = 'list' MessageViewSet + tuple permission_class + tuple filter_backends + tuple filterset_fields + queryset queryset + serializer serializer_class <<decorated>> + list(self, request, *args, **kwargs) Medical History Medical History Model Django_Model Medical History + int id + date date + string content + Patient patient + Doctor doctor Serializer Doctor Django_HyperlinkedModelSerializer MedicalHistory AppointmentTime Python_timezone MedicalHistorySerializer + HyperlinkedRelatedField doctor + Create(self, validated_data) + string expertise + readOnlyField date + model model + tuple fileds View MedicalHistorySerializer IsSameDoctorIsDoctorOr Map

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